Connect with us

Sports

Kylian Mbappe leaves Nike after 20 years; partners with Swiss brand On | Business

Published

on

France and Real Madrid forward Kylian Mbappe has ended his nearly two-decade association with Nike and signed a new partnership with Swiss sportswear company On, in a deal that gives the French football star both cash and an equity stake in the company.

 

The move marks a significant change in the commercial relationship for the Real Madrid forward, who is not only becoming a global ambassador for On but will also work directly with its product teams as the brand prepares to enter football.

 

Advertisement

On announced the partnership on September 18, confirming that Mbappe will help develop and test its future football footwear and apparel. The company plans to launch its first football boots in 2027. The financial terms, including the amount of cash involved and the size of Mbappe’s equity stake, have not been disclosed.

  

According to a media report from French sports daily L’Équipe, the partnership is for 10 years and Mbappe becomes a shareholder in On. The company itself has confirmed the cash-and-equity structure but has not disclosed the value of the agreement.

What was Mbappe’s Nike deal worth?

Mbappe had been associated with Nike since he was nine years old. His contract with the US sportswear giant expired on July 31, ending a relationship that lasted almost 20 years.

Advertisement

 

The precise value of his Nike contract was not publicly disclosed. Media reports have put the value of his most recent agreement at around £13 million ($17.5 million) a year, although figures have varied between reports. City AM, for instance, reported the previous Nike contract at £13 million annually. That figure should therefore be treated as a reported estimate rather than an officially confirmed Nike payment.

 

Unlike his Nike arrangement, the On partnership gives Mbappe an ownership component. This means his potential financial return is not limited to the fixed cash compensation: the value of the equity he receives could rise or fall with On’s business and share price. 

How is the On partnership different?

The distinction goes beyond the change of logo on Mbappe’s boots. With Nike, Mbappe was an elite athlete ambassador for an established football business, with the company already selling football boots, apparel and other products globally.

Advertisement

 

With On, Mbappe is joining a brand as it builds its football business from the ground up. He will work with the company’s product teams on the design, development and testing of football products, giving the partnership a product-development element in addition to conventional endorsement.

 

On describes the arrangement as a partnership built around athlete insight, product innovation and design. The company says Mbappe will bring his experience from elite football into the development of its future footwear and apparel.

Advertisement

 

The first On football products are scheduled to reach consumers in 2027. The company says its football boots will use technologies including its LightSpray manufacturing process, while both laced and laceless versions are being tested.

Why is On entering football?

Football represents a major expansion opportunity for a company that built its reputation primarily in running and subsequently expanded into sports such as tennis.

 

Advertisement

On has been looking to broaden its business beyond running, while maintaining its premium positioning. Its move into football therefore puts it into direct competition with established giants such as Nike, Adidas and Puma. Reuters reported that analysts see football as a potential new revenue engine for On as growth in its traditional running business faces a more challenging environment.

 

The company has also recruited former France international Thierry Henry as its Director of Football. Henry has been working with On since late 2025 on its football entry and product approach.

 

Advertisement

Mbappe is not the only player involved in developing On’s football offering. The company says it has also been working with Switzerland international Sydney Schertenleib, alongside Mbappe and Henry, on its first football products.

Why does the equity matter?

The equity component makes the deal structurally different from a straightforward endorsement contract.

 

Instead of simply receiving an agreed fee for promoting On, Mbappe has a financial interest in the company. If On’s football expansion succeeds and the company’s value increases, his stake could potentially become more valuable. The reverse is also true.

Advertisement

 

The arrangement has similarities with On’s relationship with Roger Federer. The Swiss tennis great left Nike in 2018 and subsequently became an investor in On, while also developing products with the company. Federer has since become closely associated with the brand’s product and marketing strategy.

 

However, the size of Mbappe’s stake has not been disclosed, so it would be misleading to attach a monetary valuation to the equity portion at this stage.

Advertisement

What does the move mean for Nike?

Mbappe’s departure represents the loss of one of Nike’s most prominent football athletes after nearly 20 years.

 

The move also comes as competition for elite football talent intensifies. Nike has recently lost other high-profile athletes to rivals, including Spain’s Lamine Yamal, who moved to Adidas. Nike nevertheless retains major football partnerships, including with the French national team, while players such as Erling Haaland and Vinicius Junior remain associated with the brand.

 

Advertisement

For On, however, the significance is different. The company is not merely adding another star athlete to its existing football roster. Mbappe is being positioned at the centre of the company’s entry into one of the world’s biggest sports.

Source link

Continue Reading
Advertisement
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Sports

Autumn Glow Reigns Supreme at Royal Randwick in 2026 Seven Sunrise Stakes

Published

on

This transformed into a genuine contest, a tactically engaging race, and her rivals made it challenging for Autumn Glow, but true champions find a way to win.

Autumn Glow was compelled to take the lead, faced pressure on the turn, yet surged clear of her competitors to achieve an exciting victory in the Group 2 $1 million Seven Sunrise Stakes (1600m) at Royal Randwick on Saturday.

The reigning Horse of the Year, heavily favoured at $1.16, was expected to win what many anticipated would be a simple sit-and-sprint against only four other runners.

However, the race developed into a serious test, requiring Autumn Glow to run a fast Randwick mile in 1 minute 33.78 seconds, with her winning margin of a length and a quarter not fully indicative of her dominance.

Advertisement

Legendary trainer Chris Waller explained that he and jockey James McDonald discussed race tactics prior to the event, acknowledging the possibility of leading.

“James said we might end up in front and Nash (Rawiller, Gringotts) might be there,” Waller stated.

“We both decided we will just play it as it comes, (the tactic discussion) nothing too serious, just settling the nerves really.

“But it was good to watch and showed how versatile she is, like she can put herself there or can go back, she just has a great turn of foot.

Advertisement

“I know she was the short priced favourite but the horses in this race are all handy horses.

“There was a sprint from the 500m when it got serious so it was good to see her lift and draw clear in the end.”

Autumn Glow ($1.16) encountered brief pressure as she ascended the rise, with Gringotts, Ceolwulf, and Idle Flyer making early moves to challenge her, but the champion mare extended her lead to win quite comfortably.

Aeliana ($21) burst through along the inside rail late in the race to secure a very good second place, a half-neck ahead of Ceolwulf ($15).

Advertisement

Idle Flyer finished a neck behind in fourth, and Gringotts was alongside the placegetters, with only two lengths separating the entire five-horse field.

Autumn Glow’s race record now boasts 13 wins and a third placing from 14 starts, accumulating career earnings nearing $10 million, yet witnessing her win is always more than just routine.

She performs like a ‘box office’ attraction and had over 10,000 on-course spectators at Royal Randwick cheering the magnificent mare to the finish.

Jockey James McDonald commented that he had an open mind about Autumn Glow’s positioning in the small field and that leading was not his primary plan.

Advertisement

“I’d have been happy in three positions – first, second or third,” McDonald said.

“But once I got control, she just did it herself. She will jump out of the ground third-up.

“She went three quarter pace around then dashed home. They came after me, you probably could say they got to her at the top of the straight, but I let her balance up and she went away with it.

“She did what we needed her to do today. She had fun doing it – ears pricked the whole way.”

Advertisement

Owner John Messara maintains that this season could be Autumn Glow’s finest, and her wins in the Winx Stakes and Seven Sunrise Stakes to commence her five-year-old campaign provide strong evidence.

“Autumn Glow showed us today how versatile she is, she ran a very sharp time overall and I would say it was one of her better wins,” Messara remarked.

“I suspect James McDonald had a fair bit left in the ‘petrol tank’, too.

“There is improvement to come because her coat is not quite there yet but it will be perfect for King Charles Day.”

Advertisement

Messara describes Autumn Glow as the best horse he has owned and revealed his reduced concern over race results.

“I worry less now because she has won so many races but it is always a relief when the race is over,” Messara stated.

“I no longer worry about winning or losing, we are more worried about the mare and the jockey coming through the race safely.”

Waller, who observed the race from the trainer’s room and praised Darren Flindell’s race call as “amazing”, confirmed Autumn Glow is being prepared to peak for the Group 1 $5 million King Charles III Stakes (1600m) at Royal Randwick on October 17.

Advertisement

“I’m pretty happy where Autumn Glow is at but there is some improvement to come, we haven’t screwed her down yet,” Waller said.

“We will just look after her and she will do the rest.”

Waller, who also celebrated Group 1 victories with Angel Capital in the Sir Rupert Clarke Stakes and Birdman in the Underwood Stakes at Caulfield, expressed no regrets about targeting the King Charles III Stakes instead of the Group 1 $20 million The Everest (1200m) on the same day.

“I’m happy and comfortable with the decision (to go to the King Charles III Stakes),” Waller explained.

Advertisement

“I don’t have second thoughts, once we make a decision as a group, the ownership, jockey, my team, we run with it.

“I hope it is a great contest and if something beats Ka Ying Rising, good luck to them.”

Waller’s stable achieved a quinella in the Seven Sunrise Stakes with Aeliana finishing strongly for second.

“That was just as satisfying, if not more satisfying,” Waller commented.

Advertisement

“There was nothing wrong with her first up run, Nash got off her last start and said she is going great but the way the race was run, she just couldn’t get into it.

“It was good to see her acquit herself well today. If she had run third or fourth I would have said good run but to see her push through the last 50m was great.”

Autumn Glow will not race again until the King Charles III Stakes, while Aeliana is expected to compete next in the Group 1 Turnbull Stakes (2000m) at Flemington on October 3.

Ceolwulf, Idle Flyer, and Gringotts demonstrated competitive form and may clash again on October 3 in the Group 1 Epsom Handicap (1600m) at Royal Randwick.

Advertisement

Betting markets for the race are already heating up, check out racing odds.

Source link

Advertisement
Continue Reading

Sports

UFC 331 Underdog Pick: Why Brunno Ferreira Can Upset Edmen Shahbazyan

Published

on

Mar 7, 2026; Las Vegas, Nevada, UNITED STATES; Brunno Ferreira (blue gloves) reacts after the fight against Gregory Rodrigues (red gloves) during UFC 326 at T-Mobile Arena. Mandatory Credit: Stephen R. Sylvanie-Imagn ImagesMar 7, 2026; Las Vegas, Nevada, UNITED STATES; Brunno Ferreira (blue gloves) reacts after the fight against Gregory Rodrigues (red gloves) during UFC 326 at T-Mobile Arena. Mandatory Credit: Stephen R. Sylvanie-Imagn Images

Many feel the way that you have to bet on UFC is parlaying heavy favorites together, but underdogs win approximately 35% of the time in the world’s largest MMA promotion. Don’t be afraid to hunt for plus money.

Years ago, I developed a predictive model that uses in-fight stats and fighter attributes to simulate UFC fight outcomes — so long as the combatants had at least 30 completed octagon minutes or 5 total fights. I found that, in the UFC, moneyline favorites are usually overvalued.

How is that possible? Well, in a fight environment with as many variables per second as MMA, it’s hard to see the difference between -150 and -350 in real time. Great bets can lose. Terrible bets can win by lucky measures.

Every week, I’m going to give you my favorite underdog bet of the week. They’ll usually be showing value in my model, and I’ll explain their path to victory.

Here’s my favorite bit of plus money available for UFC 331: Van vs. Pantoja 2

Advertisement

Note: All fight odds come via Polymarket, the official prediction market of UFC.

Swaim’s Underdog of the Week: Brunno Ferreira (+160)

Model Odds: +110

Model’s Favorite Exact Outcome and Implied Odds: Decision (+440)

Our Current Best Offers

Advertisement

Channel debug: betting

In one of the most strange lines of a loaded card in Los Angeles, bettors (or traders) are pushing Edmen Shahbazyan toward a two-to-one favorite in a battle of extremely similar fighters. I don’t get it.

Shahbazyan is the more polished fighter from Xtreme Couture, one of the best MMA gyms in the world under head coach Eric Nicksick. In this same division, his teammate, Sean Strickland, has the belt. But, that’s also been the case for years as “The Golden Boy” has struggled to make his mark at middleweight.

Advertisement

Shahbazyan’s 9-6 record is far from perfect, and his +0.19 striking success rate (SSR) is fairly flat. When fresh, the striker is long, fast, and dangerous. But he’s proven to have an expiration date in fights, most recently verified in a second-round loss to Gerald Meerschaert. “GM3” has gone on a five-fight losing skid since beating Shahbazyan.

Anytime the middleweight exerts himself early, it ends poorly. He’s gone to a cautious decision in two of his last three fights knowing this. All Brunno Ferreira might have to do here is force action and survive long enough to watch Shahbazyan fade.

“The Hulk” has certainly been good at that. He’s got a 1.63% knockdown rate, and 7 of his 11 UFC-affiliated appearances, including the Contender Series, ended in Round 1. Twice a victim in those scenarios, that’s probably the most dangerous round for him.

But, in deeper waters, Ferreira has proven his Brazilian jiu-jitsu black belt is legitimate with submissions in two of his last five fights. A longer fight? Well, he outlasted former title challenger Marvin Vettori in one of those, too. If this isn’t a quick, clean kickboxing match, Ferreira seems to have a great chance.

Advertisement

Anecdotally, the Brazilian has struggled at times with discipline and coming to fight week in the best possible conditioning. On a two-fight losing skid, he looked in outstanding shape at weigh-ins. I typically don’t factor in that hard-to-quantify noise, but I think it matters greatly for Ferreira, given his history and his entering a fight like this, where endurance could be a key factor.

The model’s verdict agrees with my assessment. It feels like Shahbazyan’s technique is really expensive when, at the end of the day, these are both powerful strikers with inconsistent defense, submission danger, and questionable gas tanks. I’ve got Edmen a slight favorite (52.5%), but it’s otherwise saying to flip a coin.

If this fight extends to Round 2, Ferreira should be in an excellent position to pull the upset.

Our Current Best Offers

Advertisement

Channel debug: betting

Source link

Advertisement
Continue Reading

Sports

I don’t understand the glum face

Published

on

Former Manchester United striker Michael Owen expressed his surprise about attacker Marcus Rashford’s forlorn lock in the 1-1 Premier League draw at Fulham on Sunday (September 20).

Following a goalless first half at Craven Cottage, Lisandro Martinez’s own goal in the 63rd minute put the hosts in front before Matheus Cunha forced a share of the spoils for the Red Devils a minute from time.

Rashford, 28, started the game but couldn’t make much of an impact as he cut a largely isolated and frustrated figure up front. Owen explained the look on Rashford’s face (as per UF):

“I don’t understand the glum face. He just doesn’t seem to be enjoying his football. He is the weak link in the attack as things stand. He’s 28 now. He should be in his prime. He should be absolutely tearing defences down.”

Advertisement

Rashford, back at Old Trafford after a productive loan spell at Barcelona last season, remains without a goal or an assist in six games across competitions this campaign.

He has played all five league games, starting four, and featured for 80 minutes in the 3-2 home defeat to Brighton & Hove Albion in the EFL Cup opener last week. The defeat marked United’s first at home in any competition in 50 years after taking a two-goal lead.


What’s next for Manchester United?

Fulham vs Manchester United - Premier League 2026/27 - Source: GettyFulham vs Manchester United - Premier League 2026/27 - Source: Getty
Fulham vs Manchester United – Premier League 2026/27 – Source: Getty

Following an underwhelming start to the new season, the pressure is beginning to mount on Manchester United head coach Michael Carrick, who has seen his side go winless in three games across competitions.

After a 1-0 Premier League home loss to 10-man Manchester City a week ago, the Red Devils slumped to a 3-2 EFL Cup home defeat to Brighton & Hove Albion in midweek before ending the week with a 1-1 stalemate at Fulham.

The Red Devils return to action after the extended international break with a home game against Tottenham Hotspur in the Premier League on October 10. Three days later, they travel to Atletico Madrid for their second UEFA Champions League league phase game of the season before travelling to Leeds United in the league on October 18.

Advertisement