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FinchTrade and Wert partner to power retail crypto access

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FinchTrade and Wert partner to power retail crypto access
FinchTrade and Wert partner to power retail crypto access
  • FinchTrade is a Swiss-based OTC liquidity provider, founded in 2021.
  • Wert.io is a fintech company founded in 2020 that enables businesses to embed crypto purchasing.
  • In the last 30 days alone, Wert processed $2.3 million in trading volume through FinchTrade.

For digital platforms looking to onboard users into crypto, the challenge has always been the same: how to provide seamless fiat-to-crypto access without pushing customers to external exchanges.

Wert set out to solve this problem by creating an embedded purchase widget that integrates directly into apps, wallets, and marketplaces, enabling retail users to buy small amounts of crypto instantly and compliantly.

But building a smooth user experience requires more than just smart product design — it demands reliable liquidity, competitive pricing, and instant settlement.

To achieve this, Wert partnered with FinchTrade, a Swiss-based OTC liquidity provider.

Through FinchTrade’s non-custodial trading engine and aggregated liquidity pools, Wert can execute high-frequency transactions every second while keeping balances lean and risk exposure low.

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Founded by George Basiladze, Wert serves partners ranging from token sale projects to NFT marketplaces and Web3 wallets, helping them increase conversion, retain users, and unlock new revenue streams.

Together with FinchTrade, Wert is scaling this model across Europe and preparing for new markets like Canada, while also expanding into crypto-to-fiat payout flows and GBP support.

Solving liquidity and settlement challenges

For Wert, the biggest challenge in scaling its embedded widget was not only offering retail users a seamless front-end experience, but also managing liquidity and settlement efficiently behind the scenes.

Handling thousands of small transactions each month meant finding a partner that could provide reliable execution, instant conversions, and competitive spreads — without forcing Wert to hold large balances or take on unnecessary risk.

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That’s where FinchTrade came in. Since 2022, Wert has leveraged FinchTrade’s non-custodial trading infrastructure and aggregated liquidity to deliver a frictionless back-end for its retail flows.

Instant EUR settlement allows Wert to execute trades every few seconds while keeping reserves lean, ensuring end-users get their crypto on time, every time.

“FinchTrade allows us to maintain smaller balances, benefit from instant settlement, and access deep liquidity in EUR pairs”, said George Basiladze, Founder & CEO of Wert. “The reliability of their trading infrastructure means we can focus on growing our product and partner network.”

In the last 30 days alone, Wert processed $2.3 million in trading volume through FinchTrade — with the majority flowing through stablecoin pairs — proving the model’s efficiency and scalability.

Driving results together

The collaboration between Wert and FinchTrade has already delivered tangible outcomes:

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  • Real-time execution: Retail users receive crypto instantly thanks to FinchTrade’s aggregated liquidity.



  • Lower risk exposure: Instant EUR settlement eliminates the need for Wert to hold large reserves of BTC or fiat.



  • High-frequency scalability: API-based integration supports Wert’s model of processing trades every few seconds.



  • Product expansion: The partnership is evolving to cover new fiat pairs like GBP and reverse flows — enabling users to sell crypto and receive fiat payouts just as easily.

Looking ahead

Wert is preparing for its next chapter: expanding into new markets like Canada, introducing collateralized lending products, and rolling out crypto-to-fiat solutions for its partners.

Throughout this growth, FinchTrade will remain the liquidity backbone, ensuring flexibility, competitive pricing, and reliable settlement.

“Wert represents the kind of forward-thinking partner we love to support,” said Nicola Boldrini, Growth Lead at FinchTrade. “By embedding our liquidity into their platform, they can scale confidently and deliver a seamless experience to retail users globally.”

About FinchTrade

FinchTrade is a Swiss-based OTC liquidity provider, founded in 2021, trusted in 30+ countries, powering real-time crypto and fiat payments with compliant, high-volume execution — processing billions in annual exchange volume.

About Wert.io

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Wert.io is a fintech company founded in 2020 that enables businesses to embed crypto purchasing directly into their apps, wallets, and marketplaces.

Its simple widget allows retail users to buy small amounts of crypto instantly and compliantly, supporting broader adoption of digital assets through seamless integration.

This article is authored by a third party, and CoinJournal does not endorse or take responsibility for its content, accuracy, quality, advertisements, products, or materials. Readers should independently research and exercise due diligence before making decisions related to the mentioned company.

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Crypto World

Spot Bitcoin ETF AUM Hits 2025 Low Not Seen Since April

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Nate Geraci tweets about ETFs

Spot Bitcoin ETFs recorded a fresh outflow on Tuesday, pushing assets under management below the $100 billion threshold for the first time since April 2025. The decline followed $272 million in net redemptions, according to data from SoSoValue. The move comes as Bitcoin slid toward the mid-$70,000s amid a broad crypto market pullback, with the overall market capitalization retreating to about $2.64 trillion from roughly $3.11 trillion in the previous week, per CoinGecko. The setback underscores ongoing volatility in securitized exposure to the leading crypto asset, even as investors rotate into non-Bitcoin assets and altcoins show pockets of life.

The week’s sell-off was not uniform across the market. While BTC ETFs faced renewed outflows, funds tracking altcoins registered small inflows, signaling a divergence in investor appetite between securitized exposure to Bitcoin and exposure to other crypto assets. The broader backdrop remains one of macro- and risk-off pressure, with traders weighing the implications of ETF mechanics, regulatory signals, and shifting liquidity in a market still trying to find a steadier footing after a rapid rally and pullback.

Spot Bitcoin ETF flows since Jan. 26, 2026. Source: SoSoValue

Key takeaways

  • Spot BTC ETF assets under management fell below $100 billion for the first time since April 2025, following $272 million in outflows.
  • The broader crypto market cap dropped to $2.64 trillion from $3.11 trillion over the previous week, reflecting continued volatility.
  • Altcoin ETFs saw modest inflows: Ether (CRYPTO: ETH) $14 million, XRP (CRYPTO: XRP) $19.6 million, and Solana (CRYPTO: SOL) $1.2 million.
  • Bitcoin trades below the ETF creation cost basis of $84,000, a dynamic that can constrain new ETF share creation and influence flows.
  • Analysts emphasize that the ETF sell-off is unlikely to trigger a broad wave of liquidations, with some expecting a future shift toward direct on-chain trading by institutions.

Tickers mentioned: $BTC, $ETH, $XRP, $SOL

Sentiment: Neutral

Price impact: Negative. The combination of outflows from spot BTC ETFs and a BTC price dip contributed to a weaker near-term sentiment and potential pressure on related products.

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Market context: The episode reflects ongoing volatility in ETF-related flows against a backdrop of risk-off trading, with investors differentiating between securitized exposure to Bitcoin and direct or non-BTC crypto exposure. The weekly retreat in market capitalization highlights continued sensitivity to macro cues and liquidity conditions in a market still adapting to higher interest-rate environments and evolving regulatory signals.

Why it matters

The current pattern—spot BTC ETF outflows alongside modest altcoin inflows—offers a nuanced read on institutional engagement with crypto assets. While the ETF structure provides regulated access to Bitcoin, the observed outflows suggest that some investors are rebalancing risk, seeking exposure through non-securitized channels, or waiting for clearer macro signals before increasing holdings in securitized products. The contrast with altcoins indicates that market participants still differentiate between asset classes within the crypto universe, allocating capital to Ethereum, XRP, and Solana when risk appetite allows.

Institutional participants, who historically have been more likely to use securitized products, are increasingly discussed in terms of a potential shift toward on-chain trading and direct asset ownership. That shift could reshape liquidity dynamics and pricing for both spot products and the ETFs that track them. The comments from industry insiders underscore a belief that the next phase of crypto institutional adoption may hinge less on holding securitized exposure and more on engaging with the underlying assets themselves, potentially driving deeper liquidity and new trading venues outside traditional funds.

The price action surrounding BTC—trading under the $74,000 mark while ETF creation remains suppressed by a higher cost basis—adds a layer of complexity for managers of passive crypto portfolios. Even as some investors trim exposure, others may view the current levels as a continuation of a broader re-pricing process that factors in regulatory clarity, macro liquidity, and the evolving competitive landscape among crypto investment vehicles.

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Nate Geraci tweets about ETFs
Source: Nate Geraci

Thomas Restout, CEO of institutional liquidity provider B2C2, offered a parallel view, noting that institutional ETF investors have shown resilience and patience even as flows wobble. He suggested that a substantial portion of assets could remain within ETFs, but the market is approaching a potential pivot point where some appetite could shift toward direct crypto trading. “The next level of transformation is institutions actually trading the crypto, rather than just using securitized ETFs,” Restout said recently on a Rulematch Spot On podcast. His comments point to a broader re-evaluation of how institutions allocate in crypto markets, with possible implications for liquidity provisioning and price discovery across the ecosystem.

What to watch next

  • Next data release on spot BTC ETF AUM from SoSoValue and any observable shifts in creation or redemption activity.
  • BTC price stabilization or further moves toward the $70k–$75k zone and how that interacts with ETF flow dynamics.
  • Any regulatory updates or policy signals that could impact ETF structures or on-chain trading incentives.
  • Evidence of institutional traders increasing direct exposure to crypto assets beyond securitized products.

Sources & verification

  • SoSoValue data on spot Bitcoin ETF assets under management and outflows.
  • CoinGecko market-cap data showing weekly changes in the global crypto sector.
  • Reported inflows for altcoin ETFs: Ether, XRP, and Solana with metrics provided in the article.
  • Nate Geraci’s X post discussing ETF asset retention within spot BTC ETFs.
  • Thomas Restout’s comments on the Rulematch Spot On podcast regarding institutional adoption and on-chain trading.

Market reaction and key details

The market continues to grapple with the question of how institutions will allocate capital as crypto products evolve. While securitized exposure to Bitcoin remains a convenient entry point for many investors, outflows in the spot BTC ETF space highlight a cautious stance amid price volatility and a broad sell-off across risk assets. The modest inflows into Ether, XRP, and Solana indicate selective confidence in non-Bitcoin assets, suggesting investors are evaluating diversification opportunities within the crypto universe even as the largest asset experiences pressure.

Risk & affiliate notice: Crypto assets are volatile and capital is at risk. This article may contain affiliate links. Read full disclosure

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ME Token Slumps After Magic Eden Announces Buybacks, Staking Rewards

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ME Token Slumps After Magic Eden Announces Buybacks, Staking Rewards


The former NFT marketplace said it will allocate revenue to the ME ecosystem, including USDC rewards paid out to stakers.

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Solana (SOL) Plunges Below $100, Bitcoin (BTC) Recovers From 15-Month Low: Market Watch

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BTCUSD Feb 4. Source: TradingView


Meanwhile, HASH and HYPE have declined the most over the past 24 hours after charting impressive gains lately.

Bitcoin’s adverse price actions as of late worsened yesterday when the asset tumbled to its lowest positions since early November 2024 at $73,000 before recovering by a few grand.

Most altcoins followed suit with enhanced volatility, but some, such as SOL, HYPE, and CC, have been hit harder than others.

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BTC’s Latest Rollercoaster

It was just a week ago when the primary cryptocurrency challenged the $90,000 resistance ahead of the first FOMC meeting for the year. After it became official that the Fed won’t cut the rates again, BTC remained sluggish at first but started to decline in the following hours.

The escalating tension in the Middle East was also blamed for another crash that took place on Thursday when bitcoin plunged to $81,000. It bounced off to $84,000 on Friday but tumbled once again on Saturday, this time to under $75,000. Another recovery attempt followed on Monday, only to be rejected at $79,000.

Tuesday brought the latest crash, this time to a 15-month low of $73,000. It has rebounded since then to just over $76,000, but it’s still 3% down on the day. Moreover, it has lost 14% of its value weekly and a whopping 18% monthly.

Its market capitalization has plummeted to $1.525 trillion on CG, while its dominance over the alts has declined to 57.3%.

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BTCUSD Feb 4. Source: TradingView
BTCUSD Feb 4. Source: TradingView

SOL Below $100

Most larger-cap altcoins have felt the consequences of the violent market crash lately. Ethereum went from over $3,000 to $2,100 in the span of a week, before bouncing to $2,280 as of now. BNB is down to $760, while SOL has plummeted to under $100 after a 7% daily decline.

Even the recent high-flyer HYPE has retraced hard daily. The token is down by 11% to $33. CC and ZEC are also deep in the red, while XMR has gained the most from the larger caps.

The cumulative market cap of all crypto assets has seen more than $70 billion erased in a day and is down to $2.65 trillion on CG.

Cryptocurrency Market Overview Feb 4. Source: QuantifyCrypto
Cryptocurrency Market Overview Feb 4. Source: QuantifyCrypto

 

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Pumpfun Unveils Investment Arm and $3 Million Hackathon

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Pumpfun Unveils Investment Arm and $3 Million Hackathon


PUMP rallied as much as 10% but erased its gains as crypto markets dipped.

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Spot Bitcoin ETF AUM Hits Lowest Level Since April 2025

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Spot Bitcoin ETF AUM Hits Lowest Level Since April 2025

Assets in spot Bitcoin (BTC) ETFs slipped below $100 billion on Tuesday following a fresh $272 million in outflows.

According to data from SoSoValue, the move marked the first time spot Bitcoin ETF assets under management have fallen below that level since April 2025, after peaking at about $168 billion in October

The drop came amid a broader crypto market sell-off, with Bitcoin sliding below $74,000 on Tuesday. The global cryptocurrency market capitalization fell from $3.11 trillion to $2.64 trillion over the past week, according to CoinGecko.

Altcoin funds secure modest inflows

The latest outflows from spot Bitcoin ETFs followed a brief rebound in flows on Monday, when the products attracted $562 million in net inflows.

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Still, Bitcoin funds resumed losses on Tuesday, pushing year-to-date outflows to almost $1.3 billion, coming in line with ongoing market volatility.

Spot Bitcoin ETF flows since Jan. 26, 2026. Source: SoSoValue

By contrast, ETFs tracking altcoins such as Ether (ETH), XRP (XRP) and Solana (SOL) recorded modest inflows of $14 million, $19.6 million and $1.2 million, respectively.

Is institutional adoption moving beyond ETFs?

The ongoing sell-off in Bitcoin ETFs comes as BTC trades below the ETF creation cost basis of $84,000, suggesting new ETF shares are being issued at a loss and placing pressure on fund flows.

Market observers say that the slump is unlikely to trigger further mass sell-offs in ETFs.

“My guess is vast majority of assets in spot BTC ETFs stay put regardless,” ETF analyst Nate Geraci wrote on X on Monday.

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Source: Nate Geraci

Thomas Restout, CEO of institutional liquidity provider B2C2, echoed the sentiment, noting that institutional ETF investors are generally resilient. Still, he hinted that a shift toward onchain trading may be underway.

Related: VistaShares launches Treasury ETF with options-based Bitcoin exposure

“The benefit of institutions coming in and buying ETFs is they’re far more resilient. They will sit on their views and positions for longer,” Restout said in a Rulematch Spot On podcast on Monday.

“I think the next level of transformation is institutions actually trading crypto, rather than just using securitized ETFs. We’re expecting the next wave of institutions to be the ones trading the underlying assets directly,” he noted.