‘Satire is clearly not one of our strong points’
A food venue in the city centre has been forced to apologise for a now-deleted social post relating to Donald Trump, which was met with backlash online as people accused them of ‘giving MAGA’..
At the weekend, a post was shared on Mackie Mayor’s Instagram page, which has around 84,000 followers, tying the institution with the American president. The space, in the former Smithfield Market building on Eagle Street in the Northern Quarter, features nine independent kitchens and bars.
The venue, which has been going for nearly ten years now and is run by the same team behind Altrincham Market and the Picturedrome Macclesfield, posted an ‘satirical’ AI-doctored image of an unimpressed Trump on Saturday (February 7) wearing a gold dollar sign chain alongside an orange T-shirt referring to the food hall. The T-shirt featured the words: “The original, the modern and the best, just don’t call us a food hall”.
The post was accompanied by the caption: “Those monkeys, I wear one of their goddam [sic] new T’s and they don’t even serve burger, fries and Coca Cola.” The post was later deleted, although screenshots remain of the image and its caption. Many people online believed Mackie Mayor’s post referred to a recent video posted by Trump last week, which was criticised for featuring the faces of former President Barack Obama and Michelle Obama positioned over images of apes. The venue has today told the M.E.N the post had been a reference to the Northern slang ‘Cheeky Monkeys’ instead.
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The video clip shared by Trump, which was set to the song The Lion Sleeps Tonight, featured claims regarding vote fraud in the 2020 election. Trump later deleted the clip, saying he believed he ‘didn’t make a mistake’ in sharing it and said he had only ever watched the start of the clip before the scene depicting the Obama’s was featured.
The Manchester food venue’s post has also reached the Manchester subreddit on the Reddit platform, where it has been criticised for being ‘offensive’. The initial shared post on Reddit was captioned: “Think they’ve taken it down now after everyone piled on about how dumb it was.”
Commenting on the post, one person said: “Absolutely bizarre post (by them)”. Another wrote: “Oh that Social Media manager was trying to be funny and edgy huh?” One other commented: “I’m not even sure I get what the intended point was.” Another wrote: “Call me a snowflake but this just isn’t funny to me at all. Seems like a business trying to make a joke about current affairs as part of their marketing but missing the part of their brain that says “Actually, maybe we just make jokes about something a bit less risky”.”
Speaking to the M.E.N, one person from Manchester said they had been ‘horrified’ after discovering the post whilst scrolling on Instagram on Saturday. Whilst they couldn’t be sure, they said they believe the post was deleted within ‘about 30 minutes’. There’s been nothing to suggest that the vendors at Mackie Mayor, who operate independently to the owners, had any awareness or involvement of the social post.
“I remember commenting on the post, being like ‘what the ****’, and I got loads of notifications from people before they all just stopped,” the person, who asked not to be named, said. “It looked to me like someone had asked ChatGPT to generate both the image and the caption, but it’s so random. They have just tried to sweep it under the rug and I just don’t think that’s okay.
“They should be called out for it because it’s not acceptable. People should be aware of what they’ve said and be held accountable for that. I don’t think Trump should be used in any way when it comes to marketing regardless, let alone from a big brand. It’s giving MAGA, to be honest.”
On Instagram earlier today (February 12), a number of people were continuing to leave comments on the venue’s posts. On an unrelated post, one person wrote: “There’s still time to apologise rather than pretend the ai trump post didn’t happen.” Another said: “At this point I have no faith that they’ll ever mention it or apologise. They don’t care.”
The owners of Mackie Mayor said its post had been intended to reference the Northern phrase ‘cheeky monkeys’, rather than anything relating to videos shared by Donald Trump. Whilst saying the post had been intended to be ‘deliberately unflattering, satirical and self-deprecating’, they acknowledged they had missed the mark and ‘apologised unreservedly’.
In a statement shared with the M.E.N, a spokesperson for Mackie Mayor said: “On Instagram on Saturday 7 February we briefly posted a photoshopped Donald Trump. Its intent was to be deliberately unflattering, satirical, self-deprecating and poke fun at Trump, criticising us as “losers” for not serving burgers, Coca Cola and fries.
“The reference was intended as a link to the Northern phrase “cheeky monkeys” – something our grans used to call us. On review, we understand this was not how it was interpreted and apologise unreservedly for any offence that this caused. Satire is clearly not one of our strong points. We’ll stick to delivering great food and drinks in a wonderful and inclusive environment that we have been trying to do for the last ten years.”
