By Rodrigo Orihuela and Dylan Sloan

When Lionel Messi was a teenager he received a life-changing offer to join FC Barcelona’s youth team. Sketched out informally on a napkin, the contract included an unconventional clause: a commitment to pay the young footballer’s growth hormone treatment.  

While Ronaldo’s flamboyant persona has long proven a magnet for advertisers from oil products to sportswear, Messi’s marketing machine in the early years of his career at times struggled to match the heights of his on-field talent. But more recently — under the guiding hand of father Jorge — his business career has flourished. A massive pay check from current team Inter Miami, purported TV revenue-sharing deals, real estate holdings and even a stake in an Argentine restaurant chain have all helped land him in the 10-figure club.

It could easily have happened sooner. Many Messi-watchers were surprised when the player, fresh from leading Argentina to World Cup victory in 2022, turned down a huge contract worth $400 million annually to play in the Saudi Pro League. Instead, he opted to join Inter Miami, while Ronaldo signed his own Saudi contract during 2023, worth more than $200 million a year.

The Miami deal also came with innovative perks for Messi, including an unusual equity option that gives him the right to purchase a stake in the club, where retired England star David Beckham is already a shareholder. 

While it’s unclear what stake — if any — Messi has taken in his US team since joining, Inter Miami’s fortunes have been on the rise. The club’s value increased more than a fifth in the year to February to about $1.45 billion, according to Sportico. It’s now the US’s most valuable soccer team, ranking 16th globally and ahead of such teams as Newcastle United.

Apple Deal 

Messi’s US move also opened up other innovative ways of being paid. During initial contract talks, the US football league and Apple discussed a revenue-sharing agreement that would see Messi earn a share of sales from new subscriptions to Apple TV+’s MLS Season Pass streaming package, The Athletic reported. 

From a purely sporting point of view, the move to Inter was seen by some fans as a step down, following a well-trodden path by experienced stars to less-celebrated footballing nations ready to pay for brand-name talent. Before moving, Messi — considered by many the best player of all time — had spent two years at French powerhouse Paris Saint Germain, and prior to that led Barcelona to several Spanish and European titles. He’s also won more Ballon d’Or titles than any other player.

But even as he developed into star at the Catalan club in the 2000s, it took time before his pay really took off: when he signed a contract extension in 2009, Spanish media reported that he was earning about $12 million a year. As salaries have inflated, last season, ten players on the side were making more than that annually, according to data from analytics provider Capology. 

Messi has spent more than half his life in Spain and still maintains strong roots in Barcelona, but is rarely interviewed by media outside Argentina. Widely acclaimed within his home country, especially after the 2022 victory, he struggled in the early years, partly due to his shyness and also because many fans drew tough comparisons with Diego Maradona.

It’s something he’s grappling with even today. In an interview with an Argentine streaming service earlier this year he described himself using a local term for a socially-awkward person, adding that he gets unsettled when daily plans change and watching TV at home alone is among his favorite pastimes.

Off-field Business 

Messi has relied heavily on his father Jorge for much of his off-field dealings, turning to him as agent, business manager and adviser. Alfonso Nebot Armisen, a little-known Spanish banker, has run his private investment firm since 2009. 

At times, though, his business has attracted the attention of Spanish tax authorities, along with peers including Ronaldo. A decade ago, he was found guilty along with Jorge of defrauding the Spanish government of about 4 million euros between 2007 and 2009 over income earned from image rights that went into shell companies. He was handed a prison sentence and fines, though ultimately avoided jail.

Since then, he’s been diversifying. In Dec. 2024, he listed a REIT on a small Spanish exchange, valued at $232 million. The company, Edificio Rostower Socimi, owns several hotels and other commercial real estate. 

He’s also been expanding into consumer goods: in 2024, he released the Más+ by Messi sports drink in partnership with Mark Anthony International SRL, the beverage group behind Mike’s Hard Lemonade. He also joined Argentine restaurant chain El Club de la Milanesa, which specialises in the type of breaded steak that’s a staple in the Latin American nation and one of Messi’s favorite dishes, as an investor — in part to help with its international expansion. 

A former WWE star took a subtle dig at the company. She did so while reacting to a questionable picture.

Scarlett Bordeaux worked for the WWE for several years. However, she spent most of her time as the valet for her husband, Karrion Kross. Despite only competing in a few matches for the company, she was able to get over with the fans. After leaving the sports entertainment juggernaut, she and her husband have been working on the independent scene for various promotions.

Recently, Shotzi took to social media to share a picture of herself spanking Gigi Dolin while other former WWE stars, Scarlett Bordeaux, Karrion Kross, Matt Riddle, and The Good Brothers celebrate as they look on. Scarlett reacted to the picture by taking a subtle dig at her former employer.

“Corporate hates this photo. 😬🍻”

Check out her tweet here.

Corporate could be a WWE reference since the company doesn’t allow its talent to post such pictures on public platforms.

Scarlett Bordeaux opened up about her time in WWE

When Scarlett arrived in World Wrestling Entertainment, the company was looking to move away from the divas era into the women’s revolution. Therefore, women were being involved in serious storylines and matches. However, Scarlett’s gimmick was a throwback to the previous era.

During an interview on D-Von Dudley’s YouTube channel, Scarlett revealed that she upset a lot of people in Stamford-based promotion due to her gimmick, which was a throwback to the previous era that the company was trying to move away from.

“I think they were pushing the Women’s Revolution in the way they were. And my character was the exact opposite of that. It was a throwback. It was a parody, ‘Bring sexy back to wrestling.’ Because all the girls were trying to be serious like the guys. I’m like, ‘No, no. Like, let’s just be a hot chick. Like, bring back bra and panty matches.’ And no one was doing that at the time. No one had their a**es out, no one was doing it, and it pi**ed a lot of people off, including women in the business,” she said.

It remains to be seen what’s next for Scarlett and Karrion Kross.