The new app brings the full Primark experience into the palm of your hand
Primark has unveiled its debut mobile customer app in Northern Ireland, delivering the Primark shopping experience straight to customers’ fingertips for the first time ever. Shoppers across Northern Ireland and Great Britain can now access the same browsing capabilities that users in the Republic of Ireland and Italy have been enjoying since the retailer’s initial app launch last summer.
Features include an integrated store locator providing instant access to opening times and directions, alongside a Favourites function enabling shoppers to bookmark their preferred items ahead of their next shopping trip.
Users can receive tailored notifications that keep them informed about new stock arrivals, collection drops, and special announcements. The entire experience is presented through a straightforward, easy-to-use interface designed for seamless browsing.
Fintan Costello, Head of Primark Ireland and Northern Ireland, said: “We know our customers expect great value and an effortless shopping experience, wherever they are. Our new app puts exactly that in the palm of their hand, from personalised updates on the latest trends to faster, more convenient ways to browse. This is just the next step in bringing everyday value to our shoppers in Northern Ireland in a way that’s simple, seamless and built around their needs.”
Matt Houston, Chief Customer & Digital Officer at Primark, added: “Following the successful launch of our app in ROI and Italy, we’re excited to bring an even smarter, more connected shopping experience to the UK. Customers are increasingly turning to digital tools that make shopping easier and more rewarding, and we’re confident that our app will deliver an intuitive, personalised experience that’s been carefully designed to help them get the most out of every Primark visit.”
The high street chain has been consistently investing in its digital presence, capitalising on its social media success – boasting over 25 million followers worldwide, alongside steady website expansion, with a quarter of visitors to the Primark site utilising the stock checking facility. Today’s app rollout in Northern Ireland responds to increasing customer appetite for digital resources that enhance their in-store shopping journey.
The app is available for download now through the Apple Store or Google Play Store by searching for Primark.
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