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Enterprise AI still smarting from leaping before looking

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AI and ML

Majority report AI-related security incidents or vulnerabilities

The majority of companies that deploy AI systems end up shooting themselves in the foot with security, according to DigiCert.

Seventy-eight percent of enterprises report “experiencing AI-related security incidents or identifying AI-related vulnerabilities,” the digital identity biz said in a commissioned survey.

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Among respondents, 27.7 percent experienced one incident, 21.9 percent experienced multiple incidents, and 28.4 percent had no incidents but identified vulnerabilities, a company spokesperson told The Register. Incident details were not disclosed, but they were caused by AI agents that were unauthorized or misconfigured rather than flaws arising from AI-generated code.

Consistent with its business focus, DigiCert attributes the survey’s findings to lack of AI governance.

“We wouldn’t allow an employee to operate without a verified identity,” said DigiCert CEO Amit Sinha in a statement. “AI agents should be no different.”

That’s become a common refrain. There are several initiatives underway to establish identifiers for bots, such as Private Access Control Tokens (PACTs), Estonia’s digital IDs for agents, and Microsoft’s Agent ID. But bot badging infrastructure remains a work-in-progress, leaving AI agents to run amok in many organizations.

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DigiCert’s findings [PDF] echo a similar report two weeks ago from Spacelift that found 93 percent of organizations experienced AI-caused infrastructure incidents while only 19 percent had a governance plan in place. 

The survey stands in stark contrast with picks-and-shovels seller Nvidia’s State of AI 2026 report, which gushes, “Across every industry, AI is helping increase annual revenue and drive down annual costs while boosting productivity.” 

The DigiCert Q&A involves responses from 1,001 IT and cybersecurity leaders in the US, UK, and Australia, from various businesses. The survey shows that businesses are deploying AI first and asking questions later.

While 90 percent of organizations surveyed have discussed AI governance at the board level, just 50 percent have dedicated AI governance budgets and formal governance programs. This allows operational blind spots to persist. Just 53 percent of respondents said their organization could trace AI decisions back to the models and source data that produced those results.

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“That becomes a problem the moment an AI system produces an unexpected or controversial result,” the report says. “Customers, executives, and regulators will all ask, ‘Why did it do that?’”

And perhaps at some point, companies will ask, why did we deploy that? ®

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Reverse Engineering And Self-Hosting The OBI Smart Energy Tracker

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Sold by German DIY store OBI, the OBI Energy Tracker is a €15 set of two devices, one of which you essentially stick on top of your existing electricity meter. This then allows for electricity usage to be measured and tracked, with the data sent to the second, gateway device. This latter cloud-bound device is linked to an OBI account via the heyOBI app. This correspondingly called for the gateway device to be reverse-engineered and freed from its cloud-based shackles, a task that [Aaron Christophel] happily took upon himself.

The whole process is also covered in two videos, with the first providing all the essentials on reprovisioning the original firmware for a local MQTT server in English, while the second, German-language video focuses on custom firmware for the ESP32-C3 inside of the gateway device.

Inside the reader device is a Cortex-M0+-based BAT32G135 MCU that communicates with the meter via its IR protocol. This is then communicated via 868 MHz LoRa to the gateway device that will be placed somewhere within Wi-Fi reach by the user. Inside this latter device is as mentioned the ESP32-C3, which by default runs firmware that communicates via secure MQTT with an AWS cloud instance for the typical cloud-based shenanigans.

The aforementioned reprovisioning option doesn’t require firmware flashing, just a handful of steps to follow. This involves fetching the 32-bit TEA key, generating your own PKI, running your own MQTTS-capable broker and having the provided Python script handle the rest from there.

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Flashing custom firmware is the other option, with straightforward UART/JTAG reflashing sadly disabled by the manufacturer. With the effort required here you could perhaps argue that simply connecting the reader device to a custom gateway device might be a lot easier, especially if you already have a LoRa transceiver and associated hardware.

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Anti-piracy tool fingers Scattered Spider suspect

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cyber-crime

Along with other telemetry, Windows GDID makes online activity more traceable

Your Windows is watching you. The US Justice Department’s complaint against Peter Stokes for alleged involvement in the Scattered Spider hacking group offers a reminder that it’s difficult to hide online activity from Microsoft’s operating system (or any other).

Scattered Spider, according to US authorities, targeted numerous companies in the US by compromising employee accounts in order to access more than 100 corporate networks and exfiltrate or encrypt data that would be ransomed for payment. The group is said to have obtained over $100 million in ransom payments.

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The complaint, arrest, and extradition of Stokes relied in part on a Microsoft Windows Global Device Identifier (GDID), among other telemetry records, to link online activity to the suspect.

“According to a Microsoft representative, a Global Device Identifier in the Windows ecosystem is a persistent, device-level identifier designed to uniquely identify an installation of a Windows operating system on a device, either a physical device (e.g., a mobile phone or laptop) or virtual machine, across certain Microsoft services and scenarios,” explained FBI special agent Ali Sadiq in an affidavit accompanying the DOJ’s criminal complaint.

The court filing also notes that Microsoft made criminal referrals to the DOJ implicating Stokes. It points to an October 2024 referral that cites online service telemetry that company security researchers believe linked Stokes to other hacking group members. Social media posts relevant to Scattered Spider, supposedly sent and received by Stokes, look unlikely to help his defense.

The affidavit says that members of Scattered Spider used a web tunneling tool called ngrok to avoid network barriers and maintain access to compromised servers, as well as a VPN service called Tzulo.

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Investigators obtained IP address records from ngrok and the VPN provider and then obtained records from Microsoft that matched the time when that ngrok account had been set up on a Windows machine through a specific GDID.

“According to Microsoft records, on or about May 12, 2025, at 19:21 UTC – when, according to ngrok records, the ngrok account was created – the device with the GDID accessed, among other ngrok pages, ‘https://dashboard.ngrok.com/signup,’ the ngrok page to set up an ngrok account,” the affidavit explains.

Microsoft’s GDID records also showed that the Windows device with that GDID accessed Tzulo servers assigned to the IP address identified by ngrok. And the GDID was subsequently linked to an IP address in Estonia where Stokes resided.

The Windows GDID, or at least the infrastructure for it, is said to date back to the release of Windows 10 in 2015. The GDID itself doesn’t show up much in online documentation until 2021 or thereabouts.

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According to a developer writeup posted to GitHub, wlidsvc (Microsoft Account service) provisions the device with login.live.com and gets back a device PUID. The identifier is then stored in the registry. The Connected Devices Platform (cdp.dll / CDPSvc) reads it and registers it into the Device Directory Service (DDS) graph. And after that, Delivery Optimization reports it as the documented UCDOStatus.GlobalDeviceId.

Apple maintains similar identifiers, including a hardware UUID and a DSID (Destination Signaling Identifier) [PDF] tied to iCloud, among others. Linux also supports a machine-id. And when presented with a lawful demand for information, most service providers will cooperate and provide whatever information they store. ®

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Box survey: Why enterprise AI leaders are outperforming their peers

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Presented by Box


Content access, governance, and platform flexibility are emerging as the dividing lines between AI leaders and laggards, according to the new State of AI in the enterprise report from Box, which surveyed 1,640 IT decision makers across the US, UK, France, and Japan. One of the report’s major findings is the speed of the shift: the combined share of organizations describing themselves as advanced or leading edge soared from 8% to 64% just over the past year, while the share calling themselves early stage or not yet started collapsed from 53% to just 9%. Eighty percent of organizations reported a notable return on their AI investment, defined in the survey as an improvement of at least 10%, and more than half saw measurable business impact within six months of getting a project approved.

The swing is largely due to how enterprises are now organizing their AI use rather than to any single technical breakthrough, says Olivia Nottebohm, COO of Box.

“We’ve moved from standalone experimentation that lived at the individual level into systematized, integrated agentic operations, agents that are in production and can be used in a repeatable manner,” Nottebohm says. “That’s where the impact is coming from.”

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Why AI leaders get higher ROI than early-stage companies

The divide between tiers is a matter of execution. Significantly, half of leading-edge companies reported AI-driven ROI above 25%, compared with just 11% of early-stage companies, with the advanced (33%) and developing (16%) tiers falling steadily in between. But Nottebohm says the real differentiator was not whether companies adopted AI, but how rigorously they integrated and managed it.

“What separates the leading edge is the operating muscle they’ve built: the right teams to deploy agents, formal governance to control them, and consistency in the content layer those agents work from,” she explains. “Earlier stage companies are approaching it in a much more ad hoc, experimental way, letting people play around with it without the same intent or structured design.”

Content access is the biggest barrier to enterprise AI ROI

Content, rather than model quality, is the defining bottleneck of 2026. Ninety-six percent of organizations say agents need access to company-specific content, yet only 36% have connected agents to trusted content across many use cases. It’s an issue of trust rather than raw capability.

“We started this journey assuming enterprise AI was about access to the latest model,” Nottebohm says. “But the question now is whether agents have access to the right content, and whether that content is protected, because those agents are only as good as the content they can reference, and only as safe as the security around it.”

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Getting that content layer right has a second benefit beyond safety, since it’s also what finally lets agents work across departments that previously operated in isolation from one another. And while roughly a quarter of organizations point to data fragmented across systems, 24% cite difficulty integrating AI into existing systems, 21% say they lack adequate permissions and access controls, and 18% describe their content as too unorganized to make accessible at all. Among the most mature organizations, 63% now treat unstructured documents, contracts, and reports as a competitive advantage rather than dead weight sitting in a digital filing cabinet.

Reducing common AI data exposure incidents

Nearly half of all organizations say they have already experienced an AI-related data exposure incident. That figure rises to 60% among leading-edge companies, which may face greater exposure from more agents and connected systems — but may also be better equipped to detect it.

The share of organizations reporting established or advanced governance frameworks rose from 24% in 2025 to 73% this year, but real gaps remain in instrumentation: only 39% have comprehensive visibility across sanctioned and unsanctioned AI use, 34% have formal standards for how agents access company data, and 27% still describe their governance as ad hoc. But those incidents function as a forcing mechanism rather than a setback, Nottebohm says.

“Governance used to be seen as something that slowed people down, but 93% of respondents told us better governance is actually what let them move faster,” she explains. “It makes scaling AI survivable. Once content is secured and highly permissioned, you can run multiple agents across multiple processes and get a real multiplier effect.”

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One practical consequence of that shift is that permission structures built for human employees are now being revisited with agents in mind, a process most enterprises are only partway through.

“The permissions enterprises set up two years ago need to be reviewed,” she explains. “Until fairly recently, people weren’t setting permissions on a document with how an agent might use it in mind, but now they’re much more deliberate about that. It leaves them with a whole corpus of unstructured data to go back through and either clean up or repermission.”

That’s part of a broader move away from governance designed for people and toward governance designed for agents from the start.

“Enterprises need to make the transition from governance that’s retrofitted from human workflows to governance that’s built specifically for agents,” Nottebohm says. “That means tracking what an agent has touched, whose permissions were applied, and which sources were used, and all of that is now shaping how governance gets applied.”

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Enterprises need to avoid lock-in to a single AI vendor

“The days of token-maxing are already gone,” Nottebohm says. “It’s now about the responsibility of delivering efficient AI. Organizations want to use the cheapest model that meets the quality bar they need, not necessarily the most expensive one, because different model families keep leapfrogging each other and companies want to preserve that choice.”

That means enterprises are avoiding lock-in more than ever. Sixty-eight percent say they’re concerned about depending on a single AI provider, the average number of officially adopted AI tools has climbed to 3.3, and 79% now consider it important or critical that agents operate headlessly, connecting directly to systems and APIs without a human interface in between.

It’s a trend similar to the shift toward multi-cloud infrastructure, and driven by a similar reluctance to hand any one vendor outsized negotiating power.

“A flexible architecture is built on platform interoperability,” Nottebohm says. “It runs on multiple models, operates headlessly, and keeps every part of the AI stack swappable, so organizations don’t have to bet on which individual tool wins, and that’s part of the broader shift away from defaulting to the biggest, most expensive model available.”

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The next steps to AI success

Over the next three years, businesses should prioritize organizing, classifying, and cleaning up unstructured content, actively hiring and building teams around emerging roles, and adopting a hybrid token compute budget model, where IT owns the core infrastructure and token budget while business units own the application-level spend. And right now, it’s easy to get up to speed fast.

“You don’t have to start at early maturity and slowly work your way up,” Nottebohm says. “If you build in the governance, the content layer, and the multi-model system from the start, you can enter as a leading company and capture that same outsized impact.”


Sponsored articles are content produced by a company that is either paying for the post or has a business relationship with VentureBeat, and they’re always clearly marked. For more information, contact sales@venturebeat.com.

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Keychron is stepping outside keyboards with a $349 Thunderbolt 5 dock aimed at power users

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At the center of the device is Thunderbolt 5’s 120 Gbit/s bandwidth ceiling. That throughput is enough to support dual 8K displays or up to four 4K monitors from a single dock. While Thunderbolt 5 laptops are still relatively uncommon, more systems are beginning to ship with the standard, and…
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The real cost, security, and culture problems behind enterprise AI agents

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Presented by Red Hat


At VentureBeat’s recent AI Impact event, where the discussion centered on what separates enterprises that scale agentic AI from those that stall in pilot mode, Brian Gracely, senior director of portfolio strategy at Red Hat, detailed what companies actually run into once agents reach production.

He dove into cost discipline, the security blind spots unique to autonomous systems, and the organizational friction that determines whether agent adoption spreads beyond early champions.

Enterprises are overestimating how far behind they are on AI agents

Many enterprise leaders, especially those following industry keynotes and AI announcements, worry that they’re already falling dangerously behind competitors deploying agents at scale. But according to Gracely, much of that anxiety reflects a misconception about how quickly organizations learn once they begin building. Teams often move up the learning curve far faster than they expect.

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That rapid progress creates a different challenge, however. As agent usage expands, AI costs rise just as quickly, turning cost management from an engineering concern into a recurring boardroom discussion.

Agentic AI usage is orders of magnitude higher than during the chatbot era, making AI costs a growing concern for enterprises. At the same time, organizations are becoming increasingly aware of their dependence on a small number of model providers. According to Gracely, that combination is driving many enterprises to explore alternatives that give them greater control over costs and infrastructure.

“The two or three top providers are already telling the market that they’re losing money, and they’re trying to go public to make up those gaps,” he explained. “At some point, the dependency on that means you’re either going to buy at a very high-cost level, or you’re going to figure out alternatives to control what you’re doing.”

Right-sizing AI models is the fastest lever for cutting agent costs

The biggest cost issue is that enterprises overspend by defaulting to the most capable model available regardless of task complexity.

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“If I’m simply trying to resolve an insurance claim, I don’t need to know about the history of Western civilization in my model, I don’t need to know World Cup soccer scores,” Gracely said.

Semantic routing is the mechanism many companies use to make that judgment automatically, classifying requests and sending each to a model sized for the task without requiring users to choose, while infrastructure techniques like caching repetitive queries cut how often a request needs to reach GPU compute at all. Together, he said, these tools remove the assumption that efficiency and innovation pull in opposite directions.

“There’s a lot you can do at a GPU infrastructure level, and quite a bit you can do in terms of flexibility of models,” he explained. “Those give excellent choices in terms of the levers you’re trying to pull, whether you need efficiency or you need innovation. That shouldn’t be a binary choice.”

The financial discipline needed for token spend is similar to the FinOps practices that took years to mature in order to take control of cloud compute spending. Those underlying frameworks will transfer even as the vocabulary changes, Gracely said, especially as organizations push for internal education on model selection so teams stop defaulting to the most prominent option for tasks that don’t need it.

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“The same way we first had to teach the financial people what an EC2 instance is and what an S3 bucket is, you’re going to have to start explaining tokens to them,” he said. “We don’t always need a Rolls-Royce. We don’t always need caviar, because we’re trying to do basic types of things.”

Patch speed is now critical as AI tools find vulnerabilities faster

AI-powered vulnerability discovery is forcing enterprises to rethink how quickly they can identify, validate and deploy patches. Long-established patch management cycles may no longer be fast enough in an environment where AI can uncover — and attackers can exploit — new vulnerabilities much more quickly.

“Most companies are probably going to have a window of somewhere between seven and 14 days to stay ahead,” he said. “There are groups, Red Hat included, that are going to build patches for these, but the embargo window is going to be short.”

AI is also changing what defenders need to look for. Rather than simply uncovering isolated critical flaws, AI security tools can identify combinations of seemingly minor vulnerabilities that become dangerous only when chained together. As both software complexity and vulnerability discovery accelerate, Gracely argued that the ability to rapidly manage and update software is becoming a strategic capability rather than simply an operational one.

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Subject matter experts and compliance teams decide whether agents scale

In the end, organizational adoption comes down to the need for deep, sustained involvement from the subject matter experts whose knowledge the agent is meant to encode, which makes earning their buy-in a prerequisite rather than an afterthought.

“You have to think about the incentives, what you do for people who participate in this work so they don’t feel threatened that it’s going to take away their job, and how you incentivize people in the long run to cooperate with that innovation,” he said.


Sponsored articles are content produced by a company that is either paying for the post or has a business relationship with VentureBeat, and they’re always clearly marked. For more information, contact sales@venturebeat.com.

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Ninja’s Double Stack air fryer just got a tasty 26% price cut

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A 9.5-litre air fryer capable of cooking four layers of food simultaneously solves the one problem that has always made air frying frustrating for households feeding more than two people.

That capability now comes at a genuinely lower cost too, since the Ninja Double Stack XL has been reduced from £269.99 down to £199 for the duration of this sale, saving buyers £70.99, or 26%.

Deal Ninja Double Stack XLDeal Ninja Double Stack XL

Now 26% cheaper, this Ninja Double Stack air fryer gives you more room to cook and more room in your wallet

For anyone currently juggling meals in a single-drawer air fryer, the Ninja Double Stack XL at £199 removes that entire bottleneck.

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That drop in price comes on a machine built around two independent drawers, each able to run its own cooking programme, while a stacked meal rack adds a second level inside each drawer.

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That four-level layout means a family roast and a tray of vegetables can finish cooking at exactly the same moment, feeding as many as eight people from one compact unit.

That capacity matters less if the food takes an evening to cook, which is why the Double Stack XL runs up to 55% faster than a conventional fan oven, while that same air fry function cuts fat by up to 75% compared with deep frying, letting weeknight chips and chicken thighs arrive genuinely crisp without a fryer.

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Beyond air frying, six cooking functions cover roasting, baking, reheating and dehydrating, so the same drawers that crisp fries one night can dry fruit or bake a tray of cookies the next.

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Despite that range of functions, the unit stands 30% slimmer than Ninja’s previous AF400 model and measures just 38.5cm tall, low enough to fit beneath most kitchen cabinets.

The trade-off is that a 9.5-litre double-drawer air fryer still needs a decent stretch of real counter space, and this particular version comes only in grey with no alternative colour options currently listed.

For anyone currently juggling a single-drawer air fryer at mealtimes, or cooking a full roast dinner in frustrating batches, the Ninja Double Stack XL at £199 removes that entire bottleneck.

Every drawer, crisper plate and stacked meal rack is fully dishwasher safe, which matters given how much more surface area this unit generates compared with a far more typical single-basket machine.

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Ninja also backs the Double Stack XL with a free two-year guarantee once it has been registered, adding a layer of reassurance to a purchase that the discount alone already justifies.

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Meta Has a New AI Image Tool, and I Already Used It to Deepfake My Friend’s Instagram

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Meta has a new AI model out, this time dedicated to generating and editing AI images. And yes, you can use it on Instagram. But if you have a public account, you need to change your settings now to avoid ending up the unwitting subject of anyone’s AI creations.

The model, called Muse Image, is the first creative model from the new family of Muse Spark models made by Meta’s superintelligence labs. The company said in a blog post that it’s built to handle more complex requests, create composite photos and edit existing images. It’s available now on the Meta AI app, Instagram and WhatsApp, with plans to eventually bring it to Facebook, Messenger and advertisers. 

CEO Mark Zuckerberg showed off the new model on his Instagram on Tuesday. He showed some of the 30 new AI editing effects the model is powering for Instagram Stories, including images of numerous Zuckerberg clones, a 360 camera view with AI lead Alexandr Wang and an exposure portrait mode with Andrew Bosworth, Meta’s chief technology officer.

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three Instagram stories that are AI edited

CEO Mark Zuckerberg demonstrates the new AI model’s editing abilities in Instagram stories featuring Alexandr Wang (center), Andrew Bosworth (right) and many AI clones of himself (left).

Mark Zuckerberg/Screenshot by CNET

This isn’t the first time an AI company has tried to entice people to use its creative AI by offering to place you and your friends into the AI scenery. That was OpenAI’s pitch when it launched its ill-fated Sora video app in 2024. But OpenAI still drew ire from regular people and celebrities for its role in easily creating deepfakes. Meta’s new AI model poses the same risk.

Let’s momentarily step aside from the fact that this new model will probably lead to even more AI slop on Instagram. And that the pictures you upload to the Meta AI app are used to improve Meta’s services. There’s an important detail in the settings everyone with a public Instagram account should know. If you’re over 18 and have a public account, anyone with a Meta AI account can “tag” you in their AI image prompts and create hyperrealistic AI images including your likeness — otherwise known as deepfakes.

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How to prevent yourself from being deepfaked

I gave the new model a spin to see just how easy it could be to create deepfakes. My CNET colleague Abrar Al-Heeti has a public Instagram account, and I was able to make an AI image of her as a pirate in less than a minute by including her Instagram username in my prompt. When I tried the same for myself, tagging my private Instagram account, Meta AI couldn’t complete the request.

two screenshots of Meta AI chats; one where a public Instagram account is used in an AI image, and one where a private account is not able to process

While Meta AI and I didn’t need to get my colleague Abrar Al-Heeti’s permission to make this AI-generated image of her as a pirate, I did get her consent before including it in this story.

Created by Katelyn Chedraoui using Meta AI

Meta confirmed to CNET that creators with a public Instagram account can block people from creating AI content with their likeness with a setting toggle. Go to Instagram Settings > Sharing and reuse > Toggle off “Allow people to reuse your content on Instagram and with AI features at Meta.” You can adjust this control for posts and reels. Private accounts automatically don’t have their content accessible for anyone to remix or create with. (After our testing, Al-Heeti turned off this permission.)

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You can also limit your risk of being deepfaked when tagging yourself in an image request for the first time in the Meta AI app. It will walk you through some steps to help the app recognize you. That includes taking a picture of your face and, optionally, uploading three photos of yourself. In this process, you can choose who is allowed to use your likeness, including only yourself, followers you approve, mutuals or everyone. You can adjust this in the app by going to Settings > Your likeness.

These controls will be essential for professional creators and influencers, whose names and likenesses are their brand and therefore their livelihood. Meta says its models have built-in protections to prevent the model from creating illegal, abusive or defamatory content. But like we saw with Sora, motivated bad actors can get around a model’s safeguards. We will have to wait and see if Meta’s are up to the challenge.

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It’s Full Steam Ahead For This Motorized Canoe

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In some parts of Canada, you’ll rarely hear someone use the phrase “whatever paddles your canoe” instead of the more usual “whatever floats your boat”– and apparently, at least for one Swede, that’s steam power. The video, linked and embedded below, is a detailed tour of a canoe equipped with a small boiler and an outboard motor that has been converted to run using steam pressure by [Kenneth Karlsson].

The canoe itself appears to be a Grumman of the “prospector” type, wide in body to hold all the gear you’d need for extended wilderness trips– or, in this case, a small boiler. Amidships is the ideal place, as it won’t affect the balance of the boat. Amidships is an odd place to put an outboard– in the North American homeland of the canoe, if you aren’t moving under your own power, it is more common to cut off the curved stern of the canoe and mount the outboard to the newly-made transom. [Karlsson]’s choice to put the outboard off one side will be less maneuverable than a stern mount, but saves the need to modify the canoe and makes for much shorter steam lines. Shorter steam lines means less hose to potentially leak and scald the occupants, as well as fewer losses, so we can’t really argue with the tradeoffs.

The engine is an old two-stroke outboard that has a single steam cylinder retrofitted to it, along with a heat exchanger to warm up lake water with exhaust steam before it heads the boiler. The water is filtered first, of course, but we do hope the new owner– who posts on YouTube with channel “Steam Canoe” is diligent about cleaning the boiler. It doesn’t look like super high pressure steam, but the vapour phase of water is always something to be respected.

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If the potential of scalding steam leaks and boiler explosions put you off, but you still won’t pick up a paddle, canoes can be rigged with sails— or you can just hand the paddle to a robot arm. Though given this is Hackaday, maybe you’d rather skip the canoe and climb aboard the good ship Benchy instead.

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Doom Developer id Software Is Reportedly Losing Half Its Staff

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Doom developer id Software is reportedly laying off about half its staff as part of Microsoft’s broader Xbox cuts. The reported layoffs potentially affects around 90 employees. Engadget reports: While neither Microsoft nor id Software have formally acknowledged the layoffs, one former member of the studio’s staff, Michael Maynard, has echoed the 50 percent figure on LinkedIn. According to at least one of Game Developer’s sources, that could translate to around 90 job cuts, though it’s so far unclear what departments at id Software have been hit hardest.

[…] Bloomberg reported yesterday that as part of the “reset” at Xbox, ZeniMax Media, the parent company of id Software, will be focusing on its biggest franchises — like The Elder Scrolls, Fallout, Wolfenstein and Doom — going forward. It’s possible that motivated the cuts to id Software, but the developer at least outwardly appears to be already heavily focused on Doom. The studio launched Doom: The Dark Ages in 2025 and an expansion to the game on July 7, 2026. Whatever the reason, the cuts at Xbox aren’t over: While Microsoft eliminated 1,600 roles alongside the announcement that Xbox is restructuring, it still plans to lay off another 1,600 employees over the coming months.

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Xbox’s Netflix strategy has reportedly failed. Now it’s betting on hardware again

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For much of the past decade, Xbox had one big idea: be the Netflix of gaming. Under Phil Spencer, Microsoft invested tens of billions of dollars into Game Pass, bought some of the industry’s biggest publishers, and pushed the idea that subscriptions, not consoles, would define gaming’s future. According to a new report from Bloomberg, that vision is now being rethought.

A new direction for Xbox

Rather than centering Xbox around subscriptions, Microsoft’s gaming business is reportedly beginning to place renewed emphasis on hardware, first-party games, and flagship franchises.

Bloomberg reports that Asha Sharma, who recently took over leadership of Xbox, is steering the business toward a more traditional strategy: one that focuses on selling consoles, building must-play exclusives, and treating Xbox hardware as a priority again instead of simply another way to access Game Pass.

The shift reportedly extends beyond consoles. Rather than pursuing ever-larger acquisitions, Microsoft’s gaming business is said to be leaning more heavily on its biggest existing brands, with Minecraft and King becoming increasingly central to Xbox’s long-term plans. Bloomberg notes that Minecraft’s steady profits had effectively been helping fund much of the wider Xbox business, a role that has only grown alongside King’s massive mobile business following the Activision Blizzard acquisition.

Gaming was never going to be Netflix

Bloomberg suggests the subscription-first strategy ultimately ran into a simple reality: people don’t consume games the way they consume movies or TV shows. Even after spending billions on Bethesda and Activision Blizzard, Game Pass never became the universal subscription service Microsoft had envisioned. Internally, executives also reportedly questioned whether putting blockbuster franchises like Call of Duty onto Game Pass on day one was the right long-term business decision, given how much revenue those games traditionally generate through full-price sales.

That doesn’t mean Game Pass is disappearing. It’s still expected to remain a major part of Xbox’s ecosystem. But according to Bloomberg, it may no longer be the centerpiece of Microsoft’s gaming strategy. If anything, the report suggests Xbox is coming full circle.

After years spent trying to redefine what the platform should be, the company now appears to be rediscovering something the gaming industry has known all along: great hardware sells consoles, great exclusives sell hardware, and subscriptions work best when they support that ecosystem, not replace it.

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