Although Amazon first revealed its Samsung Frame competitor TV back at CES, it’s now finally available to pre-order.

Coined Ember Artline, how does Amazon’s new lifestyle TV compare to the Samsung Frame? Ahead of our review, we’ve compared the initial specs of the Ember Artline to the four-star Samsung Frame and noted the key differences between the two below.

Once you’re done here, make sure you visit our round-up of the best TVs, best cheap TVs and best 4K TVs too, to find your next investment.

Price and Availability

At the time of writing, Amazon’s Ember Artline is available for pre-order and will launch officially on April 22nd in the US and Canada, and May 7th in the UK. Germany is slated to see the TV later in May, although an exact date hasn’t been announced just yet.

Advertisement

The Ember Artline has a starting RRP of $899.99/£949.99 for the 55-inch model.

Advertisement

SQUIRREL_PLAYLIST_10208400

In comparison, the Samsung Frame is available to buy now and has a starting price of £799/$899 for the smallest 43-inch model. While the Ember Artline is only available in two sizes (55- and 65-inches), the Samsung Frame comes as a 43-, 50-, 55- or 65-inch screen.

Advertisement

SQUIRREL_PLAYLIST_10208402

Ember Artline supports Alexa+

Naturally as it’s an Amazon TV, the Ember Artline is fitted with Alexa – specifically the recently launched Alexa+. However, we should disclaim that Alexa+ is only free for Prime members, no non-Prime subscribers will have to spend £19.99 to access the voice assistant. 

Alexa+ is essentially a smarter, more conversational and personalised upgrade over the original Alexa. While we’re yet to provide our full review on the voice assistant, our Home Technology Editor Dave Ludlow has given his early thoughts on Alexa+ and noted where it excels and still struggles.

Advertisement

Otherwise, Alexa+ provides hands-free control on the TV, and allows you to search for shows, receive personalised recommendations and have natural conversations too.

Advertisement

Fire TV vs Tizen

One of the key differences between the Ember Artline and Samsung Frame is with their respective operating systems. While the Ember Artline runs on Amazon’s Fire TV, the Samsung Frame is powered by, unsurprisingly, Samsung’s Tizen OS instead.

Both are smart TV systems that offer access to streaming apps such as Netflix, BBC iPlayer, Disney Plus and more, and have their respective pros and cons. For example, while Tizen isn’t the easiest to navigate, it does offer recommendations and there’s now the option to create multiple profiles for your household. In comparison, although Fire TV is intuitive, we found that it has a tendency to promote Amazon Prime content – which is somewhat understandable. 

Ember Artline includes artwork at no additional cost

The key selling point of the two TVs here is that they can display artwork on their screens when not in use. The Samsung Frame has a dedicated Art Mode that presents a gallery of artwork and even your own photos on screen. Plus, with Pantone-validated colour and the promise of no screen burn, images don’t only look vibrant and authentic but you can keep the screen on without worry.

Advertisement

However, although the Samsung Frame does offer a selection of complimentary pieces to display, you will need to pay in order to access the complete library of over 3500 works of art.

In comparison, at least at the time of writing, the Ember Artline offers its collection of 2000 art pieces without any additional cost. Much like the Samsung Frame, you can also choose to display your own photos on the Ember Artline, via the Amazon Photos app.

Advertisement

Samsung Frame has more ports

You can never have too many ports, and the Samsung Frame offers a pretty generous selection overall. Alongside its four HDMIs, there’s three USBs (two A and one C), an Ethernet port and an optical port too.

In comparison, the Ember Artline has slightly less, with three HDMI 2.0s, one HDMI with eARC, one USB type-3 and an optical audio port.

However, the Ember Artline does benefit from Wi-Fi 6 support whereas the Samsung Frame sports the older Wi-Fi 5.

Advertisement

Both are 4K QLED displays

Both the Ember Artline and Samsung Frame are 4K, QLED displays, and are packed with plenty of premium screen technologies too, including HDR. In addition, both displays have an anti-glare finish that reduces reflections. In our review of the 2022 Samsung Frame, we found the screen did an excellent job at keeping reflections at bay, so we expect the latest model to do the same.

Advertisement

Otherwise, both the Ember Artline and Samsung Frame have a motion sensor that can either wake or turn off the screen accordingly. 

Finally, it’s worth noting that both TVs here also have customisable frames, or bezels, which are sold separately.

Early Verdict

Both the Amazon Ember Artline and Samsung Frame are impressive lifestyle TVs. As we’re yet to review the Ember Artline, we’ll hold off from giving a conclusive review for now. However, if you already own some of the best Amazon Echo devices, enjoy using Alexa for hands-free controls and don’t want to pay extra for artwork, then the Ember Artline seems like a great choice.

On the other hand, if you require more ports, don’t mind TizenOS and want a wider choice of screen sizes, then the Samsung Frame will likely suit you better.

Advertisement

Advertisement

We’ll update this versus once we review the Ember Artline.

Anthropic on Thursday released a new AI model, and no, it’s not Claude Mythos Preview. Claude Opus 4.7 is now generally available, meant to help developers and vibe coders with their hardest coding tasks.

Opus 4.7, like a well-trained dog, is supposedly better at following instructions. Anthropic wrote in its blog post that Opus 4.7 takes instructions “literally,” where previous models skipped or loosely interpreted prompts. It has improvements to its file-based memory system, so it should be able to recall information from previous sessions and documents. And it can handle larger image files and analyze data from charts more easily. 

Anthropic also said the model is more “tasteful and creative” when creating interfaces, documents and slide decks. There are no details on exactly what Anthropic considers bad versus good taste.

Anthropic made waves earlier this month when it revealed it had created Claude Mythos Preview, its next-generation model, but the model was so good at finding security gaps that the company would be sharing it with tech and internet infrastructure companies — like Cisco, CrowdStrike and Amazon Web Services — so they could address the issues Mythos found. 

The idea is that if tech companies can improve their systems with the help of AI, they will be more resilient to cyberattacks by bad actors who can use publicly available AI models like everyone else.

While Opus 4.7 isn’t the same as Mythos, Anthropic is testing some of its new cybersecurity protections in Opus 4.7. These safeguards, which “automatically detect and block requests that indicate prohibited or high-risk cybersecurity uses,” are the watered-down version of what will be in “Mythos-class” models, the company’s blog post said. But they’re still important as cybersecurity becomes increasingly saturated with AI, both for defense and for attack.

Enterprise AI is entering a new phase — one where the central question is no longer what can be built, but how to make the most of our AI investment.

At VentureBeat’s latest AI Impact Tour session, Brian Gracely, director of portfolio strategy at Red Hat, described the operational reality inside large organizations: AI sprawl, rising inference costs, and limited visibility into what those investments are actually returning.

It’s the “Day 2” moment — when pilots give way to production, and cost, governance, and sustainability become harder than building the system in the first place.

“We’ve seen customers who say, ‘I have 50,000 licenses of Copilot. I don’t really know what people are getting out of that. But I do know that I’m paying for the most expensive computing in the world, because it’s GPUs,’” Gracely said. “‘How am I going to get that under control?’”

Why enterprise AI costs are now a board-level problem

For much of the past two years, cost was not the primary concern for organizations evaluating generative AI. The experimental phase gave teams cover to spend freely, and the promise of productivity gains justified aggressive investment, but that dynamic is shifting as enterprises enter their second and third budget cycles with AI. The focus has moved from “can we build something?” to “are we getting what we paid for?”

Enterprises that made large, early bets on managed AI services are conducting hard reviews of whether those investments are delivering measurable value. The issue isn’t just that GPU computing is expensive. It is that many organizations lack the instrumentation to connect spending to outcomes, making it nearly impossible to justify renewals or scale responsibly.

The strategic shift from token consumer to token producer

The dominant AI procurement model of the past few years has been straightforward: pay a vendor per token, per seat, or per API call, and let someone else manage the infrastructure. That model made sense as a starting point but is increasingly being questioned by organizations with enough experience to compare alternatives.

Enterprises that have been through one AI cycle are starting to rethink that model.

“Instead of being purely a token consumer, how can I start being a token generator?” Gracely said. “Are there use cases and workloads that make sense for me to own more? It may mean operating GPUs. It may mean renting GPUs. And then asking, ‘Does that workload need the greatest state-of-the-art model? Are there more capable open models or smaller models that fit?’”

The decision is not binary. The right answer depends on the workload, the organization, and the risk tolerance involved, but the math is getting more complicated as the number of capable open models, from DeepSeek to models now available through cloud marketplaces, grows. Now enterprises actually have real alternatives to the handful of providers that dominated the landscape two years ago.

Falling AI costs and rising usage create a paradox for enterprise budgets

Some enterprise leaders argue that locking into infrastructure investments now could mean significantly overpaying in the long run, pointing to the statement from Anthropic CEO Dario Amodei that AI inference costs are declining roughly 60% per year.

The emergence of open-source models such as DeepSeek and others has meaningfully expanded the strategic options available to enterprises that are willing to invest in the underlying infrastructure in the last three years.

But while costs per token are falling, usage is accelerating at a pace that more than offsets efficiency gains. It’s a version of Jevons Paradox, the economic principle that improvements in resource efficiency tend to increase total consumption rather than reduce it, as lower cost enables broader adoption.

For enterprise budget planners, this means declining unit costs do not translate into declining total bills. An organization that triples its AI usage while costs fall by half still ends up spending more than it did before. The consideration becomes which workloads genuinely require the most capable and most expensive models, and which can be handled just fine by smaller, cheaper alternatives.

The business case for investing in AI infrastructure flexibility

The prescription isn’t to slow down AI investment, but to build with flexibility being top of mind. The organizations that will win aren’t necessarily the ones that move fastest or spend the most; they’re the ones building infrastructure and operating models capable of absorbing the next unexpected development.

“The more you can build some abstractions and give yourself some flexibility, the more you can experiment without running up costs, but also without jeopardizing your business. Those are as important as asking whether you’re doing everything best practice right now,” Gracely explained.

But despite how entrenched AI discussions have become in enterprise planning cycles, the practical experience most organizations have is still measured in years, not decades.

“It feels like we’ve been doing this forever. We’ve been doing this for three years,” Gracely added. “It’s early and it’s moving really fast. You don’t know what’s coming next. But the characteristics of what’s coming next — you should have some sense of what that looks like.”

For enterprise leaders still calibrating their AI investment strategies, that may be the most actionable takeaway: the goal is not to optimize for today’s cost structure, but to build the organizational and technical flexibility to adapt when, not if, it changes again.

Meta’s latest virtual reality headset, the Meta Quest 3 (512 GB), will cost $100 more starting Sunday. You can blame the ongoing RAM shortage. 

Meta released the pricing update on Wednesday in a blog post calling out price increases for the Meta Quest 3 and 3S models. “The cost of building high-performance VR hardware has risen significantly,” Meta said in the post explaining the increase. 

High demand from AI data centers is straining memory chip supplies, causing supply constraints and price increases in consumer tech. Many experts aren’t expecting the RAM shortage to end until 2028. 

Counterpoint Research released findings in February showing that RAM costs increased by 80% to 90% in the first quarter of this year. Tech companies continue to hike prices, with Microsoft being the latest to increase the cost of the Microsoft Surface and Samsung doing the same for some Galaxy devices. 

Watch this: Meta Quest 3S Review: The Best of the Quest 2 and 3

09:02

Here’s the original pricing as of Thursday, along with what you can expect to pay starting April 19. 

Expect price bumps for refurbished Meta Quest headsets. Prices for Quest accessories will remain the same for now, though we’re unsure whether this applies to games in the Meta store, or whether there’ll be a change in the future. 

Meta did not immediately respond to a request for comment. 

Advertisement

Watch this: Meta Quest 3S Review: The Best of the Quest 2 and 3

09:02

The Meta Quest 3 and 3S are Meta’s latest virtual reality headsets. The Quest 3S is the budget-friendly version, while the Quest 3 is the “pro” model. CNET’s Scott Stein rated both models high for their mixed reality, with better color cameras and improvements from the Quest 2.

One of the biggest problems with self-driving systems is that they can see the road perfectly well and still make shaky short-term decisions in messy city traffic. The advanced systems struggle to keep up with complex and fluctuating road situations. But a new study argues that these cars don’t need better vision, but a better memory.

In the peer-reviewed paper KEPT (Knowledge-Enhanced Prediction of Trajectories from Consecutive Driving Frames with Vision-Language Models), researchers from Tongji University and collaborators developed a system that helps autonomous vehicles “remember” past driving scenes before choosing what to do next.

How does this new self-driving tech work?

The method, called KEPT, uses front-view camera video, compares it with a large library of earlier real-world driving clips, and then predicts a safer short-term trajectory based on both the current scene and retrieved examples from the past. The core idea is pretty intuitive. Instead of asking an AI model to react to every situation as if it has never seen anything like it before, KEPT lets it recall similar moments from previous drives.

Those examples are then fed into a vision-language model as part of a structured reasoning process. This matters since researchers say large vision-language models can otherwise hallucinate, ignore physical constraints, or suggest motion that looks plausible on paper but is not great for an actual car. So KEPT basically acts like guardrails to keep the model grounded in what similar traffic situations looked like in the real world.

Is it better than conventional autonomous systems?

The researchers tested KEPT on the widely used nuScenes benchmark and said it outperformed both conventional end-to-end planning systems and newer vision-language-based planners on open-loop metrics. It even managed to reduce prediction error and lowered potential collision indicators, while keeping retrieval fast enough to remain practical for real-time driving.

This may make it seem like an obvious choice for next-gen self-driving cars but it’s not road-ready yet. Still, the broader idea is compelling. If autonomous cars can combine real-time perception with a meaningful memory of how similar situations unfolded before, they may end up making decisions that feel less brittle and more human-like.

Perplexity has just released Personal Computer. The software, which is available starting today for Mac, builds on the multi-model orchestration capabilities the company debuted with Perplexity Computer at the end of February. Like Claude Cowork (and, as of today, OpenAI Codex too), it’s a suite of computer use agents that can work with your files, apps, connectors and the web to complete complex and “even continuous workflows.”

Perplexity suggests a few different use cases for Personal Computer, starting with the obvious. “You can ask Personal Computer to read your to-do list,” the company states. “In fact, you can ask it to DO your to-do list.” It explains you can open the Notes app on your Mac, ask Personal Computer for help and the system will reason how to best assist you. In the process of tackling that task, it can work across all your files, as well as apps like Apple Messages. When needed, it will also employ multiple agents to complete a request. Like Anthropic did with Claude Cowork, Perplexity says you can also use its software to organize messy folders so files feature sensible names and there’s an easy-to-understand structure to everything.

You can prompt Personal Computer with your voice, and you can even initiate and manage tasks from your phone. Perplexity says the app creates files in a secure sandbox, and any actions it takes are auditable and reversible. “A system that acts on your behalf needs to be useful and legible. It should feel like a team you manage, not a rogue employee with keys to your most important data,” the company said.

Personal Computer for Mac is available starting today, beginning with Max subscribers. Perplexity said it would bring the app to its other users soon, prioritizing those who joined the waitlist for the experience.