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Snapchat joins other platforms in the fight against ‘AI slop’

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A closeup of Snapchat's logo, a white cartoon ghost with a bright yellow background, held over a laptop conputer keyboard.

As Chris Best, the co-founder and chief executive of Substack put it last week: “It’s getting harder to tell what’s real on the internet.”

Announcing a new tool, external designed to let readers on the newsletter platform detect AI-generated writing, Best cited other research that has found up to 40% of writing on social media is now fake or AI-generated.

“Platforms that reward fakeness will create a race to the bottom,” Best said.

LinkedIn, a social media platform focused on work, introduced a button on its platform this week that allows any user to report if a post or a comment appears to be AI-generated.

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“AI slop is a top priority for all of us,” LinkedIn’s chief product officer Hari Srinivasan wrote on the platform.

In just the last couple of months, he said the platform had “blocked billions” of attempts to post AI-generated comments.

“Every day we are now catching hundreds of thousands of automated comment attempts,” Srinivasan said.

Like Snap, LinkedIn said it is not rejecting the use of AI entirely and users that use AI tools to “refine” their posts should not get caught up in efforts to combat AI slop.

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Nonetheless, LinkedIn is removing an automated prompt that would show up for users writing a post offering to “enhance” it through the use of AI. It will go back to a simple proofreading tool.

YouTube, the video platform owned by Google, also this month updated its policies, external around what kind of content can be monetised by creators.

Research from last year found scores of channels on YouTube that were solely AI-generated content, external, many of which had millions of subscribers and some of which made millions of dollars in revenue.

In an effort to discourage YouTube from filling up with what the platform calls “inauthentic content”, earlier this month the site broke down into three categories the kind of videos that will not be allowed to make money through it: generic, repetitive, or template-based.

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Those styles of content are much easier to make, and quickly, with the use of generative AI tools.

YouTube’s trust and safety chief Matt Halprin said in an interview, external on the updated rules that, while AI tools can help people with their content, they are more frequently being used to create fake and low-quality videos.

“The same technology really enables great stuff,” Halprin said.

“But it also enables stuff that’s kind of content farming, and that’s the stuff that we don’t want to have.”

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Raamdeo Agarwal: We may see rapid growth over the next few years: Raamdeo Agrawal

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The central government has complete power with a clear mandate, but directives from the Centre have to be executed well at the state level. So, there are many things that are still not in Modi’s hands, says Raamdeo Agrawal, Joint Managing Director, Motilal Oswal Financial Services in an interview with Narendra Nathan and Sanket Dhanorkar.

Are we looking at a multi-year bull run?

I think the market has not yet priced in the full potential of the economy. For the first time, a true nationalist has come to power with a clear majority. There is a new-found energy across the nation. My sense is that the market has not yet understood the difference between 300-plus seats for NDA and 272-plus seats for BJP alone. Look at how the cabinet posts have been assigned — BJP allies have got limited posts and their negotiating power is diminished. Complete power is in the hands of the government. The political scenario is drastically different now. The economy is on the cusp of a historical positive change.

It is the same vehicle, but the driver has changed. It is now being steered by a formula-one driver. So, the acceleration will be dramatic. It will become visible very quickly. Today we are growing at 4.5 per cent. Growth is likely to pick up pace rapidly in the next few years. A lot of things will happen in five years. It will be interesting to see the index level at that time. In the process, investors will make tons of money, because the market will discount that growth two years in advance. It will not wait for the fifth year. If all domestic and global factors align, markets will go through the roof.

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Are there challenges to the fragile economic recovery?

The current optimism is because a major variable — the shambolic political setup — has been corrected. There is no doubt that the new government has been fully empowered in this election; the mandate has been given to an extremely competent individual. Right now, everybody is bullish. But one must have tempered expectations. Finally, directives from the Centre have to be executed well at the state level. Otherwise it will be a waste. There are many things that are still not in Modi’s hands.