Rochelle reflected on her latest huge business move with the support of her husband, Marvin Humes
Rochelle Humes has told fans ‘this is big’ as she reflected on her latest huge business move with the support of her husband, Marvin.
While fans may know Rochelle for her pop career with The Saturdays or for hosting shows like This Morning, away from the stage and the cameras, she’s a successful businesswoman.
It was back in 2020 that Rochelle launched My Little Coco, the brand of multi-purpose products suitable for all skin and hair types with the brand continuing to grow, becoming available in the likes of Boots, Asda and Waitrose.
Back in February, Rochelle marked six years since she launched her business, describing it as a dream. Looking back at the journey with her millions of followers, the TV star said: “Six years of @mylittlecoco. I honestly don’t even know where to begin.. What started as a conversation at home..me wanting gentle, effective, beautiful essentials for my own babies has grown into something bigger than I ever imagined…”
It was then on Tuesday (April 14) that Rochelle revealed the latest milestone for her brand, as she hosted an event to mark My Little Coco now being stocked in Tesco.
Sharing a string of pictures from the launch event, which saw her joined by her son, Blake, Rochelle told her millions of followers on Instagram: “Okay, this is a big one for me… @mylittlecoco has officially landed in @tesco today. I walked past it on the shelves and genuinely had to do a double take… I know I say this all the time, but it really is such a pinch-me moment.
“I think what gets me most is knowing how much love has gone into this from day one. It’s never just been about products; it’s always been about creating something I’m genuinely proud to put my name to..for our little ones. A massive thank you to everyone who has worked with me behind the scenes to make this happen. I feel SO beyond lucky to have the team that I do.”
She added: “And yes, my mum is absolutely convinced this means I’ve “made it” now… so I guess that’s official [crying laughing emoji]. Thank you for being on this journey with me, honestly. Every message, every shop, every bit of support means more than you probably realise.”
Marvin was, as ever, keen to show his support as he commented on the Instagram post: “MAJOR moves. Well done Rochy..nobody see’s how tirelessly you work and how you put everything into your brand and look at the result! Another win to celebrate,” while her mum, Roz, simply replied: “Oh my darling [heart emojis].”

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