Porsche engineers have combined the ultra-focused machinery of the 911 GT3 with the lightweight convertible body of a roadster to produce this two-seater. The end result is the 911 GT3 S/C that weighs a slim 3,322 pounds while managing to fit in the components for a full automated fabric top that folds up in a mere twelve seconds. When you get into the driver’s seat, you immediately feel connected to the road, due to the six-speed manual transmission and a chassis that has been fine-tuned for quick reactions on winding roads.
Power comes from a 4.0-liter flat six that has been let to breathe freely without the use of a turbocharger. The end result is a whopping 502 horsepower and 331 pound-feet of torque, which can reach 9,000 rpm without missing a beat. To top it off, the short intake runners and redesigned cylinder heads let the engine sing in the high rev range, propelling the car ahead with each gear change. Porsche claims it will reach sixty in 3.7 seconds and peak out at 194 mph, with the engine note rising in a magnificent arc as you work your way through the gears. Of course, the engine note is even more lovely once the roof is down, and the only transmission option is a six-speed manual, which seems so natural with this engine. Short ratios and a super-light shift action complement the powerplant’s eager temperament well. A constant axle ratio, shared with the 911 S/T, ensures that the revs remain in the optimal range for maximum pull.
BUILD A RACING LEGEND – Boys and girls ages 9 years old and up can construct the LEGO Speed Champions Porsche 911 GT3 RS Super Car (77239) building…
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The hood, front fenders, and doors are made of lightweight carbon fiber panels to save weight, while magnesium wheels and a magnesium roof structure aid to reduce unsprung weight to a minimum. Standard ceramic composite brakes save forty-four pounds over iron rotors, and the front axle now has a double suspension layout, a first in any open-top 911. The rear suspension links and anti-roll bar have also been replaced with carbon fiber. You get 255/35ZR20s tires up front and 315/30ZR21s in the back for grip when you’re pushing hard in the corners. Check out the roof, which curves perfectly like a coupe when it’s up, owing to some cleverly disguised magnesium supports. There are no visible bows or seams that disrupt the line from the windshield to the back deck, either. In addition, an electric wind deflector springs up in two seconds to reduce cabin turbulence at high speeds, and the lower body sides are protected by some nifty stone chip screen. Matrix LED headlights simply provide brightness without cluttering up the front end of the vehicle.
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Inside, everything is relatively plain and focused, which is what this car is all about. The base four-way sport seats are rather useful, but if you want to go all out, you can upgrade to some super-lightweight carbon fibre buckets that still provide heating and height adjustment. Thin carpets and carbon fiber door pulls further reduce weight. The dash has a gorgeous digital cluster that displays a track mode with by-the-numbers visuals for your tire pressures, fluid temperatures, and an upshift indicator. With the original 911 ignition key to the left of the steering wheel, you’ll be in the zone in no time. To top it all off, the steering wheel and seat centers are finished in perforated leather, while the A pillars and sunvisors have a stylish black accent.
Buyers can customize their vehicle’s appearance by adding the Street Style Package. It’s all about the Pyro Red accents on the fenders and wheel centers, the eye-catching gold brake calipers, and the darkened headlamps, which give it a sinister air. Inside, the seat inserts are replaced with tartan, the shifter is refinished in open-pore wood, and the dash and doors are trimmed with additional leather. Just because it’s a two-seater doesn’t mean you can’t pack some weekend goods; a small cargo box fits nicely behind the seats.
Expect to pay at least $275,350, including destination. That’s actually quite a good value, given that it includes magnesium wheels, ceramic brakes, and all of the carbon body parts that would ordinarily cost thousands more on an ordinary GT3 coupe. Now we understand what you’re thinking: “limited run”? There is no production cap, thus more 911 GT3 S/Cs than Speedsters will end up in customers’ hands, with deliveries beginning in late 2026. [Source]
Soccer piracy losses estimated between $700M and $800M annually
Real-time AI detection cuts piracy rates across major matches
Traditional blocking tools struggle against large-scale streaming networks
Piracy of live football streams has grown into an industrial-scale problem, with Spanish clubs warning that illegal viewing is draining hundreds of millions of dollars from the sport each year.
LaLiga estimates piracy costs its clubs, which include Real Madrid, Barcelona, and Atlético Madrid, between $700m and $800m annually, a figure that reflects both lost subscriptions and declining broadcast value.
The league has been working with infrastructure company Fastly on tools which attempt to detect illegal streams as matches unfold rather than after they have already spread.
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The problem of Illegal streaming
Millions of unauthorized streams now operate in parallel during major matches, often appearing faster than traditional enforcement tools can react.
A study by Grant Thornton recorded at least 10.8 million unauthorized retransmissions of live events in 2024, with more than 81% never suspended and only 2.7% removed within the first 30 minutes.
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Illegal streaming is widespread across Europe, with estimates suggesting nearly four million people in the UK use unauthorized sources to watch live sport.
Traditional methods such as IP blocking have long been used to restrict access to illegal streams, but those measures can disrupt legitimate viewers while pirate services quickly reappear under new addresses. That has created a cycle where enforcement lags behind distribution.
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LaLiga and Fastly have been developing systems that rely on AI and content-based signals to identify illegal streams in real time. Instead of blocking large network ranges, the system focuses on detecting specific signals linked to copyrighted broadcasts.
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“At LaLiga, we have succeeded in reducing piracy of our streams in Spain by 60% during the 2024/25 season through a comprehensive, end-to-end strategy focused on legal, educational, institutional, and technological measures,” said Javier Tebas, President at LaLiga.
“This success is due in large part to our ecosystem of partners like Fastly, enabling us to continue exploring new and more effective ways to tackle piracy at its root. LaLiga remains firmly committed to putting an end to piracy, and achieving this goal requires the collaboration of all stakeholders working together.”
The partnership focuses on shrinking the time window in which illegal streams can operate before being flagged and removed.
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Faster detection increases the chance of stopping unauthorized broadcasts before large audiences gather.
“Unlike alternative approaches based on regional blocking, our strategy focuses on precision, letting fans enjoy the game while protecting content from abuse by criminals,” said Kelly Shortridge, Chief Product Officer at Fastly.
“At Fastly, we love co-innovating with customers to solve their thorniest challenges, and we look forward to continuing our work with LaLiga to help protect content owners around the world.”
Efforts to curb piracy are becoming more technical as viewing habits shift online and illegal distribution tools grow more sophisticated. Leagues increasingly view rapid detection and targeted removal as necessary to protect broadcast revenue and limit the spread of unauthorized streams.
California-based auditor webXray reports that tech giants have continued to use cookies to track users across the internet, even when website visitors reject them. Google, Microsoft, and Meta have all disputed the findings. Read Entire Article Source link
The first step was to deal with the really grungy case. The shell was soaked in dish soap and given a good brushing before being packed and sent to a collaborator. Upon inspection of the internals, several unknown modifications to the PCB were evident. These were likely to support playing home-burned copies of pirated games, as well as an NTSC region hack (for this PAL version of the console), courtesy of a dodgy-looking crystal oscillator hanging on the end of some wires.
Luckily, the PS1 product design is highly modular, giving excellent repairability, which made reversing this a doddle. The mod wiring was removed by simply desoldering it, but the cut traces needed to be cleaned up and reconnected to return it to stock condition.
After the first round of fixes, [Elliot] plugged into the TV for a test. It was still outputting black-and-white. Something was still amiss. He had simply connected one of the repair wires to the wrong spot on the PCB. After correcting that error (and getting lucky, no damage was done), the correct colour PAL output was seen.
An unidentified Chinese 1080p HDMI upscaler mod
Next, a PicoStation ZeroWire was soldered in place. This cleverly-shaped PCB hosts one of the Pico MCU chips and allows launching games from an SD card. Using a combination of large through holes on the PCB and a few castellated edge holes, installation looks very easy. ZeroWire is a bit of an unfortunate name, as it actually requires one jumper wire to be attached, but we’re just nitpicking here. Next, there was some really precarious-looking pin lifting on the CDROM controller chip. Cleanliness is in order here for a successful soldering mod. A special ESD toothbrush (not really) was pressed into service for cleaning with IPA. Proper ESD tools are not expensive, but you can get away without them.
An Amazon-sourced PAL-to-HDMI adapter was tried to perform some 720p “upscaling”. This reduced the obvious jaggies a bit, but it was not really good enough for [Elliot]. So instead, he installed an HDMI mod board sourced from an Aliexpress store (listing now defunct). The metal shielding can was removed to reveal the video ICs. The serial port connector was removed, as this is the location for the new HDMI port. The ‘fun’ part of this particular mod is attaching the custom flex PCB to the video chip. This is quite a daunting task for those not comfortable with SMT soldering techniques. It may look hard, but it’s actually dead easy to drag-solder this, so long as you use plenty of good-quality flux and keep the heat under control. Once that was out of the way and second smaller cable was routed to the audio chip.
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The final result internals. Tidy!
Next up was to deal with the old-school wired controllers. The TechnoBit Videojuegos Re-Live BT controller board allows the use of a modern wireless controller. Its installation requires disassembling the original controller connector module. The PCB from the rear of the module is removed along with the ribbon cable connector and a through-hole Zener diode, both of which are reused and soldered to the new controller board. This seems like an unnecessary faff and could have easily been pre-installed or at least included with the PCB. Also, soldering the through-hole beeper to surface-mount pads made us cringe. That looks like someone forgot to make the correct footprint for a part that normal humans can solder.
Finally, a Robot Retro USB-C power supply was dropped in to replace the original AC power supply, bringing this build’s connectivity into the current decade. USB power, HDMI ‘1080p’ output, SD card game loading, and a BT controller. Nice! The last part of the build features a custom respray of the enclosure, a nod to the original ‘dev kit blue’ version when the PS1 was first announced all those years ago. Ah, we remember it well!
Fluidstack, a startup that builds specialized data centers for AI companies, is in talks to raise a $1 billion round at an $18 billion valuation, potentially led by Jane Street, Bloomberg reports.
Should this deal come to fruition, it would more than double Fluidstack’s valuation in a matter of months.
In December, the company was reportedly raising around $700 million at a $7.5 billion valuation, sources told Bloomberg at the time, although it didn’t formally announce the close of that round. That round was said to be led by Situational Awareness, an AGI-focused fund founded by former OpenAI researcher Leopold Aschenbrenner, and backed by Stripe’s Collison brothers, former GitHub CEO Nat Friedman, and the AI investor and entrepreneur Daniel Gross.
Talks were apparently still ongoing for this round in February, at least with Google, which was considering kicking in $100 million to the round, The Wall Street Journal reported.
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There’s good reason for the hype over Fluidstack. In November, Anthropic announced that it had signed a $50 billion deal with the startup to build data centers custom-designed for its needs in Texas and New York. Unlike hyperscalers like AWS, which serve all kinds of computing needs, Fluidstack’s infrastructure is built specifically for AI.
The deal was a huge vote of confidence for Fluidstack, a company that was relatively unknown in the U.S. Anthropic primarily uses AWS and Google Cloud to serve Claude (though it also has a partnership with Microsoft to supply Claude to that software giant’s customers). But just like rival OpenAI, Anthropic is growing so fast that it needs more capacity, and this deal gives Anthropic more control over its own cloud infrastructure.
This partnership is so significant to the startup that Fluidstack — which was spun out of Oxford and had been a rising star in Europe’s AI scene — relocated its headquarters from the U.K. to New York. Last month, it also pulled out of a key €10 billion AI project in France, Bloomberg reported, to focus on U.S. opportunities.
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In addition to Anthropic, it counts Meta, Poolside, Black Forest Labs, and others as customers. Prior to the deal with Anthropic, Fluidstack was probably best known for providing infrastructure to Mistral.
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Fluidstack did not respond to a request for comment.
Have you ever deleted a game you were not finished with simply because your Xbox Series X|S had run out of room, only to face a lengthy re-download the next time you wanted to play?
That frustration is exactly what the WD_BLACK C50 2TB Storage Expansion Card addresses, and it is currently down from £282.99 to £189.99 on Amazon, making this one of the better moments to fix the problem properly.
With a 33% discount back on the table, the WD_BLACK C50 2TB is an easy way to expand your Xbox storage before things get tight
At this price, this WD_Black C50 deal is a straightforward upgrade for anyone who has to make difficult decisions about their games storage.
The key word is properly, because unlike plugging in an external USB drive, the C50 slots directly into the dedicated expansion port on your Xbox Series X and Series S and operates through Xbox Velocity Architecture, which means games stored on it run with the same speed and responsiveness as titles on the console’s internal SSD.
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That matters more than it might sound, because Xbox Series X|S games are designed around that architecture, and running them from a slower external drive forces them off the internal storage entirely, costing you the fast load times and Quick Resume functionality that make the console worth owning in the first place.
Quick Resume itself is worth unpacking here, as it lets you suspend multiple games simultaneously and jump back into any of them almost instantly, but that feature depends entirely on having enough fast storage available to hold those suspended states ready to go.
At 2TB, the WD_BLACK C50 gives you room to keep a substantial library installed and ready without constant management, which changes the relationship you have with your game collection from one of rationing to one of just playing whatever you feel like.
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The card weighs just 25 grams and is officially licensed by Microsoft, so it slots in without any setup process or compatibility concerns, and the five-year limited warranty means it is built to last well beyond the current console generation.
This is a straightforward upgrade for any Xbox Series X|S owner who has started making difficult decisions about which games to keep installed, and at £189.99 the WD_BLACK C50 2TB makes that problem disappear without a complicated solution.
More than 100 malicious extensions in the official Chrome Web Store are attempting to steal Google OAuth2 Bearer tokens, deploy backdoors, and carry out ad fraud.
Researchers at application security company Socket discovered that the malicious extensions are part of a coordinated campaign that uses the same command-and-control (C2) infrastructure.
The threat actor published the extensions under five distinct publisher identities in multiple categories: Telegram sidebar clients, slot machine and Keno games, YouTube and TikTok enhancers, a text translation tool, and utilities.
According to the researchers, the campaign uses a central backend hosted on a Contabo VPS, with multiple subdomains handling session hijacking, identity collection, command execution, and monetization operations.
Socket has found evidence indicating a Russian malware-as-a-service (MaaS) operation, based on comments in the code for authentication and session theft.
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Extensions linked to the same campaign Source: Socket
Harvesting data and hijacking accounts
The largest cluster, comprising 78 extensions, injects attacker-controlled HTML into the user interface via the ‘innerHTML’ property.
The second-largest group, with 54 extensions, uses ‘chrome.identity.getAuthToken’ to collect the victim’s email, name, profile picture, and Google account ID.
They also steal the Google OAuth2 Bearer token, a short-lived access token that permits applications to access a user’s data or to act on their behalf.
Google account data harvesting Source: Socket
A third batch of 45 extensions features a hidden function that runs on browser startup, acting as a backdoor that fetches commands from the C2 and can open arbitrary URLs. This function does not require the user to interact with the extension.
One extension highlighted by Socket as “the most severe” steals Telegram Web sessions every 15 seconds, extracts session data from ‘localStorage’ and the session token for Telegram Web, and sends the info to the C2.
“The extension also handles an inbound message (set_session_changed) that performs the reverse operation: it clears the victim’s localStorage, overwrites it with threat actor-supplied session data, and force-reloads Telegram,” describes Socket.
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“This allows the operator to swap any victim’s browser into a different Telegram account without the victim’s knowledge.”
The researchers also found three extensions that strip security headers and inject ads into YouTube and TikTok, one that proxies translation requests through a malicious server, and a non-active Telegram session theft extension that uses staged infrastructure.
Socket has notified Google about the campaign, but warns that all malicious extensions are still available on the Chrome Web Store at the time of publishing their report.
BleepingComputer confirms that many of the extensions listed in Socket’s report are still available at publishing time. We have reached out to Google for a comment on this, but we have not heard back.
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Users are recommended to search their installed extensions against the IDs Socket published, and uninstall any matches immediately.
Automated pentesting proves the path exists. BAS proves whether your controls stop it. Most teams run one without the other.
This whitepaper maps six validation surfaces, shows where coverage ends, and provides practitioners with three diagnostic questions for any tool evaluation.
Fantastic sound and top-tier ANC are welcome in Apple’s second attempt at a pair of over-ear headphones to dethrone Bose and Sony, but too many of my issues with the first model remain. Where’s the power button? Why does the case look like that? The AirPods Max 2 are great; I just wish they were even better.
Great sound
Top-tier ANC
Unmatched iOS integration
The case is still bad
No actual power button
Heavy and expensive
SQUIRREL_PLAYLIST_10208393
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Key Features
Introduction
Arriving over five years after the original, the AirPods Max 2 are the upgrade many have been waiting for.
Or, are they? While I liked the original AirPods Max, there were plenty of areas where improvements were needed if they were to be crowned the best headphones in a crowded marketplace.
Has Apple used the multiple years in between releases to refine and make its over-ear headphones a complete product?
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Design
No visible design changes over the original
Fairly useless case
Heavy, but comfortable
The AirPods Max 2 look exactly the same as the previous, slightly refreshed USB-C iteration of Apple’s over-ear headphones. That’s right down to the same five colour options, the purple of which I have in for review, and the Digital Crown for volume control.
The design is clearly popular. I see AirPods Max everywhere now, from the tube to the gym, and they’ve clearly become a fashion statement – something rival headphones from Sony and Bose have struggled to do. While they might be a staple of gyms everywhere, there’s no actual IP rating, so keep that in mind.
Image Credit (Trusted Reviews)
Part of the appeal is the look, and they are good-looking headphones. The AirPods Max 2 retain the same mesh-covered headband and telescoping arms, with those large aluminium earcups. They’re supremely well built, with none of the usual plastic so common in headphones.
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But with metal comes weight, and the AirPods Max 2 are heavy. They weigh 386g, which makes them a lot heavier than the 250g Bose QuietComfort Ultra (2nd Gen). As most of the weight is equally divided between the ear cups rather than on the top of the head, I mostly found them comfortable to wear during the testing period, but they do clamp tightly, and a few others I gave the headphones to noted they become harder to wear after an hour or so.
Image Credit (Trusted Reviews)
Some of my other issues with the original AirPods Max have carried over to the second generation, too. There is still no physical power button anywhere, with the pair only powering down when left untouched for an extended period or put in the included case. This is so frustrating and such an odd design omission. Let me turn the headphones off, please.
The Smart Case itself is another part of the package that needed a design rethink. To even call this a ‘case’ is a bit weak, as it’s basically just a piece of soft material that wraps around the earcups. There’s no protection for the headband at all, and no pockets to store cables – a feature you’ll find on just about every competing product.
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Image Credit (Trusted Reviews)
Battery Life
USB-C charging
Good standby time in the Smart Case
Around 20 hours of charge with ANC on
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From my testing, and from what Apple has said, it doesn’t appear that there are notable increases to battery life here. The claim of 20 hours of charge with ANC on remains the same as when the AirPods Max launched, and in my testing, this claim rings true.
In my tests – a Spotify playlist playing at 50% volume – the AirPods Max 2 lasted about just over two hours before they dropped 10%. 20 hours is enough for most situations, even most of the longest flights, although it’s a number quite a lot lower than much of the competition.
You can’t really turn the headphones off, but when they’re placed inside the included case they power right down and can last for a long time without draining.
Using the included USB-C cable, a 5-minute fast charge added 90 minutes of listening time.
Features
Spatial audio in supported apps and services
Live translation
Fantastic connectivity with iOS and other Apple devices
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The biggest upgrade for the AirPods Max 2 comes with the new H2 chip. For anyone who has the AirPods Pro 3 (or AirPods Pro 2), that’s the same chip that sits inside those wireless buds.
By moving to the H2, the AirPods Max 2 support a load of new features, like live translation, Adaptive Audio and Conversation Awareness. These are all available on the AirPods Pro, but were not on the AirPods Max.
I’ve used Conversation Awareness and Live Translation, and both work well – especially the latter. It’s best used for slower conversations, as the translation skills can get a bit confused in longer, more natural chats. Whether or not you’d feel comfortable talking to someone with these headphones on is another matter.
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Image Credit (Trusted Reviews)
Like the AirPods Pro 3, the AirPods Max 2 support Bluetooth 5.3. There’s no support for modern higher-res audio formats, like Snapdragon Sound or aptX Lossless. If you do want lossless audio, the included USB-C to USB-C cable can output audio at 24-bit / 48kHz.
The AirPods Max 2 work best when used as part of the Apple ecosystem. When paired with Apple devices, pairing is seamless and once they are connected to one device, any other device associated with that Apple ID is also immediately connected too. No need for any more pairing.
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They can, of course, connect to any Bluetooth device, but the feature set is limited. Connect to a Samsung Galaxy S26 Ultra, for example, and you have to rely on the physical controls for mode switching as there’s no dedicated app. Many of the H2 chip features also don’t work, like Live Translation and Adaptive Audio.
If you don’t live the Apple Life, I think you’re better off elsewhere.
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Noise Cancellation
An improvement over the AirPods Max
Up there with the best from Sony and Bose
Adequate microphone quality
Even though Apple is a relative junior when it comes to making ANC headphones, the noise cancelling here is just as good as the best Bose and Sony have to offer. My only real qualm is that you don’t have much control over it, with no settings available to tweak the effect.
Compared to the AirPods Max, the Max 2 are much better at cancelling out noise in all forms. From the low-end thump of machinery to the high-pitched squawk of an approaching London Underground tube carriage. The background chatter in a cafe is completely cut out and it’s replaced with silence.
It’s not perfect: I found loud cars pierced through the vale of silence as I walked to work. But again, even this is better than the first-gen product.
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There are three ANC modes to pick from, and that’s all the customisation you get – where other brands other different levels of ANC, Apple does not. These modes include ANC on, Transparency and Adaptive Audio. Apple has the best Transparency mode around, with voices coming through perfectly naturally without any robotic edge.
Adaptive audio aims to combine the transparency and ANC, letting in a little more sound – like people talking – but cancelling out the most egregious stuff. When I am walking around outside, this is the mode I typically stick with.
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Call quality from the microphones is fine, but not as good as the AirPods Pro 3 (or the gold standard: Apple’s wired Earpods). Callers could hear me fine, although some noted that windy conditions could get in the way.
Sound Quality
Wonderfully clear vocals
Immersive, warm sound
Same 40mm drivers, just with an updated amp
Thanks to the updated internals and the move to the H2 chip, the AirPods Max 2 sound amazing. These are some of the best mainstream headphones for pure sound quality I have ever listened to, and there’s a noticeable bump over the first-gen pair.
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For me, the biggest upgrade is with vocals. There is much more definition here than with any of the AirPods I have ever used, and it makes for such a pleasing listening experience. Vocals are warm and immersive, even when streaming fairly average 320kbps songs via Spotify. In the softly spoken parts of Olivia Rodrigo’s Obsessed, the headphones produce a very impressive sound. I even noticed this extra bump to voices when listening to audiobooks.
Bass is tuned for fun, and that might annoy some purists. But it does make for a fun listen. I always love using Billie Eilish’s Bad Guy as a bass test, and the first few thumping seconds of the bass-heavy track sound tremendous here. Lively. Immersive and well defined, especially with the crisp vocals.
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Apple makes headphones for the mainstream, rather than audiophiles, and as such, they adapt well to various genres. The soundstage is exceptionally wide, giving a very immersive feel. The opening bars of Geese’s Taxes have plenty of definition between all the instruments, and even on the high-end things don’t get too messy. There’s plenty of atmosphere in the orchestral elements of Charli XCX’s Altars, with far more richness than the AirPods Max.
While Apple doesn’t support any fancy new high-res streaming formats over Bluetooth, you can plug in via the included USB-C to USB-C cable at 24-bit / 48kHz. When plugged in and listening to the correct source, everything is amped up ever so slightly. There’s even more richness, definition and thump of bass.
Apple has been a big supporter of spatial audio for a while, and Apple Music has plenty of Dolby Atmos tunes. Spatial audio can be very hit and miss, especially with music. If a song is mixed badly, the Atmos version can often sound terrible – almost like you’re hearing it from far away. If you like the effect, the AirPods Max 2 are good at producing it.
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Where Atmos does come into its own is with supported movies and TV shows. I watched Daredevil Born Again – an Atmos-enabled show on Disney Plus – and the extra dimension is really obvious here.
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SQUIRREL_PLAYLIST_10208393
Should you buy it?
You want the best sounding Apple headphones
The AirPods Max 2 sound wonderful, with crisp vocals and plenty of definition. Even more so if you use the USB-C cable.
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These cans aren’t for tweakers. There’s minimal control over ANC and audio, and even switching the headphones off is left up to Apple to take control of.
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Final Thoughts
The AirPods Max 2 are a strange release from Apple. Virtually none of my biggest issues with the original set of over-ear cans have been rectified. The case is still mostly useless, the lack of a physical power button is intensely irritating, and they’re still a little too heavy for my liking.
Yet, the upgrades that we have got do make a difference. The switch to the H2 chip and the addition of an upgraded amp improve sound quality, and the ANC is up there with the top options on our list of the best headphones. Pitting the old and new AirPods Max against each other, the upgrades in these areas are very noticeable.
Are these the best headphones? No, I don’t believe they are, even if they are very good. I doubt that’ll stop them from selling well and being seen everywhere, though. The Sony WH-1000XM6 might be more affordable, but they look very plain next to Apple’s metal-clad offering.
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How We Test
The AirPods Max 2 were tested for over a week with real-world testing and compared to similarly priced pairs, alongside the original AirPods Max.
Call quality was assessed in outdoor environments, while battery life was tested by playing a Spotify playlist for three hours at 50% volume.
DaVinci Resolve 21 beta pushes further into all-in-one territory, adding a dedicated Photo section that allows edition of still images using the same color pipeline that made Resolve a favorite for video. The update leans heavily on AI to speed up everyday work. Early impressions highlight how seamlessly the new tools fit into existing workflows.
Parsnipp co-founders Awad Sayeed, CTO (left) and Andrew Higgins, CEO. (Parsnipp Photo)
Seattle startup Parsnipp today launched its platform to help brands ensure that the likes of Claude, ChatGPT and Gemini know them well enough to casually drop their names in conversation.
The company, started by two veterans of e-commerce marketing platform Pixlee, is entering the fast-growing field known as Generative Engine Optimization, or GEO. As more consumers opt for AI tools over search engines, new startups and tools are emerging to help brands track and improve how they show up in AI-generated answers.
Parsnipp, founded last fall, is looking to differentiate itself by modeling how people actually use AI — with personas and multi-turn conversations rather than isolated prompts — an approach that it says produces more accurate data.
Co-founder and CEO Andrew Higgins said the opportunity mirrors one he’s seen before. At Pixlee, he watched marketers scramble to catch up after consumer behavior moved to social media. He sees the same gap now with AI.
The world is “starting to wake up to the fact that this is a real consumer channel,” he said.
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Awad Sayeed, Parsnipp co-founder and CTO, previously co-founded Pixlee and built its original technology, spending 11 years at the company before it was acquired by Emplifi in 2022.
Parsnipp has raised about $500,000 in a pre-seed round from a mix of angel investors and venture scout funds, and has three full-time employees. It plans to raise a larger round later this year.
How it works: The platform is free to try, with paid plans starting at $39.99 per month. Users set up their brand, model customer personas, choose conversation topics to track, and identify competitors.
Parsnipp then simulates thousands of interactions across multiple LLMs and aggregates the results into an analytics dashboard with recommendations for improving visibility. Tactics could include fixing website structure and metadata, improving product feeds, creating new content targeting specific AI queries, or strengthening a brand’s presence on review sites and social media.
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We ran GeekWire through the tool and received a GEO score of 207 out of a possible 851 — a result Higgins said is pretty typical. Most brands in the company’s testing, including large global ones, are scoring between 150 and 350.
“GEO is new, and there’s still significant room for marketers to improve AI visibility,” he said. “That gap is the opportunity.”
Broader landscape: Parsnipp is entering a crowded field. Established players include Profound, which has raised $35 million from Sequoia Capital, and OtterlyAI, named a Gartner Cool Vendor. SEO companies like Semrush and Ahrefs have added GEO features to their platforms.
Higgins said the market is still nascent enough that there’s room for a different approach, noting that the vast majority of marketers haven’t even begun exploring GEO tools.
GEO vs. SEO: With traditional search engine optimization (SEO), marketers were optimizing for a single algorithm: Google’s index. With GEO, the variables are much greater.
“Instead of the monolith and one algorithm we’re optimizing for, there’s dozens,” Higgins said, noting that even a single provider like OpenAI runs multiple models under the hood, each of which processes and responds to queries differently.
Longer-term: Beyond visibility tracking and improvement, Parsnipp has its eye on what Higgins believes is the bigger opportunity: agentic commerce, in which AI systems don’t just recommend products but actually buy them on behalf of consumers.
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The company plans to add tools for optimizing product catalogs for AI-powered shopping experiences, as well as an ad management system for placing ads directly inside LLM conversations. Both features are listed as “coming soon.”
Higgins compared the current moment to the early days of TikTok, when consumer usage was exploding but marketers had no analytics, no developer console, and no way to buy ads.
Many of the capabilities he envisions supporting — paid ads inside AI conversations, direct purchasing through chatbots — haven’t been rolled out yet by the major AI labs. For now, Parsnipp is focused on the tools marketers can put to work immediately.
Walking on grass, it’s easy, no matter the shoe. How about an inclined trail? Some hiking shoes or nice tennis shoes will do the trick. How about climbing a mountain? Now we are gonna need something special. [Magnus Midtbø] is a professional climber with an acute awareness of this fact and has used shoes of all kinds; however, today is something special.
Imagine if you could use the technology of MotoGP to give you the same grip as a 1-liter bike. That is exactly what he tried out. RAToM is a company that has started to market a unique product, recycled MotoGP tires. Viral vids of this rubber being used have been going around with shoes even being able to stick to themselves. He decided to put it to the test by requesting some of this special rubber stock and applying it to his own shoes.
After extensive, though simple, testing along the bouldering wall he admitted to the effectiveness of the special soled shoes. This shouldn’t be too surprising with MotoGP’s intensive material science innovations involving their tire material. These tires include a variety of additives, from silicone dioxide to the traditional carbon black. What has not been able to be tested to its required extent is the durability of the material over long periods of bouldering.
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Even though most of this specialized rubber material is primarily supplied by one company, the source material is recycled from any used MotoGP tire. This could mean DIY alternatives better than the current leading shoes could be possible with sufficient care if you get a hold of a tire or two… While this would not be an easy process, don’t be too scared to try! Maybe you could learn a thing or two from this case study on homebrewing a running shoe!
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