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Trump token initiative begins: More pay for play?

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Trump token initiative begins: More pay for play?

The Trump family isn’t done with memes. The U.S. president’s media group, Trump Media & Technology Group (TMTG), announced its “Digital Token Initiative” this week.

Shareholders of TMTG, according to the release, will soon be eligible to receive a digital token linked to the MAGA-focused Truth Social platform. These tokens can’t be transferred, exchanged for cash, or traded on Polymarket—yet.

Still, Polymarket traders are betting a 27% chance Trump will launch a full-fledged cryptocurrency before the year is out.

Summary

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  • Shareholders of TMTG will soon be eligible to receive a digital token linked to the MAGA-focused Truth Social platform.
  • These tokens can’t be transferred, exchanged for cash, or traded on Polymarket.
  • In the first half of 2025, the Trump family reportedly raked in $802 million from crypto operations

It’s not just about social media anymore

Shareholders of at least one whole share of DJT stock will be eligible to receive tokens and associated rewards, including benefits for Trump products (i.e. Truth Social and Truth+).

Additional details on the minting, allocation, and distribution process remain unclear.

TMTG, which was once laser-focused on taking on Elon Musk’s X, is now diving headfirst into blockchain technology.

And, of course, the Trump family is already making a mint off it. In the first half of 2025, they reportedly raked in $802 million from crypto operations, with over 90% of their reported income coming from digital assets.

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Forget golf courses and real estate licensing fees; NFTs and meme coins are the new cash cows.

For every crypto fan sending Trump a virtual fist bump for embracing the blockchain, there’s a sizable group of critics shaking their heads. And the reasons are… spicy.

  1. Conflicts of Interest, Served Hot
    Trump’s in charge of regulating the crypto space, but he’s also holding a direct financial stake in it. Critics argue that’s a bit like having your cake and eating it too—while making sure no one else gets a bite. And let’s not even get started on the exclusive dinners with $TRUMP coin holders. Reportedly, some top coin holders got private access to Trump, which smells a lot like “pay-to-play.”
  2. Pump-and-Dump or Crypto Roulette? Here’s where it gets dicey: reports say the Trump family controls 80% of the $TRUMP coin. That’s a pretty hefty chunk to hold onto, and critics say it opens the door for them to dump their tokens at any moment—leaving regular investors high and dry. Meanwhile, $MELANIA coin saw a 95% drop in value, and some are alleging it was all part of a “get-rich-quick” scam.
  3. Is This Legal? Let’s Ask a Lawyer
    According to the Emoluments Clause of the U.S. Constitution, public officials can’t take gifts or money from foreign entities while in office. But now, with foreign agents potentially buying Trump Tokens, there’s the small question of whether this violates that rule. Experts say it’s ethically questionable, especially since the coins were marketed as “expressions of support” rather than investments.

So, is Trump’s blockchain push a brilliant crypto revolution or just another chance to make a few million off The People? Only time—and the Polymarket odds—will tell. Stay tuned.

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Crypto World

Crypto.com Launches OG Prediction Market Platform

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Crypto.com Launches OG Prediction Market Platform

Crypto.com has spun out its prediction markets business, first launched in 2024, into a standalone platform called OG, competing with the likes of Polymarket and Kalshi. 

OG is powered by Crypto.com Derivatives North America (CDNA), a Commodity Futures Trading Commission-registered exchange and clearinghouse and affiliate of Crypto.com

OG said on Tuesday that it is only available in the United States for now.

Entering a ‘deca-billion dollar’ industry

Kris Marszalek, co-founder and CEO of Crypto.com, highlighted the firm’s growth in the prediction market space as the reason for launching a dedicated platform. 

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Crypto.com first announced the launch of a “sports event trading” product for US users in December 2024.

“We’ve experienced 40x weekly growth in our prediction market business over the last six months. This type of growth warrants a concerted effort with a standalone platform.”

Related: Polymarket strikes prediction market deal with major US soccer league

Nick Lundgren, chief legal officer of Crypto.com and new CEO of OG, described prediction markets as a “deca-billion dollar industry.” 

However, OG is entering a crowded space. Coinbase launched its own prediction market platform in the US in partnership with Kalshi in late January, while Hyperliquid proposed plans to expand into prediction markets on Monday. 

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Boom time for prediction markets

OG is debuting amid accelerating growth in prediction markets, with Wall Street exploring event contracts for new use cases beyond blockchain betting.

Prediction markets have seen 130-fold growth, from less than $100 million per month in early 2024 to over $13 billion by the end of 2025, according to International Banker. 

The combined volume for market leaders Polymarket and Kalshi was $37 billion in predictions placed in 2025, and the two platforms raised $3.6 billion in equity investment in 2025.

Meanwhile, prediction market firm revenues are expected to balloon from around $2 billion annually to over $10 billion by 2030, according to the Citizens Financial Group.

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Polymarket and Kalshi volumes, categories, and top markets. Source: DeFi Rate

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