Terra Sarda Wines was co-founded by Sue Scott, an English writer, and Candido Cogoni, a Sardinian restaurateur.
The couple also run the Pane and Vino restaurant in Pocklington, which also sells the wine, in addition to a website and events.
Sue is originally from Surrey and has a background in business and consumer magazines.
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Candido came to the UK as a teenager and joined family members working in Italian/ Sardinian restaurants in the UK. He went on to open one in Norton and then Pocklington.
Sue and Candido enjoy a glass of wine (Image: Pic supplied)
Sue and Candido’s paths crossed when she took a job as the Business Editor for a local newspaper in the north east and moved near to York.
She met Candido just over ten years ago, who was running Pane e Vino with his brother Salvatore.
The locals were enthralled by the tales of growing up in Sardinia, which led the brothers to organise trips to the island, where they would be hosted by their mother Mamma Antoinetta.
Sue and Candido at Pane e Vino in Pocklington (Image: Pic supplied)
Sue saw a business opportunity and created Terra Sarda Tours, which featured personally hosted tours, visiting farms, vineyards and kitchens.
That proved popular until Covid struck in 2020, and the couple realised if they cannot take guests to Sardinia, they can bring a taste of Sardinia to the UK, which led to the launch of Terra Sarda Wines in March 2024.
Sue explained: “TSW is an experiential wine store – we don’t just want to sell people our wines, we want to share the story behind them and connect them with other wine lovers.
“So, we hold ‘Wine Storytelling’ events across Yorkshire – including major festivals, such as the York Food & Drink Festival, and public events, but also private parties.
Harvesting the wine in Sardinia (Image: Pic supplied)
“And we have developed a format called ‘Sip & Connect With…’ that can be used by any organisation or business as an ice-breaker for networking or special events.
“And, for anyone, who wants to really understand Sardinia and its wines, they can join us for a tour on the island – even picking their own grapes.“
Sardinian wines, she continues, are poorly recognised but premium. The island was the birthplace commercial winemaking in the Western Mediterranean.
It’s hero grape, related to French Grenache and Spanish Garnacha, is Cannonau and has been grown for 3,500 years.
With Sardinian wines rarely known, the couple set out to change that, offering the broadest range of Sardinian wines in the UK.
An organic vineyard in Sardinia (Image: Pic supplied)
Sue said: “TSW’s originally launched as a subscription wine club and its demographic was older sophisticated winelovers aged 45 and over who were in or approaching early retirement and had time to entertain and travel.”
But its customer target and marketing changed quite dramatically when it took part in a sustainability project with the University of York.
By default, the poor Sardinian growers were already sustainable as they did not have the resources to invest in chemical treatments, fertilisers and machinery.
Instead, by default they worked with nature, which meant much smaller yields and some vineyard suppliers producing fewer than 2,000 bottles a year.
A less-intervention approach, not using chemicals, also meant that the wines were already organic, natural or sustainable, so these farmers did not need to waste money on such certification to gain a competitive advantage.
Instead, Terra Sarda Wines worked with the university’s sustainability clinic, which led to improvements in its supply chain, such as using electric vehicles, finding less carbon intensive ways to transport the wine and using lighter packaging.
Sue continued: “Customers are really excited by the sustainability story, the provenance and the human connection we can offer through tastings and direct contact with our winemakers.”
As these wines are artisan products made in small amounts, they are not at bottom shelf prices, but an average £23 a bottle .
Sue added: “Perhaps what differentiates Terra Sarda Wines, is that we know all our winemakers individually and that inspires the stories we tell.”
For details and to order, go to: www.terrasardawines.com
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