Fashion
Bydee Swimwear: Is It Actually Worth the Hype?
Bydee has built a devoted global following, but does the brand actually live up to the buzz? We break down what makes it stand out.
Every few years, a brand emerges that captures the collective imagination of the swimwear world and refuses to let go. Right now, that brand is Bydee. The Sydney-based label has accumulated a devoted following across the globe, with its vibrant prints and mix-and-match separates earning it a near-permanent spot on beach trip packing lists. But as with any brand that reaches this level of cultural saturation, it is worth asking honestly: is the hype actually justified? After looking closely at what Bydee offers, the evidence is difficult to argue with.
The first thing that strikes you about Bydee is its commitment to original design. In a market where many swimwear brands recycle the same silhouettes and colour palettes season after season, Bydee takes a genuinely different approach. Each collection is built around hand-drawn artwork commissioned specifically for the brand, resulting in prints that feel like wearable art. This is not a small thing. The print work alone elevates Bydee pieces above much of what competes at the same price point, and it is a major reason why customers return collection after collection rather than drifting to whatever is newest.
The brand’s approach to sizing has also been widely praised, and rightly so. Bydee sells separates that can be sized independently, which sounds simple but is genuinely transformative for anyone who has struggled to find a swimsuit that fits both their top and bottom comfortably at the same time. This functional design decision has turned the brand into a favourite among women who had previously written off bikinis entirely. It is the kind of thoughtful solution that makes you wonder why more brands have not adopted it as an industry standard rather than a point of difference.
On the quality front, Bydee consistently earns strong marks from repeat customers. The fabrics hold their colour through sun, salt, and chlorine better than many comparably priced competitors. The construction is tidy, with well-finished edges and hardware that does not discolour or break down quickly. For a brand operating at a mid-range price point, the quality-to-cost ratio is genuinely impressive, and it is a key reason why Bydee customers tend to stay rather than rotate to whatever is new on the market.
The wider fashion industry has taken note of what brands like Bydee represent. This season’s most compelling swimwear leans into personality, print, and considered fit. That is essentially a description of Bydee’s DNA. The brand has not had to reinvent itself to fit the current moment because it was already living there, ahead of the conversation rather than scrambling to catch up to it.
The community aspect of the brand is also worth factoring into any honest assessment. Bydee has cultivated an online presence that feels genuinely inclusive and enthusiastic rather than aspirational and remote. Seeing diverse, real-world customers wearing and styling the pieces gives prospective buyers a far more accurate picture of how the swimwear actually looks and fits. This transparency builds trust in a way that polished editorial photography simply cannot replicate, and it makes the purchase decision feel informed rather than speculative.
There is also a practical argument for Bydee’s versatility as a swimwear brand. Many of its pieces are styled to transition seamlessly from the beach to a cafe or bar, with prints and silhouettes that hold up well off the sand. A Bydee bikini top worn with high-waisted shorts or linen trousers looks entirely intentional, which extends the functional wardrobe value of each piece well beyond pure swimwear territory and into the broader category of vacation dressing.
Bydee’s longevity in the market is also a meaningful signal. Brands that survive on hype alone tend to peak quickly and fade as the next novelty takes over. Bydee has demonstrated that its following is built on something more durable: genuine product satisfaction and an emotional connection to a brand that feels like it was made for real women, by people who understand what they actually want. That staying power is not accidental. It is the result of consistently delivering on a very clear promise.
It is also telling that Bydee has maintained its momentum without relying on a single viral moment or celebrity endorsement to sustain interest. The brand has built its reputation steadily, through word of mouth, genuine product quality, and a design ethos that resonates with real women rather than a narrow editorial ideal.
So is Bydee actually worth the hype? Based on everything the brand consistently delivers: original prints, inclusive sizing, strong quality, and a community that makes shopping it feel like a pleasure rather than a chore, the answer is a clear yes. The hype is not manufactured. It is the natural result of a brand that genuinely listens to its customers and delivers something the market was clearly asking for. If you have been curious about trying Bydee, this summer is the perfect time to find out what the conversation has been about all along.
Fashion Bomb Daily was on the scene at the annual Martha’s Vineyard African American Film Festival x ESPN White Party. Guests turned out in their finest all-white ensembles for the summer soiree, delivering a range of looks from easy separates to statement dresses.
Scroll on for some of the standout style moments from the night, and let us know which look is your favorite.
What do you think?
To have Fashion Bomb Daily cover your next event, email book@clairesulmers.com.
Photos: R3yan for Fashion Bomb Daily
This post may contain affiliate links and Corporette® may earn commissions for purchases made through links in this post. As an Amazon Associate, I earn from qualifying purchases.
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I’ve been liking this crochet sweater skirt from Ann Taylor recently, which are not words I thought I would say a) ever and b) especially not during summer. And yet I’ve worn it several times out with friends. I like dressing it up with black and cobalt blue accents (I know, so 2010s of me) and really casual shoes — my Birks one day, my Converse the next. Of course, it would also look nice if I wanted to pull out actual heels or nicer shoes… perhaps with a navy top. Yes.
In any event: the sweater skirt is at Ann Taylor for $139, available in classic and petite sizes; it apparently is a bestseller right now so I’m not alone in really liking it.
Sales of note for 8/10:
- Ann Mashburn – Seasonal sale, up to 50% off – we just included them in our updated Top 10 Brands for Comfortable Heels!
- Ann Taylor – 30% off your purchase, $99 dresses, and extra 60% off clearance — readers love this blouse and I always love the variety of colors/textures for this jacket (it’s a great separate)
- Anthropologie – Extra 40% off sale!
- Bare Minerals – Free shipping over $50! Love their Love thir OG Mineral Veil setting powder
- The Fold – Up to 50% off, further markdowns (new lines added)
- J.Crew – Up to 30% off
- J.Crew Factory – 50% off sitewide
- J.McLaughlin – Summer sale, up to 50% off
- Lilysilk – Anniversary sale, save up to 70%
- Madewell – Up to 30% off
- Me & Em – Sale! Up to 60% off (new lines just added, exclusively online)
- M.M.LaFleur – End of season sale! (Try code CORPORETTE15 for 15% off on other items)
- Nordstrom Rack – Clearance, new markdowns up to 75% off! Nice selection of Vince, Veronica Beard, Reiss and Rag & Bone, a ton of affordable work dresses from Calvin Klein, Maggy London, Eliza J, and Donna Morgan
- Saks Fifth Avenue – Up to $500 off your purchase! Great selection of Veronica Beard, L’Agence, Vince, and more.
- Talbots – Semi-annual red door sale, 50-60% off all markdowns, and free shipping on 150+.
- Theory – End of season sale is on! Love all the colors their best-selling sweater tee comes in, and some colors are on sale.
My cart always knows a season is turning before the weather forecast at home does. Paisley, jacquard, leopard, and jewel-tone shades of orange, pink, and blue are already pulling me toward fall. A pleated satin belt, bright trousers, and structured suede bag all have that slightly richer, more decorative feeling I start craving this time of year.
For the girls, I’m drawn to that same mix of print and detail in a sweeter direction. Tiny florals, cherries, scalloped pockets, a patterned jacket, and little fringe boots make the start of a new school year feel especially fun to dress for.
The same color and decoration is finding its way into the house. A pleated pink chair, burlwood tissue box, and swirled glass vase give familiar corners a richer, more expressive presence ahead of fall.
Silver bangles for women from Newbridge Silverware bring together classic jewellery styles with modern detailing. The collection includes elegant silver-plated designs, white enamel finishes, floral-inspired bangles and layered triple-bangle styles. There are also gold-plated options with colourful orange, green and white enamel details, along with a clear stone bangle for a touch of sparkle. Whether you prefer something subtle for everyday wear or a more detailed design for special occasions, these bangles are easy to style and layer with other jewellery. Newbridge Silverware offers versatile pieces that make a timeless addition to any women’s jewellery collection.
Gold Plated Orange & Green Enamel Bangle – Shop Now
A colourful enamel design that adds a fresh touch to everyday outfits.
The orange and green details make it an easy statement piece.
Gold Plated White Enamel Bangle – Shop Now
A clean and elegant white enamel design with a classic gold-plated finish.
Perfect for adding a subtle touch of sophistication.
Silver Plated White Enamel Bangle – Shop Now
A simple silver-plated bangle finished with elegant white enamel detailing.
An easy choice for everyday styling or gifting.
Silver Plated Triple Bangle – Shop Now
A layered triple-bangle design that creates a stylish stacked look.
Wear it alone or pair it with your favourite silver jewellery.
Silver Plated Floral Cluster Bangle – Shop Now
A feminine floral-inspired design that brings delicate detail to your look.
Perfect for adding a graceful finish to special occasion outfits.
Clear Stone Bangle – Shop Now
A refined bangle featuring clear stone detailing for an elegant touch.
Ideal for adding subtle sparkle to both day and evening looks.
For any questions/feedback regarding the above mentioned products/brands,
please do contact us anytime by clicking here
Looking for an easy wardrobe update? The knitwear for women sale from EGO UK brings together a mix of stylish knit tops, crochet pieces and statement dresses. Choose from striped tops, sheer knits, halterneck styles and colourful maxi dresses that work well for both everyday outfits and summer plans. With a mix of simple and standout designs, there’s something to suit different looks and occasions. Take a look at the latest EGO UK styles and find a knitwear piece to add to your wardrobe.
Sleeveless Tie Front Top In Black And White Stripe Knit – Shop Now
Sleeveless Boat Neck Crop Top In Taupe Sheer Knit – Shop Now
Halterneck Tie Front Top In Pink Crochet Knit – Shop Now
Halterneck Tie Front Top In Pink Crochet Knit – Shop Now
Strappy Contrast Maxi Dress In Green Multi Stripe Knit – Shop Now
Scoop Neck Cut Out Beaded Side Mini Dress In Brown Knit – Shop Now
Halterneck Tie Back Pointed Hem Top In Blue Crochet Knit – Shop Now
This post may contain affiliate links and Corporette® may earn commissions for purchases made through links in this post. As an Amazon Associate, I earn from qualifying purchases.
Our daily workwear reports suggest one piece of work-appropriate attire in a range of prices.
I think Old Navy is one of the best options for inexpensive work pants these days. Not only do they have a wide selection of cuts and colors, but the size range absolutely can’t be beat. This pair of straight-leg pants has some stretch to it, but it also has a pintuck that gives it a slightly more polished look than your typical yoga pant.
I would pair these with a short-sleeved sweater and some loafers for the rest of the summer and add a sweater blazer when the weather gets a little chillier.
The pants are on sale for $25 at Old Navy and come in sizes XS-4X in regular, tall, and petite inseams.
Sales of note for 8/10:
- Ann Mashburn – Seasonal sale, up to 50% off – we just included them in our updated Top 10 Brands for Comfortable Heels!
- Ann Taylor – 30% off your purchase, $99 dresses, and extra 60% off clearance — readers love this blouse and I always love the variety of colors/textures for this jacket (it’s a great separate)
- Anthropologie – Extra 40% off sale!
- Bare Minerals – Free shipping over $50! Love their Love thir OG Mineral Veil setting powder
- The Fold – Up to 50% off, further markdowns (new lines added)
- J.Crew – Up to 30% off
- J.Crew Factory – 50% off sitewide
- J.McLaughlin – Summer sale, up to 50% off
- Lilysilk – Anniversary sale, save up to 70%
- Madewell – Up to 30% off
- Me & Em – Sale! Up to 60% off (new lines just added, exclusively online)
- M.M.LaFleur – End of season sale! (Try code CORPORETTE15 for 15% off on other items)
- Nordstrom Rack – Clearance, new markdowns up to 75% off! Nice selection of Vince, Veronica Beard, Reiss and Rag & Bone, a ton of affordable work dresses from Calvin Klein, Maggy London, Eliza J, and Donna Morgan
- Saks Fifth Avenue – Up to $500 off your purchase! Great selection of Veronica Beard, L’Agence, Vince, and more.
- Talbots – Semi-annual red door sale, 50-60% off all markdowns, and free shipping on 150+.
- Theory – End of season sale is on! Love all the colors their best-selling sweater tee comes in, and some colors are on sale.
BY MALENE BIRGER, BAUM & PFERDGARTEN, HENRIK VIBSKOV, NICKLAS SKOVGAARD, MARIMEKKO, ANNE SOFIE MADSEN, GESTUZ, STUDIO CONSTANCE, STINE GOYA, INSTITUTION, ALMADA LABEL, IAMISIGO, FREYA DALSJO, SKALL STUDIO, RENE and more.
Now Dubbed ‘Fifth Design City’ after the ‘Big Four’, Copenhagen Cultivated a Cult Following Proving that Fun and Functionality are Not Mutually Exclusive – and, to Boot, Named “the Happiest Fashion Week On the Planet!”
Image Credit Copenhagen Fashion Week
Copenhagen Fashion Week’s Spring/Summer 2027 marked its 20th anniversary by doubling down on its reputation as one of the industry’s most forward-thinking events, blending a decidedly Scandinavian approach to fashion with wearability and practicality.
A whopping 34 shows and presentations were on offer, spanning from established Scandinavian labels like Gestuz, Stine Goya, Henrik Vibskov, Marimekko, Baum & Pferdgarten and Nicklas Slovgaard to budding young designers like the students from The Royal Danish Academy and The Swedish School of Textiles as well as a sprinkling of international guests like New York-based Collina Strada and shining star of Lagos Fashion Week, Iamisigo.
As for collections, in true Scandi fashion offerings were mature in approach, but never too far from the playful, rule-breaking spirit we’ve come to associate with the Danish event.
Trends, trends, trends galore! We spotted many cropped, Capri pants, often pared with layered looks featuring romantic lace, which was a definite move away from the rather rigid silhouette we’ve seen across fashion weeks over the past few seasons. Sheerness and transparent garments were also seen in many collections.
Other garments that were pivoted to a new trend included the pillbox hat, various capes and drapes as well as peplums, which boldly accentuated gorgeous bare midriffs.
The humble and ever-practical flip-flop was the star accessory of the season, firmly anchoring streetwear, sportswear as well as flimsy gowns and cocktail dresses.
As for colour, white stood out as one of the ‘non-colours’ of choice, as did soft butter yellow and caramel shades. But the colour pop shade of the season was definitely ‘slime-green’ in all its renditions – from dull sage to ‘poison’ lime and chartreuse.
Join us for a sneak peek through the best of the best of the offerings!
But first, let’s kick off with one of the most memorable shows:
Baum & Pferdgarten: https://www.youtube.com/watch?v=bF2sIa53z18
1. TURN UP THE VOLUME!
Designers went max this season, overly exaggerating features like sleeves, skirts and trouser legs, more was indeed more!
Pleats, ruffles, ruching – and just generally seriously generous and clever cutting methods – made for silhouettes that looked avant-garde, relaxed, comfortable and super interesting.
Layering and boning added additional volume. Bustles gave an unconventional yet shapely flavour to ensembles. Bows and sleeves were exaggeratedly super-sized, all making for silhouettes that do not follow the trend for the close-cut and body-hugging garments we’ve seen over the past few seasons from the likes of Prada.
And for that we sigh a huge sigh of relief. In these garments one can still look fabulous after a three-course meal and drinks!
RENÈ
INSTITUTION
STUDIO CONSTANCE
SKALL STUDIO
INSTITUTION
INSTITUTION
IAMISIGO
THE GARMENT
INSTITUTION
INSTITUTION
INSTITUTION
SWEDISH SCHOOL OF TEXTILES
STUDIO CONSTANCE
2. THE SNOW QUEEN’S SUMMER WARDROBE
So, should the Scandi Snow Queen desire a new Spring/Summer wardrobe, what might she wear?
Certainly white as a dominant colour this season was everywhere to be seen, and minimalist, head-to-toe white, with the addition of a touch of cream or beige as accent, certainly need never be boring.
Texturing, layering, transparency, sequins, rhinestones, lace and piping made for ensembles that felt pure, light, romantic and regal.
We’ve put a few epic suggestions out there, we hope she approves!
IAMISIGO
BY MALENE BIRGER
ALMADA LABEL
STUDIO CONSTANCE
STINE GOYA
BY MALENE BIRGER
THE GARMENT
HERSKIND
3. CRÈME CARAMEL AND A LATTE, PLEASE!
Designers certainly had a sweet tooth this season: shades were just about edible, and reminded one of sauteed butter, toffee, caramel and burnt confectioner’s sugar.
Some garments were peppered with plaid, stars, sequins and rhinestones, others were pared with old faithful classic combinations like black and white.
Some were just unadulterated, head-to-toe caramel – to huge effect.
Note how the humble flip-flop made its sneaky debut this season. That’s what you call practicality and elegance in one outfit!
BY MALENE BIRGER
BY MALENE BIRGER
BAUM UND PFERDGARTEN
HERSKIND
ALMADA LABEL
IAMISIGO
THE ROYAL DANISH ACADEMY
GESTUZ
4. FOR TRANSPARENCY’S SAKE
Pure, sheer transparency was one of Spring 2027’s strongest trends.
Sheer skirts, gauzy dresses, and barely-there layers offered glimpses of skin in an ethereal, artistic fashion rather than in an overtly sexy manner.
Tulle, lace, organza, gauze, embroidery and chiffon layers looked suggestive, super elegant and sophisticated and added to the complexity of pieces.
The eternal classic trend, layering, worked hand in glove with the season’s trend for sheerness, and embellishments like sequins and rhinestones only added to the allure.
ANNE SOFIE MADSEN
ANNE SOFIE MADSEN
BAUM UND PFERDGARTEN
BAUM UND PFERDGARTE
CONSTITUTION
BAUM UND PFERDGARTEN
5. BUT MAKE IT SHAPELY!
Avant-garde and cleverly constructed garments that effortlessly draped and swished, were spotted across many collections.
Texture added to the allure, as did strategic cut-outs and asymmetry, all making for forward-thinking, intellectual design.
Perhaps this is Scandi design at its best – a far cry from the stereotypical patterning and stripes that we’ve come to associate with design from this part of the world.
ANNE SOFIE MADSEN
FREYA DALSJØ
FREYA DALS
FREYA DALSJØ
FREYA DALSJØ
FREYA DALSJØ
STUDIO CONSTANCE
6. GREEN, BUT NOT AS YOU KNOW IT…
A far cry from sweet apple, leafy greens, peppermint or pistachio… instead this season gave us ‘ugly tones’ of gritty, gutsy ‘slime’ green, lime green, sage, moss, algae and chartreuse. These are statement greens, and certainly not for the faint of heart.
They did however pack a punch, and stood their ground magnificently with white, sky blue, caramel, chocolate and aubergine that they shared the runway with.
Some of the yellows bordered on camel, which is a perennial classic shade. Combinations of two tomes of green and yellow also worked a treat. One may speculate that our flame-haired sisters will be the biggest beneficiaries of this special colour trend for Spring/Summer 2027.
STINE GOYA
GESTUZ
GESTUZ
GESTUZ
MUNTHE
THE GARMENT
7. PEPLUMS PLEASE!
Waists were on display this season in Copenhagen – bare midriffs as well as accented waists. And few garment pieces – bar perhaps belts – do that better than the frilly or flared peplum.
After years of seeing minimalist and body-hugging silhouettes, the peplum gives volume to the hips of dresses, coats, skirts and trousers. These shapes are sculptural and flattering, exaggerating a narrow waist whilst hiding a multitude of sins around the hip area!
Some designers chose to give their peplum more than a cameo role: the peplum at Baum & Pferdgarten, for example, became a belt-like structure in its own right. Viva the peplum!
BY MALENE BIRGER
BAUM UND PFERDGARTEN
BAUM UND PFERDGARTEN
NICKLAS SKOVGAARD
8. ANIMAL INSTINCT
What would any fashion week worth its weight be without a sprinkling of the eternally glamorous, forever classic leopard print coat or zebra print dress?
This season is no different, and various designers have showcased their trump card, the ultimate statement of glam luxe no matter the season.
Whether in faux fur or African beads, the message is clear: these pieces bring out our animal instinct like few others.
ALMADA LABEL
IAMISI
GESTUZ
For any questions/feedback regarding the above mentioned products/brands, please do contact us anytime by clicking here
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