Connect with us
DAPA Banner

Crypto World

Why iGaming Brands Are Turning to Kooc Media for Guaranteed Press Coverage and PR Distribution

Published

on

Why iGaming Brands Are Turning to Kooc Media for Guaranteed Press Coverage and PR Distribution

Kooc Media, a specialist PR distribution agency headquartered in the United Kingdom, has opened its doors to the iGaming industry with a dedicated press release service for online casinos, sportsbooks, betting platforms and gambling affiliates. The service delivers confirmed article placements on the agency’s own news websites, expert content creation by an in-house editorial team, and optional newswire distribution that can place gambling brand announcements on some of the biggest media platforms in the world.

Online gambling has quietly become one of the most profitable digital industries on the planet. Millions of players across dozens of regulated markets spend billions each year on sports betting, online slots, live dealer games, poker and other casino products. The industry employs tens of thousands of people and attracts serious investment from both private equity and public markets.

Despite all of this, the iGaming sector remains badly underserved when it comes to professional public relations. Most gambling companies that have tried to secure press coverage through conventional PR agencies have come away disappointed. The standard experience involves paying a retainer, waiting weeks for outreach results and ending up with little or nothing to show for it. Journalists at mainstream outlets frequently ignore pitches from betting and casino brands, and many generalist PR firms lack the knowledge to craft effective messaging for the gambling audience.

Kooc Media spotted this problem years ago while working with clients in similarly challenging industries. The agency was founded in 2017 and built its reputation providing PR services for crypto projects, fintech startups and technology companies — sectors that face comparable media resistance. The decision to formally extend its services to iGaming was driven by increasing demand from gambling brands looking for a PR partner that could actually deliver measurable results.

Advertisement

“We kept hearing from iGaming companies who had been let down by other agencies,” said Michelle De Gouveia, spokesperson for Kooc Media. “They had spent money on PR and received nothing in return. Our model is the opposite of that. We guarantee placements, we publish fast, and we prove everything with live links. That is what the gambling industry has been waiting for.”


How the Service Works in Practice

The process Kooc Media has developed for its iGaming PR clients is deliberately straightforward. A gambling brand comes to the agency with an announcement — it could be a new casino launch, a sportsbook entering a regulated market, a software integration, a licensing achievement, a rebrand, a partnership deal or any other piece of genuine business news.

From there, Kooc Media’s editorial team takes over. They write a professional press release based on the client’s brief, handling the structure, messaging and tone. The client reviews the draft and requests any changes. Once approved, the article goes live.

Publication happens across the agency’s owned network of news sites, which includes titles such as Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing. These are established publications covering finance, technology, business and digital trends. All of them are indexed by Google News, which gives every published article the chance to appear in Google News feeds and rank in organic search results.

Advertisement

Most articles are live within 24 hours of client approval. For brands working to tight deadlines around product launches, sporting events or regulatory milestones, this speed is a major advantage.

Clients who want their announcement to reach a wider audience can choose packages that include distribution through partner newswire networks. At the highest tier, this can result in placements appearing on outlets such as Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today and feeds linked to Dow Jones. For an online casino or sportsbook, landing coverage on platforms of that calibre creates instant credibility.

After every campaign, clients receive a full report containing live links to each published article. There is no ambiguity about what was delivered.


The Strategic Case for iGaming PR

Gambling companies invest heavily in marketing. Paid search, affiliate partnerships, social media campaigns, sponsorship deals and television advertising have all been core channels for the industry. But each of these channels is becoming more difficult or more expensive to use effectively.

Advertisement

Google restricts gambling advertising in many markets. Social media platforms continue to tighten their rules around betting content. Television advertising bans for gambling are being implemented or expanded across parts of Europe. Even sports sponsorship, once the go-to branding tool for sportsbooks, is under increasing regulatory pressure in several countries.

Public relations cuts through many of these restrictions. A press release published on a respected news website reaches audiences through organic search and news aggregation rather than through paid advertising channels. It is not subject to the same platform restrictions that limit other forms of gambling marketing. And it carries inherent credibility because the content appears on a third-party publication rather than on the brand’s own website or social media accounts.

The search engine benefits are equally important. Every article placed on a high-authority, Google News indexed website creates a backlink that strengthens the client’s domain authority. Over time, this improves rankings for high-value search terms like “new online casino,” “best sportsbook,” “sports betting platform” and dozens of other phrases that drive player acquisition. For iGaming brands competing in organic search, regular press coverage is not just a branding exercise — it is a core part of the SEO strategy.

Player trust is another factor that makes PR particularly valuable for gambling companies. Online gambling requires customers to hand over personal and financial information to a platform they may have never used before. Players naturally look for signals that a brand is legitimate and trustworthy. Seeing a casino or sportsbook mentioned on a well-known news site provides exactly that kind of reassurance.

Advertisement

Packages Designed Around iGaming Needs

Kooc Media has built its iGaming packages to be flexible enough to serve the full range of businesses operating in the online gambling space. Small operators and startups can access entry-level packages that provide publication across a selection of the agency’s owned websites. These packages are affordable enough for companies working with limited marketing budgets but still deliver real, verifiable media coverage.

Mid-tier options add broader distribution through partner networks and additional placements, suitable for growing brands that want more visibility without committing to a large-scale campaign. Premium packages provide the full newswire experience with distribution across major financial and business media, ideal for established operators making significant announcements.

Custom campaigns are available for companies with specific needs. Whether a client wants to target particular geographic markets, focus on certain types of publications, or run a sustained monthly PR programme, Kooc Media can build a campaign to match.

All packages include managed content creation. Clients never need to provide a finished press release or hire external writers. The agency handles everything internally, keeping the process simple and fast.

Advertisement

An Agency Built for Industries That Move Fast

Speed, reliability and transparency sit at the centre of everything Kooc Media does. The agency was built to serve industries where timing matters, where results need to be tangible and where traditional PR methods consistently fall short.

“iGaming is a perfect fit for our model,” said De Gouveia. “These are fast-moving companies that need coverage today, not in three weeks. They need to know exactly what they are getting before they spend a penny. And they need an agency that understands their industry well enough to get the messaging right first time. That is what we deliver.”


About Kooc Media

Kooc Media is a specialist PR distribution agency founded in 2017 in the United Kingdom. The company owns and operates multiple news websites and provides guaranteed media placements, professional press release writing, newswire distribution and managed PR campaigns for clients across the crypto, fintech, technology and iGaming industries.

Kooc Media’s gambling PR packages are available now through the company’s website at https://kooc.co.uk.

Advertisement

Disclaimer: This is a Press Release provided by a third party who is responsible for the content. Please conduct your own research before taking any action based on the content.

Source link

Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Crypto World

Circle Drop Overdone As Clarity Act Aims As Yield Distribution: Bernstein

Published

on

Circle Drop Overdone As Clarity Act Aims As Yield Distribution: Bernstein

Circle’s shares sell-off on Tuesday may have been overdone as investors failed to see that the stablecoin issuer’s core business model remains unaffected by the proposed CLARITY Act, analysts at Bernstein said on Wednesday.

In a note to clients, Bernstein analysts Gautam Chhugani, Mahika Sapra, Sanskar Chindalia and Harsh Misra said markets are conflating “who earns yield” with “who distributes yield.”

“Circle earns. Coinbase distributes,” the analysts wrote, noting that the draft legislation primarily targets the distribution of yield to users — not the underlying reserve income earned by issuers like Circle.

According to the latest draft, the CLARITY Act would prohibit platforms from offering yield on passive stablecoin balances or products deemed “economically equivalent” to interest. However, the proposal leaves room for activity-based rewards tied to user engagement, such as trading or payments.

Advertisement

“The stablecoin reward carve-outs could still allow distribution of rewards linked to user activity tiering,” the analysts said, adding that “the market knee-jerk reaction may not be calibrated.”

Circle’s business model relies on earning income from reserves backing USDC (USDC), which are primarily invested in short-term US Treasurys. Bernstein estimates this reserve income reached about $2.6 billion in 2025.

Circle shares fell roughly 20% on Tuesday following the legislative update, despite having gained more than 160% from their February lows. In mid-day trading on Wednesday, CRCL shares had clawed back some of the previous day’s decline, trading up more than 3.5% at last look.

Circle (CRCL) stock is still up 30% year-to-date. Source: Yahoo Finance

Related: Crypto investor sentiment will rise once CLARITY Act is passed: Bessent

Bernstein reiterates bullish outlook on Circle as USDC adoption accelerates

This isn’t Bernstein’s first bullish call on Circle this month. Earlier in March, analysts reiterated their “Outperform” rating on the stock, setting a $190 price target, nearly double current levels.

Advertisement

The latest note reinforces that view, highlighting strong momentum in USD Coin (USDC). Its circulating supply has grown to $80 billion from roughly $30 billion over the past two years, driven by demand for trading, collateral, payments and global access to US dollars.

Bernstein also pointed to rising onchain transaction volumes as evidence of USDC’s expanding role across crypto markets and cross-border finance.

USDC is currently the second-largest US dollar-denominated stablecoin, behind Tether’s USDt (USDT).

USDC’s transaction volume approached $12 trillion in the fourth quarter of 2025. Source: Bernstein

Related: Deloitte, Stablecorp plan stablecoin infrastructure for Canadian institutions

Cointelegraph is committed to independent, transparent journalism. This news article is produced in accordance with Cointelegraph’s Editorial Policy and aims to provide accurate and timely information. Readers are encouraged to verify information independently. Read our Editorial Policy https://cointelegraph.com/editorial-policy

Source link

Advertisement
Continue Reading

Crypto World

March 25 Price Outlook for Top Crypto Assets

Published

on

Crypto Breaking News

Bitcoin has again pressed up against a formidable wall near the $72,000 level, with bulls showing persistent demand despite ongoing macro and geopolitical uncertainty. Analysts say a sustained move above that resistance is required to renew a broader up leg toward the $80,000s, while traders watch for on‑chain signals that could confirm genuine accumulation rather than a mere short-term bounce. Notably, market participants have faced a backdrop of mixed sentiment as growth and risk assets digest recent shocks.

Market activity in March showed notable exchange outflows for BTC, a sign some observers interpret as cautious accumulation rather than immediate selling pressure. Analysts highlighted that while this flow does not yet establish a definitive uptrend, it underscores a shift in demand from sellers at lower price levels. That dynamic, combined with a valuation argument some investors are making, suggests a potential foundation for a longer-term rally if key levels are cleared. In that context, some observers point to the Yardstick metric as a narrative thread worth watching: in February, Yardstick readings dipped below the bear-market low seen in 2022, prompting discussions about whether BTC is entering a deep-value phase despite the ongoing price action.

Against that backdrop, traders and researchers are looking at the top few coins for clues about broader market health. The emphasis remains on whether risk appetite can reassert itself after recent volatility and whether the cryptocurrency complex can sustain a constructive bid at resistance levels that have repeatedly resisted breakthrough.

Key takeaways

  • Bitcoin (BTC): The price action is forming an bullish ascending triangle, but a decisive move above $74,508 is needed to signal a fresh leg higher toward $84,000. A break below the current support line could expose BTC to a slide toward a $60,000–$62,500 zone.
  • Ether (ETH): ETH bounced from the 50-day simple moving average and sits near a balance point. A sustained move above $2,400 would indicate the start of a new uptrend, with potential targets near $2,600 and then $3,050. Conversely, slipping back below the 50-day SMA would tilt the outlook toward $1,900–$1,750 in a deeper pullback.
  • BNB (BNB): The pair remains range-bound roughly between $570 and $687 as buyers test higher levels. A breakout above $687 could target $730 and then $790, while a break below $600 risks a drop toward $570.
  • XRP (XRP): Bears are defending the moving averages, but a sustained breakout above them could open a path to $1.61 and the downtrend line. A breakdown below $1.27 would reframe the setup toward the lower end of its channel.
  • Solana (SOL): SOL has been confined between the 50-day moving average near $86 and resistance near $95. A breakout above $95 could lift prices toward $117, while a move below the 50-day SMA could drag the pair back into a $76–$95 range.

Bitcoin price outlook: a pivotal test above resistance

BTC is tracing an ascending triangle pattern on the daily chart, a classic setup that traders watch for a bullish breakout. The 20-day exponential moving average sits around $70,303, with the RSI hovering near midpoint, signaling a lack of a clear cross‑currents favoring either side in the near term. For the bulls to reclaim upside momentum, a sustained push above the $74,508 barrier would be a strong signal, potentially paving the way for a run toward the $84,000 mark as early as the next few sessions.

On the flip side, a break below the defining support line could tilt sentiment toward a deeper retracement, potentially drawing BTC down to the $60,000s. The balance between risk and opportunity remains delicate, as fundamental concerns mingle with price action in a market still digesting shocks from global tensions and evolving regulatory narratives.

Advertisement

Ether price compass: eyes on the $2,400 level

ETH has managed a modest rebound after testing lower levels, with the price turning higher after testing the 50-day SMA. The current setup suggests a wavering balance between supply and demand. A clear move above $2,400 would be a meaningful bullish cue, opening the door to a faster ascent toward $2,600 and ultimately toward $3,050 if momentum builds.

However, if selling pressure intensifies and ETH fails to sustain above the midline, the market could re-enter a softer phase. A drop through the $2,000–$1,900 zone would likely recalibrate expectations toward deeper support near $1,750, challenging any near-term upside.

BNB in a price‑range limbo: will it break out?

BNB has been clinging to a narrow corridor between roughly $570 and $687. The chart suggests a tepid, consolidative tone with the 20-day EMA flattening and the RSI hovering around the midpoint. A sustained climb above $687 would be a bullish signal, potentially targeting $730 and then $790 as the next milestones. Conversely, a breakdown below $600 would shift the balance toward the $570 level and could invite a further retreat toward the $500s if selling accelerates.

XRP: near-term path depends on how it handles moving averages

The XRP setup resembles a tug-of-war around the moving averages, with bulls pressing to extend gains beyond those technical levels. A sustained advance above these averages could push the price toward the $1.61 resistance level and the associated downtrend line, a zone that would likely attract fresh selling pressure from bears. If the price slips below $1.27, the downside could extend toward the channel’s lower boundary, where buyers are expected to re-enter.

Advertisement

Solana: a cautious bounce within a defined band

SOL has traded within a modest corridor, with the 50-day SMA near $86 acting as a critical line in the sand. A move past $95 could unleash a faster ascent toward $117, while failure to sustain the breakout would renew the range-bound dynamic between $76 and $95. The pattern suggests buyers remain tentative but capable of seizing control if they push through the overhead resistance.

Other notable coins in focus

Beyond the big three, several marquee tokens are reflecting similar themes of consolidation and selective breakouts. Cardano remains confined within a descending channel but shows attempts to stabilize near $0.25, while Cardano’s recovery would hinge on a decisive close above the moving averages to target the downtrend line and potential bullish extensions toward $0.39 and $0.44. Bitcoin Cash has inched above the 20-day EMA but faces a challenge to sustain momentum above the 50-day moving average; a move above that level could spark a relief rally toward $520, while a breakdown could bring the bears back into the frame. Chainlink has been tracing an ascending channel, with a potential breakout signaling a broader recovery toward the $11.61 hurdle and the $14.98 target if buyers gain the upper hand.

In aggregate, the market is balancing on a knife-edge: sentiment remains reactive to macro headlines while on-chain signals hint at underlying demand that could underpin a broader recovery if key resistance levels give way. The coming sessions will be telling as traders weigh whether this is a temporary pause within a longer ascent or a setup for a renewed phase of range-bound churn before the next decisive move.

For investors, the critical takeaway is to monitor the reaction at the major inflection points: $72,000 for BTC, $2,400 for ETH, and the nearby resistance bands across the top altcoins. Breakouts above those levels could reframe the risk/reward, while sustained closures below critical supports may extend the current consolidation. In a market that has proven prone to sudden shifts, preparation and disciplined risk management remain essential as the narrative around price discovery continues to evolve.

Advertisement

What to watch next: as on-chain signals, exchange flow data, and macro cues continue to evolve, traders will be watching for clear confirmation of breakouts or breakdowns at the levels highlighted above. The next few weeks could help determine whether this period is a temporary pause within a larger bull phase or a precursor to deeper consolidation across the market.

Risk & affiliate notice: Crypto assets are volatile and capital is at risk. This article may contain affiliate links. Read full disclosure

Source link

Advertisement
Continue Reading

Crypto World

CLARITY’s stablecoin yield ban shifts bargaining power from Coinbase to Circle

Published

on

CLARITY's stablecoin yield ban shifts bargaining power from Coinbase to Circle

Circle (CRCL) was hit far harder than Coinbase (COIN) in Tuesday’s sharp selloff due to the crypto bill CLARITY Act’s latest stance on stablecoin yield, but one analyst says the regulatory shift may ultimately favor the stablecoin issuer.

Both names are seeing modest bounces on Wednesday, but remain solidly lower since the news leaked Monday evening.

The market may be missing the longer-term implication, argued Markus Thielen, founder of 10x Research: in the current form, the bill weakens Coinbase’s distribution-driven model more than Circle’s infrastructure role.

Coinbase currently captures the majority of USDC economics through its distribution agreement with Circle, Thielen explained. For USDC held on Coinbase, the exchange receives nearly all of the associated interest income, while off-platform balances are generally split about 50%-50. In practice, Thielen estimates that Circle pays Coinbase more than $900 million in revenue share each year, roughly half of Circle’s total revenue.

Advertisement

That arrangement has made stablecoin revenue a high-margin business for Coinbase. But if regulators shut down yield-like rewards on balances, part of that advantage may fade, Thielen said.

“The setup increasingly favors Circle on a relative basis,” Thielen wrote, arguing that the federal framework would shift value toward regulated issuers with compliance, scale and a credible balance sheet.

That could matter even more ahead of the two companies’ next commercial renegotiation in August 2026. Under a stricter federal regime, Thielen sees a better chance that Circle wins improved terms.

Circle could be worth double

Bitwise CIO Matt Hougan, meanwhile, said the selloff in Circle looks “overblown” as the CLARITY Act doesn’t change the long-term investment case.

Advertisement

Yield hasn’t been the main draw to stablecoins, he wrote in a Wednesday note. Most stablecoins don’t pay interest, yet adoption has surged because they make it easier to move dollars across borders, settle trades and access blockchain-based financial rails. In that sense, restricting yield doesn’t change the core use case.

Hougan points to forecasts projecting the market could grow to $1.9 trillion, or even $4 trillion, by the end of the decade. Circle, with a strong position in regulated stablecoins, stands to benefit if more activity shifts toward compliant, onshore players.

He also sees a potential upside from regulation itself. Limiting yield passthrough could reduce the revenue Circle shares with partners like Coinbase, helping improve margins over time.

Altogether, Hougan sees a path for Circle to grow to a much larger valuation — potentially around $75 billion, roughly double its current level.

Advertisement

“If stablecoins play out the way people think,” Hougan wrote, “you can be fairly conservative on most assumptions and still find Circle looking attractive.”

Source link

Continue Reading

Crypto World

Startale Lands $50M From SBI, Completes Series A Funding

Published

on

Startale Lands $50M From SBI, Completes Series A Funding

Startale Group said on Wednesday that SBI Group had invested $50 million to complete the company’s Series A, as the Japanese blockchain company develops tokenized securities infrastructure, stablecoins and consumer-facing onchain products.

In a press release shared with Cointelegraph, Startale said it closed a $50 million investment from SBI to scale products, including its Strium blockchain for tokenized securities, its Japanese yen and US dollar stablecoins, and a consumer-facing application that onboards users to onchain services. 

The deal would deepen institutional backing for Startale’s push into onchain financial infrastructure in Japan, where the company and SBI have already announced projects tied to tokenized securities, stablecoins and digital asset settlement.

“Through the deep collaboration with SBI, we will accelerate the adoption of tokenized stocks, centered on Japanese equities and JPY stablecoin, this year,” said Startale Group CEO Sota Watanabe. 

Advertisement

New funding to scale existing projects

The funding round follows a $13 million first close led by Sony Innovation Fund in January, bringing the company’s total Series A to $63 million. 

Startale said the newly-raised capital will be used to advance its vertically integrated strategy, building out a full stack that spans blockchain infrastructure, financial products and consumer-facing applications.

Related: Japan’s SBI VC Trade launches retail USDC lending as stablecoin use grows

The company plans to scale its Strium network for tokenized securities and real-world asset trading, expand adoption of its JPYSC and USDSC stablecoins, and develop its SuperApp to integrate payments, asset management and onchain services into a single platform.

Advertisement

On Feb. 5, Startale Group and SBI Holdings launched Strium, a layer-1 blockchain designed to support settlement infrastructure for institutional trading of foreign exchange, tokenized equities and RWAs. 

Startale Group deepens ties with SBI

The new capital raise also follows a series of collaborations between SBI and Startale. On Aug. 22, 2025, SBI formed partnerships with Startale, Circle and Ripple to launch stablecoin ventures and a tokenized asset trading platform in Japan.

On Dec. 16, SBI and Startale signed a Memorandum of Understanding to develop a fully regulated JPY stablecoin, targeting tokenized assets markets and global settlement. Under the MoU, the project will be issued and redeemed by a wholly-owned subsidiary of SBI Shinsei Bank called Shinsei Trust & Banking. 

Magazine: Telegram avoids Philippines ban, yen carry trade going onchain: Asia Express

Advertisement