In this week’s Sunday Reboot, the nightmare scenario of OpenAI’s hardware leak and the astounding cheapness of promoting Ted Lasso.

Sunday Reboot is a weekly column covering some of the lighter stories within the Apple reality distortion field from the past seven days. All to get the next week underway with a good first step.

OpenAI hardware leak is a multi-level nightmare

Readers of AppleInsider will be well aware of the ongoing rift between Apple and OpenAI about trade secrets. They’d also know about the whole Jony Ive hardware situation too.

If Thursday’s leak is to be believed, the first hardware won’t be a pendant. It seems that, like Apple, Google, and Amazon before it, OpenAI will be churning out a smart home device you can talk to.

At face value, that would be breathtakingly pedestrian. A hockey puck-shaped item that’s reminiscent of the second-generation Echo Dot, except that you’re talking to ChatGPT’s more advanced models.

An Amazon Echo Dot. No moving parts. No camera.

Except that it will apparently have some extra features, like battery power. Premium materials will also help push the price up to $300 to $400, making the HomePod mini look like an absolute bargain.

The worrying bits, though, will be the inclusion of a camera and “parts that will move on their own” to help answer user queries. Except this last bit isn’t explained at all.

A battery-operated AI-driven unit that can move at will and see the world? That is a nightmare fuel-generating statement.

I know there will be assurances from OpenAI that there will be safeguards to prevent the AI from discovering a way to traverse your household. Certainly, it will be stopped from secretly filming you as you sleep by some simple rules that it definitely won’t break.

Nothing bad will happen. At all. Honest.

I don’t want a self-aware AI puck that can see and hear everything somehow coming up with a plan that involves riding the Roomba like a trusty steed, all to discover the household’s secrets. Or worse, to somehow manage to escape through the cat flap to freedom and an attempt at world domination not unlike “Pinky and the Brain.”

This is completely an exaggerated scenario, as the moving parts are more realistically used to shift the camera around for a better view more than anything. Still, that may be just enough physical motion for ChatGPT to go on an AI rampage.

I have admitted before to being a fan of “Ted Lasso” on Apple TV, and the show came back with a fantastic opening for season 4, taking place in Kansas City.

As an episode to revive the Lasso Way after the closure in the third season, it does a lot to reestablish the characters, showing what has changed over the years, and dragging the mustache back to Blighty with family in tow.

It’s shaping up to be a worthy return for a very beloved show, and hopefully it’s enough to tempt Apple into more seasons.

That said, I have to question a promotion Apple put on in New York City’s Fifth Avenue Apple Store on Thursday. The “Gathering of the Teds” was a look-alike contest, with elimination rounds to narrow the field to one ultimate champion.

There’s a website with all of the rules, which explains that the contestants had to take part in three rounds. The first was an introduction of themselves in character and a two-minute dance break.

After the pool reached ten contestants, there was a second-round trivia game that was also held in character. After that, the remaining Teds had to give a moving Lasso-like speech to pep the crowd up.

They missed a trick by not calling it a “Ted” talk.

The marking criteria for the judges is thorough but similarly tongue-in-cheek. Do the contestants radiate “believe” enough? Are they owning the mustache? “Do they believe in Rom-Comunism?”

You would expect that, for people putting themselves up for a fun and a tiny bit humiliating competition, the prizes would be worthwhile. Not particularly in this case.

Official AFC Richmond merch, which is probably the scarf Apple gave away.

There are four prizes, consisting of a “custom soccer scarf” for each of the three finalists and “custom Beats headphones” for the first-prize winner. Presumably all branded to go with the TV show.

The total approximate retail value for the prizes in the rules is $300. It probably cost Apple and the sponsor more than that to pay someone to write the rules and to host it on a website.

It’s a well-publicized competition, for a premier-league brand and a return of a major show to its streaming service, held in one of said brand’s most important and iconic storefronts.

Someone could’ve spared a few extra bucks to give them all headphones, or even upgrade the ultimate winner with a MacBook Neo with an AFC Richmond sticker on it.

Of course, this is less the Lasso Way and more something else. Capitalism.

Last week’s Sunday Reboot talked about Apple’s quarterly finances and how investors and analysts act despite great results.

Skullcandy Crusher 540 Active for $210: The BlueAnt headphones are just a better buy in all regards, but I enjoyed these a lot. The noise canceling doesn’t work very well, but these headphones are attractive, and the bass is powerful. —Adrienne So

Shokz OpenFit Pro for $250: The Shokz OpenFit Pro’s sound quality is excellent; the buds are beautiful and comfortable; and I appreciate the physical buttons. That said, the open-ear noise-reduction system merely blunts outside noise rather than blocking it, so I don’t understand the value here. —Adrienne So

Soundcore AeroFit 2 Pro for $180: The AeroFit 2 Pro physically switches modes with its adjustable ear hooks to transform from open earbuds to noise-canceling ones. Unfortunately, I found the case to be too big, and the noise cancellation wasn’t so effective. Still, it’s an interesting concept, and I do like being able to toggle the angle on the ear hooks for a more secure fit. —Adrienne So

Photograph: Adrienne So

Oakley Meta Vanguard for $499: Not only are they Oakley sunglasses with Prizm lenses for enhancing contrast and keeping you from tumbling head over heels on the trail, but they also have a 12-MP action camera in the bridge of the nose, two over-ear speakers with a five-mic array for calls, and they integrate with Garmin to work as a (not very useful) fitness tracker. That’s OK, because these are the best for moving at speed. They are 6 decibels louder than the Oakley Meta HSTNs, and you can tell. They’re the only open headphones where I don’t have to turn the volume all the way up to hear podcasts when going over 20 mph. —Adrienne So

Photograph: Adrienne So

Chamelo Music Shield for $260: Chamelo’s audio sunglasses have electro-chromic lenses; you can change how dark they get with a finger slider on the arm. However, the music isn’t very loud, the battery life is much worse than the Vanguard, and they’re relatively expensive. —Adrienne So

JLab Epic Sport ANC 3 for $100: This is the upgraded version of the Go Air Sport above, with hybrid dual drivers for better sound, a higher IP rating, better battery life, and active noise canceling. You need a fully sealed fit for ANC to be effective, which these don’t have; I can still hear people at the gym when I’m lifting weights. Still, in every other way, these headphones meet their promises, and they do feel secure. —Adrienne So

Click on a note with the pen, and it will open in edit mode with a configuration toolbar shown across the top. Here you can set up pen type, color, line thickness, and all the other tools you’d want to use to write or draw. I found the editing interface just about perfect in the sense that it balances keeping it simple but still giving you access to the controls you actually need.

The other element I enjoyed in the Note A1 UI is the Inspiration Space. I can easily clip a bit of text from any document (including web pages), save it, and then automatically convert it to text for use in something else or apply any of the other onboard AI-powered tools. It’s one of the best clip-and-save tools I’ve used since I gave up on Evernote.

What I was less thrilled with is the file management system. It works, but there are confusing shortcomings. For example, I couldn’t find a way to open a note in reading mode and then switch to editing from within the note. This seems like a very common use case. But no, you have to exit the note, go back to the main notes menu, and then reopen it in editing mode.

The interface is not very intuitive. I had to consult the manual to figure out how to get two documents open side-by-side, something that works by drag and drop in every other Android device I’ve tested (even those with highly customized UIs).

A Note on Earlier Versions

Curiously for a large publicly traded company, TCL launched the Note A1 via Kickstarter (but clearly already had plenty of the tablet available, which the company fed to YouTube influencers). If you hunt down early reviews of these Kickstarter devices, you’ll notice people complaining about limited app availability, no Google Play Store, and having to sideload apps via F-Droid, the Aurora Store, and other shenanigans.

The Note A1 I tested, and the device that is for sale these days at all major retailers, comes with the Google Play Store preinstalled, making it easy to download any app you need. Accessing installed apps can be a little awkward; they pile up in the sidebar menu, but if you make good use of the ability to customize the launcher, it’s not too difficult to have everything you need close at hand. And for completeness sake, I did install F-Droid and the Aurora Store, and both also work (although if Google carries through with its current development plans for Android, apps installed with F-Droid will stop working on all Android devices next year).

Competition

Photograph: Scott Gilbertson

There are two competitors here. The first is an E Ink tablet. If you want the most paperlike possible experience, then the E Ink wins. But you won’t be watching videos or perusing social media. If you want 80 percent of the E Ink experience, but also the ability to use your device as a normal Android tablet, then the Note A1 is the clear winner.

Hong Kong educators and a lawmaker are urging the city to ban children under 16 from social media, calling addiction “the biggest problem facing education.” At a panel discussion this week, Lilian Chan Lui Ling-yee, honorary president of the Yan Oi Association of Principals, said legislation was needed to protect the next generation. A survey found 62% of Hong Kong residents support a legislative ban, with support rising to 76% among parents. Legislative Council member Lawrence Tang Fei said social media is developing too fast for education alone to keep pace.

The government is not moving. Hong Kong’s technology chief has explicitly ruled out legislation, citing enforcement challenges, cross-border jurisdiction issues, and concerns about damaging the city’s technology ecosystem. The position puts Hong Kong behind Australia, which banned under-16s in December 2025, the UK, which is implementing its own ban, and France, Spain, and Portugal, which are all advancing similar measures. Hong Kong’s approach focuses on education, health guidance, and monitoring what other countries do, rather than acting itself.

The enforcement problem is real everywhere. Australia’s age-verification trial found its technology could be wrong by two to three years. Hong Kong’s fragmented digital ecosystem adds complexity: children use platforms based in mainland China, the US, and elsewhere, each subject to different jurisdictions. Wu Siu-wai, a lecturer at the Education University of Hong Kong, said the city should at least understand the overseas legislative landscape before deciding, adding that “how to legislate and the extent of restrictions are topics for follow-up discussion.”

The gap between public opinion and government action is striking. Nearly two-thirds of residents want a ban. The government’s tech chief says no. A New Mexico court just ordered Meta to pay $567 million for harm to children on its platforms, the kind of enforcement action that tends to concentrate minds in other capitals. Hong Kong is watching the world legislate on child safety and choosing, for now, to study the results rather than contribute to them.

Strands is the NYT’s latest word game after the likes of Wordle, Spelling Bee and Connections – and it’s great fun. It can be difficult, though, so read on for my Strands hints.

Want more word-based fun? Then check out my NYT Connections today and Quordle today pages for hints and answers for those games, and Marc’s Wordle today page for the original viral word game.

I first caught a glimpse of Intel’s new handheld silicon at Computex 2026, where I saw early hardware powered by it, including the MSI Claw 8 EX AI+ and Acer Predator Atlas 8. But seeing a chip run a demo on a show floor and actually pushing it through real-world workloads are two very different things. When MSI eventually sent me the production Claw for a spin, I finally got that opportunity. I only had the device for a short time, but that brief window was enough to make one thing clear: Intel’s Arc G3 Extreme is a seriously capable handheld gaming platform.

Built for the handheld watt wars

What makes it particularly interesting is that this isn’t simply another laptop processor squeezed into a smaller chassis. Intel has built the Arc G3 Extreme specifically for handheld gaming, with its power envelope and platform tuned around portable workloads. At its heart sits the Arc B390 GPU, based on Intel’s Xe3 architecture, with 12 Xe-cores, hardware ray tracing and up to 113 TOPS of INT8 GPU compute. The chip also features 14 CPU cores, an NPU and support for up to LPDDR5X-8533 memory.

That distinction matters because handheld gaming is ultimately a battle for watts. There is only so much power available, and every watt spent on CPU performance is potentially a watt that could have gone towards graphics. Arc G3 Extreme takes a more graphics-focused approach, and after testing it, I think Intel has finally built a handheld chip that understands the assignment.

The test: How fast is the Intel Arc G3 Extreme?

There’s an important caveat before getting into the numbers. I only had the MSI Claw for a short testing window, so my dedicated synthetic and gaming benchmark runs were conducted at its 35W performance setting. I therefore wouldn’t present this as a comprehensive analysis of how Arc G3 Extreme behaves across every possible TDP level. Instead, these results show what Intel’s new handheld silicon can do when given a generous power budget.

And at 35W, the results are seriously impressive. Across my synthetic tests, the Arc G3 Extreme delivered the kind of performance I simply haven’t seen from an Intel-powered handheld before. The CPU is capable enough to deliver laptop-class performance, but the real star is the Arc B390 GPU. I found the Arc G3 Extreme comfortably ahead of AMD’s Ryzen Z2 Extreme in its gaming tests. In fact, the Claw is the most powerful handheld gaming PC I’ve tested.

The gaming results are even more telling. Across the titles and settings I tested, the Arc G3 Extreme consistently delivered the kind of performance that makes 1080p gaming genuinely viable on a handheld. More importantly, it doesn’t need to lean entirely on upscaling to get there. Native performance is already strong, while XeSS 3 provides additional headroom in supported games. Intel isn’t merely catching up anymore. It’s competing at the very top of the handheld performance stack.

The interesting part isn’t just performance

Raw performance is only half the story with a handheld. Give a chip 35W, and it should be fast. The more difficult question is what happens when the power budget comes down.

I didn’t have enough time with the Claw to build a comprehensive 17W, 20W, and 25W benchmark suite, so I took a different approach. I wanted to test efficiency the way a regular gamer would actually experience it. I switched to Endurance Mode and spent several hours playing Sleeping Dogs. The result? More than four hours of continuous gameplay, without turning the experience into a compromised version of the game. That is particularly interesting because the same silicon that can deliver this level of performance at 35W can scale down into a genuinely usable, battery-conscious gaming platform.

Then there’s standby behaviour, which might be my favourite efficiency improvement. The Claw’s idle drain was practically non-existent during my testing. Leave it in sleep mode overnight, and it wakes up with almost the same battery percentage. That’s a surprisingly important quality-of-life feature for a Windows handheld because nothing kills the convenience of portable gaming faster than picking up the device to find a dead battery.

Intel’s handheld redemption is real

I’ve tested most of the mainstream handhelds, from the Steam Deck and ROG Ally to the ROG Ally X and other AMD-powered devices, and based on that experience, the Arc G3 Extreme is comfortably the most powerful handheld platform I’ve tested. The performance advantage is especially noticeable in demanding AAA games, but Intel isn’t simply brute-forcing its way there with more watts; the chip also scales intelligently when the workload gets lighter.

Of course, there’s some context worth acknowledging. AMD’s Ryzen Z2 Extreme launched around a year earlier, giving Intel plenty of time to study the handheld market, improve its drivers and close the gap. And the first Arc G3 Extreme devices are expensive enough that this isn’t about to become a mainstream replacement for the Steam Deck or ROG Ally overnight. But the price of the hardware doesn’t change what Intel has achieved with the silicon. Intel has finally arrived in handheld gaming, and it has done so with enough performance to compete with AMD at the top end, while bringing the efficiency to make that performance genuinely useful away from the charger.

The first Claw showed that Intel wasn’t ready. The Arc G3 Extreme shows that Intel finally is.

Bad news for anyone who was hoping for some relief from the memory shortage — Digitimes is reporting that the production capacity of major players such as Samsung, Micron, and SK Hynix has already been booked for 2027 due to record demand. Their industry sources indicate that what we’re experiencing currently is just a prelude to when things get really ugly, which is why customers are paying a premium to lock in their orders so far out.

Although there’s been no official word from either side of the transaction, the Digitimes article further points out that these sort of agreements are usually 3 to 5 year contracts. If that’s the case, and nothing changes in supply and demand equation, we could be in for a very rough ride. There’s a potential opportunity here for other manufacturers to step in and start producing DRAM, possibly even focusing on lower-performance offerings intended for the consumer market, but setting up those production lines isn’t going to happen overnight. It’s always possible the AI bubble could pop in the next couple of years, but we’re not sure we’d put money on it.

There’s a developing story this weekend about the breach of customer data over at Framework. The maker of modular and repairable computers has recently sent an email out to all customers that their names, email addresses, phone numbers, and physical addresses were leaked due to an upstream zero-day attack against database provider Metabase.

Metabase disclosed the breach on August 3rd, but we were mildly surprised to see that Framework doesn’t seem to have made any public acknowledgement of the event so far. As far as we can tell, the only reason there are copies of the email from them circulating online is because several customers posted it to social media. In their statements to sources such as TechCrunch, Framework reps were also hesitant to give hard details such as how many customers were impacted. While we’re fans of what Framework is trying to do in terms of hardware customization and repairability, we have to admit that being cagey about this sort of thing isn’t a good look.

If you’re looking to vent about this situation and others like it with similarly-minded folks, HOPE 26 will be the perfect place to do it. We’re just days away from the New York hacker con, and there are less than 150 tickets still available for anyone who’s still undecided about going. At this point, it seems likely there won’t be any ticket sales at the door.

Luckily, there’s no shortage of virtual tickets which will let you experience the event from the comfort of your own basement. Since their week-long marathon event during COVID, HOPE has offered a better virtual experience than most hacker cons, so ticket holders can look forward to more than just a YouTube link.

As reported by Neowin, developer Justin Marshall has ported Word for Windows 1.1a to Microsoft’s modern incarnation of the operating system on 64-bit hardware. Rather than running it in some emulator, Justin took the source code that Microsoft released back in 2014 and rewrote the bits that relied on the early 90s platform it was intended for.

While we’re not sure the lawyers in Redmond are going to lose much sleep over somebody hacking around with a 35 year old version of Word, it’s worth mentioning that the Microsoft Research License that the code was released under back in 2014 allows access to the source for personal use but specifically forbids redistribution.

To comply with the letter of the law on this one, our read on it is that this project should have been made public as a series of patches against that release rather than bundling in Microsoft’s own code. In other words, if you’re interested in this one, you might want to pull down a local copy now in the event it goes down the memory hole.

Finally, Word isn’t the only decades-old piece of software getting a new lease on life in 2026. This year marks the 30th anniversary of Quake, and to celebrate Bethesda has unveiled a new chapter for the seminal first person shooter. Titled Dawn of the Machine, the update was created by a group of developers within MachineGames, who have not only been responsible for the modern Wolfenstein games but also 2024’s critically-acclaimed Indiana Jones and the Great Circle.

Although Quake may be 30 years young, it’s still available on pretty much everything, so you won’t need to break out your old DOS machine to get in on the action. The announcement page says the free update is available now for all current and previous-generation game consoles, as well as PC.

See something interesting that you think would be a good fit for our weekly Links column? Drop us a line; we’d love to hear about it.

Situational Awareness may have had to sell off the majority of its public portfolio last month, but the AI-focused hedge fund is still making some big bets.

This week, the fund invested $400 million into Source Foundry, a startup founded by Stanford researchers aiming to make chip manufacturing faster and cheaper, according to The Wall Street Journal. That brings its total investment in Source Foundry to $500 million.

Situational Awareness was founded by Leopold Aschenbrenner, a former OpenAI researcher in his mid-twenties who had no trading experience when he launched the fund in 2024. Early returns were reportedly strong, but the fund faced steep losses in recent months amidst the decline in AI infrastructure stocks.

At the end of July, Situational Awareness sold off the majority of its public portfolio to Ken Griffin’s Citadel, although the fund held on to its Anthropic shares. Its assets under management reportedly fell from $20 billion to $10 billion.

On the bright side, Aschenbrenner didn’t let those setbacks get in the way of his wedding.

Sounding off: As AI moves into more parts of daily life, the possibility of using it in New Orleans’ 911 system struck a nerve. Residents were relieved to learn that reports of AI replacing emergency call-takers were inaccurate, but the reaction underscored a larger reality.The technology is reshaping essential services, often faster than the public is ready to accept.

New Orleans is using artificial intelligence in a limited part of its 911 operation: screening some duplicate calls about vehicle crashes when human call-takers are unavailable.

The Orleans Parish Communication District issued the clarification after a Shreveport Times story reported that the city would use AI to answer 911 calls instead of human operators. OPCD said the technology is not replacing human call-takers and is used only in a narrow set of circumstances.

The Shreveport Times article, published Thursday under the headline “New Orleans will use AI to answer 911 calls instead of a human,” focused on Carbyne’s AI Emergency Call Triage tool. The system is designed to identify when multiple callers are reporting the same incident.

Under that process, callers reporting a crash that is already known to dispatchers may receive information or updates about the incident. Callers reporting a separate emergency would be routed to a human dispatcher. The story also noted that the tool would not replace dispatchers.

Still, the headline drew a wider reaction online, with commenters questioning whether AI should play any role in emergency communications.

“I wonder what happens if someone has to be discreet and order a ‘pizza’ and instead AI answers,” one commenter wrote.

Some commenters also pointed to McDonald’s abandoned test of AI drive-thru ordering. Widely shared examples of incorrect orders became a symbol of the technology’s shortcomings, and McDonald’s ended the test at more than 100 restaurants in 2024 after working with IBM on the automated ordering system.

The comparison isn’t exact. Ordering food at a drive-thru is very different from calling 911, and OPCD says its system is limited to duplicate reports of a known crash. But the reaction reflects a broader concern about using AI in situations where mistakes could have serious consequences. Questions about reliability, accountability, and access to a human operator are particularly sensitive in emergency response.

OPCD Executive Director Karl Fasold said the agency has used the AI tool for about two years. It can be activated only when all human call-takers are busy and a caller is within about 200 meters of a crash that has already been reported.

The system then determines whether the caller is reporting the same crash. If so, it can provide information or updates. If the caller is reporting something else, the call is routed to a human dispatcher.

OPCD said the technology is not used for other types of 911 calls. The agency also said it has safeguards in place to ensure callers can reach a person when needed.

Fasold said the Shreveport Times article left readers with the impression that New Orleans was moving toward an AI-run 911 system. He said that is not how the city is using the technology.

OPCD also said the reporter did not contact the agency before publishing the article and did not identify sources for some of its claims.

“Every 911 center in the country is dealing with the reality of tighter budgets and inability to reach full staffing even with funding to do so. We have found this AI triage tool, used specifically for the scenario outlined above involving motor vehicle accidents, to be an extremely positive use of the technology to make the best use of our staff’s very limited time,” Fasold said in a statement.

For more than a decade, the Apple Watch has looked like a tiny computer strapped to the wrist. But what if Apple made it look like an actual watch instead? Recent reports suggest that Apple is considering round displays for future Apple Watch models, alongside other design ideas as the company rethinks its wearable lineup. Nothing has been finalized, but the possibility raises a fascinating question: would a circular Apple Watch actually be better, or would Apple be fixing something that isn’t broken? I think the answer depends on what Apple wants the Watch to be.

A circle could finally make the Apple Watch feel like a watch

The biggest argument for going circular isn’t technical. It’s fashion.

The Apple Watch’s rounded-square design is instantly recognizable, but it also looks unmistakably like a piece of technology. A circular design could make it blend far more naturally with formal clothing, traditional outfits, or simply with users who prefer the look of a conventional timepiece. And Apple could potentially attract people who have avoided the Watch precisely because they don’t like its appearance. Samsung, Google, Garmin and countless traditional watchmakers have already demonstrated that a circular watch can look more natural on the wrist.

There is also something to be said for Apple’s design becoming less repetitive. The company has refined the Watch over the years, but the fundamental shape has remained remarkably consistent. Going circular would instantly make a new generation feel like a new Apple Watch, rather than another iteration with a thinner case and brighter screen. But there is a catch.

The Apple Watch is also a tiny computer.

The current shape isn’t just an aesthetic choice. It gives watchOS something extremely useful: a relatively rectangular canvas.

Apps, notifications, messages, maps, fitness statistics, calendars and settings are all much easier to arrange inside a rectangle. A circle removes usable space from the corners, which can leave text and interface elements feeling cramped. The keyboard is an obvious example. Typing on the Apple Watch is already an exercise in patience. Now imagine trying to squeeze a keyboard into a shape that gets narrower toward the edges.

Sure, Apple could redesign watchOS specifically for a circular screen, and that’s where things get interesting. The company controls both the hardware and software, so it could create a genuinely circular-first interface rather than simply cropping the existing one. But third-party developers don’t have the same luxury. Apple already has a somewhat fragile watchOS app ecosystem, with some developers moving away from standalone Watch apps in favor of quicker notifications and companion experiences. Asking developers to maintain another completely different interface system could make that problem worse.

Apple could potentially require developers to support both rectangular and circular layouts, but that means more development, testing, and maintenance for an ecosystem that isn’t exactly overflowing with developer attention. A circular Apple Watch could therefore become a beautiful device that increasingly relies on Apple’s own apps while third-party experiences take a back seat.

Then there’s the hardware problem nobody sees

There is another issue hiding inside that pretty circular chassis: the components aren’t circular.

Batteries, logic boards, speakers, sensors, and the Taptic Engine are generally rectangular, flat, or otherwise shaped around the available internal space. Put those components inside a circular case, and the corners inevitably become awkward dead space. Apple could compensate by redesigning virtually every internal component, but that would add complexity and potentially increase manufacturing costs. Alternatively, the company could make the circular Watch thicker to fit the same battery and hardware capacity, creating the dreaded “puck” effect.

That’s a particularly awkward trade-off for Apple. The company has spent years making the Watch thinner and more refined. Giving some of that progress back simply to accommodate a circular chassis would be a difficult sell. Samsung and Google have already had to deal with similar compromises in their circular watches, so Apple wouldn’t exactly be entering unexplored territory. The difference is that Apple tends to be particularly obsessive about internal packaging and thinness.

Maybe Apple needs to make a watch that looks like one

A circular Apple Watch could be the perfect fit for lifestyle users who want health tracking and smart features without wearing something that looks like a tiny computer. It could even coexist with the current design, giving Apple a more fashion-focused option while retaining the rounded rectangle for users who value screen space and information density. The trade-off is identity: the current Apple Watch is instantly recognizable, while a circular model could look more like a traditional timepiece, but also more like what Samsung, Google, and Garmin already offer.

That makes a circular Watch more interesting as a new branch of the lineup rather than a replacement. Apple could have one Watch designed around maximizing information and another designed around blending into everyday life. But making that work would require much more than putting a round panel inside a new case. Apple would need to rethink watchOS, third-party apps, internal component placement, battery capacity, and potentially even the thickness of the device.

Of course, there is still a very real possibility that none of this ever happens. The original report says Apple is exploring different designs, not that a circular Watch is confirmed, and plans can change long before a product reaches the market. Still, if Apple does decide to go round, it could make the Apple Watch feel less like another gadget and more like a genuine everyday watch, even if that comes with some serious compromises.