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With the 2026 FIFA World Cup set to begin June 11, Guinness, the beer from Dublin, Ireland, is launching a soccer-themed campaign called “The World’s Cup” for fans watching around the world.

Guinness, which Guinness North America says is brewed in 49 countries worldwide and sold in over 150, is reimagining its “The World’s Cup” ad from the 1990s in a way the brand says is meant to appeal to both die-hard supporters and casual viewers gathering for matches this summer.

As part of the broader campaign, Guinness collaborated with Art of Football on a limited-edition jersey collection designed specifically for match days. 

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Soccer fans watch match and enjoy Guinness while sporting new jersey collaboration with Art of Football. (Guinness / Fox News)

While the signature Guinness logo, as well as the Guinness harp, are visible on the front of the jersey, the shirt features a black-and-green patterned base with white and red stripes.

Art OF has collaborated on numerous pieces with Guinness in the past, but this jersey will only be available in North America starting June 8. 

TUBI LAUNCHES 2026 FIFA WORLD CUP FOX HUB FOR SOCCER FANS AHEAD OF THE HIGHLY-ANTICIPATED TOURNAMENT

Art of Football, founded in 2013, is a fan-led creative studio that’s dedicated to preserving the culture of sport through the lens of art, making it a fitting collaborator for Guinness’ soccer-focused campaign ahead of one of the world’s biggest tournaments in sports.

The company has also collaborated with brands like Nike and Adidas, while securing licenses with the Premier League, Championship and European Leagues. 

Guinness and Art of Football collaborated on a limited-edition jersey sold exclusively in North America before the 2026 FIFA World Cup.  (Guinness / Fox News)

For Guinness, though, its “The World’s Cup” campaign isn’t just the limited-edition jersey collaboration. The brand also worked with Art of Football to outfit bartenders and pub staff who Guinness says “make game days lovely, serving pints and creating a sense of connection that keeps fans coming back.”

Bartenders and pub staff in Atlanta, Boston, Philadelphia and San Francisco will be featured in Guinness content on social media during the campaign.

Guinness Draught Stout will also unveil its limited-edition soccer packs with a design created by Brooklyn-based illustrator and designer Sophia Yeshi, whose work is known for bold visual storytelling and themes of diversity.

The packs, sold in 4-packs and 8-packs, will be available nationwide for a limited time, according to Guinness.

Limited-edition Guinness pint cans designed specifically ahead of the 2026 FIFA World Cup. (Guinness / Fox News)

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Finally, Guinness has more in store, but it will be keeping it a surprise as the World Cup gets closer. 

“Soccer is at its best when everyone feels part of it, and Guinness has always stood for that same spirit of togetherness,” Karissa Downer, Director of Guinness, said in a press release. “Whether you’re an avid supporter or simply here for a good time, Guinness makes game day feel more welcoming, more connected and more memorable. With ‘The world’s cup,’ we are celebrating the pubs, pints and bartenders who turn every match into a moment worth sharing. The beautiful game deserves a beautiful pint and a room full of fans to enjoy it with.”

Guinness says consumers should drink responsibly.

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The telecom operator‘s market capitalisation hit a high of ₹11.9 lakh crore earlier in the day, surpassing the bank’s valuation at that point. But a rebound in HDFC Bank shares and a decline in Bharti brought the lender back to the second spot.

At Monday’s close, Bharti Airtel’s market value stood at ₹11.81 lakh crore against HDFC Bank’s at ₹11.83 lakh crore. At ₹18.06 lakh crore, Reliance Industries retained the top spot in the market cap table.

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later a rebound in Bank shares and Telco’s fall restores status quo

Bharti gained as much as 2.6% before ending 1.8% higher at ₹1,938.1. Shares of HDFC Bank ended 0.1% higher at ₹768.55 after declining as much as 2.1% earlier in the day.
The reshuffle in the market cap rankings follows the underperformance of traditional heavyweights such as information technology and banks. Before HDFC Bank, TCS occupied the second spot, but the sell-off in the stock amid uncertainty over AI-related disruption eroded its market value by almost half.

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Shares of the telecom giant have dropped 8.2% this year, while HDFC Bank is down 22.4% in 2026. The Nifty 50 has declined 9.6% in this period.

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Generative AI is a transformative technology, with predictions of a $250 trillion market by 2040. Billionaires like Gates and Musk are investing, but an under-owned company is highlighted as the key to this revolution, with a subscription offer for detailed insights.

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Operator

Ladies and gentlemen, thank you for standing by, and good day. Thank you for joining Sohu’s First Quarter 2026 Earnings Conference Call. [Operator Instructions]. Today’s conference call is being recorded. If you have any objections, you may disconnect at this time. I’d now like to turn the conference over to your host for today’s conference call, Huang Pu, Investor Relations Director of Sohu. Please go ahead.

Pu Huang
Investor Relations Officer – China

Thank you, operator. Thank you for joining us to discuss Sohu’s Fourth Quarter 2026 results. On the call are Chairman and the Chief Executive Officer, Dr. Charles Zhang; CFO, Joanna Lv; and the Vice President of Finance, James Deng. Also with us CEO Dewen Chen; CFO, Yaobin Wang.

Before management begins their prepared remarks, I would like to remind you of the company’s safe harbor statements in connection with today’s conference call.

Except for the historical information contained herein, the matters discussed may contain forward-looking statements. These statements are based on current plans, estimates, project and projections. Therefore, you should not place any reliance on them.

Forward looking statements involve risks and uncertainties. We caution you that a number of important factors could cause actual results to differ materially from those containing in any forward-looking statements. For more information about potential risks and uncertainties, please refer to the company’s filings with the Securities and Exchange Commission, including the most recent report on Form 20-F.

With that, I will now turn the call over

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The shift from retrospective analysis to predictive intelligence represents the most significant paradigm shift in contemporary corporate strategy.

By leveraging high-velocity data streams, organizations can now mitigate systemic risks and capitalize on emerging market fluctuations before they materialize into tangible trends. Mastering this transition is no longer a competitive luxury; it is a fundamental requirement for operational resilience in an increasingly volatile global economy.

The Analytical Engine: From Data to Foresight

Modern enterprises are moving beyond the limitations of historical reporting, favoring models that offer a probabilistic view of the future. This requires a sophisticated integration of machine learning and human intuition to decipher complex patterns within consumer behavior and supply chain logistics. For decision-makers, navigating these technical landscapes requires access to authoritative, structured data; much like a strategic investor might consult a comprehensive Crypto Casino Guide to understand the regulatory nuances and risk-reward ratios of decentralized entertainment, business leaders utilize predictive frameworks to ensure every capital allocation is backed by verifiable intelligence. This culture of due diligence ensures that strategic pivots are proactive rather than reactive.

The reliance on predictive modeling is underpinned by several critical business drivers:

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Legacy and Innovation: The Leadership Factor

History often provides the best blueprints for modern excellence. In the realm of high-performance leadership and team management, names like TG Jones remind us that structural integrity and legendary composure are the bedrock of any successful unit, whether on the pitch or in the boardroom. Integrating this kind of historical resilience with modern digital tools is what defines a top-tier executive today. As leaders seek to balance their professional rigor with high-quality leisure, they often look for the same level of transparency and expert analysis in their personal time. Referencing a trusted uk online casino guide allows busy professionals to apply their analytical skills to identify secure, well-regulated platforms for recreation, mirroring the high standards they set for their corporate software and service providers.

To effectively implement predictive decision-making, a business should follow these three steps:

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The Competitive Advantage of the Predictive Enterprise

Ultimately, the goal of predictive decision-making is to eliminate the “guesswork” that traditionally plagued long-term planning. Businesses that successfully embrace this model benefit from a more stable workforce, more satisfied shareholders, and a significantly higher degree of agility when faced with unforeseen disruptions.

By focusing on foresight, modern companies receive:

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In the fast-paced environment of 2026, the enterprises that survive and thrive are those that respect the power of the prediction. By looking ahead with the same discipline that legendary figures like TG Jones applied to their craft, modern business leaders can build organizations that are as durable as they are innovative.