Thomson streaming boxes were a popular alternative to Fire TV Sticks in the UK, being used for Google TV on Android and costing around £59.
Now, StreamView, the Austrian company behind Thomson-branded Google TV devices in Europe, has filed for bankruptcy.
It comes after the company is €36.6 million in debt, with no plans to continue operations.
Company behind Thomson streaming boxes goes bankrupt
While the Thomson name has a lengthy history in European electronics, the company behind it has changed frequently.
StreamView licensed the Thomson name from US company Established Inc, and used it to sell a range of Google TV streaming devices across Europe since 2024.
Among its most popular products was the Thomson Streaming Box Plus 270, used as a budget Google TV device.
It was one of the cheapest ways to get a proper, open Android-based streaming experience in the UK, and at £59, was a rival to Fire TV Sticks.
There was also the Thomson Go Cast dongles, which were plug-in devices shaped like the old Chromecast with Google TV, and the company was also working on a new Streaming Box 260 Pro.
StreamView confirmed via Austria’s Alpine Creditor’s Association that it was filing for bankruptcy.
The company has blamed the collapse on the breakdown of its relationship with its main Chinese supplier and financing partner, with a potential rescue by an investor also falling through, CordBusters reports.
Will Thomson streaming boxes continue to work?
Despite the company going under, Thomson streaming devices will continue to work, as Google TV runs independently of StreamView.
Apps, streaming services, and Google’s own software updates will not disappear.
However, StreamView will no longer be able to help customers with after-sales support if something goes wrong with the hardware.
Established Inc, which owns the Thomson Brand, said: “StreamView GmbH, Thomson’s partner for televisions in Europe, has announced that it has filed for insolvency.
“Established would like to reassure StreamView’s end-consumers that all efforts are being made to ensure continuity of after-sales services and client satisfaction while the group is identifying a new trust partner for Europe.”
Customers will, however, be affected by the issue of sideloading, which is when users download unofficial apps outside the Amazon store, which can be ‘dodgy’ apps to stream pirated content.
While some sideloaded content was for legitimate reasons, such as apps not available in the UK, sideloading was also the engine behind the “dodgy Firestick”,
This is where illegal IPTV apps give access to content such as Premier League football and Sky Sports, without paying for them.
Amazon Fire TV Sticks previously ran on Android software, which meant sideloading was possible, but it was recently reported that new models will be built on Linux and run Vega OS, which doesn’t support sideloading.
Google TV supports sideloading, and Thomson’s streaming devices were a budget-friendly alternative to Fire TV.
Google is, however, introducing a 24-hour waiting period before users can install apps from unverified developers on Android.
Have you ever owned or used a Thomson streaming device for Google TV? Let us know in the comments.
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