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Twitch faces backlash over Amazon training AI on its users’ livestreams

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Gamers play on computers during a gaming convention organised by Twitch in Rotterdam in 2024

Twitch is now allowing users to stop Amazon from training their generative artificial intelligence (AI) models using users’ content, the popular streaming platform said.

The US company said users can opt out of a default setting that allows Amazon to use streams, clips, images, chats and other channel content.

The announcement on Wednesday confirmed that the technology giant, which took over Twitch in 2014, was using the platform’s content for AI training, prompting widespread backlash from users.

Amazon runs a host of AI services and has heavily invested in the its development as it seeks to compete with Google, Meta and other technology giants.

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The BBC has contacted Amazon for comment and Twitch for more information.

Twitch is a major livestreaming platform that is especially popular among gamers and youths. The platform’s top content creators have tens of millions of followers.

AI training collection has been turned on by default just as it is on most content services, but Twitch is “respecting” users’ wishes to opt out if they prefer, Twitch’s chief product officer Mike Minton said during a stream on the platform, external.

Asked why data is being collected by default, he said: “If it’s opt-in, nobody would opt-in. That’s the honest answer.”

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Users who remain opted in could have any of their channel content used for training, Minton said, adding that the data collected will not be re-sold to other companies.

During the same session, Mary Kish, head of community at Twitch, took viewers through a tutorial on how to disable generative AI training through a user’s channel settings.

Data collection for AI training has become an industry standard, Kish said.

“We don’t expect you to be happy or excited about this. I don’t expect anyone to react to this favourably,” she added.

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The stream’s chat column was flooded with hundreds of comments from users criticising the move.

One viewer wrote: “Nobody would opt in because nobody wants to feed AI with our creativity and content.”

Another said Twitch had an “opportunity to set an industry standard” to push back against data collection for AI.

It is not clear when Amazon began collecting Twitch users’ data to train its AI models.

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Minton said during the stream that he did not know if users’ data had already been scraped for training, adding that he was unsure what Amazon “has done in terms of model training and what they’ve used and not used.”

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Farm skills shortage threatens UK food security, Arla warns

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Farm skills shortage threatens UK food security, Arla warns

A shortage of skilled farm workers threatens Britain’s food security, Arla Foods has warned, after 82 per cent of its farmers with a vacancy said very few or no job applicants had the right skills.

The dairy co-operative, which owns the Lurpak and Cravendale brands, employs about 3,700 people in the UK and works with 1,900 farmers. Its survey of 440 farmers found more than half reported that retaining employees had become harder since Brexit and Covid.

Arla said hiring problems had grown from a “labour shortage to a wider skills challenge that could have implications for the long-term resilience of British food production if left unaddressed”.

The survey also points to an ageing workforce. Some 47.7 per cent of the farmers surveyed were over 55, and nearly a fifth were over 65. The most recent government figures on the agricultural workforce show only 5 per cent of farm holders in England were younger than 35.

Paul Dover, Arla’s UK agriculture director, said: “The food supply chain has been facing increasing pressure from workforce challenges for a number of years, and the latest data from our farmers shows the picture is not improving. This is a challenge that will impact beyond the farm, if action isn’t taken.

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“Government proposals like the farming roadmap and its efforts to help young people into work through courses in schools are helpful and will go some way to supporting farmers, but the reality is we need intervention much earlier.”

Bas Padberg, managing director of Arla Foods UK, said: “If we want a resilient food system capable of feeding future generations, we must invest in the skills, education and pathways that will build the workforce of tomorrow.”

Roughly a fifth of the farmers surveyed said they needed help to recruit, train and develop the future workforce, while about 14 per cent would prioritise a “nationwide marketing campaign” to attract more talent.

Arla said recent government proposals, including the 25-year farming roadmap and initiatives to help young people into work, were welcome but had “not gone far enough”.

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The warning comes as this summer’s widespread drought puts further pressure on food production, with food prices forecast to rise into 2027 as dry conditions hit harvests.

Analysts at Shore Capital said the UK was the closest it had been for many decades to a food security crisis. Vegetable and fruit growers were “particularly exposed” given their dependence on irrigation and consistent soil moisture, the analysts said, while dairy farmers faced acute pressure on milk yields as heat stress affects herds and grass dries up across the country.

Farmers are also contending with subsidy cuts, higher employment costs and potential shortages of fertiliser amid the war in Iran.

The government said: “Attracting bright new talent into agriculture is vital for the future of UK food and farming. Ongoing reforms to the skills system, including a V Level in agriculture, environmental and animal care, will strengthen training routes, reform apprenticeships and improve careers pathways into farming, giving young people the practical, hands-on learning they need to progress.

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“Our 25-year Farming Roadmap sets out a clear vision for the future so our farmers can have the confidence once more to invest and feed the nation with pride for generations to come.”


Amy Ingham

Amy Ingham

Amy Ingham is a reporter at Business Matters, covering UK business news with a focus on breaking news, business policy, late payments and insolvency. She joined the magazine in 2026 after completing the NCTJ Diploma in Journalism at Harlow College’s journalism school. Her recent reporting includes British Steel’s nationalisation and its impact on SME suppliers, the decline in late payments by large firms, and Insolvency Service director disqualifications. Reach her at aingham@cbmeg.co.uk.

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Politics And The Markets 08/13/26

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

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Vital Healthcare Property Trust (VTHPF) Q4 2026 Earnings Call Transcript

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript