First son Barron Trump’s new beverage venture has announced its first two flavors ahead of its planned launch, now set for May. 

SOLLOS Yerba Mate, headquartered near Mar-a-Lago, revealed the news in a LinkedIn post last week.

“Introducing our 12-pack: Pineapple + Coconut,” the company said. “Launching May 2026.”

The announcement comes after the 19-year-old, the youngest son of President Donald Trump, was listed as a director of the Palm Beach, Florida-based beverage company, according to January SEC filings in Florida and Delaware.

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Barron Trump’s new beverage venture has announced its first two flavors ahead of its May launch. (Mike Segar/Reuters / Reuters)

The product will be available for purchase online at sollos.com, the company said.

The company also shared videos showcasing the design of its new beverage packaging ahead of launch.

In one video, light blue cans featuring “SOLLOS” in bold lettering over an orange-and-yellow sun graphic appear to move through a factory during mass production.

Another clip shows packaging for the 12-pack, including a light blue box with yellow graphic accents.

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SOLLOS Yerba Mate launches a 12-pack pineapple and coconut beverage line. (SOLLOS Yerba Mate/LinkedIn / Fox News)

Yerba mate, a caffeinated herbal tea native to South America, has recently gained popularity in the U.S. as an alternative to coffee.

SOLLOS was previously announced as a beverage brand designed to complement life in the “Sunshine State,” with branding centered on the sun.

“SOL,” meaning sun in Spanish, represents sunrise and the beginning of the day, the company said. “LOS,” spelled backwards from “SOL,” represents sunset. The startup emphasized that the name is intended to capture the full cycle of the sun, reflecting the idea that “It Begins Where It Ends.”

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Light blue cans, featuring the logo “SOLLOS,” move through a factory line. (SOLLOS Yerba Mate/LinkedIn / Fox News)

According to SEC filings dated Jan. 23, SOLLOS raised $1 million through a private placement and lists at least five partners.  

Barron, a student at New York University’s Stern School of Business, along with four others named in the SEC filing, are listed as executive officers and members of the company’s board of directors.

Others involved in the company include Spencer Bernstein, Rudolfo Castello, Stephen Hall and Valentino Gomez, some of whom attended the same high school as Barron. 

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Bernstein, a Villanova University student who previously attended Oxbridge Academy in Palm Beach with Trump, was listed as an executive officer.

“I’ve decided to postpone my final semester at Villanova University to focus on something I’ve been building for the past 8 months,” Bernstein previously posted on LinkedIn. 

“Since the end of last school year I have been working alongside my co-founder, Stephen Hall, and a few close friends on SOLLOS Yerba Mate, a lifestyle beverage brand built around clean + functional ingredients.”

Hall, now a student at the University of Notre Dame who also attended Oxbridge Academy, was listed as an executive officer and director. 

FOX Business’ Sophia Comptom contributed to this report.

The Tourism Authority of Thailand emphasizes sustainable growth by promoting premium experiences and prioritizing safety. After welcoming 9.31 million visitors in early 2026, Thailand projects a total of 30 to 34 million arrivals by the end of the year.

Emphasizing Quality in Tourism

Bangkok, 8 April 2026 – The Tourism Authority of Thailand (TAT) is committed to The New Thailand vision, focusing on Value over Volume to ensure sustainable and meaningful growth. Despite global economic uncertainties, Thailand aims to sustain its competitiveness and recalibrate its 2026 international tourism outlook. TAT is implementing targeted measures to enhance high-value experiences, expand quality market segments, and ensure safety and reliability through the Trusted Thailand framework. This approach not only reinforces confidence but also aligns with evolving traveler priorities through the “Healing is the New Luxury” concept, bolstering Thailand’s reputation as a resilient and competitive destination.

Strengthening Resilience Amid Global Challenges

Building on its 2025 performance, Thailand continues to leverage tourism in economic recovery amidst global challenges like economic uncertainty and regional competition. While international arrivals are gradually recovering, changing travel behaviors and cautious spending underline the need to focus on quality growth and greater value per trip. In the first quarter of 2026, Thailand welcomed 9.31 million international visitors, with China leading, followed by Malaysia, Russia, India, and South Korea. Long-haul markets, including the UK and the US, also contributed significantly to a diversified market mix, supporting sustained tourism growth.

Projected Growth and Future Outlook

For 2026, TAT anticipates international arrivals around 30–34 million, taking into account global fluctuations such as travel demand, air connectivity constraints, and energy price volatility. Domestically, 206 million trips are expected, with total tourism revenue projected to be approximately 2.58 trillion Baht. The strategy acknowledges anticipated easing of geopolitical tensions in the Middle East within months. By aligning with global conditions, TAT is poised to maintain Thailand’s position as a preferred travel destination, focusing on quality growth and ensuring economic resilience through enhanced traveler experiences.

Source : TAT refocuses on value over volume as 2026 tourism outlook is recalibrated

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