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Crypto exchange Backpack nears unicorn status as CEO lays out token strategy

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Crypto exchange Backpack nears unicorn status as CEO lays out token strategy

Backpack Exchange, the crypto trading platform founded by former FTX and Alameda leaders, is reportedly in talks to raise around $50 million in new financing at a pre-money valuation above $1 billion.

Summary

  • Backpack Exchange is reportedly in discussions to raise around $50 million at a valuation exceeding $1 billion, potentially elevating it to unicorn status.
  • CEO Armani Ferrante outlined a tokenomics structure aimed at preventing early insider sell-offs and aligning incentives with long-term product growth.
  • The company has also revealed plans for a 1 billion token supply, with 25% allocated at the token generation event, including community rewards.

If completed, the round would cement Backpack’s position in the crypto sector and potentially elevate it into unicorn status, a milestone for a firm still emerging from the post-FTX landscape.

The discussions come amid increased investor interest in fintech and crypto startups, and Backpack could parlay the fresh capital into expanding its exchange, wallet, and regulatory footprint globally.

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The $50 million figure is a baseline, and reports suggest the eventual round size could grow larger.

Backpack CEO outlines tokenomics strategy

Meanwhile, Backpack CEO Armani Ferrante took to X to flesh out the company’s tokenomics framework ahead of a future token generation event.

Ferrante emphasized that the structure is designed to prevent early insiders from “dumping” tokens on retail investors, with no founders, executives, or venture backers receiving unlockable tokens until the product reaches significant traction, a concept he described as product “escape velocity.”

He also highlighted Backpack’s long-term goal of eventually going public in the U.S., signaling ambition beyond private fundraising and into regulated capital markets.

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According to Ferrante, aligning token incentives with users, not short-term speculation, lays a foundation for sustainable growth and broader global adoption.

In a related post on the official Backpack account, the team confirmed elements of its upcoming token issuance plans. This includes a 1 billion token supply at launch and the allocation of 25 % of tokens at the Token Generation Event (TGE), with a portion earmarked for active community participants and points holders.

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Crypto World

Bitcoin Treasury Sell-Off Could Signal Deeper Capitulation Coming: Analyst

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The value of the Bitcoin treasury company’s holdings peaked at over $711 million in October 2025, when BTC hit an all-time high of about $126,000.

Bitcoin (BTC) treasury company Nakamoto (NAKA) selling its BTC at a loss could signal capitulation of more crypto treasury companies and the start of a “contagion” that could spark a wave of forced selling, according to market analyst Nic Puckrin.

“Cracks are beginning to show in the digital asset treasury (DAT) market,” Puckrin said, adding that the war in the Middle East will likely place further pressure on Bitcoin’s price and treasury companies in a reinforcing cycle. He said:

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“Price is likely to remain below $70,000 for some time and could fall further to a range around $55,700-$58,200 in the coming weeks. This ongoing weakness would put further pressure on DATs, which could in turn exacerbate the sell-off.”

Nakamoto sold 284 BTC in March for $20 million, implying a price of about $70,000 per coin; the company also reduced its stake in the publicly traded Bitcoin treasury company Metaplanet, selling shares at a loss. 

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Nakamoto’s BTC holdings over time. Source: BitcoinTreasuries

At the end of 2025, the company valued its 5,342 BTC treasury at $467.5 million and recorded a $166.1 million loss on the fair value of its digital asset holdings in the fourth quarter, according to the company’s 10-K filing with the Securities and Exchange Commission (SEC). 

The crypto treasury sector saw a collapse in net asset value premiums during Q3 2025, and stock prices declined even before the crypto market crash in October 2025, which sparked a prolonged bear market and a decline in digital asset prices.

Related: Bitcoin miners offload 15K BTC since October, with more sales expected

MARA also sells BTC in March as market rout continues

Bitcoin mining company MARA also sold 15,133 Bitcoin in March, valued at over $1 billion, to repurchase and retire about $1 billion in convertible debt.

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MARA discloses March BTC sale in SEC filing. Source: MARA

MARA’s vice president for investor relations, Robert Samuels, said the sale does not signal a core shift in the company’s BTC treasury strategy, but is a short-term tactical move. 

“We may buy or sell from time to time, subject to market conditions and our capital allocation priorities. It does not mean we intend to liquidate the majority of our reserves,” Samuels said.

Magazine: Bitcoin’s ‘biggest bull catalyst’ would be Saylor’s liquidation: Santiment founder