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Aave Will Win Proposal Passes: AAVE Token Now Controls Protocol Revenue, Brand, and Full Product Stack

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Brian Armstrong's Bold Prediction: AI Agents Will Soon Dominate Global Financial

TLDR:

  • Aave Will Win proposal directs application revenue from Aave Pro, Aave App, and Horizon directly to the DAO treasury.
  • Aave’s protocol revenue reached $140 million in 2025, with 2026 tracking similarly despite market weakness.
  • Swaps on Aave.com and Aave Pro are generating $10–20 million in new revenue on top of existing protocol income.
  • Aave Labs commits to zero-bureaucracy governance, requiring measurable SP goals and full financial transparency.

Aave has passed what its community calls the most important proposal in the protocol’s history. The Aave Will Win (AWW) proposal secured a landslide governance vote, reshaping how the protocol generates revenue.

The new framework positions the AAVE token as the central asset across all products and brand assets. It also introduces new application revenue streams beyond the core protocol. These earnings are directed entirely to the DAO treasury for the first time.

Aave Moves Toward a Full-Stack Revenue Model

The AWW proposal creates a new revenue layer on top of existing Aave Protocol earnings. Application and product revenue from Aave Pro, Aave.com, Aave App, Horizon, and Aave Kit will now flow to the DAO.

This represents a clear expansion beyond the protocol-only revenue model that has existed since the project launched.

According to Aave Labs founder Stani Kulechov, the DAO accumulated $140 million in protocol revenue in 2025. Revenue for 2026 is tracking at a similar level despite broader market weakness.

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That growth was achieved through protocol-only income alone, making the addition of application revenue a notable shift.

Kulechov noted on X that swaps on Aave.com and Aave Pro are already generating between $10 million and $20 million.

This revenue is additive, sitting on top of what the protocol already generates. Together, the two streams begin building the full-stack revenue model the proposal envisions.

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Aave V4’s reinvestment feature allows idle capital in pools to generate additional yield for the protocol. New V4 Spokes will also unlock further collateral and address the demand side of the DeFi liquidity market. These technical upgrades work in tandem with the revenue changes introduced under AWW.

Aave Labs has committed to working exclusively on the protocol’s own products going forward. This means AAVE token holders now own the protocol’s brand, users, and integrations through one unified asset.

Owning the full vertical stack is increasingly important as protocol competition intensifies across the DeFi space.

Governance Rules Tighten as Risk Management Expands

The governance model under AWW is shifting to a zero-bureaucracy structure focused on execution. Service providers will now be held to real, measurable goals rather than process-heavy deliverables.

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The change reflects the DAO’s intent to compete with well-funded and efficient organizations in the broader financial sector.

Kulechov stated plainly on X: “Payments for posting governance proposals are over.” The DAO has already consolidated service providers to direct resources more effectively.

Going forward, SPs who align with token holder interests will receive budget support, provided their requests remain reasonable.

Under the new rules, full transparency from all service providers is a firm requirement. Relationship gating and value leakage away from the protocol will not be tolerated. Everything built with the DAO’s funds must benefit the protocol and remain owned by it.

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On the risk side, Aave will maintain a dual-layer approach covering both economic and technical risk assessment. External managers such as Llama Risk and Token Logic will continue operating in their current roles. Their work will be supported and coordinated by a new internal team at Aave Labs.

Aave Labs will build a permanent internal risk management function to sit alongside external managers. This combined structure makes the overall risk framework more resilient.

Better coordination between layers is expected to strengthen the protocol’s response to market and technical risks ahead.

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Crypto World

Bitcoin Down, Oil Up Amid US Strait of Hormuz Blockade

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Bitcoin Down, Oil Up Amid US Strait of Hormuz Blockade

US President Donald Trump said Iran did not want to compromise its nuclear weapons program, stating it was the only issue that “really mattered.”

Bitcoin fell as low as $70,623 on Sunday after the US announced a blockade of the Strait of Hormuz following failed peace talks with Iran.

The price of Bitcoin (BTC) initially fell 1.9% to $71,686 after US President Donald Trump confirmed the blockade in a post to Truth Social on Sunday, adding that peace talks collapsed because Iran refused to end its nuclear program — the only issue that “really mattered.”

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Bitcoin dipped further to $70,623 as the US futures markets opened late on Sunday, with oil shooting up 9.5% to $105 per barrel within half an hour of the market open, with Bitcoin down 2.7% over the day at the time of writing. 

The US-Iran dispute over control of the Strait of Hormuz — which handles one-fifth of global oil trade — has caused significant disruption in the financial markets over the past six weeks, particularly in oil markets, which have experienced their highest volatility since Russia invaded Ukraine in early 2022.

Oil’s change in price over the last month. Source: TradingView

In addition to the ceasefire announced on Tuesday, Iran wanted the US to pay for war reparations and to unfreeze blocked Iranian financial assets. 

Trump didn’t directly address those requests in the Truth Social post, instead blaming the fallout on Iran’s reluctance to end its nuclear weapons program.

Related: Paying Iran in crypto could put shippers at sanctions risk: Chainalysis

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He also labeled Iran’s use of mines on the waterway and demands for tolls as “world extortion,” ordering the US Navy to block any vessels that paid Iran and to destroy the mines.

Bitcoin up since the US-Iran war began

Despite the conflict, Bitcoin has risen about 7.4% to $71,194 since the US-Iran conflict started on Feb. 28, when a US airstrike killed Iran Supreme Leader Ayatollah Ali Khamenei.

Bitcoin has still managed to outperform the S&P 500 and gold since the US-Iran war started, though, clawing back some lost ground from October when Bitcoin hit a high of $126,080.

Magazine: Should users be allowed to bet on war and death in prediction markets?

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