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Coinbase Stakes Out Brokerage Territory With SEC-Registered AI Advisor and Stock Options Push

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Coinbase Stakes Out Brokerage Territory With SEC-Registered AI Advisor and Stock Options Push


Coinbase used its latest "System Update" on Tuesday to push deep into territory long held by retail brokerages, rolling out an SEC-registered AI investment advisor, stock and ETF trading on its professional platform, and options markets for both equities and crypto. The bundle moves the exchange's… Read the full story at The Defiant

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Binance XRP CVD Flags Persistent Selling Pressure as Price Holds Near $1.18

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Binance XRP CVD Flags Persistent Selling Pressure as Price Holds Near $1.18

TLDR:

  • Binance XRP CVD recorded a negative reading of -4.56M XRP, showing sell orders continue to dominate the market.
  • The 30-day price-CVD correlation stands at 0.81, linking recent XRP price moves to real trading activity.
  • XRP RSI climbed to 44.7 from oversold levels below 30, pointing to weakening bearish pressure and early recovery.
  • XRP faces key resistance at $1.25–$1.30; a breakout could fuel recovery while failure risks a $1.10 retest.

Binance XRP CVD data continues to reflect weak buying momentum across the XRP market. The Cumulative Volume Delta recorded a negative reading of approximately -4.56 million XRP, showing that sell orders dominate over buy orders.

XRP traded near $1.18 with a 24-hour volume of $1.94 billion as of this writing. The token posted a 2.84% price decline in the past 24 hours but gained 7.78% over the prior seven days.

Source: Coingecko

CVD Correlation Points to Genuine Market Activity

The 30-day price-CVD correlation coefficient stands at roughly 0.81. That level points to a strong positive relationship between price movements and actual trading flows. As a result, recent XRP price action appears driven by real market activity rather than thin liquidity conditions.

Source: CryptoQuant

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The relatively high correlation reading carries weight for traders monitoring XRP’s near-term direction. When price and CVD move together closely, the data tends to reflect actual supply and demand dynamics more accurately. This makes the persistently negative CVD reading more telling, not less.

Selling pressure continues to weigh on the market despite the price holding above the $1.18 level. This pattern points to ongoing distribution activity by market participants at current price levels. That activity is limiting XRP’s ability to mount a stronger recovery or build a sustained short-term uptrend.

Any shift toward positive CVD readings could provide additional support for the price and signal improving buying interest.

Conversely, continued negative readings may suggest that market conditions remain tilted in favor of sellers. Traders are closely watching CVD developments for early signs of a shift in that balance.

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XRP Technical Structure Shows Early Recovery Signals

XRP on the daily timeframe is attempting a recovery after a sharp June selloff. Price dropped from the $1.35 region to a local low near $1.08 before rebounding toward $1.23. Profit-taking then pulled the price back to around $1.18.

Despite that pullback, momentum indicators are improving. The RSI has climbed to 44.7 from oversold territory below 30. That move signals weakening bearish pressure and growing buying interest in the market.

The MACD is also turning bullish, with the histogram printing positive bars. The MACD line is approaching a crossover above the signal line, which traders typically read as a shift in short-term momentum.

Volume expanded during the rebound, suggesting genuine demand rather than a weak technical bounce.

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However, XRP remains below key resistance around the $1.25–$1.30 range. A break above that zone could trigger a stronger recovery phase.

Failure to clear that resistance may invite another retest of the $1.10 support area, keeping the overall picture cautious for now.

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Tokenized RWA Market Hits $10B as Emerging Markets Lead

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Brian Armstrong's Bold Prediction: AI Agents Will Soon Dominate Global Financial

TLDR:

  • The tokenized RWA market surpassed $10B in mid-2026, up from under $1B in early 2024.
  • Binance Research projects a $6.78T market cap at 4% penetration, representing 645x upside. 
  • Around 80% of tokenized stock traders on Binance originate from emerging market regions. 
  • Median bStock trade size is $18.81, with 93% of all trades involving fractional ownership. 

Tokenized RWA market capitalization crossed $10B in mid-2026, up from under $1B in early 2024. The tenfold growth spans tokenized equities, commodities, and ETFs. Binance Research projects the sector could reach $6.78T at 4% market penetration.

Emerging market users account for 80% of tokenized stock trading on Binance. Fractional ownership dominates, with 93% of trades below one unit and a median size of $18.81.

From $1B to $10B: A Market Rebuilt On-Chain

Tokenized RWA market growth accelerated sharply in Q4 2025, driven by a commodity price surge that pulled significant on-chain activity. Weekly tokenized asset volume peaked near $20B during that period.

Volume has since normalized, averaging $735M weekly through 2026. The infrastructure supporting this growth is also expanding, with platforms like Binance rolling out tokenized equity products known as bStocks.

Binance Research outlines four scenarios for where the tokenized RWA market could head next. A conservative case puts market cap at $203B, representing 18x upside from current levels at 0.12% penetration.

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A base case projects $661B at 0.4% penetration. A bull case reaches $1.6T at 1% penetration. The exceptional case places the market at $6.78T, assuming tokenized products become default instruments across retail and institutional portfolios.

The current penetration rate sits below 0.01% of total addressable value across global equities, commodities, and ETFs.

That gap between current size and potential is what makes the Binance Research projections so wide. As @BinanceResearch noted: “The tokenized market just crossed US$10B. About a year ago it was under US$1B.”

Three structural advantages drive this growth. Tokenization extends asset access geographically, removes time restrictions through around-the-clock trading, and allows on-chain yield generation on top of underlying asset exposure. Together, these mechanics reframe how traditional assets can be held and traded.

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Emerging Markets Lead as Fractional Access Reshapes Participation

Approximately 80% of bStock trading activity on Binance originates from emerging market users. Traditional brokerage access in these regions carries high account minimums, restricted availability, and elevated fees.

Trading tokenized equities with stablecoins removes the conventional off-ramp infrastructure entirely. Users avoid an average 3.6% off-ramp fee and roughly $40 in SWIFT transfer costs per transaction.

The fractional ownership data reinforces how differently users are engaging with these markets. The median bStock trade size is $18.81, against an average unit price of roughly $680.

That gap is only bridgeable through fractional trading. The 93% fractional trade rate reflects structural exclusion being removed, not speculative behavior.

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Price discovery data adds another dimension to the asset class’s maturity. SPCXB, the tokenized equivalent of SPCX, independently tracked a 6.5% weekend gap while traditional markets were closed.

SPCX opened Monday within 9 basis points of where SPCXB had already marked the asset. The tokenized market had pre-discovered the move entirely.

Staking mechanics may eventually extend these properties further. If tokenized shares could be staked, locked tokens would reduce circulating float and obligate custodians to hold equivalent underlying shares.

Research from the National Bureau of Economic Research estimates that each $1 of net equity inflow lifts market capitalization by approximately $5. For individual large-cap equities, price uplift from locked supply is estimated at $0.30 to $1 per dollar locked.

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Fed interest rate decision June 2026: Fed holds rates steady

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Federal Reserve leaves rates unanimously votes to leave rates unchanged
Federal Reserve leaves rates unanimously votes to leave rates unchanged

WASHINGTON – Kevin Warsh‘s first meeting as Federal Reserve chairman concluded Wednesday with no change in interest rates and a nod to possible hikes ahead. The meeting also saw the removal of key language indicating a bias toward future cuts within a dramatically shorter policy statement.

The Federal Open Market Committee voted unanimously to keep its benchmark overnight borrowing rate anchored in a range of 3.5%-3.75%. The federal funds rate has held there since the central bank lowered rates by three-quarters of a percentage point in the latter part of 2025.

With a bevy of intrigue over Warsh taking the central bank helm, the meeting followed the same pattern as the others this year regarding rates but differed otherwise.

A missing dot

Fed officials, through their closely watched “dot plot” grid, removed their prior outlook for a rate cut this year and indicated that a hike is possible. However, the Summary of Economic Projections missed the participation of one member: Warsh.

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Warsh has been a critic of the forecasting tool as well as other forward guidance out of the committee including projections on unemployment, inflation and gross domestic product in the SEP.

Heading into the meeting, Fed watchers had suspected Warsh wouldn’t submit his outlook, and some anticipated he might look to end the feature altogether. He confirmed at a news conference following the decision that he had declined to share a forecast and is forming task forces to overhaul major Fed operations.

“I did not submit a dot for me,” Warsh said. “It’s not helpful in the conduct of policy. I suspect by year-end, as I mentioned in my opening statements, there’ll be a review about communication broadly, press conferences, dots, meetings, and the like, transcripts, minutes. This will be part of that. I don’t want to prejudge the outcomes there, but I’m pretty open-minded about what they could be.”

Based on the 18 of 19 possible responses, the median estimate for the fed funds rate at the end 2026 is now 3.8%, up from 3.4% in the prior projections from March and signaling the committee sees at least one rate hike as necessary this year. Meeting participants were split on the path for rates this year, with eight expecting no change, one seeing a cut and nine anticipating at least one hike.

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An additional dot was missing for 2028 projections.

A shorter statement

During the news conference, Warsh acknowledged the changes to the committee’s statement.

“It’s a bit shorter, a bit simpler and it dispenses with some older language,” he said. “That statement just gives you the facts, as best we can judge it.”

In addition to the rate call, which was widely anticipated in financial markets, the FOMC’s post-meeting statement also not only removed prior language seen as a nod toward an easing slant in the future but took a hatchet to the rest of it. Warsh has criticized the Fed for overcommunicating.

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This week’s communique checked in at just 130 words, compared with 341 for the April 29 release following the most recent meeting. The statement offered just a brief summary of economic conditions followed by a vow to control inflation.

“Economic activity is expanding at a solid pace despite elevated uncertainty that owes, in part, to the conflict in the Middle East. Productivity growth and capital investment are strong,” the statement read. “Job gains have kept pace with the workforce, and the unemployment rate has changed little.”

“Inflation remains elevated relative to the Committee’s 2 percent goal, in part reflecting supply shocks that have driven price increases in certain sectors, including energy. The Committee will deliver price stability,” the policymakers said.

The statement also noted that the Fed would maintain its policy of “ample reserves” in the banking system, indicating there are no immediate plans to reduce the central bank’s bond holdings on its $6.7 trillion balance sheet, as Warsh has advocated.

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The statement’s unanimous approval came after so-called forward guidance verbiage drew three dissents at the April meeting from presidents of regional reserve banks who wanted to preserve a two-sided option for possible hikes or cuts ahead.

Higher inflation forecast

In keeping with uncertainty over rates, officials also adjusted their indications of where policy is headed from here. The grid, which anonymously indicates the rate outlook for meeting participants, erased an earlier indication for one cut this year and pushed any reductions into 2027 and 2028 as policymakers weigh the durability of an inflation spike brought on by the Iran war.

The grid indicated a median funds rate projection of 3.8% by the end of the year – some 0.16 percentage point above the current level and suggesting that a hike is very much on the table. They continued to expect a long-run funds rate of 3.1%.

Officials altered their views on the economy, raising their outlook on inflation for 2026 to 3.6% on headline and 3.3% for core, which excludes food and energy. At the last update in March, committee members anticipated 2.7% rates for both measures. They also slightly lowered their projection for gross domestic product growth to 2.2%, down 0.2 percentage point from March, and cut the unemployment projection to 4.3%, down 0.1 percentage point.

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The inflation surge has posed a quandary for policymakers who are trained to look past short-term supply shocks such as the energy spike associated with the war.

Recent inflation indicators have posted multiyear highs, with the consumer price index for May indicating a 4.2% annual inflation rate, though the core measure that excludes food and energy registered lower than the headline reading at 2.9%. Inflation has been above the Fed’s 2% target for the past five years.

Warsh told reporters that the Fed is committed to reducing inflation to 2%.

“The commitment to deliver is strong, unanimous, and unambiguous, and that’s I think an important message we’ve missed for five years, and we’re going to fix that,” Warsh said.

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Though he has offered little public commentary outside of his confirmation hearing and his swearing-in on May 22 as chairman, Warsh has argued that supply-shock inflation generally should be looked through when formulating policy. He also has maintained that artificial intelligence ultimately will have a disinflationary impact on the economy as rising productivity will help ease the cost of goods and services.

Still, the case for lowering rates has been made more complicated by a surprisingly resilient labor market. Nonfarm payroll growth again defied expectations in May with a gain of 172,000 while the unemployment rate, the Fed’s most closely watched metric, was at 4.3%, unchanged over the past year.

Ahead of the decision, the market didn’t anticipate any cuts in 2026 and a quarter-point hike was expected by the end of the year, according to the CME Group’s FedWatch gauge. In the wake of the decision and Warsh’s remarks, traders were now anticipating a hike could come as early as October.

Correction: In the wake of the decision and Warsh’s remarks, traders were now anticipating a hike could come as early as October. An earlier version misstated the expected move.

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The measure of a maturing market

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The measure of a maturing market

The role of benchmark indexes is to describe and measure markets. Providing transparent rules, documented governance, independent oversight and clear procedures under stress requires rigor and discipline. Index providers adopt these disciplines voluntarily, drawing on standards refined over decades in other asset classes.

A new report from the Index Industry Association examines how digital asset indexes are evolving to meet these expectations — and must keep evolving as stablecoins and tokenized assets enter the picture. Transparency is rarely the loudest part of a market, but it tends to be the part that lasts.


Principled Perspectives

One market, not two: CoinDesk’s Dave LaValle on crypto and TradFi converging

The conversation about crypto in client portfolios has shifted in the past six months, and advisors who still think in terms of the old framework risk being caught flat-footed. In a new interview with The Wealth Advisor, Dave LaValle, president of CoinDesk Data & Indices, laid out why.

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The clearest signal came from Wall Street. “The Morgan Stanley team launched their bitcoin ETF in early April, and a little bit more than a month in, and they’re over $230 million in assets,” LaValle said. “To amass $230 million in basically a month, it’s kind of insane.”

He framed crypto as a disruptive technology that needs two things to take hold: the tech itself, which exists, and regulatory clarity. The GENIUS Act has set a framework for stablecoins backed by U.S. Treasuries, and the CLARITY Act, addressing market structure, could reach a vote “sometime in the next month or two.”

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Crypto industry aghast at Illinois’ new tax on holding or transferring digital assets in state budget

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Crypto industry aghast at Illinois' new tax on holding or transferring digital assets in state budget

The crypto industry is pushing back against a new tax law in the state of Illinois that enacts a 0.2% tax on businesses transacting or storing crypto for customers in the state, but it may be too late to change it in the short-term.

The law enacts a 0.2% tax on “receiving any digital asset business activity,” according to the text of the bill, which defined digital asset business activity as “any single occurrence of exchanging, transferring or storing a digital asset as part of a business or on behalf of a customer.”

The tax applies to firms that are based in Illinois or provide services to residents of the state with total gross receipts of at least $100,000. The tax is expected to raise around $60 million, said a person following the process.

The provision was added last-minute to Illinois’ broader budget bill, according to two people following the matter, and was approved by Governor J.B. Pritzker on June 16, according to the bill’s status page. The legislation creates a roughly $56 billion budget for the 2027 fiscal year and also includes new taxes on fantasy sports, social media and other areas, ABC 7 reported.

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Kentucky targets prediction markets, puts red state in potential clash with Trump team

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Kentucky targets prediction markets, puts red state in potential clash with Trump team

A spokesperson for Polymarket said the company looks forward to addressing the claims.

“This action runs counter to the CFTC’s established framework for regulating prediction markets,” the spokesperson said in a statement emailed to CoinDesk.

So far, the states that have filed such a challenge against the prediction markets have met with counter suits from the CFTC, where Chairman Mike Selig has taken an aggressive legal stance defending his agency’s authority as the sole regulatory power over events contracts, which he says falls directly into the CFTC’s authority over U.S. derivatives.

And Trump has recently backed him up.

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“It is critically important that the CFTC’s exclusive authority over Prediction Markets is maintained, and that they will thrive,” Trump posted on his social media site, Truth Social. “Under my leadership, we are setting ‘rules of the road’ that are the Gold Standard for the States.”

He asserted that his state-level political foes (offering names including Minnesota Governor Tim Walz and Illinois Governor J.B. Pritzker) are “SCUM” who shouldn’t be allowed to set the rules.

“It is a major Industry, and we must protect it,” Trump wrote. “Mike Selig, CFTC Chairman, and respected by all, is doing a great job.”

The CFTC has sued eight states — most recently New Mexico — and leapt into other court matters involving the sector.

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Illinois Passed the Most Anti-Crypto Law in the US: Miles Jennings

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Andreessen Horowitz crypto executive Miles Jennings criticized Illinois’ newly enacted Digital Asset Privilege Tax Act on June 17, calling it “one of the most anti-crypto laws in the US.”

The law imposes a 0.2% tax on the exchange, transfer, and custody of digital assets, with no meaningful exemptions for routine self-custody moves.

Backlash From the Crypto Industry

According to Jennings, no other US state has a transaction-based tax on crypto like the one in Illinois, and there are no comparable levies on stocks, bonds, or derivatives anywhere else in the country.

‘That means crypto is being singled out in violation of several federal laws,” he wrote.

His comments were in line with those made in a June 16 letter from the Crypto Council for Innovation (CCI) to Illinois Governor J.B Pritzker, requesting that he veto the legislation. CCI had argued that the law places unique and disproportionate burdens on citizens simply by holding digital assets, thus potentially forcing users and entrepreneurs out of the state.

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The group was of the view that the measure will tax blockchain-based activity based on the technology used rather than the nature of the transaction itself. It also raised concerns about the manner in which the law had been passed, noting that affected stakeholders had not been given the chance to weigh in.

On his part, Jennings accused Pritzker of poor timing, considering that Illinois had just adopted the Digital Asset and Consumer Protection Act, something he described as a “constructive approach to blockchain technology.”

“So, rather than embracing innovation and the cost efficiencies blockchain can deliver for ordinary people in Illinois, the state is poised to punish its entrepreneurs and citizens that want to use crypto,” he argued.

Tax Treatment Is a Growing Policy Battleground

The Illinois law comes at a time when the US Congress is working toward a national framework for crypto taxation, and CCI’s letter had argued that Pritzker should have held off on his approach until federal standards were in place. It warned that the Prairie State’s decision could lead to a “patchwork” of crypto tax laws across the other 49 jurisdictions, which would only muddy the waters even more.

That concern has some context. Earlier in the month, Coinbase vice president of tax Lawrence Zlatkin testified before the House Ways and Means Committee, pushing for simpler federal crypto tax rules, including treating federally regulated stablecoins as equivalent to cash and creating de minimis exemptions for small transactions.

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The hearing covered six standalone bills aimed at updating how the US tax code treats digital assets, with Jennings’ post on X giving a direct read on what’s at stake:

“When states adopt discriminatory, asset-specific taxes that drive builders and users elsewhere, we all lose.”

The post Illinois Passed the Most Anti-Crypto Law in the US: Miles Jennings appeared first on CryptoPotato.

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QCP warns Strategy may sell more Bitcoin to fund dividends

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what it means for BTC

Strategy has returned to the spotlight after QCP estimated its current liquidity runway for dividend payments at about seven and a half months.

Summary

  • QCP warned that Strategy may eventually sell more Bitcoin if dividend obligations outpace available funding sources.
  • CEO Phong Le said the recent 32 BTC sale was a process test, not a dividend-driven liquidity move.
  • Peter Schiff argued Strategy’s current Bitcoin buying model could dilute shareholders as dividend pressures grow.

According to market maker QCP, Strategy’s current liquidity position could support dividend payments for roughly seven and a half months, raising the possibility that the company may need to sell additional Bitcoin if alternative funding sources become less attractive.

The warning comes shortly after Strategy completed several balance-sheet transactions. QCP noted that the company repurchased nearly $1.5 billion of convertible notes due in 2029 while also raising about $200 million through sales of MSTR stock. Part of those proceeds funded another $100 million Bitcoin purchase, continuing the company’s long-running accumulation strategy.

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Dividend obligations have become a focus

Attention has increasingly turned to how Strategy plans to manage future payout commitments tied to its capital structure.

In its market note, QCP argued that potential Bitcoin sales could emerge as one option if the company seeks to maintain dividends while continuing to operate its treasury strategy.

Those concerns surfaced after Strategy disclosed a sale of 32 BTC earlier this month, the first known reduction of its Bitcoin holdings. The transaction drew criticism from some crypto investors because Executive Chairman Michael Saylor has long promoted a buy-and-hold approach to Bitcoin ownership.

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Addressing the sale in a June 13 interview, Strategy CEO Phong Le said the transaction was not driven by a need to raise cash for dividends. Le explained that the company conducted the sale to test internal procedures, generate tax losses that may offset future tax liabilities, and reduce potential market shock around future sales if they ever become necessary.

Le also rejected suggestions that Strategy lacks other financing options. According to the CEO, the company can still access equity issuance and preferred-stock financing to support its capital structure.

At the same time, Le acknowledged that management would evaluate both Bitcoin sales and share issuance based on financial outcomes rather than ideology. He said Strategy would choose whichever approach improves Bitcoin exposure per share for common shareholders.

Critics question the economics of new purchases

Separate criticism has come from Euro Pacific Capital chief Peter Schiff, who recently argued that Strategy’s model has become less effective than it was when MSTR stock traded at a substantial premium to the value of its Bitcoin holdings.

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Schiff contended that earlier stock offerings increased Bitcoin exposure on a per-share basis because investors were willing to pay well above net asset value. In recent comments, he argued that issuing shares at lower valuations to purchase additional Bitcoin can dilute shareholders even as the company expands its overall Bitcoin reserve.

His remarks followed Strategy’s purchase of 1,550 BTC for approximately $101 million in early June. Schiff claimed the transaction reduced Bitcoin exposure per share and described the outcome as a “negative Bitcoin yield.”

Despite those concerns, Strategy has continued adding to its holdings. On June 15, Saylor disclosed another purchase of 1,587 BTC for roughly $100 million, bringing the company’s total Bitcoin holdings to 846,842 BTC.

The company also increased its dollar reserves to about $1.1 billion, providing additional liquidity while keeping its Bitcoin acquisition program in place.

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Another point of debate involves Strategy’s STRC preferred shares. Schiff has argued that if those securities trade below their intended level, the company could face pressure to increase dividend payments, issue additional shares, or draw on cash reserves to meet obligations.

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$400M Wiped Out in Hours as Bitcoin Crashes After FOMC and Warsh Speech

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Bitcoin’s price is losing ground once again, as the asset was rejected at over $66,000 earlier today and dumped to $64,000 minutes ago, shortly after the conclusion of the latest FOMC meeting and the subsequent press conference by the new Fed Chair, Kevin Warsh.

Unlike what many expected when he replaced Jerome Powell, Warsh maintained a very hawkish tone during his speech, which caught investors by surprise.

Not The Easy-Money Chairman

DoubleLine Capital CEO Jeffrey Gundlach noted in an interview with CNBC that the new Fed Chair will aim for price stability instead of being the ‘easy money Chairman’ people thought.

“He is absolutely telling you that he plans on delivering on price stability. So that means we’re not going to have such easy money policy as everybody thought maybe Chairman Warsh would do back in the first quarter of this year when everyone was counting on rate cuts. He doesn’t sound like that today at all.”

Warsh’s hawkish speech came shortly after the US Federal Reserve maintained the interest rates unchanged for the fourth consecutive meeting.

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BTC Slides Further

Bitcoin’s price already dipped after the initial Fed decision, but its situation only worsened following the press conference. The asset had dropped from an intraday high of $66,400 to $65,000, but rebounded to $65,500 before it slumped again to $64,000 minutes ago.

BTCUSD June 17. Source: TradingView
BTCUSD June 17. Source: TradingView

Most altcoins have followed suit. Ethereum is down by 3% daily to under $1,740, BNB has lost the $600 support, while XRP has fallen further below the $1.20 line. Expectedly, these intense price moves in the span of just a couple of hours have impacted the liquidations.

Data from CoinGlass shows that the total value of wrecked positions in the past 24 hours is up to over $400 million, with almost half of those coming in the past 4 hours. Longs are responsible for the lion’s share, with $280 million daily. Moreover, $79 million out of the $82 million in liquidated positions in the past hour alone are from longs.

Nearly 100,000 traders have been wiped out daily, with the largest liquidated position occurring on Binance. It was worth $5 million.

Liquidation Data on CoinGlass
Liquidation Data on CoinGlass

The post $400M Wiped Out in Hours as Bitcoin Crashes After FOMC and Warsh Speech appeared first on CryptoPotato.

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FIFA wanted Avalanche’s blockchain to help curb World Cup ticket scalping. Here’s how it’s going

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FIFA wanted Avalanche's blockchain to help curb World Cup ticket scalping. Here's how it's going

Beyond new revenue opportunities, the model gives FIFA more visibility into who ultimately attends its events. In the traditional ticketing ecosystem, much of that information is controlled by secondary marketplaces.

“The actual administrator of those tickets, FIFA, has no idea who the people are buying,” Carbonaro said. “That data sits with SeatGeek, StubHub, Ticketmaster, Vivid Seats.” He argued that FIFA Collect’s RTB and RTT system gives FIFA greater insight into how ticket rights change hands within its own ecosystem, rather than relying on third-party platforms that typically control the customer relationship.

With RTBs and RTTs, FIFA can better track how fans move through the ticketing process while keeping personal information offchain and using blockchain records as a verification mechanism.

That data component may ultimately prove as valuable as the ticketing functionality itself. Sports organizations increasingly view direct fan relationships as strategic assets, particularly as AI tools make first-party data more valuable.

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Whether FIFA’s ticketing model becomes a template for future tournaments remains to be seen. Critics could argue that introducing tradable purchase rights simply creates another layer between fans and tickets.

Either way, the World Cup offers a glimpse of where blockchain adoption may be heading next. Instead of asking consumers to embrace crypto, projects like FIFA Collect are attempting to hide it altogether. And for Avalanche, that may be the most important test of all.

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