FIFA has abandoned controversial plans to sell stakes in the World Cup and its other tournaments to private investors following a fierce backlash from football’s governing bodies. The news leaves president Gianni Infantino publicly humiliated and facing serious doubts over his future.
The governing body confirmed on Saturday that the proposal, known as FIFA Forward Enterprise (FFE), “will not proceed” after three continental confederations rejected the plans, with UEFA warning that its member nations would boycott FIFA competitions if they went ahead.
FIFA president Gianni Infantino said the proposal had been designed to generate more investment for member associations around the world, particularly in developing football nations, but admitted it had become too divisive.
In a statement, Infantino said: “The FIFA Forward Enterprise project was intended to provide a basis for further strengthening our FIFA Member Associations and our sport worldwide, especially in those countries where support is most needed.
“And more so, as we said from the outset, to do this only if a majority of the FIFA Member Associations were in support and always subject to a consultation process with them, the FIFA Council, the Confederations and wider stakeholders.
“Having listened carefully to all the views, it has become clear that the project has created divisions of a nature that, regardless of the level of support, are no longer in the interest of the objective set out in the first place.
“Our purpose has always been – and will always be – to unite and improve.
“As a result, this proposal will not proceed.
“Moving forward, my intent is to bring all interested parties back together in the coming days and weeks in the spirit of shared interest in our game, and with the objective to continue growing football everywhere, particularly in those countries that mostly need our support.”
The proposal centred on the creation of FIFA Forward Enterprise to manage the commercial and operational aspects of FIFA competitions, including the men’s and women’s World Cups. The most contentious element was a plan to sell a 20 per cent stake in the company to private investors.
Thrive Eternal, a company founded by Joshua Kushner, the brother of United States President Donald Trump’s son-in-law Jared Kushner, had been identified as the leading investor, although the firm declined to comment on the proposals.
The plans sparked widespread criticism across world football and led to the resignation of Infantino’s senior adviser Carlos Cordeiro. FIFA chief operating officer Kevin Lamour also distanced himself from the proposal, telling the Associated Press it was “a project of one person”.
Political figures also joined the criticism, with Prime Minister Andy Burnham branding the proposal “an outrageous suggestion”.
“The idea that it could even be brought forward shows that, in my view, (Infantino) is the wrong man to lead the organisation,” Burnham said.
The Asian Football Confederation welcomed FIFA’s decision to withdraw the plans, with president Shaikh Salman bin Ebrahim Al Khalifa saying any major reforms must be based on “proper consultation, collective dialogue and respect for the established governance structures of our game”.
He added: “The AFC stands ready to support any initiative that strengthens the unity of the football family, contributes to the continued growth of the game globally and delivers meaningful benefits to all stakeholders.”
Alongside UEFA’s threat of a boycott, the proposals had also been rejected by CONCACAF, while the AFC called for an urgent review of FIFA’s governance and decision-making processes. South American governing body CONMEBOL had also sought further information and clarification before FIFA ultimately withdrew the plans.

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