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Crypto Projects Turn to Kooc Media for Guaranteed PR Coverage

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Crypto Projects Turn to Kooc Media for Guaranteed PR Coverage

As competition in the cryptocurrency space continues to grow, more blockchain and Web3 projects are turning to specialist PR agencies to get their announcements in front of the right audiences. Kooc Media, a crypto PR agency founded in 2017, has positioned itself as a direct solution for projects that need guaranteed media placements without the delays and unpredictability of traditional PR.

The agency operates differently from most PR firms. Rather than relying solely on pitching third-party journalists, Kooc Media owns and runs its own portfolio of established news publications, giving clients immediate access to real editorial placements on sites with built-up traffic and domain authority.

“Crypto doesn’t wait for anyone,” said Michelle De Gouveia, spokesperson for Kooc Media. “If you’ve just closed a funding round or you’re about to list a token, you need that press coverage live now, not in two weeks after a journalist decides whether they’re interested.”

A PR Model Designed Around Crypto’s Pace

Traditional PR works on a pitch-and-hope basis. An agency writes a press release, sends it to a list of reporters, and waits to see who picks it up. For industries that move on slower timescales, this can work fine. For crypto, where a token can launch, spike and settle within a matter of days, it creates a problem.

Kooc Media was built to remove that bottleneck. The agency owns and operates several well-known online publications including Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing. Clients can view the full list of brands on the agency’s sites page.

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Because these are in-house publications, there is no pitch process and no editorial gatekeeping to navigate. When a client books a PR package, their article gets published. It’s a straightforward transaction with a clear outcome, which is exactly what most crypto teams are looking for.

Same-Day Publishing Across Multiple Sites

Speed is one of the main reasons crypto projects choose Kooc Media over other PR options. The agency offers same-day distribution, meaning a press release submitted in the morning can be live on multiple websites by the afternoon.

This matters for time-sensitive announcements like exchange listings, mainnet launches, strategic partnerships and presale openings. In each of these cases, the window for maximum impact is short. Having coverage appear within hours rather than days can make a meaningful difference to how much attention an announcement receives.

Beyond its own network, Kooc Media also distributes press releases through a wide partner network of finance, technology and crypto news sites. Clients who select higher-tier packages can also access major newswire distribution, with placements appearing on outlets including Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today and Dow Jones-connected feeds.

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Who Works With Kooc Media

The agency’s client base spans the full range of the crypto industry. This includes new token projects preparing for their first public launch, established blockchain companies announcing product updates, DeFi protocols seeking broader recognition, NFT and gaming platforms building mainstream awareness, and Web3 infrastructure companies raising venture capital.

Kooc Media also serves fintech companies that operate at the crossover between traditional finance and blockchain. As institutional interest in digital assets has increased, press coverage that reaches both crypto-native audiences and mainstream financial readers has become more valuable than ever.

“There’s a big difference between being covered on a crypto blog and being covered on a financial news network,” said De Gouveia. “Both have their place, but when a project shows up on both, it sends a much stronger signal to investors and partners.”

Crypto-specific PR packages and pricing are available at kooc.co.uk/crypto-pr/.

Full-Service PR Without the Overhead

Many crypto startups operate with small teams. They may have strong developers and a clear product vision but no dedicated marketing or communications staff. Hiring a full-time PR manager or building a media outreach strategy from scratch isn’t realistic when a project is focused on shipping code and hitting launch deadlines.

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Kooc Media addresses this by offering managed PR creation. The agency’s in-house editorial team writes the press release, handles the formatting, and takes care of publishing and distribution. The client provides the key details about their announcement, and Kooc Media handles the rest.

This means a project with no existing press presence can go from zero coverage to being featured across multiple high-authority publications in a single day. There are no long onboarding processes, no retainer agreements and no minimum commitment periods.

Transparent Reporting and Verifiable Results

Every Kooc Media PR campaign comes with full reporting. After distribution is complete, clients receive a list of live URLs showing exactly where their press release has been published. Each link is clickable and verifiable, so there is no ambiguity about what was delivered.

The agency also provides information on the domain authority of each publication where the article appears. This is particularly relevant for projects that care about SEO, since backlinks from high-authority news websites contribute directly to higher search engine rankings.

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For crypto projects, this dual benefit of credibility and search visibility makes PR a practical investment rather than just a branding exercise. A single well-distributed press release can improve a project’s Google rankings while also giving them something concrete to share with potential investors and community members.

Why Crypto PR Has Become Standard Practice

The days when a crypto project could gain traction purely through Discord communities and Twitter threads are fading. As the industry has matured, so have the expectations of investors, users and regulators. Press coverage on recognised publications now functions as a basic credibility signal that most serious projects are expected to have.

At the same time, the sheer number of projects launching every month means that standing out requires more than a good whitepaper. Visibility matters, and earned or placed media coverage remains one of the most effective ways to achieve it.

Kooc Media’s combination of owned media, partner distribution and newswire access gives crypto projects a clear path to that visibility without the guesswork that comes with traditional agency models.

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iGaming and Gambling PR

In addition to its crypto and fintech services, Kooc Media runs dedicated PR packages for the iGaming industry, including online casinos, sportsbooks and gambling technology providers. Details on these services are available at kooc.co.uk/gambling-pr/.

About Kooc Media

Kooc Media is a specialist PR distribution agency covering the crypto, fintech, technology and iGaming sectors. The agency operates its own network of news publications and distributes through a broad partner network, offering guaranteed placements with same-day turnaround. Since 2017, the company has provided press coverage for hundreds of projects across the blockchain and financial technology space.

Kooc Media’s Crypto PR packages are available now through the company’s website at https://kooc.co.uk.

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Argentina’s State-Backed Energy Giant YPF Launches Tokenization Initiative on XRP Ledger

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Enertoken, developed by Justoken for YPF Luz, launched with over $800 million in tokenized energy assets on XRPL.

YPF Luz, the electricity subsidiary of Argentina’s largest energy company, has partnered with Buenos Aires-based blockchain infrastructure company Justoken to launch an energy tokenization platform built on XRP Ledger (XRPL), the firms announced earlier this month.

The platform, dubbed Enertoken, tokenizes, commercializes, and manages electricity contracts via XRPL, the public blockchain originally developed by Ripple Labs, which remains a core contributor. Meanwhile, Justoken recently emerged as the largest real-world asset (RWA) tokenization platform on XRPL by total value.

Per the announcement, the new platform from YPF Luz, developed by Justoken, is aimed at corporations and large energy consumers to help manage everything from consumption tracking, to billing, to contract execution, “fully supported by tokenized energy assets recorded on blockchain.”

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Martín Mandarano, the CEO of YPF Luz — the parent company of which has had a turbulent history of state and private ownership — was quoted as saying in the announcement:

“The integration of tokenized energy assets allows us to optimize processes, enhance traceability, and deliver greater transparency to our clients, reinforcing YPF Luz’s innovative profile within the energy sector.”

Justoken’s Quiet Dominance

In what the companies are calling the project’s initial phase, Enertoken launched with over $800 million in tokenized energy assets on XRPL, per the announcement, evidently referring to Justoken’s tokenized energy fund, JMWH.

Justoken’s JMWH, which, per RWAxyz, represents real megawatt-hours (MWh) of energy, backed by energy producers in Latin America, quietly become the largest tokenized asset on XRPL by total value when it launched in mid-January with over $861 million on-chain. Meanwhile, Justoken has another $832.3 million in various other tokenized commodities on Polygon.

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Represented asset value on XRPL by asset. Source: RWAxyz

As of today, March 26, JMWH’s total asset value still stands at $861 million — representing nearly 57% of all so-called represented asset value on XRPL, and a nearly 45% market share of all tokenized RWA platforms on the network.

Per RWAxyz, “represented asset value” refers to tokenized assets that exist on a blockchain but cannot be distributed or transferred on-chain — they represent a real-world commitment recorded on-chain, not freely tradable tokens.

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Represented vs Distributed RWAs

Luke Judges, Partner Director at RippleX, Ripple’s open developer platform, explained to The Defiant why JMWH falls into RWAxyz’s “represented” asset category, rather than “distributed” — a distinction that indicates how these assets are used on-chain, stating, “‘represented’ assets operate within more controlled environments, often reflecting regulatory or contractual requirements.”

In JMWH’s case, the tokens operate under Argentina’s capital markets regulator Comisión Nacional de Valores (CNV)’s regime for Virtual Asset Service Providers (PSAVs), with issuance, allocation, delivery, and retirement all tied to contractual obligations. This, Judges argues, explains why Justoken opted for a “closed loop approach.”

“The blockchain serves as a verifiable record of ownership and fulfilment rather than a trading venue,” Judges added.

He also noted that represented assets on XRPL are “an important starting point for many institutional use cases, with distributed assets playing a larger role as liquidity, infrastructure, and regulatory clarity continue to evolve on XRPL.”

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Selecting XRPL

Ariel Scaliter, co-founder and CTO of Justoken, told The Defiant that the choice of XRPL was deliberate on multiple fronts, citing speed and scalability for teams building on the blockchain network:

“XRPL was selected for several strategic reasons. First, its institutional quality stands out. Many companies in the energy ecosystem are publicly listed, which aligns with the profile of counterparties involved in this type of business.”

Scaliter also cited the ability to build quickly on the XRPL EVM Sidechain before migrating to the mainnet, and flagged Ripple’s institutional legitimacy, as well as custody as a critical infrastructure consideration. He told The Defiant:

“XRPL, alongside contributions from Ripple, is well positioned to attract institutional investors. This global credibility and trust are essential for high-stakes, regulated use cases like energy tokenization.”

RippleX’s Judges elaborated on the architecture: “Justoken was looking for a way to bring renewable energy credits onchain that could support both traceability and automated compliance for corporate clients, while still fitting within existing custodial structures.”

YPF Luz and Its State-Backed Parent

YPF Luz is the power generation subsidiary of YPF (Yacimientos Petrolíferos Fiscales), Argentina’s majority state-owned oil and gas company. The nation’s largest crude producer was originally established over a hundred years ago as Argentina’s state oil company, but was privatized in 1999 and purchased by Spanish energy giant Repsol.

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In 2012, Argentine President Cristina Fernández de Kirchner renationalized YPF, ousting Repsol after a dispute over slumping oil output and investment, Bloomberg reported at the time. Argentina’s Congress nationalized YPF through an overwhelming lower-house vote, clearing the way for President Fernández to sign the bill into law, per Reuters.

RWA Surge

XRPL has been steadily building its RWA credentials, and now has $1.5 billion in represented asset value on chain, and over $404 million in distributed asset value, per RWAxyz.

In late 2024, Ripple announced plans to tokenize the first-ever money market fund on XRPL, collaborating with UK-based digital securities exchange Archax and global investment firm Abrdn, as The Defiant reported. Last March, Ondo Finance deployed its tokenized short-term U.S. Government Treasuries product (OUSG) on the XRP Ledger, aiming to bring it to XRPL’s institutional user base.

Zooming out, the broader tokenized RWA market tripled from roughly $5.5 billion to $18.6 billion over the course of 2025, per The Defiant’s year-end analysis.

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This article was written with the assistance of AI workflows. All our stories are curated, edited and fact-checked by a human.

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ZachXBT calls religion-backed $LAMB presale a 2026 ‘grift’

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Osmosis proposes OSMO-to-ATOM conversion to deepen Cosmos Hub ties

ZachXBT blasted YoungHoon Kim’s $LAMB presale as a religion-wrapped grift, pointing to botted engagement, recycled scam copy and a playbook he’s seen in prior fraud investigations.

Summary

  • On-chain investigator ZachXBT publicly questioned whether “grifting religion to promote a crypto token presale” is a viable strategy in 2026, targeting a token launch by self-proclaimed IQ 276 holder YoungHoon Kim.
  • Kim, who bills himself as a World Memory Championships-recognized genius, launched the $LAMB token on March 25 via Fjord Foundry, claiming all profits would go to building churches worldwide.
  • The presale’s sale marketcap reached $1.496 million with a fully diluted value of $6.804 million, while ZachXBT alleged the presale announcement relied on botted engagement.

Blockchain investigator ZachXBT fired a pointed public callout on March 26 at a religion-themed crypto token presale, asking on X whether “grifting religion to promote a crypto token presale for a glorified paid group is still a viable strategy in 2026.” The post drew 48,700 views, 1,200 likes, and 51 retweets within hours, touching off a wave of mockery and scrutiny across crypto Twitter directed at the project behind it: $LAMB, a token launched by YoungHoon Kim, who describes himself on X as the world’s highest IQ 276 holder and founder of @LAMB276_X.

Kim announced the presale on March 25 in a post that accumulated 176,000 views and 1,000 likes, writing: “Today, I launch my mission token to build churches across the world where Jesus Christ alone is Lord. Every profit belongs to His Kingdom because Jesus Christ is Lord.” The token was offered through Fjord Foundry, a decentralized token launchpad, with contract address 0x019E1f53Bf2EA52558c33feD363b491362c0d533. By the time ZachXBT weighed in, the presale had raised $51,910 against a token price of $0.246, a liquidity pool of $1.837 million, and a fully diluted valuation of $6.804 million.

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Kim, who markets himself as a No. 1 Amazon bestselling author in Christian Apologetics and a Mensa member, had listed Conor McGregor — described as a “5-time World Champion” — as an advisor on the project’s promotional materials. ZachXBT’s screenshots of the LAMB276 website showed marketing language describing $LAMB as “the heartbeat of our community.” A separate reply by ZachXBT suggested the engagement surge around the presale announcement was artificial, writing: “Is botted engagement on a presale announcement considered high IQ?”

The $LAMB Token’s Playbook

The structure of the $LAMB presale follows a pattern that has drawn increasing scrutiny across the industry. The project issued a total supply of 276,000,000 tokens — a number mirroring Kim’s claimed IQ — and framed the sale as a “final sale” ahead of a broader community rollout. Commenter @serpinxbt noted in the replies that the project’s website copy “is clearly also based on historical crypto scams,” pointing specifically to phrases like “LAMB IS THE HEARTBEAT OF OUR COMMUNITY.”

ZachXBT is no stranger to flagging such operations. In March 2026, he exposed a coordinated network of over 10 accounts on X that used geopolitical panic to funnel users into pump-and-dump crypto tokens, with on-chain evidence suggesting the scheme generated six-figure profits. Earlier the same month, he accused employees at crypto trading platform Axiom of misusing internal tools to profit from insider trading — allegations that sent shockwaves through the decentralized exchange community.

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The $LAMB situation fits a longer arc of celebrity- and identity-backed token launches exploiting cultural credibility to attract buyers. As CCN reported, Kim’s previous crypto price predictions — including forecasts for Bitcoin to reach $276,000 and XRP to hit triple-digit prices — had not materialized within their suggested timelines. The project had previously operated on the Solana blockchain before the current presale on Ethereum.

ZachXBT’s sardonic follow-up — “guess us plebs cannot possibly understand the grander vision since we’re not 276 IQ” — proved to be among the more viral lines in a thread that quickly went beyond crypto circles. @patty_fi summarized the community sentiment with blunt simplicity: “He’s using the prophet for profit!” As crypto.news has previously reported, social engineering and identity-based manipulation remain among the most effective — and recurring — vectors for retail crypto fraud in 2026.

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Mezo Taps Aerodrome To Support Token Trading On Base

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Mezo Taps Aerodrome To Support Token Trading On Base

Mezo, a Bitcoin-native lending protocol, will collaborate with Aerodrome Finance to support trading activity for its token and Bitcoin-backed stablecoin on the Base network, as projects look for ways to bring more financial use cases to Bitcoin.

In a Thursday announcement, Mezo said it will allocate 2.25% of its MEZO token supply to Aerodrome’s vote-escrow (veAERO) participants — users who lock tokens in exchange for governance rights and rewards. The program is designed to encourage those users to direct funds into MEZO trading pairs, increasing activity around the token and its US dollar-backed stablecoin, MUSD.

Aerodrome is a liquidity provider on Base built by the team behind Optimism, a configurable enterprise blockchain infrastructure.

The partnership links Base-based traders with a newer group of Bitcoin-focused applications, as developers experiment with adapting existing DeFi models to Bitcoin.

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Mezo, which allows users to borrow against their Bitcoin (BTC) holdings, said it has issued more than 2,000 loans and helped move roughly $23 million in Bitcoin-denominated assets from Ethereum.

Mezo’s key metrics. Source: DefiLlama

The move gives Mezo access to a large and active DeFi user base on the Base network. Bitcoin-native applications often struggle to attract enough trading activity. On Base, infrastructure such as Aerodrome can help support more consistent trading in new tokens and stablecoins.

Related: Coinbase’s Base transitions to its own architecture with eye on streamlining

Bitcoin DeFi activity grows as new platforms emerge

Bitcoin is increasingly being positioned as a base layer for decentralized finance, driven in part by increasing institutional participation and long-term holders seeking ways to generate returns on idle assets.

Bitcoin-based DeFi activity has picked up since 2024, with a growing number of platforms aiming to bring lending, borrowing and yield strategies to the network.

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Recent examples include Lombard, which is building Bitcoin-based lending infrastructure and has teamed with Bitwise to allow institutional investors to earn yield and borrow against their Bitcoin holdings.

Another project, Hashi, has recently launched on the Sui network with early participation from BitGo, Bullish and FalconX, among others. The platform enables users to earn yield on Bitcoin through onchain lending and borrowing.

Related: Babylon-Ledger tie-up expands access to Bitcoin Vaults for collateral use

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