Apple has unveiled its new iPhone 17e with premium features for a more attractive price
Apple has opened pre-orders for it newest smartphone and it’s available with a pennies-per-day deal at one store. On Monday (March 2), the tech giant officially launched the iPhone 17e.
It’s the latest entry in Apple’s budget-friendly ‘e’ range, marketed as a more affordable alternative to the iPhone 17. The 17e is promoted as delivering ‘powerful performance and features at an exceptional value’, carrying a £599 price point that undercuts the flagship version by £200.
Despite the reduced cost, it still provides fast performance, a sophisticated camera system, Artificial Intelligence capabilities and double the initial storage capacity at 256GB. Pre-orders for the iPhone 17e are live now ahead of its March 11 release date, and Sky Mobile is offering it for 61p per day when customers place their order early.
When spreading the payment across one of Sky’s monthly plans, the iPhone 17e 256GB comes to £19 with £12 upfront. This equates to roughly 61p per day over a 31-day month.
Similarly, the iPhone 17e 512GB is priced at £25 with £12 upfront – or roughly 80p per day. Beyond storage choices, there are now additional colour options available, as Apple has introduced a new ‘soft pink’ variant alongside the standard black and white, reports the Mirror.
Sky’s iPhone 17e pre-order deal

Sky Mobile is offering the new iPhone 17e for £19 per month or 61p per day when pre-ordering by March 10.
One aspect worth noting about Sky’s mobile contracts is their 36-month duration, although subscribers have the flexibility to switch to a newer handset after 24 months without additional charges. These deals include a 100MB data package, but this allowance will be quickly used up by most users, making an upgrade to a more substantial plan advisable.
Rival retailers like Mobiles.co.uk are also taking pre-orders, with the £28.99 per month 100GB tariff a standout option, while the £35.99 500GB tariff comes with free AirPods 4. For those who’d rather buy the device outright, launch prices typically remain consistent across retailers, so expect major sellers like Amazon and Argos to match the £599 price point.
The iPhone 17e arrives a year after Apple introduced its inaugural ‘e’ model, the iPhone 16e. Several enhancements have been made since its predecessor, most notably the 256GB storage capacity – double the base storage of the earlier version at the same cost.
Performance has also been significantly boosted thanks to Apple’s cutting-edge A19 chip, identical to the processor inside the standard iPhone 17. Despite its more affordable price point, the iPhone 17e delivers high-end specifications including a 48MP Fusion camera capable of capturing stunning images and 4K Dolby Vision footage, the newest iOS 26 operating system pre-installed, and advanced Apple Intelligence features.
The 6.1″ Super Retina XDR screen benefits from Ceramic Shield 2 protection, which Apple claims provides three-times superior scratch protection versus the earlier generation. One minor drawback is the battery life, which falls slightly short of the standard iPhone 17 at up to 26 hours of video playback, compared to 30.
Unveiling the iPhone 17e, Kaiann Drance, Apple’s Vice President of Worldwide iPhone Product Marketing, stated: “The iPhone 17e combines powerful performance and features our users love at an exceptional value, making it a compelling option for customers looking to upgrade to the iPhone 17 family. We know our customers want a product that will last, and iPhone 17e delivers just that.
“With A19 for incredible performance, double the entry storage, a smarter camera system, and enhanced durability, iPhone 17e is designed to stay fast, secure, and valuable for years to come.”
