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Football fans were shown a “constant bombardment” of advertisements promoting junk food and drinks during matches at the 2026 Fifa World Cup, according to a new study.

Researchers at the University of Bristol and University of Oxford created an AI tool to analyse ads which were visible to television viewers during live play in the tournament’s 104 matches, mostly displayed on pitchside advertising boards and around stadiums in the USA, Canada, and Mexico.

They found that logos and products for brands that produce junk food and drinks – defined by the UK government as being high in fat, salt or sugar – were displayed 65,722 times in total.

And the study also found that those adverts were visible for 28.1 hours’ time across the tournament, or just over 16% of the total time that matches were being played.

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The ads were all shown on the international feed of matches during play – meaning they were visible to every viewer in every country broadcasting matches – and do not include ads shown during pre-match coverage, half-time commercial breaks, or the controversial in-match hydration breaks.

The model used by the researchers estimated that there were an average of 576 visible ads for junk food and drink shown during each individual match.

Coca-Cola had the highest number (21,893), followed by McDonald’s (13,915), Powerade (12,777), and Lay’s – the crisps manufacturer known as Walkers in the UK – (12,087).

All four brands are official partners of world football governing body Fifa, with the Powerade energy drink owned by the Coca-Cola company.

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In response to the findings, Fifa argued that the vast majority of its revenue is put back into football, including on projects promoting health and wellbeing in which thousands of people participate.

A Fifa spokesperson said: “Fifa works with a broad, global portfolio of partners, all of which are subject to its governance and compliance frameworks.

“Fifa’s social impact campaigns, including Be Active, delivered messages of unity, inclusion, health and friendship to audiences on an unprecedented scale throughout the World Cup”.

BBC Sport also contacted Coca Cola, McDonald’s and PepsiCo – which owns Lay’s – but did not receive a reply.

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Jaxson Dart injury: Everything we know as Giants’ QB leaves game vs. Rams

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New York Giants quarterback Jaxson Dart went down with a left knee injury on the team’s first drive Monday night against the Los Angeles Rams. Initial reports are that the injury is believed to be a sprained MCL. Dart will undergo an MRI on Tuesday.

“We’ll know tomorrow,” head coach John harbaugh said after the game. “That’s [MCL sprain] in the neighborhood of it, I would say.”

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Dart was sandwiched between Rams defenders Byron Young and Josaiah Stewer on a third-and-8 incompletion to Theo Johnson from the Rams’ 41-yard line.

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Dart did walk slowly off the field under his own power. Dart has been ruled out. GM Joe Schoen told ESPN that the quarterback is “going to be OK.” ESPN’s Jordan Ranaan reported that Dart wanted to return to the game.

Jameis Winston took over at quarterback for the Giants on their second offensive series.

Dart protecting himself from big hits and concussions has been a constant story. This, though, was a hit from the pocket after which his left knee appeared to bend in an awkward manner.

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Dart limped slowly to the locker room after being checked in the medical tent.

John Harbaugh had this to say about Dart’s injury during a brief halftime interview:

“We’re just focused on the second half, trying to find a way to win the game. We’re not thinking about that right now.”

Dr. David Chao, a former NFL team doctor who goes by @ProFootballDoc on X, offered a quick take on the injury.

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Halo expands its Respite Programme delivering exercise, stress management and nutrition advice for carers

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Social enterprise Halo Leisure is extending the reach of its Carers Respite Programme, which
supports unpaid carers through physical activity and wellbeing support, alongside replacement
care
for the people they look after.

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4 Mistakes WWE made on RAW from San Antonio (September 21, 2026)

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After last week’s RAW in Mexico City, WWE stayed close by for this week’s show in San Antonio, Texas. Roxanne Perez and Penta qualified for their respective Money in the Bank Ladder Matches.

The Prodigy bested IYO SKY and AAA’s La Catalina. She’ll challenge La Catalina for the AAA Reina de Reinas Title at this weekend’s Worlds Collide event. Penta replaced Solo Sikoa after Royce Keys and OTM abducted him from the arena.

The former AEW star defeated Dominik Mysterio and Dragon Lee to advance to New Orleans. Bayley and Lyra Valkyria squared off again, while Oba Femi returned for vengeance on the Vision.

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The women’s triple threat qualifier was one of the better matches of 2026, but WWE still made the next four mistakes on RAW from San Antonio.


#4. IYO SKY is pinned in first match in some time

Roxanne Perez, IYO SKY, and AAA’s La Catalina battled for RAW’s final spot in the Women’s Money in the Bank Ladder Match. When the dust settled, The Prodigy moved on after pinning SKY.

Instead of pinning La Catalina, whom Perez faces this weekend, WWE opted to sacrifice one of its top stars. SKY hasn’t been used much since SummerSlam. She lost to Liv Morgan after winning Queen of the Ring.

Her last match was a tag team victory with Sol Ruca against Perez and Raquel Rodriguez on August 10th. Catalina may be a champion, but she’s competing tomorrow on NXT.

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She isn’t the top priority when it comes to protecting someone in a pinfall. She could have been pinned and rebounded by beating Perez this weekend.


#3. Time for another week off!

Joe Tessitore and Wade Barrett kept mentioning how everyone was still talking about last week’s World Heavyweight Title match between Roman Reigns and Penta. Some RAW stars and fans may be, but everyone else isn’t still gushing over the usual result.

There’s also been an episode of SmackDown and another edition of RAW. In keeping with his schedule since after Night of Champions, The Tribal Chief didn’t show up this week.

He’ll likely appear one more time before Money in the Bank. LA Knight had to cut a promo where half of his comments praised his enemy. It all felt like forced adulation for the champion who shows up every other week and doesn’t defend the title as much as other champions.

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#2. WWE makes the Vision look weak twice

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WWE made it seem like Je’Von Evans was far more formidable than the five-person Vision faction. Having Bron Breakker and Bronson Reed isn’t hard enough to deal with, but Evans routinely evaded interference to hang with Breakker all match.

He took out Austin Theory and Reed at various points until the match ended due to Theory’s interference. He fought the group off briefly but fell victim to the numbers game.

The Vision didn’t stand tall for long as Oba Femi returned to plow through the group. The Vision is supposed to be a top faction in WWE, but this booking paints them as fodder akin to Retribution or the Social Outcasts.


#1. The Judgment Day has four segments

Instead of featuring other WWE stars like Sol Ruca or giving Joe Hendry or Ethan Page longer segments, the Judgment Day was all over RAW from San Antonio. Roxanne Perez and Dominik Mysterio had matches.

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Perez confronted Lola Vice after she “signed” her RAW contract. The entire faction had a promo segment halfway through the episode. Stephanie Vaquer and Becky Lynch were also used in that segment.

This show felt like it was all about Morgan and her faction since Roman Reigns was absent. Breakker had a few spots as well, but the other members of the Vision did not compete.