Bitcoin drew renewed attention last week as price action met a renewed wave of retail-focused interest. Google Trends provisional data show worldwide searches for “Bitcoin” reached a score of 100 for the week starting Feb. 1, the highest level in roughly 12 months. The price picture reflected the mood: BTC started February around $81,500 and slid to about $60,000 within five days, before a partial rebound toward the mid-$70,000s as markets steadied (CoinMarketCap).

Key takeaways

• Global search interest for “Bitcoin” surged to a 12-month high, hitting a Trends score of 100 in the week beginning Feb. 1.
• Bitcoin’s price fell from ~ $81,500 to around $60,000 within five days and then recovered to about $70,700 at press time.
• Retail participation appears to be returning, with market observers noting renewed shopper enthusiasm on social media.
• The Coinbase premium turned positive for the first time since mid-January, signaling fresh US buying interest, per CryptoQuant.
• The Crypto Fear & Greed Index dipped into Extreme Fear, underscoring a cautious mood even as some traders see a potential buying opportunity.

Tickers mentioned: $BTC

Sentiment: Neutral

Price impact: Negative in the near term as BTC slipped toward $60,000, followed by a partial rebound to near $70,700.

Market context: The move highlights ongoing volatility in crypto markets and the sensitivity of retail-driven sentiment to price swings. Elevated search activity and mixed indicators—institutional signals and retail metrics—illustrate how traders are weighing risk in a broader macro backdrop. Watch for whether on-chain and sentiment signals converge as price stabilizes.

Why it matters

Retail interest can act as a catalyst for direction, and the early February price swing underscores how quickly sentiment can shift in a market known for sharp reversals. The spike in search activity, when paired with signals like the Coinbase premium and the Fear & Greed Index, provides a richer picture of market psychology beyond price alone. For investors and users, this episode reinforces the importance of triangulating signals—price levels, sentiment gauges, and on-chain activity—before drawing conclusions about trend beginnings or endings.

From a broader perspective, the data point to a market that remains comfortable with high volatility and sensitive to both macro cues and microflows. While some market participants view the Extreme Fear reading as a potential bottoming signal, others caution that sentiment can stay negative for extended periods if liquidity tightens or negative catalysts emerge. In this environment, the resilience of price above key support zones and the pace at which sentiment shifts back toward optimism will likely determine the next phase of the cycle.

Beyond price, observers continue to weigh how these signals translate into longer-term momentum. The conversation around a potential recovery hinges not only on how quickly Bitcoin stabilizes but also on the durability of renewed retail demand, the direction of institutional interest, and the evolving regulatory and macro backdrop. The current mix of indicators—some suggesting cautious optimism, others signaling caution—reflects a crypto market still navigating a high-velocity environment where news, liquidity shifts, and investor sentiment can diverge for extended periods.