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What Happens to a Business When the Law Only Lets It Discount Once

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What Happens to a Business When the Law Only Lets It Discount Once

Ask a British marketing director what they would do if discounting were taken away tomorrow, and you tend to get a laugh followed by a slightly panicked silence.

Welcome offers, free trials, win-back codes and loyalty tiers are wired so deeply into how UK consumer businesses acquire customers that removing them sounds less like a strategy question than a parlour game. Sweden has been running that experiment for seven years, and the results are worth a look.

One offer, and that is the lot

When Sweden reopened its gambling market to licensed competition in 2019, it wrote in a rule with no real British equivalent. An operator may give a player a bonus at the first occasion that person gambles with them, and never again. No reload offers. No cashback. No VIP tier returning money to the customers who spend most. The Swedish Gambling Authority has fined operators for getting the timing wrong.

What this does to the shop window is immediate. A typical Swedish welcome package runs to about a hundred kronor, call it eight pounds, plus a handful of free spins. That is the entire lifetime discount budget for a customer who might stay five years and spend a great deal more.

What moves into the space a coupon leaves

Something has to do the work the discount used to do, and that something turns out to be the product itself. Visit a Swedish-licensed online casino and the front page is doing a different job from its British counterpart: game range, withdrawal terms, the regulator’s mark, links to the national self-exclusion register. Retention economics shift in the same direction. When you cannot buy a customer back after they drift, the only defence against churn is not irritating them in the first place, which puts an uncomfortable weight on payment speed, support response times and whether the thing works on a five-year-old phone. Swedish operators talk about payout times the way British retailers talk about next-day delivery, and for much the same reason.

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Brand carries more than it used to, as well. Where every licensed competitor offers roughly the same nothing, the deciding factor becomes which name a customer already trusts. That is slower and dearer to build than a coupon, and considerably harder for a rival to copy.

The same squeeze, without the legislation

British businesses are not about to have discounting legislated away, but plenty are arriving at the same place by a different road. Acquisition costs have climbed across almost every consumer category, margins have not, and a decade of promotional habit has trained customers to wait for the sale rather than pay the price. The lever still exists here. It has simply become expensive enough that pulling it hurts.

Sweden’s rule carries a genuine cost too, and it would be dishonest to skip past it. The regulator’s channelisation figure, the share of play that stays with licensed operators, has slipped from 86 per cent in 2023 to 84 per cent last year, and for casino products specifically it sits at 81 per cent. Take promotional freedom away from the businesses you regulate, and some customers go looking for it elsewhere. For a UK founder wondering what a company looks like when it can no longer buy attention, though, Sweden remains the most detailed answer anyone has. Its operators did not find a clever workaround. They spent the money on being worth choosing instead: the slower path, and the one that tends to survive a bad quarter.

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BSE shares fall 2% despite 62% jump in Q1 net profit to Rs 874 crore. Should you buy, sell or hold?

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BSE shares fall 2% despite 62% jump in Q1 net profit to Rs 874 crore. Should you buy, sell or hold?
The shares of BSE declined 2% to their day’s low of Rs 3,550 on the NSE on Wednesday even as India’s oldest stock exchange reported a 62% year-on-year (YoY) jump in consolidated net profit to Rs 874 crore for the April-June quarter of FY27, helped by strong growth in revenue from operations and higher investment income.

BSE’s revenue from operations meanwhile rose 63% to Rs 1,566 crore in the first quarter of the ongoing financial year 2027, from Rs 958 crore reported in the corresponding quarter of the previous financial year. Investment income also rose sharply to Rs 135 crore from Rs 79 crore, while other income stood at Rs 5 crore against Rs 7 crore in the year-ago period.

The company contributed Rs 26 crore to the core settlement guarantee fund during the quarter. Total expenses rose 49% to Rs 537 crore from Rs 359 crore in the same quarter last year. Employee benefit expenses increased to Rs 87 crore from Rs 70 crore. Technology expenses rose to Rs 61 crore from Rs 50 crore.

Also Read | BSE Q1 Results: Profit soars 62% YoY to Rs 874 crore, revenue surges 63%

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Nuvama on BSE share price

Nuvama maintained its ‘Buy’ call on the shares of BSE, but reduced its target price to Rs 4,090 apiece from Rs 4,570 apiece. The latest target price implies an upside potential of 13% from the stock’s previous closing price of Rs 3,618 apiece on NSE.


The brokerage said that the company reported a strong performance in Q1, but the momentum needs monitoring. Industry volumes declined due to recent regulation, Nuvama said, explaining why it reduced its FY27 and FY28 profit estimates by up to 17%, resulting in the decline in target price.

Centrum Broking on BSE share price

Centrum Broking maintained its ‘Neutral’ call on the shares of BSE, but increased its target price to Rs 3,940 apiece from Rs 3,902 apiece. The latest target price implies around 9% upside potential from the stock’s previous closing price.The brokerage said that BSE’s Q1 performance was broadly in line with expectations, with operating revenue rising 63% YoY, driven by a 93% YoY surge in the equity derivatives segment. Most other business segments also posted healthy growth, with the exception of services to corporates, it added.

“That said, BSE continues to derive a significant share of its revenue from the equity options segment, where trading volumes have been impacted by the regulatory changes effective July 1. We expect this moderation in volumes to persist, although higher investor participation and further market share gains should partly offset the impact. Operating expenses also increased sharply during the quarter. Factoring in these trends, we expect operating revenue to register a 19% CAGR over FY26–FY29E. We also forecast both reported PAT and core PAT to deliver an 18% CAGR over the same period,” Centrum further said.

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BSE share price

BSE had announced its Q1 results in the post market hours of Tuesday. Earlier during the day, the shares gained more than 1% to close at Rs 3,618 apiece. The stock has gained more than 2% in a week but fell over 5% in a month. The stock is overall up 38% in 2026 so far.

In the longer term, BSE shares have gained 53% in a year, and delivered stellar returns of 1,160% in three years and 2,548% in five years. The company has a market capitalisation of more than Rs 1.47 lakh crore.

Also Read |LIC OFS opens for retail investors today: Should you apply in insurance behemoth’s offer?

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)

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Bank of England overseas working: 12,889 days logged

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Bank of England overseas working: 12,889 days logged

More than 1,000 Bank of England employees spent a combined 12,889 days working outside the UK under the central bank’s working from abroad policy, according to freedom of information data first reported by The Telegraph.

Some 6,000 staff are eligible to work overseas for up to 40 days a year, on top of an entitlement to work from home for three days a week, the Bank’s official guidance states.

The Bank said on Tuesday: “The Bank’s working-from-abroad policy is in place for staff who temporarily work outside the UK. As an organisation with a significant international make-up, we recognise that colleagues may at times need to spend short periods overseas.

“Due to continued investment in modern technology and secure systems, staff are able to carry out their roles effectively while working remotely.

“The policy is subject to time limits and other conditions, including security-related restrictions, and staff are required to fulfil their usual duties and responsibilities professionally and effectively.”

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The latest publicly available staff handbook, which sets out the terms alongside the Bank’s other staff codes and policies, states: “The Bank is committed to supporting colleagues working flexibly and allows colleagues to work from abroad for a maximum of 40 working days a year.”

Disclosure lands during rate debate

The figures were released a week after the Bank’s monetary policy committee, which sets Bank Rate, held the cost of borrowing for a fifth time this year.

The nine-strong committee voted by six to three on 29 July to maintain Bank Rate at 3.75 per cent, according to the published minutes. Megan Greene, Catherine L Mann and Huw Pill voted for a rise of 0.25 percentage points, to 4 per cent.

The minutes state that consumer price inflation “has fallen to 2.6 per cent since the previous meeting, although it is expected to rise later this year as the effects of higher energy prices continue to pass through”. The Bank’s target is 2 per cent.

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Figures published by the Office for National Statistics in July showed inflation of 2.6 per cent in June, down from 2.8 per cent in May. Grant Fitzner, chief economist at the ONS, said: “A fall in motor fuel prices, particularly diesel, helped ease inflation in June.”

Andrew Bailey, the governor of the Bank of England, said at the time of the decision that the path for rates depended on whether the war between America and Iran continued.

“So it depends on how the events in the Middle East, frankly, unfold. And sadly, we all know this is highly unpredictable. What goes on in the Gulf is not, I’m afraid, under our control,” he said.

Bailey had already indicated that cuts were off the table ahead of the July meeting.

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Employers diverge on remote rules

Other large UK employers have tightened office attendance requirements over the same period. Santander instructed its UK office-based staff to work the equivalent of 12 days a month at its sites, replacing a two-day-a-week requirement, in an update sent to 10,000 employees. The bank said in-office presence was important for supporting and developing employees, particularly those early in their careers.

PwC told its 26,000 UK employees they must spend at least three days a week in the office or at client sites, up from two to three days previously.

The Bank’s next Bank Rate decision is due on 17 September, according to its published schedule.


Jamie Young

Jamie Young

Jamie Young is Senior Reporter at Business Matters, covering SME finance, employment law and Westminster policy since 2016. He has reported on every Budget and Autumn Statement since 2018, helped make sense of the ‘covid era’ and the bounce-back loan scheme from launch through the fraud investigations, and broke the magazine’s coverage of the 2024 late-payment reforms. He joined Business Matters straight from completing his BA in Administration from Exeter University and is NCTJ-qualified. Reach him at jyoung@cbmeg.co.uk

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GM, Chinese automaker extend tie-up amid geopolitical tensions with US

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GM, Chinese automaker extend tie-up amid geopolitical tensions with US

Workers assemble cars at a car plant of SAIC-GM-Wuling in Qingdao city in east China’s Shandong province, Feb. 5, 2025.

ZHANG JINGANG | Future Publishing | Getty Images

DETROIT — General Motors and China’s SAIC Motor have extended a decadeslong Chinese joint venture that was set to end next year, the U.S. automaker said Tuesday night.

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The extension comes amid a rapidly changing automotive landscape in China that has included the swift rise of domestic automakers and a shift away from traditional Western brands and legacy joint ventures.

GM declined to provide financial details of the extension, which comes amid heightened geopolitical tensions between the U.S. and China, including a potential stateside ban of Chinese brands and vehicles.

The largest disclosed change in the dynamic of the agreement is its length. The initial deal established in 1997 was for 30 years, and now the companies have announced a 20-year extension of the 50-50 joint venture to 2047.

GM noted that the deal will focus on refocus domestic sales of Buick and Cadillac models in China in addition to exporting products, including Chevrolet models, built in China for non-U.S. markets.

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“We are committed to strong performance in the China market, and we see meaningful opportunities to compete in select international markets: the Middle East, Africa, South America, Mexico and Asia-Pacific,” GM China President John Roth said in a release.

The optimism about exporting comes as China quickly went from a reclusive market to the largest global exporter of vehicles in recent years.

China’s growth has been fueled by government funding for companies as well as a culture of innovation and speed the country has instilled in its workers, experts have said. But a slowing Chinese market and plant underutilization have forced companies to begin exporting to major auto markets globally.

China was GM’s top sales market from 2010 to 2023, but the shifting dynamics caused the Detroit automaker and its joint-venture partners to restructure operations.

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The automaker’s earnings from China fell from around $2 billion annually in 2018 to two consecutive years of losses in 2024 and 2025. GM has reported $248 million in equity income through the first six months of this year following restructuring actions that cost the automaker $1.1 billion in special charges last year.

GM reports the joint venture has produced and delivered more than 20 million vehicles since it was established in China. 

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Bristol racket sports platform that ranks and matches players secures major investment

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The business is now looking to expand into the fast-growing padel market

Levels Technologies has developed a rankings, ratings and community platform for racket sports

Levels Technologies has developed a rankings, ratings and community platform for racket sports(Image: British Business Bank)

A Bristol company that has developed a rankings, ratings and community platform designed to modernise how racket sports are played and organised has secured a £500,000 investment.

Levels Technologies – originally launched as SquashLevels – uses data-led insights to provide more accurate player ratings, helping to match players of similar ability and improve participation and engagement.

The business, which also has an office in London, will use the funding to further develop its platform, including launching new sports verticals and investing in commercial and data teams to accelerate user growth and partnerships, it said.

The round was led by The FSE Group, which invested £250,000 through the British Business Bank’s South West Investment Fund. It also included participation from Akira Financial, the Professional Squash Association (PSA), and the Haley Family Office.

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Levels Technologies’ platform is available across web and mobile, and combines player performance data, dynamic rankings and social features, giving users a way to track progress, compete and connect.

Having already built a strong user base in squash, the business is now expanding into other fast-growing racket sports markets, starting with padel.

Co-chief executive Jethro Binns, a former professional squash player, said: “We built Levels to bring a more accurate and engaging way for people to play racket sports, starting with squash and now expanding into much larger global markets. This investment allows us to accelerate that vision, develop the platform further and grow our partnerships internationally.

“The support from FSE and our co-investors brings valuable experience as well as capital, and we’re looking forward to working closely together as we scale.”

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Matt Browning, investment manager at FSE, added: “Levels has developed a differentiated platform that is already demonstrating strong engagement from its user base.

“The team has built a product that solves a clear problem in how players are ranked and matched, and there is a significant opportunity to apply this across a range of growing racket sports. With proven traction and clear expansion plans, we believe the business is well positioned for further growth.”

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Disney (DIS) earnings Q3 2026

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Disney (DIS) earnings Q3 2026

Merchandise is displayed on a shelf at the Times Square Disney store on May 6, 2026 in New York City.

Michael M. Santiago | Getty Images

Disney reports quarterly earnings before the bell on Wednesday, and investors will be focused on the direction of the company’s streaming and theme parks business — as well as further updates on CEO Josh D’Amaro’s strategy for growth.

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Disney’s fiscal third-quarter earnings will be released less than five months since D’Amaro took over for Bob Iger as CEO. In that time the company has seen layoffs across the company, the most recent round reportedly occurring in July at divisions including ESPN.

Here’s how Disney is expected to perform in its fiscal third quarter, according to LSEG:

  • Earnings per share: $1.86 expected
  • Revenue: $25.40 billion expected

Last quarter D’Amaro outlined his plans for future growth, much of which focused on investing in intellectual property and advancing technology around storytelling, particularly in the context of boosting theme parks and streaming.

In addition to details around layoffs and other cost-cutting measures, Wall Street will be keen to hear how current macroeconomic conditions are affecting Disney’s businesses.

Theme parks remain a driver of revenue and profit. But the effects of the U.S.-Israel conflict with Iran and related jump in oil prices has affected some of Disney’s peers.

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In July, Comcast’s NBCUniversal reported that its Orlando parks experienced lower attendance during its most recent quarter due to what executives called “weakness in consumer sentiment and higher travel costs.”

Last quarter Disney said that despite these trends and broader uncertainty for consumers, demand at domestic parks remained healthy and there had been an increase in guest spending during the quarter.

In addition to Disney’s experiences division, streaming will once again take up much of the attention for investors.

Wall Street will be looking for updates on subscriber and advertising growth for both its flagship platform Disney+, as well as ESPN’s direct-to-consumer app that was launched nearly a year ago.

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Under treasurer Joann Wilkie departs after one year

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Under treasurer Joann Wilkie departs after one year

The state’s under treasurer Joann Wilkie has left her role one year to the day since moving to Western Australia.

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Tjiwarl commercial arm buys Gambara Environmental Services

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Tjiwarl commercial arm buys Gambara Environmental Services

A Goldfields indigenous business has acquired an environmental services firm in a move it hopes will diversify income streams for native title holders.

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Insolvencies mount for retail fashion

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Insolvencies mount for retail fashion

A succession of insolvencies has highlighted the increasing pressures on the retail sector amid subdued discretionary spending, soft demand and growing cost pressures.

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McDonald’s US sales miss analyst targets as CEO cites execution

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McDonald's US sales miss analyst targets as CEO cites execution

McDonald’s sales growth came in slower than expected when the company released its second quarter earnings on Tuesday, with leaders pointing to execution lapses they say hampered its push to promote value deals aimed at lower-income consumers.

CEO Chris Kempczinski said that weak promotion of value deals and a pullback in the use of digital deals, such as its buy-one-add-one promos, led to a drop in visits from loyal customers – noting that accounted for about two-thirds of the shortfall in customer traffic for the quarter.

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Comparable sales for McDonald’s largest market grew 0.8%, below analysts’ estimates of a 1.06% increase, according to data compiled by LSEG. The pace of the fast-food giant’s U.S. growth was 2.5% last year.

“We don’t have a strategy problem. We simply didn’t execute at the level we needed to in the second quarter,” Kempczinski said.

MCDONALD’S BRINGING BACK FRIED APPLE PIE TO CELEBRATE AMERICA’S 250TH BIRTHDAY

An exterior view of a McDonald's fast food restaurant.

McDonald’s sales came in lower than expected, with executives noting that some franchisees struggled to implement its low-price menu offerings effectively. (Paul Weaver/SOPA Images/LightRocket)

The CEO said that while McDonald’s has “restored our overall value and affordability leadership, our restaurant level results show that execution was inconsistent across the system,” noting that the best performing restaurants executed the affordable price menu plan and saying they “need the same level of execution in all our restaurants.”

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He went on to say that about one-thirds of the McDonald’s system’s restaurants didn’t execute against the guidance for the every day affordable price menu, adding that the company will educate franchisees about the importance of complying with that pricing scheme which will factor into business reviews.

MCDONALD’S TESTING AI DRIVE-THRU ORDER-TAKING SYSTEM CALLED ARCHIQ AT FIVE LOCATIONS ACROSS COUNTRY

NEW YORK CITY - JANUARY 05: A woman works in a McDonalds in Manhattan on January 05, 2024 in New York City. As the American economy continues to outperform expectations, the December jobs report showed that employers added 216,000 positions for the month as the unemployment rate held at 3.7% (Photo by Spencer Platt/Getty Images)

McDonald’s is simplifying some operations that hampered efficiency and led to slower customer service times. (Spencer Platt/Getty Images)

Kempczinski also said that restaurant teams were overwhelmed by the number of deployments McDonald’s put forward in the quarter, which impacted efficiency and worsened customer service times, while marketing programs didn’t deliver against expectations.

McDonald’s CFO Ian Borden said that in the near term, the company is launching more national digital flash offers starting next week to “reenergize our high-frequency customers,” while also targeting the chain’s most loyal customers with more personalized digital offerings.

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MCDONALD’S UNVEILS NEW GROWTH STRATEGY TO WIN BACK CUSTOMERS

Ticker Security Last Change Change %
MCD MCDONALD’S CORP. 268.34 +3.11 +1.17%

Borden added that the company is already taking steps to simplify restaurant operations by eliminating several non-customer-facing activities over the remainder of the year.

As part of the company’s push to reinvigorate its growth, McDonald’s named Skye Anderson to lead its U.S. business, betting on an executive with extensive experience across operations and international markets.

Anderson has worked for the company for 26 years, which includes time as the U.S. chief operating officer. In her new role she will oversee about 14,000 restaurants in the U.S. and guide McDonald’s new turnaround strategy.

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Reuters contributed to this report.

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Buc-ee’s sues Ohio mini mart over beaver logo trademark infringement claims

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Buc-ee's sues Ohio mini mart over beaver logo trademark infringement claims

Buc-ee’s has sued a small mini-mart in Ohio, alleging its cartoon beaver logo is too similar to the popular Texas-based chain’s iconic logo, adding to the various lawsuits the company has filed against small stores with cartoon animal branding despite an HBO show daring it to challenge someone its own size.

Beaver’s Mini Mart in Beavercreek, Ohio, was sued by Buc-ee’s late last month over alleged trademark infringement, according to WLWT. Buc-ee’s claims the store used a smiling cartoon beaver logo and red coloring that closely mimics its famous branding.

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Buc-ee’s said it has been using the cartoon beaver logo for more than four decades and has several federal trademark registrations, according to the outlet. The chain also argues that Beaver’s Mini Mart started using the logo after Buc-ee’s had established trademark rights.

The logo could create “confusion among consumers” about whether the store is associated with Buc-ee’s, the company argued in the complaint.

BUC’EE’S SUES SMALLER GAS STATION CHAIN FOR COPYRIGHT, ARGUING CARTOON DOG IS TOO SIMILAR TO ITS BEAVER

Customers shop for apparel inside of the Buc-ee's convenience store on June 12, 2024 in Luling, Texas.

Buc-ee’s has sued a small mini mart in Ohio, alleging its cartoon beaver logo is too similar to the popular Texas-based chain’s iconic logo. (Brandon Bell/Getty Images / Getty Images)

Buc-ee’s opened its first location in Ohio earlier this year, but Beaver Mini Mart has no gas pumps, is miles from the nearest interstate and was operated before Buc-ee’s expanded into the state.

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The mini-mart has been owned by Vik Boparai for more than a decade, years before Buc-ee’s first expanded out of Texas in 2018 and long before it opened its first Ohio store near Dayton in April. Beavers are also popular characters across Beavercreek, as numerous businesses and the local high school feature the rodent as their mascots, according to The Cincinnati Enquirer.

“I don’t know why they would sue a small business like mine,” Boparai told the outlet. “I have two kids and this store is how I feed them.”

Beavercreek Councilman Zach Upton also told the outlet that the lawsuit appears to be overreach and customers are unlikely to confuse the two logos.

“Common sense is not prevailing,” Upton said. “I can’t imagine anyone would be confused by the mini mart and Buc-ee’s. It’s not even in the same ballpark.”

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The lawsuit comes after comedian John Oliver noted how Buc-ee’s has sued several small stores with cartoon logos, even when they bear very little or no resemblance to Buc-ee’s grinning beaver logo, and dared the chain to take on someone its own size.

The iconic Buc-ee's convenience store sign

Beaver’s Mini Mart in Beavercreek, Ohio, was sued by Buc-ee’s late last month over alleged trademark infringement. (Getty Images / Getty Images)

On the July 26 episode of “Last Week Tonight,” Oliver urged Buc-ee’s to sue his show rather than small local stores with fewer resources to defend themselves.

“Buc-ee’s loves to sue other companies, particularly those with animal mascots,” Oliver said, pointing out that the chain has filed more than a dozen lawsuits and threatened more.

Oliver said Buc-ee’s has won nearly all the cases because the other companies typically settle and redesign their logos or because “most just don’t have the resources to fight a company this big.”

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The comedian cites a legal expert who said Buc-ee’s should be careful with its decision to file so many lawsuits because it may eventually run into one with the resources to fight back.

“And that is where we come in,” Oliver said. “Because, it turns out, we very much have the will to get into a fight with Buc-ee’s.”

BUC-EE’S EXPANDS NATIONAL FOOTPRINT WITH 15 MORE LOCATIONS IN THE PIPELINE

Buc-ee's

 Buc-ee’s claimed the logo could create “confusion among consumers.” (Getty Images / Getty Images)

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Oliver then reintroduced Mr. Nutterbutter, a 7-foot-tall squirrel mascot originally created for a 2017 segment targeting former coal executive Bob Murray, which sparked an unsuccessful defamation lawsuit against the show and HBO.

The show created a cartoon logo of Mr. Nutterbutter and put the logo on various products, including tumblers, hats, shirts, onesies, mugs and pajamas that are available for purchase for a limited time at Buc-Off.com.

“So, if any prominent gas station chain out there has an issue with our new logo and products and wants to get lawyers involved, then you know what? Bring it the f— on. Although remember, in doing so, you’d be directly taking food out of hungry people’s mouths,” Oliver said, noting that all profits would go to Hunger Free America, a nonprofit group working to end domestic hunger.

Fox Business has reached out to Buc-ee’s for comment.

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