Connect with us
DAPA Banner

Business

Suzlon Energy shares rally 20% in one month: Here’s why it is an ‘unintended beneficiary’ of Iran-US war

Published

on

Suzlon Energy shares rally 20% in one month: Here's why it is an 'unintended beneficiary' of Iran-US war
Shares of Suzlon Energy have seen a sharp surge recently, with JM Financial seeing another 30% upside potential from current levels as the domestic brokerage sees the renewable energy player as an “unintended beneficiary” of the war between Iran and the US.

Shares of the company have surged more than 20% in one month, and 10% in the past five days as temperatures continue to rise across India, increasing hopes for peak power demand. JM Financial, in its latest report, noted that peak power demand during hot and humid evenings is similar to solar hour demand in an El Nino year, hence there is more stress on supply at night when 80 GW of solar generation is not available.

Why wind energy will become crucial this summer

“When peak demand rises during non-solar hours, variable generation from gas, hydro and partially flexible coal substitutes the loss of solar generation. But due to the Middle East crisis, gas-based generation has fallen from 8-12GW to just 2GW, it said. Also, there is a high probability of a shortfall in hydro energy this summer due to a deficit in winter rainfall and snow cover in the first four months of 2026, it further said, adding that all these factors put India at the risk of evening peak power deficit.In this background, wind energy has a strong diurnal (daily) complementarity with solar energy and is available in the evening hours as well, JM Financial noted. It explained that wind speed often increases in the late afternoon, evening, and early morning, when solar generation is low or zero. Also, wind energy is highly seasonal and complements solar power, particularly in India, where 80% of annual wind generation occurs during the South-West monsoon (May-September). “Currently, wind contributes approximately 10GW during evenings and up to 20-25GW during August-September. Hence, incremental wind addition during H1 FY27 can add to evening supply during El Niño-affected months,” it added.

Advertisement

Also read: Ola Electric vs Ather Energy: Which stock looks better after a stellar surge of up to 70% in April?

JM Financial expects India to achieve its highest-ever capacity addition in FY27, surpassing the peak of 6.1GW recorded in FY26. It noted that Suzlon has been struggling with an increasing gap between deliveries and installations. “As of 31st Mar’25, it had 371MW of sets erected and ready for commissioning (10% > installations), which increased to 776MW on 31st Dec’25 (76% > installations), creating apprehensions on execution and new order inflows,” it said, adding that it now expects Suzlon to sharply improve its commissioning in the first half of the ongoing financial year 2027, which may result in cash flow improvement and a new stream of orders.

Should you buy Suzlon Energy shares?

The domestic brokerage kept a ‘Buy’ call on the stock, with a target price of Rs 64 apiece. This implies an upside potential of more than 30% from the stock’s previous closing price of Rs 49.13 apiece. Notably, Suzlon has the highest upside potential among all the power stocks under JM Financial’s coverage.
Also read: HDB Financial Services zooms 12% on strong Q4 results and FY26 dividend

Suzlon Energy shares were trading with marginal gains at around Rs 49.41, as seen at 10.45 am on Thursday. Although the stock has declined nearly 6% in 2026 so far, in the longer term, the multibagger stock rallied more than 510% in five years and over 1,030% in five years.

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)

Advertisement
Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Business

PepsiCo makes strides in re-energizing food business

Published

on

PepsiCo makes strides in re-energizing food business

Company will “continue to play offense” with one-two punch of value, innovation.

Continue Reading

Business

Car recall warning: could yours be at risk of fire?

Published

on

Car recall warning: could yours be at risk of fire?

Car recall warning: could yours be at risk of fire? Consumer expert Louise Minchin shares the details.

Continue Reading

Business

Are insider traders making millions from the Iran war?

Published

on

Are insider traders making millions from the Iran war?

Traders have been betting millions of dollars shortly before US President Donald Trump makes big announcements throughout his second term.

And communications relating to the Iran war are no exception.

The BBC has looked into trade volume data that suggests several large bets were made shortly before Trump made market-moving statements.

Nick Marsh has this analysis.

Advertisement
Continue Reading

Business

SlimFast and vape sales help Supreme to ‘record year’

Published

on

Business Live

Typhoo Tea owner reports ‘significant growth in vape sales’

Slimfast

Supreme bought SlimFast last year(Image: -)

Consumer goods group Supreme says its results are set to be “significantly ahead” of expectations thanks to rising vape sales and its takeover of SlimFast.

In a trading update to the stock market this morning, Trafford Park-based Supreme says that for the 12 months to March 31 it will post record results thanks to “significant growth in vape sales and the positive impact from acquisitions and new products”.

Advertisement

Supreme says it expects to post a 15% increase in revenues to £265m, with adjusted EBITDA of some £40.6m, on par with last year’s £40.5m. It says those figures are “significantly ahead of market consensus expectations”.

Supreme says it remains net-cash positive even after investing £12.4m in acquisitions and £5m in its manufacturing sites, including a new 40,000 sq ft dedicated wellness facility.

Its statement said: “Sales from the group’s vaping category are expected to be more than 10% higher than prior year even with the UK disposable vape ban on 1 June 2025, demonstrating Supreme’s ongoing market resilience.”

It also hailed the performance of Supreme’s Drinks & Wellness business, which now includes SlimFast UK and Ireland. Supreme bought that business in a deal it said would be worth a total of £20.1m.

Advertisement

Supreme today added: “The category is further supported by investment in two brand new manufacturing facilities, strengthening its operational capacity and positioning this category for long-term growth.”

Other Supreme brands include Typhoo Tea and Perfectly Clear.

Continue Reading

Business

Heat Press Machines and the Rise of On-Demand Custom Solutions for Everyday Needs

Published

on

Heat Press Machines and the Rise of On-Demand Custom Solutions for Everyday Needs

The rise of on-demand businesses has changed how products are created and delivered. From custom t-shirts to personalized accessories, small entrepreneurs are now able to produce items only when needed. This shift has reduced waste, lowered startup costs, and opened doors for freelancers and home-based businesses.

One tool that plays a major role in this transformation is the heat press machine. While it’s commonly associated with apparel printing, its use has expanded into many practical areas—including creating customized solutions like ergonomic grips for people with arthritis.

The Growth of On-Demand Production

Traditional manufacturing relies on bulk production. However, modern consumers prefer personalized items tailored to their needs. This demand has fueled the growth of small-scale, on-demand production setups.

Entrepreneurs now focus on:

Advertisement
  • Producing items only after receiving orders
  • Offering customization options
  • Reducing inventory risks
  • Delivering faster turnaround times

This model works especially well for freelancers who want to start small without heavy investment.

Where Heat Press Machines Fit In

A heat press is one of the most versatile tools in an on-demand setup. You can explore available options here: heat press: It allows users to apply heat and pressure to materials, making it possible to transfer designs, bond layers, or shape surfaces.

For apparel businesses, it’s used to print designs on shirts. But beyond that, it’s also being used to create functional items like custom grips, soft handles, and assistive tools.

Expanding Beyond Apparel: Practical Customization

One of the most interesting developments is how entrepreneurs are using heat press technology outside of clothing.

For example, people with arthritis often struggle with grip strength. A small business can create custom orthotic grips using simple tools and materials. This is where on-demand production truly shines each product is made specifically for the user.

Advertisement

A Simple Workflow for Small Entrepreneurs

Let’s break down how a small setup can operate efficiently:

1. Design and Personalization

Every order begins with understanding the customer’s needs. Whether it’s a t-shirt design or a custom grip, personalization is key.

2. Printing with DTF Technology

To create detailed and flexible designs, many small businesses rely on a dtf transfer printer:

For entrepreneurs, especially those working from home, reliability matters more than anything. Orders don’t always come in daily sometimes there are gaps. In such cases, it’s helpful to have a printer that can handle idle time without turning the next print session into a problem.

Advertisement

This kind of setup supports a low-stress workflow. You can focus on fulfilling orders rather than worrying about constant maintenance. It’s particularly useful when you’re managing everything alone designing, printing, packaging, and responding to customers.

3. Material Preparation

Depending on the product, materials like fabric, foam, or rubber are prepared. These materials are chosen for flexibility and comfort.

4. Heat Press Application

Using the heat press machine, designs are transferred or materials are shaped. The process is quick and repeatable, making it ideal for small batches.

5. Finishing with Heat Transfer Vinyl

To enhance durability or add texture, heat transfer vinyl is often used:
heat transfer vinyl: This step improves both the look and functionality of the final product.

Advertisement

Why On-Demand Works for Freelancers

For freelancers like you, this model offers several advantages:

Low Startup Cost

You don’t need a large inventory or warehouse.

Flexible Work Schedule

You can work when orders come in perfect for balancing multiple clients.

Reduced Risk

Since products are made on demand, there’s no risk of unsold stock.

Advertisement

Easy Scaling

Start small and grow as demand increases.

Managing Workload Without Stress

One of the biggest challenges in small businesses is handling workload fluctuations.

Some days may be busy with multiple orders, while others are quiet. This is where choosing the right tools becomes important.

Equipment that is:

Advertisement
  • Easy to operate
  • Stable during production
  • Less demanding in maintenance

…can help maintain a smooth workflow.

For example, built-in alerts or simple controls can save time when you’re multitasking. You might be answering Fiverr messages while your machine is running, so having a system that doesn’t require constant monitoring is a big advantage.

Real Example: A Home-Based Business

Imagine running a small online store selling custom products.

  • On weekdays, you receive a few orders
  • On weekends, orders increase due to promotions

With a simple setup using a heat press and a reliable DTF printer, you can handle both situations. You don’t need a large team or complex system—just tools that work when you need them.

After a break or a slow period, you can resume work without delays. This keeps your business running smoothly and your customers satisfied.

The Future of Small Custom Businesses

The trend of on-demand production is only growing. As tools become more accessible, more people will enter this space.

Advertisement

We can expect:

  • More personalized products
  • Faster production methods
  • Greater opportunities for freelancers

This is especially relevant in niches like healthcare, where customized solutions can make a real difference.

Conclusion

Heat press machines are no longer limited to printing t-shirts; they are now a key part of modern, on-demand production systems. Combined with tools like DTF printers and heat transfer vinyl, they allow small entrepreneurs to create customized products efficiently.

For freelancers and small business owners, the focus should be on building a workflow that is simple, reliable, and scalable. When your tools support your process instead of complicating it, you can focus on what truly matters, serving your customers and growing your business.

Advertisement
Continue Reading

Business

Rachel Reeves to meet UK banking bosses including Lloyds, Nationwide and NatWest over economic impact of Iran war

Published

on

Business Live

The chancellor has called in the chiefs of Britain’s top banks for a summit this week to discuss the economic impact of the Middle East conflict

Chancellor of the Exchequer Rachel Reeves speaks at a business reception at Lancaster House in central London in September 2025

Chancellor of the Exchequer Rachel Reeves (Image: PA)

Rachel Reeves has summoned the heads of Britain’s top banks for a summit this week to address the economic repercussions of the war in Iran. The Chancellor has extended invitations to executives from Barclays, HSBC, Lloyds, Natwest, Santander UK, as well as the UK’s largest building society Nationwide, for a meeting this Wednesday.

Advertisement

The gathering – as reported by Sky News – will include Natwest chief Paul Thwaite and Lloyds’ boss Charlie Nunn. Barclays’ retail chief Vim Maru is expected to be in attendance alongside Nationwide’s chief executive Debbie Crosbie, while Santander will be represented by its newly appointed UK head Mahesh Aditya.

The economic fallout from the Iran war is set to dominate the agenda as the Chancellor seeks ways to cushion the blow felt across the country.

Earlier this month, the International Monetary Fund (IMF) delivered the UK economy the steepest downward revision of any nation in the G7, as reported by City AM.

Growth was cut by 0.5 percentage points in the wake of the upheaval in the Middle East, which has kept energy prices stubbornly high.

Advertisement

This comes as banks prepare to publish their first-quarter results, where the volatility in the Middle East is anticipated to feature prominently as banks increase their provisions for loan losses. Barclays will be the first to report on 28 April, followed by Lloyds on the 29 and Natwest on 1 May.

Banks to help Reeves navigate Iran turmoil Fresh figures released last week from the Office for National Statistics (ONS) revealed the UK economy expanded by 0.5 per cent prior to the war – significantly exceeding expectations.

However, City economists were swift to dampen any optimism surrounding the figures, dismissing the surge as “too good to be true”.

Martin Beck, a former Treasury economist now at WPI Strategy, described the latest data as the “calm before the storm”, warning that first-quarter growth is likely to be weighed down by more concerning figures due for release next month.

Advertisement

A note from RBC indicated that Barclays would be the most “hurt” bank by economic downgrades, owing to its bullish macro forecasts.

Barclays’ forecast for 2026 economic growth – used to calculate anticipated credit losses – stands at 1.1 per cent, considerably above the more conservative 0.7 per cent projected by Lloyds.

The independent body average – drawing consensus from a range of professional institutions outside the banks themselves, including the IMF, HM Treasury, NIESR, Bloomberg, and the Bank of England – sits at one per cent.

The meeting comes amid renewed tensions in the Middle East, following Iran’s decision to re-close the Strait of Hormuz over the weekend in response to the US blockade. Trump has also revived threats to bomb Iranian power plants, with the ceasefire deadline for Wednesday rapidly approaching.

Advertisement

Ring-fencing row returns to table Banks are also anticipated to use the gathering to press ahead with key lobbying efforts on regulation, including possible reforms to the ring-fencing regime established in the aftermath of the 2008 financial crisis.

Ring-fencing obliges major banks to separate their retail banking operations from their investment banking activities. It was brought in following the financial crisis to safeguard stability and was enshrined in the Financial Services Act 2013.

The threshold at which banks become subject to ring-fencing was lifted to £35bn, up from £25bn, in October 2024 by former City Minister Tulip Siddiq.

Nevertheless, senior bank executives have continued to push for a more accommodating framework, with the chief executives of HSBC, Santander, Natwest and Lloyds writing to the Chancellor branding the system “redundant”.

Advertisement

CS Venkatakrishnan, Barclays’ chief executive, broke ranks with his counterparts to advocate for the system, arguing that it delivers a net benefit.

“There are two counterpoints: we have spent the money on the set-up and we make it work; but the more important fact is that you have to weigh against this the immense amount of depositor protection that the ring-fencing regime gives the country,” he said.

Continue Reading

Business

Businesses can begin filing for tariff refunds as US unwinds Trump-era import duties

Published

on

Businesses can begin filing for tariff refunds as US unwinds Trump-era import duties

Businesses can begin filing for tariff refunds on Monday as the federal government starts unwinding billions of dollars in import duties imposed by the Trump administration under emergency powers, opening the door to what could be one of the largest repayments to importers in U.S. history.

At 8 p.m. ET on April 20, U.S. Customs and Border Protection (CBP) will launch the first phase of a new claims system that will allow importers to seek repayment of tariffs collected under the International Emergency Economic Powers Act (IEEPA), following a series of court rulings that invalidated the policy.

Advertisement

The Supreme Court ruled in February that the law President Donald Trump relied on for his signature policy did not authorize the imposition of tariffs, finding that Congress – not the president – holds authority over such taxes. The decision set the stage for lower courts to order the government to reverse course and return the funds.

A judge at the U.S. Court of International Trade subsequently directed CBP to remove the tariffs from affected entries and refund any excess duties collected, along with interest.

OIL PRICES PLUNGE AFTER IRAN SAYS STRAIT OF HORMUZ OPEN FOR COMMERCIAL SHIPPING

san pedro port

The Supreme Court ruled in February that Congress – not the president – holds authority over the imposition of tariffs.  (David McNew/Getty Images)

The scale of the refunds could be significant for businesses across industries. Court filings show more than 330,000 importers paid duties on over 53 million shipments, totaling roughly $166 billion.

Advertisement

ONE YEAR LATER, TRUMP TARIFFS GENERATED BILLIONS AS REFUNDS TAKE SHAPE

Starting Monday, companies and their customs brokers can submit refund requests through CBP’s Automated Commercial Environment (ACE) portal using a newly developed tool known as the Consolidated Administration and Processing of Entries, or CAPE.

Donald Trump Liberation Day tariffs

President Donald Trump speaks during a trade announcement event in the Rose Garden at the White House on April 2, 2025, in Washington, D.C.  (Chip Somodevilla/Getty Images)

The system allows importers to file declarations listing the entries for which they are seeking refunds. Once a claim is validated, CBP will recalculate the duties without the IEEPA tariffs and reliquidate the entries, triggering repayment.

CBP said valid refunds will generally be issued within 60 to 90 days after a claim is accepted, though more complex cases could take longer. The agency is rolling out the process in phases, with the initial stage limited to certain unliquidated entries and those within 80 days of final accounting.

Advertisement
A cargo ship sets sail.

The scale of the refunds could be significant for businesses across industries. (STR/AFP/Getty Images)

Officials have warned the process could be complicated given the scale. In court filings, CBP described the volume of refunds as “unprecedented,” noting that existing systems were not designed to handle so many claims and may require significant manual processing.

CLICK HERE TO GET FOX BUSINESS ON THE GO

The refunds will be paid directly to the businesses that originally paid the tariffs, marking an early step in reversing a major trade policy with broad economic impact.

Advertisement
Continue Reading

Business

Nobel Laureate David Gross Warns Humanity May Not Survive 50 Years to See Unified Theory of Physics

Published

on

David Gross

SANTA BARBARA, California — Nobel Prize-winning physicist David Gross has issued a stark warning that humanity stands a slim chance of surviving another 50 years, citing the grave risk of nuclear war as the primary barrier preventing scientists from achieving a unified theory of all fundamental forces.

David Gross
David Gross

Gross, who shared the 2004 Nobel Prize in Physics for his work on the strong nuclear force and asymptotic freedom, made the comments in a recent interview with Live Science while discussing the long quest for a “theory of everything” that would reconcile quantum mechanics with gravity. When asked whether physicists might complete such a unification within 50 years, the 83-year-old researcher replied bluntly that the chances of humanity lasting that long are “very small.”

“Currently, I spend part of my time trying to tell people … that the chances of you living 50 [more] years are very small,” Gross said. He pointed specifically to nuclear war as a potential civilization-ending catastrophe that could arrive within 35 years, emphasizing that geopolitical tensions and the persistence of thousands of warheads worldwide make the threat immediate and existential.

The remarks, which quickly spread across scientific and popular media outlets, highlight a growing pessimism among some leading thinkers about humanity’s long-term prospects amid multiple overlapping risks. Gross, who also received the $3 million Special Breakthrough Prize in Fundamental Physics, has devoted decades to string theory and efforts to unify the four fundamental forces — gravity, electromagnetism, and the strong and weak nuclear forces. Yet he now sees human self-destruction, rather than scientific obstacles, as the greatest hurdle.

Nuclear war remains a central concern. With Russia’s ongoing conflict in Ukraine, tensions over Taiwan, and the proliferation risks involving nations such as North Korea and Iran, the probability of escalation to nuclear exchange has drawn renewed attention. Gross suggested that without dramatic progress in arms control and diplomacy, civilization could collapse long before physicists resolve the deep mathematical and conceptual challenges of quantum gravity.

Advertisement

His comments echo broader warnings from other Nobel laureates and scientists. Geoffrey Hinton, often called the “godfather of AI” and a 2024 Nobel Prize winner in Physics for foundational work on neural networks, has raised the odds of artificial intelligence causing human extinction to 10-20 percent within the next 30 years. Michel Mayor, the 2019 Nobel laureate who discovered the first exoplanet orbiting a sun-like star, has stated that humanity is not eternal but simply another animal species destined for extinction, potentially within a million years from natural causes alone, and far sooner if human folly intervenes.

Gross’s perspective stands out for its focus on the intersection of fundamental physics and human survival. A unified theory has eluded physicists since Einstein’s unsuccessful attempts at a unified field theory. String theory, loop quantum gravity and other approaches offer promising frameworks, but experimental verification remains extraordinarily difficult because the energies required to probe quantum gravity effects are far beyond current particle accelerators. Gross noted that even optimistic timelines for theoretical breakthroughs could be rendered moot by humanity’s inability to avoid catastrophe.

The physicist did not dismiss all hope. He expressed a desire for international cooperation to reduce nuclear arsenals and mitigate other existential risks, including climate change, pandemics and uncontrolled artificial intelligence. “If you don’t [address these risks], there’s always some risk an AI 100 years from now [could launch nuclear weapons],” he observed, underscoring how multiple threats compound one another.

Public reaction to Gross’s interview has been swift and polarized. On social media platforms and science forums, some users praised the laureate for speaking candidly about uncomfortable truths, arguing that complacency about existential risks has become dangerous. Others criticized the comments as overly alarmist or defeatist, suggesting they could undermine efforts to solve pressing problems by fostering fatalism. Science communicators noted that such warnings from respected figures often serve to galvanize action rather than induce despair.

Advertisement

Experts in existential risk studies have long catalogued the threats Gross referenced. The Bulletin of the Atomic Scientists maintains its Doomsday Clock, which in recent years has stood close to midnight due to nuclear dangers, climate disruption and emerging technologies. Organizations such as the Future of Humanity Institute and the Centre for the Study of Existential Risk at Cambridge University have modeled scenarios in which nuclear winter, engineered pandemics or misaligned superintelligent AI could lead to human extinction or civilizational collapse.

Gross’s career lends weight to his assessment. As a towering figure in theoretical physics, he has witnessed firsthand how scientific progress depends on stable societies capable of sustaining long-term research. Particle physics collaborations such as those at CERN involve thousands of scientists across dozens of nations and require decades of funding and political support. A major war or societal breakdown could shatter that infrastructure, halting progress indefinitely.

Yet the quest for unification continues. Researchers are exploring connections between string theory and holography, advances in quantum computing that might simulate quantum gravity effects, and new observational windows through gravitational wave astronomy and cosmic microwave background studies. Gross himself remains active in the field, though he now balances theoretical work with public advocacy for risk reduction.

The broader context includes accelerating technological change. Artificial intelligence is transforming scientific discovery, potentially speeding up theoretical breakthroughs while simultaneously introducing new dangers. Climate models warn of tipping points that could render large parts of the planet uninhabitable within decades. Biodiversity loss and resource depletion compound these pressures.

Advertisement

Gross stopped short of predicting exact timelines or probabilities beyond his qualitative assessment, but his message was clear: humanity’s greatest obstacle to scientific immortality may be its own mortality as a species. He urged greater investment in diplomacy, arms control, sustainable development and ethical governance of emerging technologies.

For physicists dreaming of a final theory that explains the universe from the smallest scales to the largest, the warning carries particular poignancy. The unification of forces has been called the holy grail of physics. Achieving it would represent one of humanity’s crowning intellectual achievements, potentially unlocking new technologies and deeper understanding of reality itself. Gross suggested that realizing that dream may depend less on brilliant equations than on collective wisdom and restraint.

As the interview circulates widely, it joins a chorus of voices from the scientific community urging humanity to confront its fragility. Whether Gross’s pessimism proves prophetic or serves as a catalyst for renewed global cooperation remains to be seen. For now, his words stand as a sobering reminder that the biggest questions in physics may ultimately hinge on the oldest challenge facing humankind: learning to live together without destroying ourselves.

In laboratories and lecture halls around the world, researchers continue their work, driven by curiosity and the hope that humanity will endure long enough to glimpse the deepest secrets of the cosmos. Gross’s warning challenges them — and all of society — to ensure that hope is justified.

Advertisement
Continue Reading

Business

Stifel sees Xenon Pharmaceuticals stock reaching $2B in peak sales

Published

on


Stifel sees Xenon Pharmaceuticals stock reaching $2B in peak sales

Continue Reading

Business

Mulberry returns to sales growth in year of ‘decisive progress’

Published

on

Business Live

The Somerset-based company has seen a rise in retail and online sales across all regions and markets

Mulberry has reported a rise in profits for the last financial year

Mulberry is headquartered in Somerset where the business was founded(Image: Mulberry)

Luxury Somerset handbag maker Mulberry has declared the turnaround at the group is “firmly under way” as it returned to sales growth across all markets. The Chilcompton-based group said UK retail and online like-for-like sales jumped 13.7 per cent higher in its final six months, up from 6.5 per cent growth in the third quarter.

Advertisement

Overall group comparable sales rose 12.8 per cent in the second half to March 28, or 13.6 per cent higher with currency effects stripped out, with growth across all regions and markets. It marks a sharp reversal of trading fortunes, after group sales dropped 3.2 per cent on a constant currency basis in the firm’s first half.

Chief executive Andrea Baldo said it had been “a year of decisive progress”.

He said: “Despite a challenging economic and geopolitical environment, we have delivered growth across all channels and geographies, with clear momentum right across the business.

“This performance reflects the disciplined execution of our ‘Back to the Mulberry Spirit’ strategy, and demonstrates that our turnaround is firmly under way.”

Advertisement

The company launched a turnaround of the business in late 2024, which saw 85 jobs axed – around a quarter of its head office staff.

It also raised £20m in June last year to help bolster its transformation, after turnover slumped 21 per cent in 2024. In November, it was revealed the company had cut its losses by more than half.

The group’s back-to-basics strategy has seen it move away from discounting and concentrate on “tighter, more focused” ranges and improved availability.

“We are simplifying the business, restoring full price discipline, strengthening our connection with customers, and reasserting Mulberry’s position as a distinctive British lifestyle brand,” Mr Baldo said.

Advertisement

Its new approach saw its Bayswater Limited Edition bag sell ⁠out within minutes of its launch in February, according to the group.

In March, the business announced it had appointed Scottish designer Christopher Kane as new creative director. He will be responsible for relaunching Mulberry’s women’s ready-to-wear collection, with the debut expected to take place at London Fashion Week in September.

The group’s second-half performance has left it with overall annual sales growth of 5.7 per cent on a constant currency basis.

Advertisement
Continue Reading

Trending

Copyright © 2025