The Apprentice 2026 winner has been crowned after a nail-biting final, with two businesswomen going head-to-head.
The Apprentice 2026 champion has been revealed following a tense finale.
Following twelve weeks of demanding challenges and high-pressure boardrooms, the BBC contest reached its climactic end this evening, with finalists Karishma Vijay and Pascha Myhill battling it out for Lord Alan Sugar’s £250,000 backing.
The finale witnessed both entrepreneurs creating a brand and marketing strategy for their respective ventures before presenting them to Lord Sugar, prominent industry figures and several icons from the programme’s two-decade history, including Margaret Mountford, Nick Hewer, Dr Leah Totton, Ricky Martin and Dean Franklin.
In the ultimate boardroom showdown, Lord Sugar selected his new business associate, declaring Karishma victorious.
The Surrey-based beauty entrepreneur, who takes pride in being her family’s first businesswoman, had already captured public affection and even earned several rare words of praise from Baroness Karren Brady, reports the Express.
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The 28-year-old had previously revealed in an exclusive interview how she went from £7 in her bank balance to taking hundreds of orders per day, and even making £250,000 while The Apprentice aired.
Lord Sugar commented: “As always, it was close competition in the final after two outstanding pitches by two brilliant young businesswomen.
“But Karishma really impressed me throughout the process and has proven why she deserves my investment. She’s a proper grafter, and she’s got that entrepreneurial spirit that I always look for.
“The cosmetics industry is one I know a lot about, and I know our partnership will pave the way for a bright future.”
Following the result, Karishma revealed: “I can’t believe it.”
She continued, “I feel like I’m going to be calling Lord Sugar every other day, saying ‘what do I do now? I don’t know what I’m doing’.
“Because when I was doing it by myself, I was going at my own pace. Now, there’s a bit more pressure, because I have to really convince him that he made the right decision to have picked me.
“I feel like I will never get over this experience. Nothing in my life will ever compare. I just got engaged – so what?!”
Talking about the experience, she continued: “The best highlight ever was Baroness Brady. Even just saying my name out loud, but also for her to acknowledge me. She thought I was good. Apparently, she never says that to anyone.
“She said ‘Karishma you really stood out, you’re the big boss’. In what world does Baroness Brady speak about candidates like that? I feel so honoured.
“She backed me, she really backed me, and I feel like that made Lord Sugar think, ‘wait, there must be something here for my right hand to be talking about her like this’.”
Reflecting on what she’s learned about herself through this experience, Karishma continued: “I am so much more confident. I feel like I can talk to anyone now. I can sell my stuff in public. I’ve never had that exposure. Now I’ll be at exhibitions, and I’m screaming and shouting and singing. People love it. Nothing makes me nervous.
“If you can sit in front of Lord Sugar, Baroness Brady, and Tim, and put a sentence together, you can now talk to anyone. Those people are the epitome of power, and now I just feel so brave. No one scares me. Nothing intimidates me now.”
Prior to learning of her victory, Karishma had boldly pledged that she would be generating income with or without Lord Sugar’s backing, telling us: “For me, as a business, we’ve done quarter of a million now, so Lord Sugar, you’re making money with me, or you’re making money without me, but I’m still making money.”
She has since shared her optimism for what lies ahead following Lord Sugar’s investment, saying: “Now doors are gonna open, that we probably never would have even knocked on. And now they’re gonna blow wide open because of Lord Sugar. It’s all about his network, his advice, and his expertise. He is the blueprint of business – I feel like I’ve got the godfather of business behind my shoulder now.”
The Apprentice is available to watch on BBC iPlayer.

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