The People of the North East paper talks about the opportunities and challenges facing the region – and how working and hiring practices can rise to them
North East firms that are adopting flexible working models, inclusive hiring and investing in skills have been highlighted in a new report from a top regional business group.
The North East Chamber of Commerce’s People of the North East publication draws on a number of business leaders and experts to highlight the importance of creating healthier, happier and more inclusive places to live and work. The report lays out how firms are facing a period of massive upheaval that includes changing workforce expectations, rising costs and shifting labour markets.
It calls for a collaborative effort from firms, using examples from the fields of recycling, housing and business services to show what success looks like.
Tim Marsden, knowledge manager at North East Chamber of Commerce, said: “The North East’s greatest strength has always been its people. Across every sector and community, we see individuals and organisations driving innovation and creating opportunities for future generations.
“This report highlights both the opportunities and challenges facing our region. While we know there is fantastic talent, creativity and ambition here, we also recognise the barriers that still exist around economic inactivity, skills gaps, health inequalities and access to opportunity.
“As the economy continues to change at pace, one thing is clear: the future success of the North East will be shaped not only by investment and infrastructure, but by how well businesses support people, communities and opportunities.”
The report looks at how explores how businesses are adopting flexible business models and inclusive hiring practices to unlock untapped potential, enrich workplace culture and improve business performance. Sam Spoors, founder and managing director at recruitment firm Talentheads, talks about how firms are creating opportunities for people with criminal records, running targeted recruitment campaigns to get people from underrepresented groups and using partners to reach marginalised talent.
She said: “The North East’s future prosperity depends on more than economic growth – it hinges on how businesses support their people. Through inclusive hiring, flexible work, wellbeing strategies, skills development and purpose-led cultures, regional employers are setting a powerful example.
“These innovative practices are not just good for business – they are helping to reshape the region’s identity and build a more equitable and resilient workforce.”
Lee Eckert, senior operations manager at digital transformation specialist ArvatoConnect, talks about freeing up people from repetitive tasks to do higher-value work. He argues such a move can improve job satisfaction and build confidence.
He said: “Digital transformation often sparks concerns about jobs being replaced by machines. In reality, the most effective transformations are those that put employees at the centre.
“It’s about creating opportunities for people to live better lives, whether that’s through faster access to services, a more inclusive workforce or communities that feel supported rather than excluded by technology.”








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