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Iowa native, Creighton head coach Greg McDermott announces retirement

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Iowa native and longtime basketball coach Greg McDermott will retire in 2026 after more than three decades coaching at the collegiate level, including a career‑defining run at Creighton

McDermott, who had served as the Bluejays’ head coach since 2010, announced his retirement on Monday, March 23, in a lengthy news release. The Cascade, Iowa, native went 365-188 while leading Creighton, becoming the school’s all-time wins leader in 2024.

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Creighton finished the season 15-17 and will play in the College Basketball Crown tournament against Rutgers on April 2 after not qualifying for the NCAA Tournament.

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Following McDermott’s exit, Creighton announced that current associate head coach Alan Huss will take over the program. Huss had been named head-coach-in-waiting a year ago when he returned to Creighton.

“It has been an incredible honor to lead the Creighton men’s basketball program for the past 16 years,” McDermott said in a news release. “I’m very proud of the young men that have proudly worn the Bluejay uniform and represented our program in a first-class manner. Witnessing their growth and development on and off the playing floor was especially gratifying…The support of the Omaha community consistently packing our arena with 17,000 fans has created many fond memories. While this chapter of my career comes to a close, my love and respect for the Bluejays will never fade.”

Greg McDermott played, coached in Iowa

McDermott graduated from Cascade High School in 1984 and left as one of the school’s premier athletes. Despite playing just two varsity seasons, McDermott set multiple school records in points and rebounds per game and was named All-State as a senior.

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He was also a standout baseball player, batting over .300, posting a .978 fielding average at first base, and helping lead Cascade to its first state baseball tournament appearance in 1982.

McDermott was a 1,000-point scorer at Northern Iowa from 1984 to 1988, becoming a second-team All-Mid-Continent Conference player following his junior season.

He played briefly overseas before entering coaching in 1989 and was hired for his first head coaching position at Wayne State College in Nebraska in 1994. He coached there for six seasons, took a brief stop as North Dakota State’s head coach in 2000, and was hired by his alma mater, UNI, as its head coach in 2001.

UNI won the 2004 Missouri Valley Tournament to earn the program’s second NCAA appearance in school history. He then led the Panthers to at-large selections in the 2005 and 2006 NCAA tournaments.

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When was Greg McDermott Iowa State’s head coach?

After five seasons with UNI, McDermott moved to central Iowa in 2006 to become the head coach at Iowa State.

There he spent four mostly forgotten seasons for Cyclones fans, amassing a 59-68 record and failing to break through to March Madness success in Ames.

He left Ames in 2010.

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Greg McDermott shaped T.J. Otzelberger’s career at Iowa State

Nov 25, 2025; Las Vegas, Nevada, USA; Creighton Bluejays head coach Greg McDermott looks on during the first half in a 2025 Players Era Festival group play game against the Iowa State Cyclones at Michelob Ultra Arena. Mandatory Credit: Kirby Lee-Imagn Images

Nov 25, 2025; Las Vegas, Nevada, USA; Creighton Bluejays head coach Greg McDermott looks on during the first half in a 2025 Players Era Festival group play game against the Iowa State Cyclones at Michelob Ultra Arena. Mandatory Credit: Kirby Lee-Imagn Images

One of the more lasting decisions from McDermott’s tenure at Iowa State came when he hired T.J. Otzelberger as an assistant. Otzelberger, Iowa State’s current head coach, is one of several current coaches who trace their roots to the McDermott coaching tree.

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“Coach (McDermott) certainly gave me an opportunity here,” Otzelberger told the Register in December 2021. “You never know when those are going to come. I’m very grateful. I have a lot of loyalty and allegiance to him because he took a chance on me here. I was 27 years old and didn’t really have a resume to back up the opportunity I was being given.”

McDermott won 23 games in his debut season coaching for Creighton after leaving Iowa State in 2010, reaching the NCAA Tournament in his second season in 2011. The Bluejays made 10 NCAA appearances under his guidance, including trips to three Sweet 16s and an Elite Eight.

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Greg McDermott’s family includes current NBA player Doug McDermott

His overall coaching record is 645-383 (prior to the College Basketball Crown tournament). McDermott is a member of the Cascade High School, Iowa High School Athletic Association, UNI and Wayne State University Halls of Fame.

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He married fellow UNI graduate Theresa McDermott in 1987. They have three children, Nick, Doug and Sydney. Doug McDermott committed to play for his father at Creighton in 2010 after winning back-to-back state titles for Ames during his junior and senior seasons. He won the Naismith Player of the Year award in 2014 before being selected 11th overall in that year’s NBA Draft. He is currently a forward for the Sacramento Kings.

USA TODAY college sports insider John Brice contributed to this report.

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Cooper Worth is a service/trending reporter for the Des Moines Register. Reach him at cworth@gannett.com or follow him on X @CooperAWorth.

This article originally appeared on Des Moines Register: Greg McDermott, Creighton head coach and Iowa native, to retire

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World Cup fans file ticket price complaint at EU

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Soaring World Cup ticket prices have pushed European fans to file a complaint against FIFA.

“The cheapest openly available final tickets now start at $4,185,” the Football Supporters Europe (FSE) group said. That’s around €3,400 — and “more than seven times the cost of the cheapest 2022 World Cup final ticket,” the group said in statement.

FSE filed the complaint with the European Commission, accusing FIFA of “excessive ticket prices” and “unfair purchasing conditions” and calling it an “abuse of its monopoly position.”

“They leave loyal fans with no other choice — pay up or lose out,” FSE’s executive director said.

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€163,000 for a single seat

As of Tuesday, resale sites like Viagogo and SeatPick listed single final-match seats for as much as €163,000 (about $190,000)

In Mexico — one of the World Cup’s three co-hosts — reselling tickets above face value is prohibited, but only for those purchased domestically in local currency. In the United States and Canada, by contrast, resale markets remain largely unregulated.

Fans of the Spanish football club pose in front of the camera.
The 2026 World Cup will be the largest yet, featuring 48 teams, instead of 32, playing in three countriesImage: JAVIER SORIANO/AFP/Getty Images

Gianni Infantino, FIFA’s president, defended the high prices as a reflection of the high demand.

“In the US in particular, there is this thing called dynamic pricing, meaning the prices will go up or down” depending on the match, he said.

FSE, however, argues that “dynamic pricing” lacks safeguards, with no cap on how high prices can rise.

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Cheap tickets were ‘so scarce’

At the end of last year, FIFA introduced $60 (€52) tickets, making up 10% of each qualifying team’s allocation. National associations manage distribution, prioritizing loyal supporters through their own rules.

“In practice, [the $60 tickets] were so scarce that the entire Category 4 inventory was practically sold out before general public sales opened,” FSE said.

Beyond the six-figure cost of a final ticket, FSE said FIFA’s bid documents projected an average ticket price of about $1,400 per seat — but “that number has been left far behind,” the group said.

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EU called to step in

Lobby group Euroconsumers, which filed the complaint jointly with FSE, demanded action from the European Union.

“We are calling on the European Commission to intervene immediately with interim measures to halt these exploitative practices before the 2026 tournament begins.” 

Fans of the Belgian national football team cheer for their teams in vibrant uniform, accessories, mask, and face paint. 2022
FSE and Euroconsumers said FIFA’s sales tactics create ‘artificial urgency,’ pressuring fans into rushed purchasesImage: Joel Marklund/Bildbyran/IMAGO

The European Commission confirmed it has received the complaint and will assess it under standard procedures.

Although the World Cup takes place in North America, the Commission can intervene because FIFA’s ticketing practices affect European consumers. No deadline has been set for the review.

Largest World Cup ever

The tournament is set to begin June 11 and will be the first World Cup to feature 48 teams instead of 32. Fans will be buying tickets for a total of 104 matches.

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Despite the high prices, demand remains strong: FIFA said the latest sales phase saw more than half a billion ticket requests for this year’s expanded tournament.

Editor: Sean Sinico

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Bhubaneswar gets 2028 World Indoor Athletics Championships hosting rights | Other Sports News

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Athletes are seen in action during the men’s 4x400m relay during the Tokyo Olympics 2020, in Tokyo on August 6, 2021. (Photo: Reuters)

Athletes in action during the men’s 4x400m relay


India will host the prestigious World Indoor Athletics Championships in Bhubaneswar as the international body on Thursday awarded the hosting rights of the event to the country at its council meeting in Torun, Poland.


The decision was taken at the World Athletics Council meeting a day before the start of 2025 World Indoor Athletics Championships in the Polish city.


“India has been awarded the World Indoor Athletics Championships for year 2028,” World Athletics vice president Adille Sumariwalla told PTI from Poland.

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AFI had revealed its bid for the World Indoor Championships, earlier this year.


A two-member team from World Athletics had visited the state-of-the-art indoor facility at the Kalinga Stadium Complex in Bhubaneswar in January.

 

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Mar 20 2026 | 11:03 AM IST

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Canada’s Mboko loses to Muchova in quarterfinals of Miami Open

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Canada’s Victoria Mboko was ousted by Czechia’s Karolina Muchova deep into a WTA 1000 tournament for a second time this year.

Muchova posted a 7-5, 7-6 (5) win over Mboko in a tightly contested quarterfinal Tuesday at the Miami Open.

The Czech veteran scored the only break of the match when she came back from 30-love to take a 6-5 lead in the first set. 

She then saved a set point in the second set before winning the tiebreaker, converting match point against serve.

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Mboko was in the quarterfinals of a third straight 1000-level tournament, a run that started with a loss to Muchova in the final of the Qatar TotalEnergies Open last month.

She also advanced to the quarterfinals at Indian Wells, Calif., earlier this month before losing to top-ranked Aryna Sabalenka.

The 19-year-old from Burlington, Ont., who entered Miami ranked ninth in the world, improved her record this season to 19-6 with her run to the quarterfinals in Miami.

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Salah to leave Liverpool on a free transfer this summer despite contract

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Mohamed Salah will leave Liverpool at the end of the 2025–26 season, bringing an end to his remarkable nine-year spell at Anfield.

The club confirmed that an agreement has been reached with the Egypt international to depart this summer despite his current contract running until 2027.

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Salah will leave as one of the most successful and influential players in Liverpool’s modern history.

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Baseball Hall of Famer sues his old team saying they used his name and number on jersey sales without permission

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Major League Baseball Hall of Fame player Frank Thomas is suing several companies, including the Chicago White Sox, for using his name to sell merchandise without his permission.

Thomas filed his lawsuit on March 19 in the Cook County Circuit Court, according to Fox 32 Chicago.

His lawsuit alleges that companies including Nike, Fanatics, and his old team—the White Sox—have been selling ‘City Connect 2.0″ jerseys that feature his name and his player number without his consent. The jerseys have been on sale since April 2025, and he claims he was never compensated for the sales.

He further argues that he has no contract with the companies using his name and number.

“The complaint we filed alleges violations of the Illinois Right to Publicity Act. Companies may not profit from anyone’s identity without their permission. We believe our filing speaks for itself,” attorney William Gibbs of Corboy & Demetrio said in the lawsuit.

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Frank Thomas is suing the White Sox, Nike, and Fanatics for selling a jersey using his name and number without his consent or compensation
Frank Thomas is suing the White Sox, Nike, and Fanatics for selling a jersey using his name and number without his consent or compensation (Getty Images)

The lawsuit claims that the use of his name and number violates the “fundamental principles of justice, equity, good conscience, and fair play.”

Thomas is seeking damages, which include profits from merchandise sold with his name and number, as well as other financial losses. He has also asked for a jury trial.

The White Sox said the organization does “not comment on on-going litigation.”

The Independent has requested comment from Nike and Fanatics.

The City Connect jersey at the center of the lawsuit is still available on both Nike and Fanatics’ websites.

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Thomas spent most of his career playing with the White Sox, where he hit 448 of his 521 home runs while playing in Chicago, according to The Athletic.

Thomas with fans during a game against the California Angels at Anaheim Stadium in California in August 1994
Thomas with fans during a game against the California Angels at Anaheim Stadium in California in August 1994 (Getty Images)
White Sox chairman Jerry Reinsdorf makes a presentation to Thomas on his retirement in August 2010, when his number 35 shirt was retired as a tribute to his achievements
White Sox chairman Jerry Reinsdorf makes a presentation to Thomas on his retirement in August 2010, when his number 35 shirt was retired as a tribute to his achievements (Getty Images)

He retired officially in 2010, after which the White Sox retired his number—35—and he was later inducted into the MLB Hall of Fame in 2014. After he retired, Thomas went on to work as a business operations consultant for the team in 2016.

Thomas at a Houston Astros game in Texas in 2005
Thomas at a Houston Astros game in Texas in 2005 (Getty Images)

Despite his long history with the team, he’s also been critical of the organization. Thomas responded to a White Sox Black History Month post that celebrated other noted Black players but made no mention of him, despite the fact that he’s the team’s home-run leader.

“I guess the black player who made you rich over there and holds all your records is forgettable! Don’t worry I’m taking receipts,” he wrote in response to the post.

He also fought with the team’s general manager, Ken Williams, near the end of his time with the organization. His biggest complaint was focused on a “diminished skills” clause put into Thomas’ contract in 2002 that allowed the team to reduce his pay.

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'What a stunner!' – Kelly doubles Arsenal's lead against Chelsea

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Chloe Kelly’s curling long-range strike puts Arsenal 2-0 up in the first leg of their Women’s Champions League quarter-final against Chelsea.

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How using a split grip can help you hit straighter drives

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Ty Simpson 2026 NFL Draft scouting report

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Nearly three hours west of Nashville is Martin, Tennessee, where Ty Simpson was raised effectively his whole life. He grew up there with his younger sister and brother, both athletes (younger brother Graham is also a quarterback) who spent plenty of time around the University of Tennessee-Martin football team because his father, Jason, has been their head coach since 2006.

But Ty Simpson became the talk of Martin, garnering offers from colleges as far back as when he was in eighth grade. In fact there was a point where the University of Tennessee recruited both Ty and Jason Simpson for spots on the team at quarterback and assistant coach, respectively.

Interest in Simpson only grew larger as he stepped into high school ball. Simpson totaled 27 touchdowns as a junior for Westview High School, then led them to the 2A Tennessee State Championship as a senior with 41 passing touchdowns, 2,827 passing yards, 11 rushing touchdowns and 862 rushing yards in 14 games. That was enough to earn him Tennessee Gatorade Player of the Year Honors and get admitted to the 2022 All-American Bowl in San Antonio.

When all was said and done, every single SEC school had offers out to Simpson. A five-star recruit per 247Sports, Simpson chose Alabama over LSU, Ole Miss and even Tennessee-Martin.

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247Sports recruiting profile

  • High school: Westview (Martin, Tennessee)
  • Class: 2022
  • 247Sports rating: ⭐⭐⭐⭐⭐ (No. 29 overall, No. 4 QB, No. 2 TN)

The 2026 NFL Draft will take place April 23-25 in Pittsburgh. You can find more draft coverage at CBSSports.com, including weekly mock drafts and regular evaluations of the top prospects.


Ty Simpson NFL Draft profile

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CBS prospect ranking

Position: No. 2 QB | Overall: No. 33

To check out all of CBSSports.com’s most recent mock drafts, click here.

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NFL comparison: Brock Purdy

Despite being a little undersized, Simpson is a wiz at processing defenses pre- and post-snap and can act on it appropriately. He’s got a pro-style arm capable of making any throw on the field with the legs to get him out of trouble and a gunslinger mentality that may need to be tamed, not exploited. He should adapt to any offense. 

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Brock Purdy is a valid comparison because he’s smart, mobile, accurate and even a bit of a gunslinger himself. It wouldn’t be surprising at all if Simpson eventually was a multi-year starter with some success like Purdy.

About

  • 2025 Second-team All-SEC
  • Threw for 3,567 yards in 2025 (fourth-most in Alabama history)
  • Opened 2025 with 21-1 TD-INT and 273.4 pass YPG over first nine games
  • Finished season with 7-4 TD-INT and 184.3 pass YPG over final six games
  • Could become fourth Alabama QB drafted in Round 1 since 2020 (Tua Tagovailoa, Mac Jones, Bryce Young)

College stats

Season G Cmp Att Cmp% Yds TD INT Y/A Rate
2022 4 4 5 80.0 35 0 0 7.0 138.8
2023 6 11 20 55.0 179 0 0 9.0 130.2
2024 6 14 25 56.0 167 0 0 6.7 112.1
2025 15 305 473 64.5 3,567 28 5 7.5 145.2
Career 31 334 523 63.9 3,948 28 5 7.5 143.0

Rate = NCAA passer efficiency rating

Strengths

  • Good lower-body strength helps him generate power and velocity on his throws.
  • Polished footwork stayed consistent throughout his games, only occasionally crossing up his feet. Simpson did a good job resetting before throwing.
  • Experienced changing play calls and protections before the snap. Also had a portion of plays at Alabama from under center. 
  • One of the best pre- and post-snap processors I’ve seen in the last few years, with plenty of examples of Simpson scanning the field and settling on a second or third read. This is consistent with son-of-a-football-coach quarterbacks who enter the league. Issues some had with Jaxson Dart or Shedeur Sanders last year do not exist with Simpson, who is equipped to learn and operate any offense.
  • Generally has a good release that helps him get the ball out quickly.
  • The better the situation, the better the accuracy and ball placement. Simpson was typically great from clean pockets, like most quarterbacks, but also delivered more than a fair share of on-target throws when pressured and/or on the move. His overall completion rate doesn’t account for the 30 drops by his pass catchers in 2025; Pro Football Focus credited him with a 75.3% adjusted completion rate, which ranked 15th out of 57 qualifiers.
  • Elite anticipatory thrower, particularly effective at attacking zone coverage by throwing to spaces where his receivers were going.
  • Consistently throws with exceptional velocity, but can take something off and deliver with touch when necessary. Also has enough arm to reach the sidelines most of the time.
  • Generates quality arm strength from his strong base. There are multiple examples of Simpson putting the ball 45-plus yards in the air, including a 60-yard overthrow in October.
  • Gunslinger mentality with an appetite for bigger plays. Simpson will pass on open targets near the line of scrimmage in favor of pushing the ball downfield, sometimes with success. His father, Jason, reportedly suggested he take easier throws more often to avoid hits or lower-percentage targets. NFL coaches will likely echo that, and like most players, he’ll listen.
  • Willing to use his legs on designed runs or to extend plays and win on improvisation. Simpson has done that since high school (11 rushing touchdowns and 862 rushing yards as a senior) and should feel comfortable instinctively using his feet. Teams may view his rushing as a bonus rather than a core part of his game.
  • Sneaky-good speed, both when taking off for a first down and when moving outside the pocket. Even his dropbacks are quicker than a typical quarterback’s — just enough speed to make defenses sweat.
  • Excellent character to pair with his football intelligence. Spent time in high school giving back to the community by volunteering with the elderly and at Goodwill. 

Concerns

  • One-year starter at Alabama, leading the way for 15 games. That’s it. He played sparingly in 2023 and 2024, failing to make any starts or throw any touchdowns. It is rare for quarterbacks with limited college experience to make an NFL impact. Teams will also want to understand why Simpson couldn’t unseat Jalen Milroe in 2024, particularly after midseason losses at Vanderbilt and Tennessee.
  • Shorter than ideal for the position. Simpson had 10 passes batted down last season, 13th-most in the FBS.
  • Lacks bulk, especially in his upper body, which may have contributed to injuries in 2025.
  • Injuries were significant and clearly impacted his play. Simpson reportedly suffered a herniated disc against South Carolina that required epidurals and led to gastritis from anti-inflammatory medication that didn’t agree with his stomach.
  • He also dealt with elbow bursitis late in the year and a cracked rib that forced him out of Alabama’s CFP game against Indiana.
  • Production dipped once injuries set in. In his first eight games, Simpson completed 67.8% of his throws for 8.4 yards per attempt and a 7.66% TD rate. Over his final seven, those numbers fell to 60.4%, 6.5 YPA and 3.77%.
  • Defenses adjusted accordingly, blitzing Simpson more frequently once it became clear he wasn’t the same physically.
  • Upper-body mechanics were mostly sound, but he sometimes threw with an over-the-top motion. It felt like at least once per game Simpson would throw a pass at a receiver’s feet because of it. Many of those misses came on easier plays like screens.
  • Handling of pass rush pressure was inconsistent. There were times when Simpson stayed poised in the pocket with chaos around him and delivered a strike, and others when pressure became a major issue.
  • At times, he got happy feet and drifted out of the pocket or rushed his throwing motion to avoid contact. Other times, he failed to recognize pressure entirely and took big hits. There were also plays — maybe once per game — when Simpson would “see ghosts” and sense pressure that wasn’t there.
  • He struggled more with pass rush pressure late in the season, likely due to the injuries he was trying to protect.
  • NFL coaches will likely make pass rush management an early coaching point. The good news: if Sam Darnold overcame seeing ghosts, Simpson can too — and hopefully a lot sooner.
  • Much has been made about Simpson’s accuracy to the sidelines. On throws of 10 or fewer air yards, he posted an 83.3% completion rate, top-25 in the FBS. On throws of 20-plus air yards, his completion rate was a solid 58.3%.
  • The concern lies in the intermediate range. On throws between 13 and 19 air yards, Simpson completed just 9.1% (1 of 11). Some of those incompletions were on receivers failing to finish plays on catchable balls, and pass rush pressure was a factor on most of those throws. The hope is that Simpson develops in this area, but it is something teams should note.
  • Simpson’s overall off-target rate was 13.3% — 23.5% when pressured and 9.9% when kept clean (both around FBS average). This is more evidence that pass rush management is a problem that must be addressed, though there is also evidence he can handle it when healthy.
  • There was also a slight tendency to throw without considering the health of his receiver, i.e., throwing hospital balls. It’s never good when a quarterback leads his receivers into oncoming traffic. 

Bottom line

Simpson has a number of crucial traits — primarily football intelligence, footwork and processing — that most inexperienced quarterbacks don’t have. Those are traits NFL coaches will love because they put Simpson on an accelerated track to the starting lineup compared to passers who relied heavily on athleticism in college.

Teams will have to decide if that’s enough to overlook his lack of experience and pass rush management. They will also need to map out a plan to develop Simpson comfortably without rushing him into action, where he could get overwhelmed.

There’s enough talent to believe Simpson can become a capable, if not successful, NFL starter someday, but no team should expect it to happen in 2026. That’s why teams planning for the future — like the Rams, Steelers and Buccaneers — could be just as interested in Simpson as a team without a franchise quarterback.

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Elena Rybakina rolls Into Miami quarterfinal again

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Elena Rybakina continued her run at the Miami Open 2026, defeating Talia Gibson 6–2, 6–2 to reach the quarterfinals.

It marks her 20th WTA 1000 quarterfinal.

After the match, Rybakina acknowledged her opponent’s level:

  • Arthur Fils destroys Tsitsipas in Miami OpenArthur Fils destroys Tsitsipas in Miami Open

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“She’s a great player. She’s been playing really well lately. From qualies… a lot of matches. I’m pretty happy with my performance today. But definitely, she’s a very good player.”

She also assessed her own performance honestly:

“She has a good serve. I think I was returning not too bad today. I felt like I was moving well. Not the freshest, not my best. But overall I think it was very solid from all the aspects.”

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The result continues a strong stretch of form:
0 sets dropped this week
31 wins in her last 35 matches
Back-to-back WTA 1000 quarterfinals
Third Miami quarterfinal appearance

Since the North American hard court swing began last July, Rybakina has now won 48 matches, more than any other player on tour during that period.

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RCB sold for $1.78 bn to Aditya Birla, Times of India-led consortium | IPL 2026

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A consortium led by the Aditya Birla Group, along with The Times of India Group, Bolt Ventures and Blackstone, signed a definitive agreement to acquire a 100 per cent stake in Royal Challengers Bengaluru (RCB), including both its Indian Premier League (IPL) and Women’s Premier League (WPL) teams.

 


The franchise is being acquired from United Spirits Limited (USL), a subsidiary of Diageo plc, in a deal that values RCB at $1.78 billion (around ₹16,600 crore), according to a Times of India report. The transaction remains subject to customary approvals from the Board of Control for Cricket in India (BCCI), the IPL Governing Council and other regulatory authorities.

 
 

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New ownership structure post-IPL 2026

 


Following the completion of the deal after the 2026 IPL season, Aryaman Vikram Birla, director at the Aditya Birla Group, will take over as chairman of the franchise. Satyan Gajwani of The Times of India Group will serve as vice-chairman.

 

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The acquisition marks a significant entry of large conglomerates and private capital into franchise cricket, underscoring the IPL’s evolution into a high-value global sports property. 

 


‘Global sporting powerhouse’: Kumar Mangalam Birla

 

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Kumar Mangalam Birla, chairman of the Aditya Birla Group, said the IPL has transformed Indian cricket and created substantial economic value.

 


“Over the past two decades, the IPL has morphed into a global sporting powerhouse that has changed the face of Indian cricket, creating enormous value for India. RCB, as one of the most compelling franchises in modern sport, offers the Aditya Birla Group a distinctive platform to extend its legacy of institution-building into the arena of global sport. We are delighted to become custodians of this asset and committed to further building this extraordinary legacy,” he was quoted as saying by Times of India.

 

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Gajwani said the group aims to strengthen RCB’s position as a global sports brand while retaining its strong regional identity.

 


“RCB is the reigning champion and the most popular brand in the IPL. As The Times of India Group, together with our partners, we will build RCB into a global sporting institution, while remaining rooted in Bengaluru and Karnataka and its incredible fanbase. We are committed to the people who built this championship-winning culture — the players, coaches, leadership team and the fans,” he said.

 

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Competitive bidding and rising valuations

 


The sale process had attracted interest from several high-profile bidders, including Serum Institute of India’s Adar Poonawalla, Manipal Hospitals’ Ranjan Pai, private equity firms EQT, TPG and Temasek, as well as the Glazer family, which owns Manchester United.

 

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The sharp rise in valuation reflects the growing commercial strength of IPL franchises. United Spirits had originally acquired the Bengaluru franchise in 2008 for $111.6 million (around ₹485 crore). The RCB management later paid ₹901 crore in 2023 to secure the WPL team.

 


From title drought to champion status

 

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RCB’s on-field success in recent years has further strengthened its brand. The franchise won the WPL title in 2024 and secured its maiden IPL trophy in 2025 after years of near misses.

 


Over the years, the team has featured some of T20 cricket’s biggest names, including Virat Kohli, Chris Gayle, AB de Villiers, Shane Watson, Anil Kumble, Glenn Maxwell, Yuvraj Singh and Faf du Plessis.

 

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Kohli’s tenure as captain from 2013 played a pivotal role in elevating RCB’s popularity, coinciding with his rise as one of the most influential figures in global cricket.

 


Strong brand and fan following

 

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Despite a prolonged title drought before 2025, RCB built one of the most loyal fanbases in the IPL, particularly in Karnataka and across digital platforms.

 


As of 2026, the franchise remains among the most followed teams in terms of social media reach and broadcast popularity. In 2025, Brand Finance ranked RCB as the second most valuable IPL brand after Mumbai Indians, while also placing it among the three strongest brands alongside Mumbai and Chennai.

 

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The same year, global investment bank Houlihan Lokey identified RCB as the foremost brand in the IPL ecosystem.

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