Thailand is aggressively positioning its wellness industry to become a top-five global hub, leveraging a current market value of approximately US$40 billion and a robust annual growth rate of 28%.

Key Points

• Rapid Expansion: Thailand’s wellness sector is growing at 28% annually, a rate four times higher than the global average of 7.6%.
• Strategic Objectives: The country aims to climb from its current global ranking of 24th to become one of the top five wellness hubs in the world by the end of the decade.
• Growth Drivers: Key sectors fueling this growth include wellness tourism, anti-aging and beauty services, healthy nutrition, and traditional Thai medicine.
• Economic Impact: With the global wellness economy projected to reach US$9.8 trillion by 2029, Thailand sees wellness as a critical engine for national GDP growth.
• Competitive Strategy: To compete with Asian leaders like Japan and India, Thailand must elevate the value of its traditional herbs through advanced research and modern, high-value manufacturing.
• Market Trends: Success in the sector is increasingly tied to consumer willingness to pay premiums for clean, traceable food and personalized, technology-driven wellness experiences.
• Urgency for Innovation: Industry leaders warn that the global wellness market is becoming highly competitive, necessitating strategic collaboration and unity to prevent neighboring countries from capturing Thailand’s market share.

While the nation currently ranks 24th globally, it already leads the world in wellness tourism and is focusing on integrating modern technology with traditional Thai medicine, healthy nutrition, and beauty services to surpass regional competitors like Japan and India. Experts emphasize that while the goal is achievable, success depends on maintaining momentum, fostering innovation in herbal processing, and adapting to emerging trends such as personalized and spiritual wellness.

 Thailand is differentiating its wellness strategy from regional competitors like Japan and India through a specific focus on the following key factors:

• Integration of Traditional Knowledge with Modern Technology: Thailand aims to distinguish itself by elevating traditional medicine and herbs through research and technology. A specific example provided is the value-added processing of herbs like turmeric or black ginger. While raw roots may cost only a few dozen baht, processing them into high-quality extracts for supplements or cosmetics can increase their value to as much as THB 80,000 per kilogram.
• Focus on Emerging Global Wellness Trends: To maintain a competitive edge, Thailand is actively pivoting toward specific, modern wellness segments, including:
  • Longevity.
  • Personalized wellness.
  • Spiritual and mental wellness (positioning the country as a destination for both health and spirituality).
  • The “Health is the New Luxury” concept.
• Leveraging Existing Wellness Tourism Dominance: Thailand is building upon its status as the current world-leading destination for wellness tourism. The document notes that Thailand has already surpassed Europe in this sector, recording significantly higher numbers of annual wellness tourism trips.
• Strategic Focus on Key Growth Sectors: Beyond tourism, the strategy is anchored by concentrated efforts in three other primary pillars:
  • Healthy eating, nutrition, and weight loss programs (capitalizing on consumer willingness to pay 15–25% more for clean, safe, and traceable food).
  • Beauty and anti-aging services.
  • Traditional Thai medicine.

To maintain its competitive edge against regional rivals like Japan, India, Singapore, and Malaysia, Thailand is focusing on emerging trends such as longevity, personalized wellness, and spiritual health. Experts emphasize that while the goal is achievable, success depends on high-level collaboration, the value-added processing of natural herbs, and the adoption of modern infrastructure to sustain momentum in an increasingly fierce global market.

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Samsung Electronics’ shares rose as much as 6.5% in morning trade on Thursday after ‌the ⁠tech ⁠giant and its South Korean union reached a tentative pay deal, potentially averting a strike that had ⁠threatened to ‌hit the economy and undermine ⁠global chip supply chains.

The union said the planned 18-day strike by nearly 48,000 members would be suspended while the ‌tentative agreement is put to a vote between May ⁠22 and 27.

The benchmark KOSPI was up 4.6% as of 0005 GMT.

Are you looking to grow your business in the coming years? There are several decisions you can make right now to increase the chances of that happening, and one of the biggest ones is choosing the right business location.

While there are 76 official cities in the UK, there are some that stand out from the crowd, some of which have been hand-picked in this article. Expanding in these cities may even help take your business from a small startup to a fully-fledged, profitable company.

Of course, you’ll need to go about it the right way, so here’s how to do it in any of these UK locations. This covers three distinct areas, all with different price points.

Balancing Opportunity with Affordability

Before you decide on the perfect city for your business, it helps to consider that you’ll need to balance opportunity with affordability. After all, some locations are far more expensive than others. As a general rule, any city in the south of England is going to be more expensive, whereas northern cities tend to come with lower office rental prices.

That’s why it’s a good idea to look at each popular city individually to weigh up what it can offer your company, alongside how affordable it is.

1. Manchester

Let’s start with a bustling city in the North West of England: Manchester. Manchester has plenty to love about it, as it’s solidified itself as the second-best city for tech companies (only falling behind London, the capital). As such, there are plenty of amazing opportunities for tech companies looking to expand – here are some ways to do it.

Choose a Flexible Workspace

In terms of affordability, Manchester is cheaper than many southern UK cities. However, because of its rapid growth, it isn’t the most affordable city in the north, and renting workspace there can get more expensive if you don’t choose the right options. The good news is that there has been a significant rise in flexible offices to rent in this well-loved city. Companies like BizSpace, Regus and Bruntwood are all providers of suitable solutions. Flexible workspaces in Manchester allow businesses to rent a space without lengthy or rigid terms, allowing for easy scalability. Plus, they tend to be more affordable than traditional office spaces (where you have to cover utility bills and internet).

Use Manchester’s Support System

Manchester has a lot to offer businesses looking to grow. For example, the GM Business Growth Hub. This is a business-to-business service in Manchester that helps firms of all sizes evolve. You can even access funding to make using this service more affordable.

This is just one of the ways Manchester stands out – it’s a collaborative, community-driven location where people like to lift one another up.

Pick the Right Manchester Location

There are several areas in Manchester that stand out for businesses wanting to grow.

• Media City: Media City sits just outside Greater Manchester in Salford. It’s a hub for all things media and tech, with major businesses like the BBC owning space there. It’s a modern area with lots of potential for anyone with innovative ideas.
• The Northern Quarter: Located in the heart of Manchester city centre, The Northern Quarter is where all the creatives make a home. There are plenty of exciting independent businesses in the area, creating a dynamic, bustling space prime for collaboration.

2. Cardiff

Cardiff is the capital of Wales, which naturally means it holds a lot of prestige and has plenty of growth opportunities for businesses. At the same time, this city offers balance, as it’s not as expensive as some other UK cities, such as London. Still, it has a high business density, great access to talent from local universities, and a thriving tech environment. Here’s how to get growth right in this location.

Use a Cardiff Growth Program

There are plenty of programs to help Cardiff-based businesses grow, such as the Business Growth Programme that helped support 75 entrepreneurs scale up their companies, with the goal of driving even more economic development in this Welsh zone. If expanding to Cardiff, keep an eye on business growth programs. They could help catapult you to success.

Use Targeted, Local Marketing

When you expand into Wales, you have the chance to target the local community with your marketing. You can advertise yourself as a business located in Cardiff, and many people will be drawn towards that. To do this, you could get in touch with Cardiff news outlets to see if they’ll run a piece on your business. Or, you can advertise in local community groups on social media.

Pick the Right Cardiff Location

If you choose Cardiff as a place for your business to grow, you have several options when it comes to the exact location.

• Central Square: As the name suggests, Central Square is located in the heart of Cardiff. It’s a premium business district that sits right next to the city’s main train station and is particularly popular with media and law businesses.
• Cardiff Bay: In past years, it was an industrial port, but now Cardiff Bay is a thriving hub for creative businesses and tourists, making it a great spot for business growth. Plus, the South Wales Metro now means that accessing Cardiff Bay is easier than ever.

3. London

It’s hard to make any top UK city list without mentioning London. While there’s no denying London comes with premium costs, it’s also worth remembering that it’s a global hub with plenty of growth for all kinds of businesses, including access to the best talent from all over the world. If you want to grow here, this is how you do it.

Utilise Public Transportation

You don’t have to be right in the centre of London to grow here. You can always use the great transportation system that London has to offer. The efficient public transport (such as the always-expanding underground network) means you can get from one area of London to another in barely any time at all. So, you could rent a space on the outskirts but still feel like you’re in the heart of this capital city.

Pick the Right London Location

• Canary Wharf: This area was known for serving big banks, but it’s now also a great hub for technology and health companies. The infrastructure is captivating, as it offers 5G connectivity, great transport links, green spaces, and historic areas all in one.
• Soho: Soho is a historic hub that has already helped catapult many creative businesses to success. It’s known as a place for film, TV, and artistic industries, so if your company wants access to creative people, it’s the place to set up space.

Worthy Mentions

Beyond these three locations, other worthy mentions include:

Aberdeen: Known as the oil capital of Europe, Aberdeen has a lot to offer beyond oil and gas. That includes industry experts, many of whom boast amazing skills in technology, research, and future energy systems. These kinds of minds can help your own business grow.

Bristol: As one of the best-known hubs of innovation and creativity, it is a fantastic location for up-and-coming creative media businesses. Thanks to its strong startup culture and sustainability focus, industries of all kinds are moving here to scale up with more confidence.

Leeds: Leeds is considered one of the fastest-growing financial and digital hubs in the country, making it a desirable option for those in the finance industry and digital marketing. This is only strengthened by the young talent coming from the universities here.

Whether you choose Manchester, Cardiff, or London, each location offers plenty of benefits to a business.

Artificial intelligence, cybersecurity, quantum computing, digital infrastructure and startup innovation are transforming the European business landscape at unprecedented speed.

In this rapidly evolving ecosystem, companies are increasingly looking for opportunities to connect with innovators, investors, technology providers and decision-makers capable of shaping the future of digital business.

This is precisely why events such as VivaTech Paris have become strategic reference points for the international technology sector. Scheduled in Paris in 2026, the event continues to strengthen its role as a leading European tech conference, attracting startups, enterprises, governments, investors and technology leaders from across Europe and beyond.

For British businesses in particular, VivaTech represents much more than a traditional technology exhibition. It has become a key opportunity to understand emerging trends, build international partnerships and remain competitive in a market increasingly driven by innovation and AI.

Europe’s technology ecosystem is evolving rapidly

Over the last few years, Europe has accelerated investments in digital transformation, artificial intelligence, cybersecurity and strategic technologies.

Governments and enterprises are prioritising:

• AI adoption
• cloud infrastructure
• digital resilience
• cybersecurity governance
• startup ecosystems
• sustainable innovation

At the same time, European regulation is becoming increasingly influential in shaping global technology standards through frameworks such as:

• the EU AI Act
• NIS2
• DORA
• GDPR

For UK companies operating internationally, maintaining visibility into these developments is becoming essential.

Technology events are no longer just networking opportunities — they are strategic observatories for understanding where the market is heading.

Why VivaTech has become strategically important

Unlike traditional trade fairs focused on individual sectors, VivaTech brings together multiple dimensions of the digital economy under one ecosystem.

The event typically attracts:

• global tech companies
• fast-growing startups
• venture capital firms
• cybersecurity specialists
• AI innovators
• public institutions
• enterprise decision-makers

This creates a highly dynamic environment where emerging technologies, business strategy and investment trends intersect.

For companies looking to expand internationally or identify new partnerships, access to this ecosystem offers significant strategic value.

AI is dominating the technology conversation

Artificial intelligence is expected to remain one of the dominant themes at VivaTech Paris 2026.

Across every industry, organizations are trying to understand how AI will impact:

• operational efficiency
• customer experience
• cybersecurity
• data governance
• automation
• workforce management

At the same time, businesses are also becoming more aware of the risks associated with uncontrolled AI adoption.

Issues such as:

• data exposure
• AI governance
• regulatory compliance
• third-party risk
• ethical AI usage

are becoming increasingly central in enterprise discussions.

This balance between innovation and risk management is likely to play a major role during the event.

Cybersecurity is now part of every technology discussion

One of the clearest trends in modern digital transformation is that cybersecurity can no longer be separated from innovation.

As companies accelerate cloud adoption and AI integration, their exposure to cyber threats also increases.

Today, organizations must manage:

• supply chain vulnerabilities
• ransomware risks
• third-party exposure
• identity compromise
• AI-related attack surfaces
• data leakage risks

Technology conferences like VivaTech increasingly reflect this reality by integrating cybersecurity into broader conversations around digital business transformation.

Paris is strengthening its role as a European innovation hub

Paris has become one of Europe’s most important technology and startup ecosystems. Significant investment in innovation, AI research and digital infrastructure has transformed the city into a major international hub for technology companies and investors.

For British businesses, this proximity offers important advantages:

• easier access to European markets
• networking with continental partners
• visibility into EU innovation policies
• opportunities for international expansion

Despite Brexit, collaboration between UK companies and European ecosystems remains extremely active, especially in sectors such as AI, fintech, cybersecurity and digital services.

Startups and enterprise innovation are converging

One of the defining characteristics of VivaTech is the interaction between startups and large enterprises.

Corporations increasingly rely on startup ecosystems to accelerate:

• innovation processes
• AI experimentation
• cybersecurity capabilities
• sustainability initiatives
• digital transformation strategies

At the same time, startups benefit from direct access to enterprise buyers, investors and strategic partners.

This convergence is reshaping how innovation is developed and commercialised across Europe.

Technology events are becoming intelligence platforms

Modern technology conferences are no longer just about product showcases or keynote speeches.

For many organizations, events like VivaTech function as real-time intelligence environments where companies can:

• identify emerging trends
• monitor competitor activity
• evaluate market shifts
• discover strategic partnerships
• understand evolving customer expectations

In highly competitive sectors, this visibility becomes strategically important.

Being physically present where innovation conversations happen often provides insights impossible to obtain remotely.

The growing importance of ecosystem visibility

As digital ecosystems become more interconnected, businesses increasingly need visibility not only into technologies, but also into the broader networks shaping the market.

This includes understanding:

• investment movements
• startup acceleration trends
• AI adoption patterns
• cybersecurity priorities
• regulatory evolution
• international partnerships

Events such as VivaTech offer a unique concentration of these signals within a single environment.

Why UK businesses should pay attention now

British companies continue to play a major role within the European technology landscape. However, the speed of technological change means that maintaining strong international visibility is becoming more important than ever.

Whether operating in:

• cybersecurity
• AI
• fintech
• SaaS
• cloud infrastructure
• digital consulting

UK businesses need direct exposure to the conversations shaping the future of European innovation.

VivaTech Paris 2026 represents one of the most important opportunities to engage with that ecosystem in real time.

Because in today’s technology market, competitiveness is no longer determined only by internal innovation, but also by the ability to understand, anticipate and participate in the broader evolution of the global digital economy.

NEW YORK — John Travolta and his daughter Ella Travolta appeared together on the TODAY show on Wednesday, May 20, 2026, to promote their upcoming Apple TV+ film “Propeller: One-Way Night Coach.”

During the live broadcast from Studio 1A, co-host Willie Geist played a 1977 interview clip of Travolta from his “Saturday Night Fever” era, originally conducted by Jane Pauley. The archival footage prompted an immediate family discussion about generational resemblance.

Ella Travolta, 26, reacted first. “You look like Ben!” she said, referring to her younger brother.

She added, “It actually reminds me a lot of my little brother, too. You guys look so similar.”

Ella Travolta, who plays a flight attendant in the film, expressed pride in her father’s early career. “I’m also so, so proud,” she said.

John Travolta responded to the clip of his younger self. “You know what? I’m proud of him,” he said.

He later drew a connection between his younger personality and his daughter’s. “He reminds me of Ella. He’s very down-to-earth and real and tells the truth, and I like him,” Travolta said.

The father-daughter duo shared laughs during the segment as they reflected on the 1977 footage and family similarities. The appearance blended personal memories with promotion for “Propeller: One-Way Night Coach,” which Travolta wrote, directed and narrated.

The film follows a young aviation enthusiast on a transformative flight. Travolta has a long-standing interest in aviation and holds a pilot’s license.

Ella Travolta described her father’s preparation for directing. “It was so inspiring and so incredible because he had the whole film — all the music, all the shots — everything in his head beforehand,” she said.

She detailed their early collaboration. “He just knew exactly what he wanted to accomplish and he achieved that incredibly,” Ella Travolta said.

The pair worked closely in pre-production, using basic consumer technology to map out narrative structure and scenes before full filming began.

John Travolta has transitioned into directing later in his career. He previously directed episodes of television and now moves into feature projects with this Apple TV+ film.

Ella Travolta has built her acting career with roles alongside her father and in independent projects. She joined him at promotional events, including appearances at the Cannes Film Festival earlier in 2026.

The TODAY show segment highlighted their close father-daughter partnership. Ella Travolta plays a flight attendant, tying directly into the aviation-themed story.

Travolta’s family has frequently appeared together in public, including past photos with his late wife Kelly Preston and children Ella, Ben and the late Jett.

The 1977 clip showed Travolta at the peak of his early fame following “Saturday Night Fever,” which earned him an Academy Award nomination. The TODAY discussion connected that period to the current generation of the Travolta family.

Ella Travolta noted the physical similarities between her father’s younger appearance and her brother Ben. The lighthearted exchange brought warmth to the broadcast.

John Travolta reflected positively on his younger self and drew personality parallels with Ella. The segment offered viewers insight into both family dynamics and the filmmaking process behind “Propeller.”

The Apple TV+ project marks a significant creative endeavor for Travolta. He handled multiple roles including writing, directing and narration, demonstrating a hands-on approach from the earliest stages.

Ella Travolta praised the clarity of her father’s vision. Their collaboration involved detailed planning of music, shots and story structure using simple tools in the initial phases.

The promotional appearance on TODAY reached a wide audience. Clips of the father-daughter interaction spread quickly on social media, with many noting the family resemblance and their evident bond.

John Travolta’s career spans decades with iconic roles in “Grease,” “Pulp Fiction,” “Saturday Night Fever” and many others. His work with Ella on “Propeller” adds a personal dimension to his later career.

Ella Travolta has gained attention for her acting and public appearances. She has supported her father at red-carpet events and promotional activities throughout 2026.

The film “Propeller: One-Way Night Coach” draws on aviation themes close to Travolta’s personal interests. His piloting experience informed aspects of the project.

No specific release date was announced during the TODAY segment, but the joint appearance signaled an upcoming debut on Apple TV+.

The broadcast maintained a warm, family-oriented tone. Travolta and Ella shared laughs while discussing the 1977 clip and the new film.

Their collaboration reflects a multi-generational approach to storytelling. Ella’s role as a flight attendant connects directly to the narrative centered on a young aviation enthusiast.

John Travolta has spoken in past interviews about family importance, especially following personal losses. Public moments with Ella and Ben often highlight their close relationship.

The TODAY show regularly features celebrities discussing projects and personal stories. The Travolta segment combined archival history, family resemblance and professional promotion.

Ella Travolta’s comments showed admiration for her father’s creative process. She highlighted his complete pre-visualization of the film before production started.

The father-daughter duo continues joint promotional efforts for “Propeller.” Their appearance on May 20 provided fans with both emotional family moments and details about the upcoming Apple TV+ release.

John Travolta’s directorial debut in this format represents a new chapter. Ella’s involvement adds depth to the project as both actress and collaborator.

The segment ended on an uplifting note with shared laughter and pride in family ties and creative achievements. Their joint TODAY appearance reinforced the personal nature of “Propeller: One-Way Night Coach.”