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Centrifuge and Pharos partner to expand onchain distribution infrastructure for institutional assets

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Centrifuge and Pharos partner to expand onchain distribution infrastructure for institutional assets

Disclosure: This article does not represent investment advice. The content and materials featured on this page are for educational purposes only.

Centrifuge and Pharos team up to enable tokenized U.S. Treasuries and AAA-rated credit products via shared onchain infrastructure.

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Summary

  • Centrifuge and Pharos partner to enable onchain distribution of institutional assets like tokenized Treasuries.
  • The collaboration targets tokenized JTRSY and AAA-rated credit products, improving institutional asset accessibility.
  • Partnership aims to make tokenized U.S. dollar assets actively usable onchain, overcoming fragmentation and custody limits.

Centrifuge and Pharos have announced a partnership focused on enabling institutional assets to be distributed and operated onchain through a shared infrastructure framework.

The deal targets assets, such as tokenized U.S. Treasuries (JTRSY) and AAA-rated structured credit products (JAAA).

The collaboration aims to solve the issue of distribution, which is one of the challenges faced by institutional onchain finance. A major concern is that many institutional assets remain difficult to access, fragmented across platforms, or passive once issued, despite the progress made by tokenization over the years. This partnership focuses on enabling institutional assets to move beyond issuance and remain usable within live onchain financial systems.

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Across many markets outside the U.S. and Western Europe, access to U.S. dollar-denominated credit and treasury products continues to face regulatory, onboarding, custody, and operational constraints. Even when these products are tokenized, distribution is often indirect and fragmented, limiting their ability to reach new participants or be actively deployed once onchain.

The deal will see Pharos serving as a liquidity and distribution layer for assets issued through Pharos, providing the needed infrastructure and ecosystem connectivity to facilitate broader capital entry and a deeper onchain liquidity pathway.

Commenting on the matter, Bhaji Illuminati, CEO of Centrifuge Labs, said that the partnership will focus on building the distribution and infrastructure layer that allows institutional assets to function within real onchain financial environments.

According to Wish Wu, CEO of Pharos, the collaboration will focus on creating an environment where institutional assets can move onchain and remain active within open, composable financial systems.

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The partnership is an early step toward what proponents describe as operational on-chain finance, in which institutional assets are not only represented on blockchain networks but are also supported by infrastructure intended to enable distribution, execution, and longer-term participation.

Disclosure: This content is provided by a third party. Neither crypto.news nor the author of this article endorses any product mentioned on this page. Users should conduct their own research before taking any action related to the company.

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Crypto World

ASIC has Warned Against Listening to Finfluencers and AI Financial advice

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Australia’s financial regulator has urged young investors not to rely on social media influencers and artificial intelligence chatbots to make financial decisions, according to a study that also found that one in four “Gen Zs” invest in crypto.

The Australian Securities and Investments Commission (ASIC) posted the results of a survey on Sunday, finding that Gen Z has high levels of trust in “often unreliable sources,” which has contributed to riskier financial decisions.

“Moneysmart’s Gen Z study found that while Gen Z has a strong appetite for reputable and trustworthy financial content, many struggle to find it – and their search often leads them to sources designed for engagement rather than accuracy,” said ASIC. 

ASIC took action against influencers over their financial social media content last year in June, issuing warning notices to 18 influencers “suspected of unlawfully promoting high-risk financial products and providing unlicensed financial advice.”

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The latest survey, conducted between Nov. 28 and Dec. 10 last year with 1,127 respondents between 18 and 28, found that 63% of the group uses social media for financial information and guidance, while 18% use artificial intelligence (AI) platforms and 30% said they use YouTube specifically.

It also found that 56% of Gen Z say they “somewhat or completely trust” financial information on social media, with 52% saying the same of “finfluencers” — social media influencers primarily covering financial or investment niches who appear well-versed in finance. 

AI, however, was the most trustworthy among Zoomers, at 64%.

ASIC calls for caution on crypto influencers

The survey also showed that 23% of Gen Z now own crypto in Australia, with 29% of these trading based on social media and influencer content, prompting a warning that influencers may “set unrealistic expectations” about investment returns, market volatility, and the intricacies of long-term investing.​

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Breakdown of Gen Z crypto activity. Source: ASIC

​Speaking with the Australian Financial Review (AFR) on Sunday, ASIC commissioner Alan Kirkland said the regulator has been keeping an eye on marketing activity designed to drive people to make investments, noting some of them are scams. 

“We’re conscious that there’s a lot of marketing activity on social media to encourage crypto investment, and our work has shown some that is actually encouraging people to invest in scams,” Kirkland said.

“It’s really important for people to be aware of those risks, because you don’t see that same volatility in other types of investments and often that volatility is driven by forces that it’s impossible for an individual sitting in Australia to understand,” he added.

Kirkland also flagged Australian superannuation funds — a $4.5 trillion market made of retirement funds — as an area in which unqualified influencers are offering advice.

“We see it most where people are lured in through social media ads and then encouraged to switch their super, because super is often people’s most valuable asset, and that’s why disreputable people often target it and why it can be so tragic if people are encouraged to put it into a risky investment,” he said.

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ASIC has AI financial advice in its crosshairs  

Kirkland also told the AFR that ASIC is “watching very closely” what types of financial information are being derived from AI tools. The commissioner warned that licenses are required for anything that gives out information representing concrete financial recommendations.  

“It is clear under Australian law that if any entity is giving financial advice, they need to be licensed. So if an AI tool, whoever’s providing it, is actually making recommendations about individual financial products, taking into account individual circumstances, that would be personal advice, so it needs to be licensed,” he said.