The Good Food Easter Taste Awards has named the best Easter eggs on supermarket shelves this year
The finest Easter egg available in shops this year has been officially crowned by culinary specialists. With Easter rapidly drawing near, chocolate enthusiasts will be eager to discover which delectable treat has claimed this prestigious accolade.
According to expert panellists from the Good Food Easter Taste Awards, this specific milk chocolate offering emerged victorious following a blind tasting session featuring over 100 chocolate products. The highest-scoring egg wowed judges with its taste, consistency and seasonal charm.
How the assessment was carried out
To run their awards, Good Food invited nine supermarkets to submit their finest Easter products spanning 13 categories. Every item was sampled blind, with wrapping stripped away to guarantee fairness.
Panellists provided feedback and ratings out of 10 for each entry via anonymous digital forms, with the whole procedure was supervised by an independent moderator.
What claimed top spot?
Aldi’s Moser Roth Millionaire Overload Egg, retailing at £8.49, has triumphed in the milk chocolate egg category. The culinary specialists noted: “This drama-filled half-egg is a super-indulgent Easter treat.
“There’s a lot going on inside to channel the flavours of millionaire’s shortbread: a generous layer of sweet caramel and plenty of crunchy, buttery shortbread pieces inside a super-thick milk chocolate shell – which is sprayed gold for a little extra Easter glitz.”
The cost might leave many reeling, given Aldi’s reputation for wallet-friendly pricing. Nevertheless, numerous Easter eggs appearing on supermarket shelves this year are becoming more expensive, according to The Guardian.
Assistant editor Samantha Bartlett from The Mirror recently visited a supermarket and was left stunned by Easter Egg pricing. She noted: “I had to do a double-take when I saw that the supermarket wanted an eye-watering £16 for its Maltesers Crunchy Milk Chocolate Easter Egg. Yes, you read that correctly.”
Samantha added: “I understand that different Easter eggs have a higher or lower price point, but I’ve never considered Maltesers and Mars (the company who make them) to be a luxury brand, so I was stunned to see it was so expensive.
“It wasn’t just the Maltesers Easter egg too that was costly, the Toblerone ‘Egdy Egg’ is also a whopping £15.50, as is the Cadbury Dairy Milk Chunky Ultimate Egg and the Cadbury Dairy Milk Biscoff Egg.”
Easter eggs are also experiencing a reduction in size owing to soaring cocoa prices, which are driving a “fresh wave of shrinkflation”.
This occurs when products become smaller. Toothpaste, coffee and even indigestion remedies are amongst the latest items to be affected.
Winners in the other categories
- Top dark chocolate egg: Tesco Finest Free From Seville Orange & Dark Chocolate Egg (£8.50)
- Best unique flavour egg: Waitrose No. 1 The Chocolate Almond Croissant (£15)
- Best novelty shape egg: Waitrose Lulu Guinness Milk Chocolate Lips (£15)
- Best chocolate bunny: Aldi Specially Selected Milk Chocolate Baby Bunny (99p)

