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I’ve Seen Sony’s Upcoming True RGB TV: Here’s Why It Could Be a Game-Changer

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At an event at Sony’s TV headquarters in Tokyo last month, we were treated to some one-on-one time with Sony’s upcoming RGB LED-backlit LCD TV, and I can say this TV is clearly something special. We got to see the new set, which Sony is calling “True RGB,” in its final form and with its LCD panel and screen removed, exposing the RGB backlight unit. Next to it was Sony’s current Mini LED flagship TV, the BRAVIA 9, also in complete form and also with its LCD panel and screen removed, exposing the Mini LED back light unit for comparison.

Sony Mini LED vs New True RGB Backlight 900 px
Sony BRAVIA 9 Mini LED backlight (left) vs. True RGB backlight.

Compared to the BRAVIA 9, the True RGB TV exceeded the performance of that set in just about every measurable (and subjective) way, with wider color gamut, impressive peak brightness and freedom from artifacts like aliasing and color banding. It also had black levels and contrast that will give an OLED TV a run for its money. The new set offered excellent off-axis viewing with minimal dimming and color shift when viewing it from the sides. The upcoming set, which will be publicly unveiled later this spring, does all this while actually using less power than its predecessor, thanks to highly efficient power management and precise control over its RGB backlighting system.

Mini LED/LCD TVs like the BRAVIA 9 have a relatively easy job when it comes to color reproduction. The blue LED elements combine with a quantum dot layer to generate a white backlight. Each pixel on the LCD panel itself creates colors by adjusting the opaqueness of each LCD pixel’s red, green and blue subpixel. Because the backlight is uniform in color, the color filter process is entirely predictable and uniform from pixel to pixel.

conventional-miniled-vs-rgb-miniled

With an RGB backlit TV, the image processor has to decide how to adjust both the intensity of each individual red, green and blue LED diode in each zone of the backlight unit and do further adjustment at the pixel level adjusting each of the red, green and blue LCD subpixels in order to create each pixel’s final color. This two-step process can lead to more accurate and more vivid color reproduction, wider color gamut and higher overall brightness, but at the expense of requiring more processing power. It is just this complexity that has led to Sony taking its time in releasing its first RGB-lit TV of the new era.

Panel Structure RGB backlit LCD TV

At Sony’s headquarters, we got to see the new True RGB set up against several RGB-backlit models from competitors. In this comparison, the Sony True RGB set was better able to remain in its true RGB backlighting mode, taking full advantage of its wide color gamut reproduction with independent control over its red, green and blue diodes, while at least one competitive model switched to a full white backlight whenever multiple contrasting colors were displayed on the screen concurrently. This caused the competing set to lose its RGB color advantage by reverting to a uniform white backlight. And this was evident in visible loss of color saturation.

We’ve seen some RGB backlit TVs struggle with reproduction of multiple colors onscreen at the same time, due to a condition called “color crosstalk.” This occurs when you have multiple colors on screen at a time, or white objects next to or surrounded by colored backgrounds. Some of that background color can bleed into the white due to less than perfect backlight and color filter management. The Sony True RGB set we saw in Japan exhibited none of these color crosstalk issues or color bleed.

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micro-rgb-crosstalk-900px
Poor backlight control or color filter management on an RGB backlit TV can lead to color crosstalk. This artifact is shown here on a competitor’s RGB backlit TV where white dots in the image take on a magenta or aqua tinge based on the colored areas surrounding them.

Off-axis viewing and glare reduction were both exceptionally good on the True RGB TV, with the new TV able to maintain its colors and rich black levels, even when viewed from the sides in a fairly bright room. While there was occasionally some mild blooming on brightly colored images set against a black background, the use of RGB lighting elements made these faint artifacts nearly imperceptible. On traditional LED/LCD TVs, the bloom or halo around a bright object is typically white, while on a True RGB TV, the light bloom matches the color of the on-screen object, making it much less noticeable.

True RGB off axis 2 900px
Sony’s True RGB TV (right) maintains good color accuracy, black levels and saturation even when viewed from the sides.

We viewed several challenging 4K/HDR clips highlighting HDR tone mapping and found that the new True RGB set outperformed the BRAVIA 9 MiniLED TV in both specular highlights and shadow detail. And the BRAVIA 9 is already a strong performer for tone mapping, so this was a pretty impressive feat.

Coming-Soon- True RGB 900px

The True RGB TV we spent time with in Japan was a 65-inch version, but, because these TVs use standard LCD “mother glass,” we can expect Sony’s True RGB tech to be available in much larger screen sizes. Certainly larger than OLED TVs which currently max out at 97 inches diagonally. More details will follow later this spring.

April-7-Sony Qualia005 RGB Backlit LCD TV from 2004
Sony’s Qualia 005 TV, released in 2004, was the first LCD TV to feature an RGB backlight unit.

The Bottom Line

While Sony was the first TV maker to use RGB LED backlights in an LCD TV, with the Qualia 005 from 2004, they were not first to market with this new wave of RGB-backlit LCD TVs. Models from Samsung, TCL and Hisense were introduced last year, and second generation models are coming soon from these same manufacturers. LG also unveiled their own RGB-backlit LCD TVs this year, though they are still standing behind OLED technology for their flagship TVs.

Sony has been working on perfecting RGB backlighting in LCD TVs for several years. About a year ago, we saw Sony’s then current prototype RGB backlit TV, which was impressive, but this latest version is even more so. From what we can gather, the company wanted to make sure their version of RGB backlighting was truly ready for prime time before its release. And, from what we’ve seen so far, the wait will be worth it.

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Stay tuned to eCoustics for more details on Sony True RGB TVs, including industrial design, model numbers, screen sizes, prices and more, coming later this spring.

We’ve Seen the Future of Sony TVs in All its Red, Green and Blue Glory: Here’s What’s Coming

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It’s Here! Check Out the 116-inch Hisense 116UX RGB Backlit TV

Sony, TCL Finalize Joint Venture for TVs and Audio; Say Hello to BRAVIA, Inc.

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MacBook Neo orders doubled as suppliers race to keep up

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Amid ongoing MacBook Neo shortages, Apple has reportedly tasked suppliers with doubling its original order to 10 million units in an attempt to satiate demand.

Buying a new MacBook Neo today remains an exercise in patience, with deliveries taking multiple weeks. The 13-inch, $599 laptop has proven hugely popular among students and mobile workers alike, so much so that Apple can’t keep up.

Now, a report by supply chain analyst Ming-Chi Kuo claims that Apple has told its suppliers to produce more MacBook Neos than ever before. After an initial five-million-unit order, Apple has now doubled the figure to 10 million units.

More Neos on the way

Kuo was writing in a lengthy post on the X social network when he noted that “Sunny has become a new Apple CCM supplier, producing the MacBook Neo CCM.” A CCM is a self-contained Compact Camera Module, ready to be used in laptops like the MacBook Neo.

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Kuo went on to add that Apple has raised its 2026 shipment forecast from five million to 10 million units.

This news also matches a similar report from earlier in May. Then, analyst Tim Culpan reported that Apple had been forced to order more A18 Pro chips for the endeavor.

The MacBook Neo first went on sale on March 11, 2026, and almost immediately saw expected delivery dates slip by weeks and months. Delivery windows haven’t improved much since.

Apple’s present crack at the low-end of the market sells for just $599. It’s even cheaper at just $499 when purchased in an education setting, or with a military discount.

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Android Apple Music beta hints at alternate tiers, skip limits

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The Android client for Apple Music has hinted at new subscription tiers, opening the possibility for a cheaper plan with some added restrictions. It won’t be free.

Since its conception, Apple Music has provided the same general level of service to all users regardless of their actual subscription plan. Sure, you can get it as an Individual, Family, Student, or Apple One subscription, but you get the same service across the board.

However, code strings spotted by Aaron Perris on X hints that change is on the horizon. The developer beta for Apple Music on Android includes a few specific lines that don’t apply to the current service at all.

One line is an error message stating “Premium access required.” The other error message about reaching a “skip limit,” displaying the message “Can’t skip any more tracks” to the user.

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These messages are interesting, but cannot possibly work for the way Apple Music currently operates.

Radio station skips and tier talk

Apple currently doesn’t have a “premium” tier at all. Nor does it have any tiers providing a limited service to users at a cheaper price.

There is the 30-day free trial, but that doesn’t really count at all, as you still get the full service.

A plausible explanation from Perris is that it could be for something unrelated, such as radio stations. However, this is doubtful to work with Apple’s current radio stations at all.

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An alternative idea would be something similar to Spotify’s playlists, where free users have a limited number of skips in some cases.

It is plausible for Apple to introduce a skip system for programmatic radio stations that has limitations. But it would only be feasible if Apple were to introduce a lower tier of service.

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A cheaper plan with more restrictions than the full-fat service makes sense in this context. It would mean the full-priced users retain the ability to skip without restrictions, while the “lite” users face limits.

It would also be a justifiable explanation for the “Premium access required” message. Users paying less than full-price subscribers would naturally have parts of the experience blocked off or curtailed, requiring such a message to be needed.

Not free

While the messages certainly correlate with the idea of a lower-priced “lite” tier, it does not mean that Apple will be bringing out a completely free tier of Apple Music.

Aside from the trials, Apple Music has never been offered completely free to users without engaging in some kind of offer. For example, being offered as a benefit of a mobile phone contract.

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Apple certainly could make a free tier if it wanted to, joining rivals like Spotify in the process. It just won’t, because Apple believes it works against the artist.

In an interview in April, Apple Music VP Oliver Schusser argued that free ad-supported tiers devalue music. The paid subscription is a prioritization of artist compensation and consistent pricing, he insisted.

“I think it’s not the right thing for songwriters and artists to just say, you know what, we’re going to give this away for free,” he said. “Especially with the very little monetization that artists and songwriters are going to get in return.”

With Apple keen to keep Apple Music a paid service, that makes a free option extremely unlikely to arrive anytime soon, if ever.

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Fake FIFA ticket websites are exploding ahead of the 2026 World Cup as scammers prepare massive global fraud campaigns

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  • Thousands of fake FIFA domains are already waiting for desperate football fans
  • Fraudsters cloned FIFA’s login system with near-perfect visual accuracy for credential theft
  • Facebook advertisements are driving victims directly into a large-scale World Cup ticket scam

Over six million fans will fill stadiums across the U.S., Canada, and Mexico when the 2026 FIFA World Cup tournament kicks off in June.

The sheer scale of ticket demand has created ideal conditions for sophisticated fraud operations.

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AI agents are entering their rebuild era as enterprises confront the reliability problem

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As enterprise AI agents move into production, organizations are confronting a growing reliability problem. Many teams are discovering that LLM performance alone does not determine whether agents succeed in production. Long-running AI workflows must survive crashes, preserve state, recover from failures, manage inference costs, and coordinate across APIs, tools, and enterprise systems.

After a first wave focused on rapid deployment, organizations now need to revisit those first-generation implementations, and redesign early agent architectures around workflow orchestration, observability, governance, and recovery, said Preeti Somal, Senior VP Engineering at Temporal Technologies, during the latest AI Impact Series event in New York.

“We do have a lot of customers that come to us where they’re building version 2.0 of the same agent,” Somal said. “They had to move really fast, but they didn’t take care of the plumbing. Things crash and burn, and then they’re back to rebuilding with the reliable foundation.”

For workflow orchestration company Temporal, whose infrastructure predates the current wave of agentic AI, the shift reflects a broader enterprise realization: production AI systems require durable execution, state management, visibility into workflows, and mechanisms to recover when models or downstream systems fail.

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Agentic AI has supercharged familiar engineering problems

“These patterns aren’t necessarily new,” Somal said. ” AI just supercharges them.”

Agentic systems introduce additional complexity because they often involve long-running, multi-step processes spanning multiple services, models, APIs, and tools. A single workflow might call several large language models, access retrieval systems, trigger external applications, and manage state over hours or days. The engineering questions, Somal said, often emerge only after deployment.

“People will write agents but haven’t thought about what happens if the agent crashes,” she said. “Am I going to need to run the entire agent flow again?”

For enterprises operating under cost constraints, the answer matters. Restarting workflows after failures can multiply inference expenses, increase latency, and create poor customer experiences.

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Somal compared the current moment to an earlier period in enterprise cloud adoption when organizations went straight to migrating workloads before considering that they needed to redesign underlying architectures if they wanted these workloads to weather the long-term.

“This rush to do AI in a world where you haven’t even modernized your application reminds me a little bit of that lift-and-shift that happened in the cloud,” she said. “Everybody realized you’re spending more money on cloud and we haven’t gotten value there.”

Why long-running agents force a new architecture

Enterprise workflows increasingly involve agents executing over long windows, sometimes spanning many hours while interacting with tools and systems. Reliability challenges compound when workflows persist over time, and it impacts both state and memory, two ideas that are often treated interchangeably in AI conversations.

State concerns workflow execution. It includes where an agent is in a process, which actions have already completed, and where recovery should resume after failure. Memory or context captures information an agent carries forward across interactions or tasks.

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“The state of the agent is around what step and what actions have been performed, and if something crashes, where do you want to recover from, versus the context and memory piece,” Somal explained.

That distinction becomes increasingly important when enterprises begin moving beyond simple chatbot interactions toward longer-running business processes. Somal pointed to a healthcare example involving customer Abridge, where workflows process physician visits through multiple stages, including audio processing, summarization, model calls, and after-visit generation.

“There’s not just one piece to that flow,” Somal said. “Taking videos and slicing that, taking summaries, calling the LLMs, generating the after-visit summary, all of that is being orchestrated.”

The implication for enterprises is that successful agents increasingly depend on systems that can survive interruptions, coordinate across services, and maintain continuity over time.

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The rise of the deterministic spine

A useful framework for enterprise AI design is the deterministic spine, Somal said, which is how they think about Temporal’s role.

“It is denoting the path you want to take,” she said. “It is calling the brain, but if the brain doesn’t respond, it will call it again. If the brain responds but the next step is going to fail, it will pick up from where that failure happened.”

In this framing, the language model acts as a probabilistic system producing variable outputs, while orchestration software maintains execution reliability around it. And the concept matters because enterprise systems increasingly require consistency even when models remain non-deterministic. A procurement workflow, healthcare summary, customer support escalation, or compliance process cannot simply fail silently because a model call timed out or an external dependency crashed.

“What you care most about is making sure that you can recover and that you’re not paying the token tax if something goes wrong,” Somal said.

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Reliability, visibility, and the economics of token spend

As enterprise leaders evaluate AI ROI, cost visibility has become a growing concern. Long-running agents frequently make multiple model calls across complex workflows, which can create opaque spending patterns. Somal described one operational advantage of orchestration as visibility into where costs accumulate. Because workflows are observable step-by-step, teams can see where tokens are being consumed across an agent process.

“You’ve got visibility into that entire flow in a single pane of glass,” she said. “You can now see where you’re spending the tokens in an agent that is multiple steps and calling multiple different systems.”

Workflow recovery also shapes cost efficiency. Without durable orchestration, a late-stage failure can force organizations to rerun an entire process from the beginning, including all prior model calls. Somal said systems designed around recovery can resume execution from the point of interruption.

“You pick up from where the crash happened,” she said. “We save you the cost of running the agent from step one again.”

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Enterprises need to build paved paths and enlist partner expertise

Governance concerns are another emerging pattern as agentic AI takes hold. Rather than adopting fully managed agent systems wholesale, Somal said enterprises increasingly want standardized internal frameworks that provide guardrails while preserving flexibility, and implementing necessary features like governance controls, model selection policies, identity systems, cost management, and observability.

“The enterprises are looking at building these paved paths,” she said. “Taking something off the shelf is maybe not going to work because there are all of these other requirements.”

As organizations revisit first-generation deployments, challenges like this increasingly look less like a model problem and more like a systems engineering problem, and Temporal is positioned to help enterprises take this next step in part because for many organizations, it already existed as part of broader modernization programs before AI became a strategic priority.

“Temporal is already in the enterprise,” Somal said. “Taking that and extending that to AI and agent platforms feels very natural.”

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This tennis robot can rally like a human, train and coach

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We spotted the Aceii One while wandering the halls at Beyond Expo 2026, and it’s hard to slot it neatly into the usual “ball machine” category.

The Aceii One positions itself as a smart tennis partner rather than a feeding device, combining ball launching, AI vision tracking, coaching tools, and gamified training modes into a single mobile platform. The pitch is ambitious: replace predictable drills with something closer to a live rally that adapts to your level.

At the core is a dual-stage launch system that fires balls at intervals of up to 0.5 seconds, with speeds up to 80 mph (129 km/h). That alone puts it in serious training territory, but the differentiator is how it behaves between shots.

Thanks to its vertical dual-camera vision system, Aceii One tracks both player movement and ball trajectory in real time. It claims detection of shots up to 130 mph, using 1080p cameras and a 100° field of view. In practice, this lets it reposition, adjust feeds, and simulate rally patterns instead of just firing fixed sequences.

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It also moves. A differential drive base lets it roll across court surfaces at up to 3.5 m/s, shifting between baseline, sideline, and service-line positions. In theory, that removes one of the biggest limitations of traditional machines: static placement.

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Where Aceii One diverges most clearly from conventional hardware is its software. It doesn’t just offer drills; it builds structured “play.” It includes three main modes: Ranking Mode, which assigns an NTRP-style level and tracks progression; Challenge Mode, which unlocks new objectives as you improve; and Battle Mode, which simulates opponents using stored or shared play profiles.

The system turns repetition into progression by layering scoring, tiers, and unlocks on top of normal training. There’s also a coaching layer via the ACEII app, which builds structured courses and feeds them into practice sessions. It can analyse shot placement, spin, consistency, and speed, then adjust future drills accordingly.

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However, the most interesting claim here is real-time coaching. Every shot is said to be analysed, with feedback covering placement, spin rate, and timing. It can identify errors and suggest corrections in the next drill cycle rather than after the session ends. There’s also a “Match Play” system that shifts training into competitive formats with scoring and adaptive difficulty, based on your NTRP range (1.0 to 5.0). It’s closer to a hybrid of training machine and interactive simulator than anything currently offered by consumer tennis equipment.

Physically, Aceii One is built around portability. It uses a foldable suitcase-style chassis, weighs around 25kg, and carries up to 120 balls. The design includes foldable legs, integrated storage, and a detachable ball container. Battery life ranges from two hours in motion to eight hours in stationary feeding, with a full recharge in around two hours. It also includes safety features like instant obstacle detection and automatic feed shutdown.

Aceii One is trying to move tennis robotics away from predictable repetition into something closer to adaptive training intelligence. Whether it fully replaces a coach is doubtful, but it clearly pushes beyond the traditional “ball launcher with settings” category.

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Keychain GameCube Controller Made Functional

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Mini game controllers with buttons and joysticks that move like the real deal are a pretty cool keychain and fidget toy, but at least for some of us there’s this intrusive thought that tells us that it would be so much cooler if it actually was a functional game controller. Enter [Brux] tearing into a miniature GameCube controller and adding the required guts.

The keychain/fidget toy is made by Backpack Buddies and is one of a range of similar toys that feature buttons you can press and joysticks that move, giving a pretty good start on the externals of the controller. Once cracked open at the seam, some interior redecorating had to be performed to clear space and add something to mount switches onto. Here [Brux] opted to glue SMD switches to custom 3D components in lieu of a PCB. These were subsequently wired up with thin enameled wire, before attaching the original buttons to them following some more plastic surgery.

Some tiny joystick innards were then installed before gluing on the final buttons and joystick caps. As for how it all connects to a real GameCube, here an RP2040 was used to handle the translation of control inputs to the GameCube controller protocol. Then a GameCube controller was sacrificed for its cable and controller connector, but as can be seen in the video it does all work and creates the perfect controller for guests.

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Nvidia's first consumer CPU in over a decade to debut at Computex next week

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Identical posts from Nvidia, Arm, and Microsoft contained the words “A new era of PC,” followed by the coordinates “25.0528, 121.5990,” which map to the Computex 2026 venue in Taipei. The cryptic posts can be seen as early confirmation that Nvidia is finally ready to support Windows’ push into Arm chipsets.
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Pinterest cut AI costs 90% by gutting a frontier model’s vision layer

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At 620 million monthly users, calling a frontier model for every image recommendation isn’t a strategy — it’s a bill. Pinterest CTO Matt Madrigal solved it by gutting Qwen3-VL’s vision layer and rebuilding it with proprietary embeddings, cutting costs 90% and boosting accuracy 30%.

Madrigal’s team has been heavily investing in customizing open-source models “foundationally in-house.”

“If you’ve got really unique data that you can then fine-tune an open source model with, data quality will, frankly, outweigh or overcome model size,” Madrigal explained in a recent VB Beyond the Pilot podcast

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How Pinterest customized Qwen for visual discovery

Pinterest, which has around 620 million monthly active users, has long applied open source models for visual search and discovery, going back to Google’s BERT and OpenAI’s CLIP. The company fine-tuned its own Pin CLIP on the latter, incorporating proprietary visual embeddings and image metadata. 

Pinterest’s conversational shopping assistant, Navigator 1, was built on Qwen3-VL and customized in “pretty significant” ways. Madrigal’s team essentially “ripped out” Qwen’s vision encoder layer and fine-tuned the model on proprietary multimodal embeddings. This has allowed them to capture metadata around pins and images that can then be precomputed offline and regularly retrained on new information to deliver personalized experiences. 

“Open-source models, especially with open Apache licenses where you can truly tweak a lot of open weights and customize for unique use cases — that’s where we’ve found open source to be so powerful for us,” Madrigal said. 

Bringing their own embeddings allows his team to gain context around metadata, pins, and images; also, notably, the model performs better at runtime and inference. Without these embeddings, devs would have to call and encode each image returned at runtime, one at a time. That results in a latency “20 times worse” from an inference perspective, Madrigal said. 

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“If it’s something that’s going to be critical for our end users, that’s going to drive engagement, that will have to scale to over 600 million monthly active users, we’re going to either probably build it or we’re going to leverage open source and customize the heck out of it,” he said. 

VB Transform · July 14–15 · Menlo Park · Agentic orchestration

Intuit rebuilt its multi-agent system in 60 days. What did they change — and why?

At Transform, engineering leaders from Intuit, Target, and Instacart break down how they redesigned their orchestration architectures for reliability, scale, and real customers.

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See the full agenda →

How a taste graph captures evolving interests

To guide users from inspiration to purchase, Madrigal’s team built a “taste graph”: a dynamic representation of what individual users actually like, not just what they click on. “It’s this representation of billions of people’s evolving tastes,” he said. 

People go to Google or other search engines when they have a clear picture of what they want; Pinterest is for when they’re still in the discovery phase, Madrigal said. Pinterest’s goal is to encourage “lateral exploration” and transform discovery to intent (that is, clicking through ads or making purchases). 

Under the hood, the architecture combines a graph structure with representational learning. User embeddings capture a user’s evolving tastes. These are constantly updated based on activity and new content and signals. “It’s not a social graph,” Madrigal said. “It’s much more of a preference graph: What’s going to inspire you? What are you trying to do next?” 

For instance, one user may be into mid-century modern designs; another may prefer a Nantucket aesthetic. Those preferences will be captured in user embeddings, and the taste graph will deliver up specific, relevant products as a result. 

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“You go from the upper funnel, inspiration discovery, all the way through lower funnel intent,” Madrigal said. 

Listen to the full podcast to hear more about:

  • How Pinterest uses sandboxes to encourage creativity in a way that is secure and contained; 

  • Why a continuous feedback loop can prevent visual AI slop; 

  • The importance of constant benchmarking to gauge user engagement, performance, latency, and other factors. 

You can also listen and subscribe to Beyond the Pilot on Spotify, Apple or wherever you get your podcasts.

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‘Most likely, you won’t see it on a Leica M camera’: Leica hints that generative AI tools like Gemini Omni are at odds with its photography heritage, but says they ‘make perfect sense’ for phones like the Xiaomi 17T Pro

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These days, it’s not uncommon for phones to share two big selling points: a partnership with a trusted photography brand and flashy AI features. The Xiaomi 17T Pro, launched this week in Vienna, is no different, boasting Leica-tuned cameras and fresh new AI skills from Google‘s text-to-video tool, Gemini Omni.

Of course, Leica is a storied brand with 157 years of history — so how does Omni’s presence on the Xiaomi 17T Pro sit with this photography heritage?

At a post-launch roundtable attended by TechRadar, the German camera giant — which has been collaborating with Xiaomi since 2022 — shared its take on the utility of generative AI, and its remarks were decidedly diplomatic.

Google's Erin Pettigrew demonstrating Gemini Omni

Google’s Erin Pettigrew demonstrating Gemini Omni at Xiaomi’s Vienna launch event (Image credit: Future)

For context, at the launch itself, Google made a cameo appearance to reintroduce Gemini Omni, which debuted at Google I/O 2026 earlier this month and is available on compatible Android phones, including the Xiaomi 17T series.

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Meta is building an AI pendant. It also plans a business subscription called Wearables for Work.

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TL;DR

A leaked Meta memo confirms an AI pendant entering testing next year. The company also plans “Wearables for Work” and expanded AI glasses.

Meta is developing an AI-powered pendant that it plans to start testing within the next year, according to an internal memo viewed by The Information. The device builds on the Limitless acquisition Meta completed at the end of 2025. Limitless made a pendant that users could clip to their shirt or wear as a necklace to record and transcribe conversations.

The memo also outlines plans to expand Meta’s AI glasses lineup and launch a business subscription called Wearables for Work. The enterprise tier would position Meta’s hardware as a productivity tool rather than a consumer novelty. Reality Labs, Meta’s hardware division, lost $4 billion in Q1 2026 alone.

The AI pendant category has a troubled history. Humane’s AI Pin launched in 2024 to withering reviews and was effectively dead within a year, with HP acquiring the startup’s assets for $116 million. Friend, another AI pendant startup, spent more than $1 million on subway advertisements and struggled to find users. Neither device offered enough utility to justify wearing an additional gadget.

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Meta’s approach is different in one important respect. It already has a wearables business that works. Meta sold more than seven million Ray-Ban smart glasses in 2025 and commands roughly 82% of the smart glasses market. The pendant would be a second form factor in an ecosystem that has proven consumer demand, not a standalone product betting on a category that does not yet exist.

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Limitless raised more than $33 million from investors including Sam Altman and Andreessen Horowitz before Meta acquired it. CEO Dan Siroker said at the time that Meta’s vision for “personal superintelligence” through wearables aligned with what Limitless was building. The startup stopped selling devices to new customers after the acquisition but continued supporting existing users.

The Wearables for Work subscription is the most commercially interesting detail in the memo. Meta’s glasses already integrate with Meta AI for voice queries, real-time translation, and visual identification. An enterprise tier could add meeting transcription, ambient note-taking, CRM integration, and hands-free access to workplace tools. The concept mirrors Microsoft’s Copilot subscription model but delivered through hardware rather than software.

The wearables market is fragmenting into distinct categories. Apple Watch dominates the smartwatch segment but is losing momentum to screenless health trackers. Oura has filed for IPO. Whoop and Google’s Fitbit Air emphasise passive data collection. Meta’s pendant would sit in a fourth category: ambient AI capture, the always-on recording device that supplements rather than replaces a phone.

The privacy implications are significant. Meta’s Ray-Ban glasses have already faced lawsuits and regulatory scrutiny over how they handle footage captured by their built-in cameras. A pendant that records conversations raises the same concerns in a more intimate form factor. The regulatory environment in the EU, where Meta faces ongoing DMA enforcement and GDPR scrutiny, could constrain where the device is sold.

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Meta’s hardware strategy is now spread across glasses, pendants, a planned smartwatch codenamed Malibu 2, VR headsets, and the Vision Pro competitor. The company is betting that AI wearables will reverse Reality Labs’ cumulative losses, which have exceeded $60 billion since the division was created. The pendant is one piece of that bet. Whether it succeeds where Humane and Friend failed depends on whether Meta can make ambient AI recording useful enough that people will wear it, and trustworthy enough that the people around them will tolerate it.

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