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Will Neymar Finally Start Against Haaland in the Round of 16?

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Kylian Mbappe scored a hat-trick as Paris Saint-Germain beat Barcelona 4-1 on Tuesday

EAST RUTHERFORD, N.J. — The most loaded round of 16 fixture of the 2026 World Cup kicks off Sunday afternoon at MetLife Stadium when five-time champion Brazil faces Norway in a match that features one of football’s most compelling individual duels, Vinícius Júnior against Erling Haaland, and the most discussed selection question of Brazil’s entire tournament: will Neymar finally get a meaningful opportunity to play?

Kickoff is set for 4 p.m. ET on Sunday, July 5, with the match available on Fox Sports and Telemundo in the United States. The winner advances to the quarterfinals in Miami on Saturday, July 11, where they will face the winner of Mexico versus England.

On the Neymar question, the answer based on all available reporting ahead of Sunday’s match is no, the 34-year-old Santos forward is not expected to start. Carlo Ancelotti, in his most direct comments on the topic, has left open the possibility that Neymar could feature as a substitute if Norway push Brazil into a difficult situation, but the prevailing expectation among analysts and journalists covering the tournament is that Ancelotti will persist with Endrick or Matheus Cunha in the more central attacking role ahead of Neymar, who has played only 14 minutes of competitive football at this World Cup, a cameo in Brazil’s 3-0 win over Scotland.

Ancelotti has been candid throughout the tournament about Neymar’s difficult situation. He acknowledged that Neymar isn’t happy about spending so much time on the bench, saying, “He’s not happy with the situation, but he’s behaving very well. He’s training extremely well.” The Brazil manager also praised Neymar’s professionalism and influence inside the dressing room. “He’s respectful, kind and loved by his teammates. He’s an important figure because of his quality and because he’s a humble person. I’m very happy with him.”

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Ancelotti also acknowledged the obvious truth about Neymar’s desire without framing it as a problem. “Of course he wants to play, like he always has. He doesn’t come to me demanding minutes, but it’s very clear. That’s a positive thing. No player should be happy sitting on the bench,” the coach said.

The context around Neymar’s limited role is important. He was included in Brazil’s squad for a fourth World Cup despite ongoing fitness concerns and a career that, by his own admission in prior interviews, has been repeatedly interrupted by serious injury. Ancelotti reportedly made clear from the start that Neymar’s role would be conditional. During the video call in which Ancelotti informed Neymar of his selection, Neymar replied: “No problem. I’ll be one more member of the group, and I’ll help.” Ancelotti’s response was direct: “Will you help me? Helping also means staying on the bench.”

Whether Neymar can change that dynamic against Norway remains one of Sunday’s most closely watched subplot. Some critics argue Ancelotti has limited his own attacking options by selecting a half-fit Neymar over in-form alternatives such as João Pedro, but those decisions have already been made. The question now is whether the coach reaches for Neymar off the bench if Brazil need a creative spark against a Norwegian defense that has conceded seven goals in its four matches at this tournament, the joint-most among any team to have advanced to the round of 16.

Brazil’s path to Sunday has not been straightforward despite the talent at Ancelotti’s disposal. The Selecao required Gabriel Martinelli’s 95th-minute winner to see off Japan in the round of 32 in what was, according to Goal.com, the latest normal-time goal ever scored in a World Cup knockout match. That narrow escape underscored the concerns about Brazil’s midfield following Lucas Paquetá’s hamstring injury, which rules the playmaker out of Sunday’s match. Casemiro and Bruno Guimarães will need to contain Martin Ødegaard, Norway’s Arsenal captain, while simultaneously providing the platform for Vinícius Júnior to operate with the freedom his directness demands.

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Vinícius has been Brazil’s most dangerous player throughout the tournament, scoring in each of the group stage matches and proving consistently difficult for opposing defenders to contain in one-on-one situations. The Real Madrid winger’s pace, dribbling and finishing make him the focal point of whatever Brazil does going forward, with Ancelotti’s game plan built significantly around giving him space and support to operate in transition.

The individual matchup on the other side of the pitch is equally compelling. Haaland enters Sunday with five tournament goals, having scored in each of Norway’s three group stage matches and adding the decisive late winner in the round of 32 victory over Ivory Coast. He has already become the first Norwegian player to score multiple goals in a single World Cup match and the first player since 1954 to score in each of his first three World Cup appearances. His partnership with Arsenal captain Ødegaard gives Norway a creative midfield outlet capable of finding him in the positions where he is most dangerous, high and wide of the defensive line or arriving late into the six-yard box.

Gabriel Magalhães will be assigned the task of limiting Haaland’s impact. The Arsenal center back and the Manchester City striker have developed one of the Premier League’s most competitive and physical individual rivalries over several seasons of title-race battles between their clubs, and each man has had the better of the other at different moments. Gabriel called Haaland the toughest opponent he faces, while analysts noted that if there is any center back who might be able to hold his own against Haaland, it is Gabriel.

The historical record adds additional intrigue. Brazil have played 88 different nations in their football history and beaten 87 of them. Norway is the only exception, with Brazil having never defeated them across four meetings, winning zero, drawing twice and losing twice, including a famous 2-1 defeat at the 1998 World Cup in France that remains one of the more celebrated upsets in the tournament’s modern era.

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Ancelotti’s Brazil are the clear betting favorites given squad depth and pedigree, but the Norwegian history, Haaland’s scoring form and Brazil’s own failure to look convincing against Japan in the prior round mean this is far from a straightforward elimination fixture. The quarterfinal place that awaits the winner, a clash with either England or Mexico in Miami, provides additional motivation for a Brazil side chasing the country’s first World Cup title since 2002.

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BMW CEO touts US manufacturing push with $1.7B South Carolina EV expansion

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BMW CEO touts US manufacturing push with $1.7B South Carolina EV expansion

BMW is “here for the long game” in the U.S. as it completes a $1.7 billion South Carolina investment and prepares to build fully electric vehicles at its largest plant, its North America CEO told FOX Business.

Sebastian Mackensen, president and CEO of BMW of North America, said the investment marks a major milestone in the automaker’s U.S. manufacturing strategy and proves BMW is doing more than making promises.

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“One thing is to announce an investment and another one is to actually do the investment, implement it, [and] build the expansion of this facility,” Mackensen told FOX Business.

The expansion, first announced in 2022, includes a $1 billion upgrade at BMW’s Plant Spartanburg and a $700 million battery assembly facility in nearby Woodruff, South Carolina.

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Sebastian Mackenson said BMW’s investment in Plant Spartanburg shows the company is not just announcing plans, but delivering on them.

Sebastian Mackensen, president and CEO of BMW of North America, said the investment marks a major milestone in the automaker’s U.S. manufacturing strategy and proves BMW is doing more than making promises. (FOX Business / Fox News)

As part of that push, BMW also unveiled the all-new X5 on Tuesday at Plant Spartanburg. The automaker said its new iX5, the first battery-electric BMW X5, will become the first fully electric BMW assembled in the U.S. when production begins at the end of this year.

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The iX5 is expected to be the first of several electric models built in South Carolina. At least five additional fully electric BMW models are expected to be assembled in the U.S. by 2030, according to the company.

The move comes as some automakers have scaled back or delayed their EV plans. BMW, however, says it is staying the course.

“We are convinced that the EV is a relevant and here-to-stay drivetrain option,” Mackensen said. “Will it be the majority of vehicles sold? Probably not in the U.S., at least not in the foreseeable future. But at the same time, we are exporting to global markets from this plant.”

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That global reach has long been central to Plant Spartanburg’s role within BMW’s manufacturing network.

Plant Spartanburg, first established more than three decades ago, currently assembles BMW vehicles including the X3, X6, X7 and XM for both U.S. and international customers

Mackensen said BMW’s growth in South Carolina has also had a broader economic impact, helping attract suppliers and other businesses to the region.

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“It has really had a changing impact on the whole community, not only in Greenville [and] Spartanburg, but also for the entire state,” Mackensen said. 

That local footprint is also part of a larger U.S. strategy. Mackensen said the U.S. is BMW’s second-largest market by volume and remains central to the company’s global plans.

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Vehicles await export at the Port of Charleston in Charleston, S.C., with cargo ships and the Arthur Ravenel Jr. Bridge in the background.

Vehicles await export at the Port of Charleston in South Carolina. (BMW / Fox News)

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“It shows our clear commitment to the U.S. market,” Mackensen told FOX Business. “It makes a lot of sense to assemble your cars where your customers are.”

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BMW said it has been the largest automotive exporter from the U.S. by value for more than a decade, exporting nearly 3 million vehicles worth more than $113 billion from 2014 through 2025.

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FOX Business’ Louis Casiano contributed to this report.

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Franklin Resources, Inc. [NYSE:BEN] is a global investment management organization with subsidiaries operating as Franklin Templeton and serving clients in over 150 countries. Franklin Templeton’s mission is to help clients achieve better outcomes through investment management expertise, wealth management and technology solutions. Through its specialist investment managers, the company offers specialization on a global scale, bringing extensive capabilities in fixed income, equity, alternatives and multi-asset solutions. With more than 1,300 investment professionals, and offices in major financial markets around the world, the California-based company has over 75 years of investment experience and over $1.4 trillion in assets under management as of June 30, 2023. For more information, please visit franklintempleton.com and follow us on LinkedIn, Twitter and Facebook.

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