Choosing the right hair loss shampoo has become one of the most searched-for solutions in beauty this year, and it’s easy to see why. Hair loss affects more than 15 million people in the UK alone, according to widely reported figures, yet it remains one of those topics people rarely bring up at dinner parties. For something so common, it carries an outsized emotional weight.

That quiet distress is part of what makes the booming market for scalp and hair-thinning products feel so urgent. Supplements, red light therapy devices, growth oils and serums now crowd the shelves promising fuller, denser hair. But according to the experts behind British Vogue’s recent roundup of top formulas, the most effective routine still starts somewhere much simpler: the shower.

Why a Hair Loss Shampoo Is the Foundation, Not the Fix

Dr Nichola Conlon, a molecular biologist and longevity expert consulted for the piece, is careful to temper expectations. “A cosmetic shampoo isn’t going to treat every underlying cause of hair loss,” she explains, “but what it can do is create a healthier environment for the hair you already have.” In practice, that means removing excess oil and product buildup that can clog follicles, while supporting the scalp barrier against irritation and the kind of conditions that make shedding worse.

In other words, a good hair loss shampoo won’t regrow hair on its own, but it can set the stage for everything else in a person’s routine to work better. Conlon notes that pairing shampoo with proper conditioning can reduce breakage too, which helps preserve the length and density people already have, even while they wait for slower-acting treatments to take effect.

She’s also candid about the limits of the category as it stands. “There are emerging ingredients and technologies aimed at supporting the follicle and reducing shedding, but I’d think of shampoo as one part of a wider scalp-and-hair routine rather than a standalone,” she says. That framing matters, because it pushes back against the idea that any single bottle is a miracle cure.

What to Look for in the Bottle

Ingredient lists on hair loss shampoos have grown increasingly technical, but a few names keep surfacing across the top-rated formulas. Niacinamide appears repeatedly for its role in improving scalp barrier function, while caffeine is prized for boosting blood microcirculation around the follicle. Salicylic acid shows up in more clinical, trichologist-backed formulas as a gentle exfoliant that helps unclog pores and stimulate the scalp directly.

Among the standout picks, one clinically tested anti-shedding formula combines niacinamide, caffeine, sandalore and lauric acid in what’s described as a “quad” of follicle-stimulating ingredients, with trial participants who were already experiencing hair loss reporting reduced shedding after use. A more affordable, mass-market option takes what Conlon calls a “scalp-first approach,” leaning on an amino complex along with zinc and biotin to support the hair fibre rather than just improving how strands look on the surface.

At the premium end, formulas developed by long-established trichological clinics combine strengthening molecules designed to penetrate the hair cortex with companion conditioners built on peptides and biomimetic ceramides, aimed at replacing lipids lost through damage and breakage. The common thread across all these products is a shift away from purely cosmetic thickening toward genuinely supporting scalp health.

Washing Habits Matter As Much As the Product

Beyond ingredients, how and how often someone washes their hair can influence outcomes almost as much as the hair loss shampoo itself. Experts caution that both over-washing and under-washing can aggravate thinning: too much buildup can irritate the scalp and contribute to inflammation, while overly aggressive washing or scrubbing can increase breakage in hair that’s already fragile.

It’s also worth remembering that some degree of shedding is entirely normal. The NHS notes that losing 50 to 100 hairs a day is typical. The real warning signs are clumps on a pillow or noticeable handfuls during washing, the kind of moment that, as one beauty writer who has dealt with thinning since 2020 put it, feels “heart-plummeting.” When shedding crosses from ordinary to alarming, or is accompanied by visible scalp changes, dermatologists generally recommend seeking a proper diagnosis rather than relying on over-the-counter products alone, since causes ranging from hormonal shifts to stress to underlying scalp conditions all require different approaches.

Ultimately, the appeal of a well-formulated hair loss shampoo lies less in dramatic regrowth claims and more in steady, cumulative support: a cleaner follicle environment, a calmer scalp, and stronger strands that are less prone to snapping. Combined with supplements, targeted serums or professional treatment where needed, it’s one practical, affordable entry point into a problem that millions of people quietly navigate every single day.

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Jang Wonyoung fronts the Tommy Jeans fall 2026 campaign. The star brings a K-pop sensibility to the brand’s vision of …

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I’m currently writing this on my flight back from Paris, coming down from a fashion high. Getting to participate in fashion week fuels all of my senses. It feels as though I’ve nourished myself this week in a way I never have before. This was my first Paris fashion week and as cheesy as it sounds, it felt like a dream come true. There were more moments than I can count where I thought “pinch me, is this really happening?”. I saw so much beauty on the runway, off the runway, in the clothes, and in the accessories. I keep seeing the phrase “personality dressing and color is back,” but I like to say “it never left!”, at least not for me. To me, that is style! To express yourself, to take what you love from all different types of aesthetics and personalities and make it your own. Since this is the October forecast, and I’m coming in a little late, I’ll wrap it up but get to all the good stuff down below…

What We’re Doing

• For starters, we’re flying back home and even though I had the time of my life in Paris, I am very excited to go home to our girls. I’ve missed them deeply.
• Thankfully, we’re doing a getaway to NYC for the girls’ fall break, which will allow us to have lots of family time together. 
• I’m going to give you whiplash if you look at my schedule right now. I’m home for about one beat before heading to Cartagena with a brand I absolutely love for a really cool experience I’m excited to 1) actually experience and 2) share with you all. It blends travel and fashion, my two big loves. 
• We’ll be back to NYC again, for another brand event towards the end of the month. A quick but short trip for work!
• Our backyard is currently getting a little makeover. 
• Speaking of our home, I shared my closet tour (and our kitchen tour) for our Trade Offs members recently. 
• Halloween! Now that we’re home, I’m taking the girls to go get pumpkins for our porch and we’re bringing out our skeletons that we have “climb” our house!
• Prepping for two collections launching at the start of November– get ready!!!
• When we were in New York last month, I went in and filmed a Let’s Get Dressed episode with Liv Perez. You can listen to it now here or watch it on Youtube here. 

What I’m Wearing

• I’m wearing these Frame jeans as I write, so they’re top of mind. But If you’d like to see them styled, I wore them in Paris here.
• I wore this chartreuse Destree clutch in Paris over and over again. I had the pleasure of meeting Geraldine, the founder of the brand, and got to try on a few pieces from the new collection. I can confirm this jacket is fantastic! 
• A lot of skirts! As Miuccia Prada has famously said “the skirt is like a t-shirt.” In which, I actually love to wear the two together to style them casual for day. I think this is a fantastic skirt under $100 for fall.
• Speaking of t-shirts, one of my go-to brands, Perfect White Tee, has this three pack (white, grey, & black) that’s got your staples covered.
• This new-to-me knitwear brand, Alexandra Golovonoff. I wore in Paris here and here. 
• I’ve worn this Sonia Petroff belt at least five times in Paris. Everyone thinks it’s vintage!

What I’m Buying

• You cannot miss the Reformation x Alexa Chung collection. This velvet pink jacket is already on its way to me. But maybe consider this, this, and this.
• This Alemais moire print with colorful bows is my favorite from their new collection. It comes in a long straight dress, a top & skirt, and a mini dress. I went with the long straight dress for party season ahead. 
• This Liberowe coat is giving Chanel vibes and I want to style it with a white tee and jeans. (It would also look great with these pants.) The dress version is pretty fantastic too. 
• I saw this new mini gold La Veste skirt on someone at their Paris popup and was sold immediately. 
• This Ralph Lauren skirt is beyond chic for fall/winter. I’ll style it with a black turtleneck and tall boots. 
• I saw this gold Kallmeyer jacket on both Lauren Santo Domingo and Lisa Aiken in Paris. I think it’s safe to say, it’s a good one. There’s also a coordinating skirt. 
• I ordered a few new homeware items for the bookshelves in our kitchen (tour here). Here are a few things I purchased:
  
• Tabitha Simmons x Cabana just launched and it’s the chicest setting for Thanksgiving!
• This lavender lace set feels Valentino but much less: top & skirt.

What I’m Eyeing

• Coming from Paris fashion week, pretty much everything I’m eyeing is for next spring/summer. Such a tease! One of my favorite shows was Dries Van Noten, which is no surprise here. And thankfully, we can pre-order an edit of the collection on Moda here to scratch that itch of wanting to participate in the collection now. Two pieces I haven’t been able to get out of my mind – this necklace and this one. I also made a list of my favorites from it here. 
• The Blazy craze continues, and like most of the internet, I loved the collection. My camera roll is filled with zoomed in screenshots and texts to my Chanel sales associate.
• I also really loved the Celine show. I dabbled in a few Celine pieces here and there over the years, but I really love what Micheal Ryder is doing with the collection. It feels minimal and cool but with so much more personality. These shoes, the pink bag (in this carousel), and these red and purple wedges (so chic!) 
• The new Harris Tapper collection has a dreamy blue for winter and this padded coat is my favorite piece.
• This Magda Butrym bag is sitting in my cart. The color and fabric is delicious and I love the size for day and night.
• This Carolina Herrera cocoon leopard coat has been living in my mind for about a month and after seeing a really chic woman in Paris wearing the cropped one, I think I’m convinced. Although I am more partial to the longer style, so now I’m torn!
• This stunning colorful Gabriela Hearst coat from their latest runway show.
• A brand that I recently discovered called Sanne– this is my favorite piece. 

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If you have budget for one new outerwear piece this season, put the brown leather jacket on your shortlist. It’s classic, versatile, and nearly always on point. Plus, there’s plenty of celebrity validation: Lana Del Rey and her hubby both donned brown leather jackets to the Ralph Lauren Fall 2026 fashion show in New York City. Hailey Beiber, Selena Gomez, and Emma Watson have also worn the style.

At a glance+

• Brown leather jackets work across multiple silhouettes, including moto, bomber, café racer, blazer, trucker, and fringe styles.
• Pair brown leather with black, cream, denim, or layered neutrals, or create contrast by mixing leather with satin and feminine prints.
• Change the jacket’s mood with pieces you already own: skinny jeans add edge, wide-leg pants create polish, and skirts or dresses soften the look.

Note: This post contains AI-generated images. See AI policy.

Here are nine inspiring outfits that prove the brown leather jacket for women has transitioned from trend into a full-fledged wardrobe essential. 

1. Make it count with a moto

A brown fitted moto jacket has a classic edge. Double down on that vibe by pairing it with modern black skinny jeans, a white tee, and ankle boots. Use the boot style to adjust the edginess of the look: Sleek boots with a pointed toe add sophistication, while lug boots feel more punk.

2. Supersize with a slouchy bomber

The oversized trend has adopted more balance lately, but you can still play with larger shapes. If you’re comfortable baring your middle, an oversized bomber pairs nicely with a cropped hoodie atop a casual jogger and chunky sneakers. And if you’re feeling bold, mix two colors that don’t normally “go together” like grey and brown. This outfit works for gym-going and errand-running. 

3. Take fringe mainstream

Fringe has gone mainstream — meaning you can wear it without branding yourself as a cowgirl or a festivalgoer. Turn heads by pairing a brown leather fringed jacket with a white tee, straight-leg jeans and ankle boots. Keep the boots sleek and classy so the combo comes off as easy and sophisticated versus overdone.

4. Try brown with black 

When you tire of the standard color combinations, try pairing brown and black. This duo works well together when you do it intentionally. Get that look by leaning into contrast (with a brown that’s not too dark) and letting one color dominate.

In practice, you could pair a well-fitted cognac leather jacket layered over a black column dress, sheer black tights, and knee-high black boots. A simple pair of gold hoops ties everything together.

5. Layer neutrals

In the cooler months, layering neutrals is an easy go-to strategy that delivers warmth and style. A brown leather jacket with shearling accents goes beautifully with an oatmeal sweater. Dark jeans and tall boots anchor the outfit. You can opt for black boots if that’s what you have or brown, which creates a slightly softer vibe.  

6. Swap in brown leather for your blazer

A tidy brown leather jacket can transform a ho-hum work outfit into something spectacularly polished. The trick is keeping the styling simple and classic from head to toe, including the jacket. A scoop-neck top, wide-leg pants, and pumps are perfect companions to a chocolate-brown café racer jacket.

7. Play with luxe textures

You can get tons of use from a brown leather blazer, for work and play. If you want to try something different, wear it with a cream satin skirt and pointed pumps. The appeal here is in the contrast: Leather is structured and tough, while satin in fluid and glossy. Note that you don’t need much in the way of accessories, since the matte leather and shiny satin do that work for you. 

Read next: How to mix textures in an outfit like a pro

8. Mix masculine and feminine

You commonly see the boxy trucker jacket in denim or corduroy, but it takes a more upscale tone in leather. The style makes a fabulous companion to a midi dress, especially one with a girly ruffle or floral pattern. The masculine-meets-feminine pairing is another proven contrast formula that creates balance for both pieces.

9. Let your legs take center stage

Your legs are the focal point when you wear a mini skirt, and it creates a more playful dynamic vs. wearing pants or a long dress. If you have any reservations about baring that much skin, add sheer black tights ­— they keep the vibe but add a veil of coverage. The brown leather jacket comes in as the topper over a tee, and you can anchor the look with chunky loafers.

The Budget Fashionista takeaway

The moto, bomber, blazer, trucker, and café racer all make different statements, but the styling formula is the same — start with clothes you already love, add the brown leather, and let the jacket change the mood.

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There is one item dominating autumn wardrobes this season, and it comes with a warning label: the leather jacket looks effortlessly cool on the hanger and surprisingly difficult on an actual human body. Fashion insiders, stylists and even seasoned editors are admitting what shoppers have long suspected — a leather jacket does not so much complement an outfit as take it over.

That tension is at the heart of why this particular garment keeps resurfacing every few years, then quietly retreating to the back of the closet. It looks powerful in a shop window, decisive on a mood board, and then somehow turns its wearer into a prop for the jacket rather than the other way around. As one veteran fashion commentator recently put it, leather simply has more physical presence than other fabrics — it enters a room before you do.

The funnel-neck leather jacket takes over

This season’s version isn’t the classic biker silhouette associated with motorbikes and old Marlon Brando photographs. Instead, the look driving demand is a generously cut, funnel-necked leather jacket, often zipped or buttoned high, sometimes nearly to the chin. The style traces back to Phoebe Philo, whose eponymous label made dramatic funnel-neck outerwear a signature piece when it launched in 2023. Since then the silhouette has trickled down from quiet-luxury labels to mainstream high-street racks, turning up everywhere from directional designer collections to accessible chain stores.

What’s notable is how counterintuitive the styling rules have become. Conventional wisdom suggests a snug, cropped leather jacket would be easier to pull off than a bulky one — less fabric, less drama, less risk. In practice, the opposite seems to be true this year. A roomier cut reads as more elegant and less costume-like than a tight one, allowing air and movement between body and garment rather than a vacuum-sealed, armoured look. Similarly, a high funnel neck, despite adding more material around the face, ends up looking more refined than a traditional low collar, because it draws a clean vertical line upward instead of the swagger-heavy stance of an open biker jacket.

Styling a leather jacket without losing yourself

Hair, apparently, matters more than most people realise. Long, loose hair tends to look thin and flat against the bulk of a leather jacket, so a neat ponytail or a deliberately undone bun reads far better than hair left hanging over the collar. Tucking hair inside the jacket is a styling trick associated with Philo herself, though it carries some risk of looking as though you’ve accidentally zipped yourself in rather than made a choice.

Bottom-half pairings deserve just as much thought. Leather trousers or a leather skirt worn with a leather jacket might work on a pop star or a runway model, but for most people it tips the look from “chic” into “upholstered.” Even the reflexive instinct to default to denim is worth questioning — jeans and a leather jacket is a reliable combination, but not necessarily the most interesting one, and can flatten a look that’s trying to feel considered rather than default.

The broader lesson, really, is about proportion and restraint rather than any single rule. A leather jacket asks to be the star of an outfit, and trying to fight it with equally bold pieces elsewhere tends to create visual noise rather than a cohesive look. Treating it instead as a strong anchor — paired with soft, quieter fabrics below, simple hair, and minimal competing texture — lets the jacket do its job without swallowing the person wearing it.

Why the trend has staying power

Part of what makes the leather jacket moment feel different this time is its migration away from rebellious signalling and toward something closer to tailoring. The funnel-neck cut has less of the open-road, bad-boy attitude of a classic biker jacket and more of a sculptural, almost architectural quality. That shift in meaning — from rebellion to refinement — may explain why a garment with such a loaded cultural history is suddenly showing up in so many wardrobes that would never have reached for a motorcycle jacket a decade ago.

Ultimately, the appeal of a good leather jacket lies in that same tension that makes it tricky: it asks for confidence rather than fuss. Worn with the right proportions, the right hair, and a willingness to let it lead, this season’s leather jacket can look like armour that actually flatters — rather than a fire door standing between you and the rest of the room.

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For decades, fashion houses tried to convince everyone that a night out meant carrying a rigid little box that barely fits a driver’s license. No house keys, not even room for a lip balm. You had to make an annoying choice every single time you left the house: look properly dressed up or carry what you actually need to survive the night.

That whole setup came straight off the red carpet. Celebrities stand in front of a backdrop for thirty seconds and immediately hand their real bags to an assistant standing behind the photographers. That works fine for a staged photo op, but regular people don’t have assistants standing in the shadows to hold their gear. Carrying a tiny pouch that holds zero real items was always a terrible trade-off, and people are finally catching on.

Micro-bags are dropping off fast. Instead, people want real leather with actual space inside. Heavy, structured Louis Vuitton handbags, from mini-trunks like the Petite Malle to firm top-handle shapes like the Alma BB, are getting their due for being able to go from the morning straight into late-night settings. The same can be said for the clean, rigid shape of the Gucci Jackie 1961 mini or the structured lines of a Prada Galleria mini.  

Balancing Oversized Blazer Proportions

There is a simple design reason why this works, too.

Most night clothes are soft. Thin silk and light knits make up most party outfits. If you put a small, flimsy bag on top of soft clothes, it weakens the outfit. A thick leather bag changes that fast. Hard corners and solid metal latches give soft clothes something firm to rest against. In a dark room, shiny metal locks and box shapes catch light way better than flat black cloth. The bag stops being the thing you have to drag around and becomes the best part of what you’re wearing.

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The move toward structured leather also aligns with how silhouette proportions have transformed. Over the last few seasons, evening wear moved away from tight, minimal dresses toward heavy, menswear-inspired tailoring. Oversized suit jackets with broad shoulder pads and wide-leg wool trousers now dominate evening spaces.

When you pair an oversized, strong-shouldered blazer with a tiny, microscopic purse, the proportions look entirely out of whack. The heavy shoulder tailoring swallows the tiny bag, making the accessory look like an afterthought or a toy.

Rethinking Hardware

There’s also the role of exposed hardware replacing evening jewelry. In a dimly lit venue, those exposed metal elements act as functional jewelry. Metallic clasps and corner brackets catch overhead venue lights the same way a bracelet or ring would. Carrying a structured bag with heavy metal fittings allows you to keep accessories minimal elsewhere, letting the bag’s hardware do the visual work against a plain dark suit or silk slip dress.

Physical handling completely changes the mood of an outfit, too.

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Wearing a bag on a long shoulder strap or a thin crossbody chain forces a casual, commuting posture. It pulls down on one shoulder and disrupts the clean lines of a jacket or dress. Stripping away the long strap forces a different gesture entirely. Carrying a boxy bag strictly by a rigid top handle or cradling a mini-trunk under your arm like a leather document case changes how you stand and walk through a room.

The posture becomes deliberate and upright. You’re no longer adjusting a slipping shoulder strap all night or balancing a delicate pouch.

Cutting Through Monochrome Without Extra Sequins

Versatility drives the rest of this movement. Buying fragile evening clutches that sit in a dust bag for eleven months of the year makes very little practical sense. Using structured daytime icons for formal events maximizes investment pieces that already sit in your wardrobe.

Sourcing these structured shapes often comes down to where you look. Platforms like 24S, the Paris-based retailer under LVMH, give buyers direct access to authentic structured pieces from houses like Celine alongside rare, archived Louis Vuitton designs. Having an official channel for verified leather goods makes it considerably easier to build an evening wardrobe around lasting architectural pieces rather than single-use party bags.

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Swapping tiny pouches for heavy leather comes down to smart, practical style. Bringing boxy shapes, solid hardware, and actual room into evening wardrobes proves that strong visual polish and real daily usefulness work best when they come together.

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Mature beauty is having a moment that extends far beyond a single markdown. As Amazon’s Prime Big Deal Days 2026 wrapped up its two-day run, the discounts on offer told a story that says as much about where fashion and style culture is headed as it does about bargain hunting. Shoppers weren’t just chasing percentage-off badges — they were voting, in real time, for a beauty philosophy that treats aging skin as something to be understood and supported rather than hidden.

The clearest signal came from the sheer volume of mature beauty deals clustered around collagen, firming actives, and tools designed to lift and sculpt. Revlon’s One-Step Volumizer Plus Hair Dryer and Styler dropped 47 percent, Elemis cut 40 percent off its Pro-Collagen Cleansing Balm, and NuFace slashed 35 percent off its Trinity+ microcurrent device bundle. These aren’t impulse buys; they’re considered investments in routines built around firming, hydration, and visible results — the kind of category that used to live quietly in dermatologists’ offices and now dominates retail event calendars.

Why Mature Beauty Is Becoming Its Own Fashion Category

What’s notable is how thoroughly mature beauty has absorbed the language and tools of younger-skewing K-beauty trends. Estée Lauder’s Advanced Night Repair Eye Gel Cream, endorsed for years by supermodel Paulina Porizkova, sat on sale alongside Biodance’s caviar PDRN jelly mist and Vegamour’s hair-thinning serum — products that speak directly to the realities of skin and hair as they change over time, rather than selling an unattainable reversal of them. Dr. Dennis Gross’s Alpha Beta Universal Daily Peel, a longtime favorite of celebrity aestheticians, rounded out a lineup that treats exfoliation, volume loss, and hand and eye care as equally worthy of attention.

This isn’t just a beauty story — it’s a style story. The willingness of major retailers and editors to build entire shopping guides around mature skin signals that the industry no longer treats “anti-aging” as a niche afterthought squeezed into a single shelf. Instead, mature beauty is being marketed with the same polish, celebrity tie-ins, and viral energy once reserved for 20-something skincare drops.

K-Beauty’s Neck Obsession Meets the Gua Sha Tool Boom

Running parallel to the mature beauty surge is a very specific obsession: the neck. Medicube, the Korean brand behind several TikTok-famous launches, used Prime Day to discount its PDRN Collagen Gua Sha Neck Wrinkle Cream from £30 to £20, a product that fuses a treatment formula with a built-in massaging tool. The cream leans on PDRN (derived from salmon DNA), topical collagen, and the increasingly buzzy ingredient volufiline to target crepiness and hollowing — concerns that overlap almost exactly with the mature beauty conversation happening on the other side of the Atlantic.

The gua sha applicator itself reflects a broader shift in how style-conscious consumers think about skincare: not as a passive product you apply and forget, but as a ritual involving tools, technique, and a performative, almost self-care-as-aesthetic quality. Encouraging lymphatic drainage at the jawline, collarbone, and décolletage, the tool blurs the line between skincare and a wellness practice — one more reason neck and body care are no longer treated as afterthoughts to a facial routine.

What the Deals Reveal About Where Style Is Headed

Taken together, these two currents — mature beauty’s rise as a mainstream, celebrity-backed category and K-beauty’s tool-driven approach to neck and body care — point to a style landscape increasingly focused on whole-body maintenance over quick fixes. Shoppers aren’t simply buying cheaper serums; they’re buying into routines that acknowledge changing skin, thinning hair, and overlooked areas like the neck as legitimate style concerns worth the same attention as a face cream.

Prime Day discounts are fleeting, but the categories they spotlighted aren’t going anywhere. If anything, the convergence of mature beauty marketing with viral K-beauty tools suggests the next wave of fashion-adjacent beauty trends will be less about chasing youth and more about smart, visible maintenance — a shift worth watching well after the sale banners come down.

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Amazon Prime is here and the deals are just *okay* this go around. I usually buy a few things during the sale, but I don’t ever feel the need to panic buy. Sadly I didn’t find any unexpected items featured in the sale, but I did find many of the tried and true loves that I use nearly every day. All of these items have been discounted! Below are the five items featured in the sale that I own and love and will rebuy.

SUMMER FRIDAYS

Summer Fridays is not always included in the sale, so I was thrilled to see the brand discounted. I would 100% rebuy this Summer Fridays bestselling set as well as this lip oil that I have been loving lately.

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KICK AROUND SNEAKERS

The only fashion item on the list! I always need a pair of easy, kick around sneakers that I don’t have to worry about ruining on a rainy day walk with Penny. I bought these in white and then went back for them in silver!

SHOP ON SALE NOW

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HAIR RESET

You have seen this posted100 times on this site, and that is because the product is that good! I use a hair scrub about once a week and I always scoop this one up when it is on sale. Goodbye buildup!

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MICRO TIP EYELINER

I love a cat eye and only use Stila. I buy this during each prime event and was thrilled to see the micro tip also included this time (usually it isn’t). This little guy is perfect for getting a precision cat eye!

SHOP ON SALE NOW

BREAKOUT LIFESAVERS

So unsexy, but these work. If I have a breakout or feel one coming on, I pop one of these on overnight, and *poof*, problem solved.

SHOP ON SALE NOW

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For fashion bloggers, TikTok can turn a simple outfit video, styling tip, or shopping find into a steady stream of new viewers. But getting those results does not always mean relying on organic reach alone. Paid promotion can help promising content reach a larger audience. The key is knowing what each type of engagement tells […]

The post How Fashion Bloggers Can Combine Paid and Organic TikTok Engagement appeared first on IFB.

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