Eugene Diamond has been the first stop for the latest news and sweet treats for decades
Back in August 1979 when Eugene Diamond first started out in business, Margaret Thatcher had been Prime Minister for only a few months and Northern Ireland was a very different place.
Now at the age of 69, the owner of Diamonds Newsagents is emotional as he prepares to bow out after 47 years.
His independent newsagents on Broughshane Street has been keeping the people of Ballymena and beyond up to date with the latest news for decades.
In that time, Eugene has ensured locals are chomping on the latest chocolate, sweets and of course, news.
A well-known face around the Co Antrim town and beyond thanks to social media, his departure marks the end of an era for one of the last of the old school sweet shop owners left in Northern Ireland.
He’s famous for posting images of the front and back pages of newspapers on Facebook and X every day of the week and opens the doors of his shop at 5.30am daily.
In addition to posting the daily newspaper headlines, he was also known for his lively over the counter banter and sharing early morning pictures of Broughshane Street alongside a weather update.
Before finding himself behind the counter of a paper shop, Eugene started off delivering papers as a wee boy. In those 47 years, he witnessed the high points of the newspaper market when major titles sold in record numbers.
But the much loved local retailer has confirmed that Sunday, August 30 will be the final day of opening for his popular Ballymena shop, marking the end of almost 50 years in business.
Taking to social media to announce his decision, Mr Diamond said: “On Sunday 30th August 2026 this window light that’s shone from early morning on Broughshane Street as last 47 years will go out for good.
“I will retire that evening and Diamonds newsagents will close for good. I’ve loved this job and wouldn’t change a thing,” adding: “It’s been a blast.”
Speaking to Belfast Live ahead of shutting up shop for the final time, Eugene said: “It was a completely different world here in Ballymena back in August 1979. People walked to work; there weren’t as many cars on the road.
“Your average daily newspaper was between 5-7p and the average daily newspaper now is between £1-£2.40 or £3.20 if you want to go as far as The Times. You got two chews for one penny, a Penny Bubbly for a penny. I think milk around that time for a pint was somewhere around 10-12p is now a pound so things in price have moved on big time.”
Inside Diamonds, you’ve also found a staggering variety of sweets and chocolate bars – Eugene has long prided himself on being the first person in Ireland to stock Creme Eggs each year.
“We always did all the staples, the Mars, Rowntrees and a lot of Cadbury’s. We had direct accounts with them and in those days we were the outlet for chocolates when they were targeting a new market. They used newsagents. Everything was launched through newsagents,” Eugene said.
“Wispa and Twirl came along in my time in here and we had to keep them embargoed until the launch date, those things just went through the roof. With potato crisps when I first came in, you would have had cheese and onions, smoky bacon, ready salted and salt and vinegar.
“Then there was this great thing that came along: the Tudor Crisps, which people loved. Tudor spring onion just sold en masse and you would not believe how many boxes we went through every day.”
Eugene added: “I became famous for Creme Eggs too and I’ve always went out of my way to have them early. They were available every year from early to mid November. Most people don’t want to see them until after the Christmas stuff’s gone so I thought it was a great idea and it worked very well for me.
“People actually went out of their way to come here for the Creme Eggs. There was one woman now deceased and her husband who had to come here because, basically, he thought we sold the freshest.
“When Orange Twirl was just launched and it was very hard to get, Eamonn Holmes asked me to keep a box for him because it was a limited edition and then in the end they brought it out all the time.”
Sadly Eugene says ill-health prompted his decision to put his shop on the market last year: “I had taken ill and honestly didn’t know what it was but I was unable to work. Luckily we got a diagnosis of cervical myelopathy, which was impacting on my spine, the bones in the back of my neck.
“I had a bit of surgery to relieve that and I have some pins where the bones were. I’m doing well but to be truthful, the energy levels aren’t there. I’m coming into my 69th year so basically maybe I’m retirement age.”
Since announcing news of the shop’s closure later this month, Eugene has been flooded with messages: “Honestly, people have been more than good. I’ve been inundated by people sending me good wishes, praying for me in every church and chapel in this town and maybe further afield. I’ve been very, very lucky. Customers have just been outstanding.
“Sunday, August 30th will be the final day and we’ll shut up shop that evening. There might be the odd weather picture and newspaper headline on social media but it’ll not be in the montage form anymore because I won’t have the availability of the papers.
“We were in the level of the old fashioned newsagents. People came in, they had a yarn and communicated with us. We always had great craic and never anything too heavy. There was some laughter here over the years. I really appreciated them all, every last one. Great people.”
And when asked what he plans to do first in his retirement, Eugene replies with a smile: “A holiday.”
Video: Justin Kernoghan
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