Of course, at some point Sky could decommission some ITV shows – or renegotiate their contracts. You don’t take over another company without believing there are savings to be made (and some are pointing to synergies that could be made on the tech platform side, with ITVX and Sky’s streaming services potentially merged in the future).

Longer term, Frost believes users of both current streaming platforms ITVX and NOW can expect to see more “integrated services, for example, bundling titles in terms of genre instead of channel, as a natural way to cut production costs, and to cross-advertise”.

But when it comes to programmes, they won’t be able to make significant changes to those beloved shows until the supply deal comes to an end.

Producer Patrick Spence thinks the deal is “exciting”. He won a BAFTA for Mr Bates vs The Post Office which was a huge hit on ITV in 2024, with around 15 million tuning in. He’s currently producing Two Birds, a thriller starring Sheridan Smith for ITV.

He’s also made dramas for Sky and told me ITV and Sky “are very good bedfellows in many ways”.

“When they get behind a show, they really get behind it,” Spence says. “They want to make water cooler shows that bring audiences together.”

He believes the deal is a sign that the regularly predicted end of so-called linear TV is overplayed.

“We get told so often about the death of broadcast TV,” he adds. “For producers it’s said we’re looking at a cliff edge where the only places that will be left for us to sell our programmes will be the streamers, or some version of BBC, ITV, Channel 4 all joining together.

“What I take away from this deal as a producer and an audience member is that Sky must really like and believe in ITV to be only buying the network. They think there is a business to be grown and driven that uses the audience reach and loyalty that the ITV network has.”

Pantiles, seen on rooftops across Britain, have a distinctive curved shape.

The machine Oldroyd is using dates back to the 1920s. Some equipment on site is much older and the work is far from easy.

“The most challenging thing for me probably would be lifting the clay,” she says.

But she wouldn’t trade her job.

“I’m glad to be actually making history.

“When I think about this site and how old it is and we’re still carrying on this tradition and the fact that lots of the tiles, if not all of them, will be here for hundreds of years to come.”

The work Oldroyd and her co-workers do today is part of a tradition stretching back centuries.

Though clay roof tiles were introduced by the Romans, the English industry grew up in the eastern part of the country during the 12th century.

By the early 1700s, pantiles were being made, with East Yorkshire and Lincolnshire becoming major centres of production.

Today about a dozen old school firms survive across the UK, according to the Roof Tile Association. William Blyth, founded in 1840, is among them.

NEW YORK — The guest list at Taylor Swift and Travis Kelce’s July 3 wedding at Madison Square Garden has emerged as one of the most dazzling collections of celebrity, athletic, music industry and entertainment talent ever assembled in one building, confirming the event as the most star-studded wedding in modern American cultural memory.

Here is the most complete picture available of who attended, drawn from confirmed arrivals, photographic evidence and verified sourcing.

Entertainment and Acting

Actor and wedding officiant Adam Sandler arrived first for the ceremony and, according to TMZ, also performed an original song for the newlyweds. Director and producer Steven Spielberg attended the reception, as did former Disney CEO Bob Iger. Actor Bradley Cooper was photographed arriving alongside model Gigi Hadid. Hugh Grant and his wife Anna Eberstein were among the first international guests confirmed in photographs outside the venue. Actor Ethan Hawke, who appeared in Swift’s music video for her song “Fortnight,” was photographed entering the arena. Jason Sudeikis, the Ted Lasso creator and actor, also attended. Actress Dakota Johnson was spotted arriving. Actress and playwright Phoebe Waller-Bridge was among those seen in New York ahead of the event. Paul McCartney, who has been among Swift’s most prominent famous-friend relationships throughout her career, attended. Tom Hanks was among the industry heavyweights present, as was actress Anya Taylor-Joy. Actor Tom Cruise also attended the ceremony. Comedian Chris Rock was among those seen departing the tightly sealed event.

Music

Stevie Nicks, Swift’s longtime musical inspiration and friend, was confirmed by Good Morning America’s Robin Roberts to have performed at the reception, a moment Roberts described as “really intimate.” Ed Sheeran, who has co-written multiple Swift songs and appeared on her Eras Tour, was photographed at an upstate New York restaurant with fellow Swift collaborator Aaron Dessner before the event and was confirmed among the guests. Benson Boone attended. Jack Antonoff, Swift’s most frequent and closest creative collaborator across multiple album cycles, was among the first guests spotted at Thursday’s rehearsal dinner, where he arrived alongside his sister, fashion designer Rachel Antonoff. Singer Gwen Stefani attended. Jennifer Lopez, who has maintained a long-standing friendship with Swift, was confirmed among the guests. Singer and actress Camila Cabello attended. Producer and musician Mark Ronson was reported among guests.

Sports

Sportscaster Joe Buck and his wife, ESPN anchor Michelle Beisner-Buck, attended the ceremony. Soccer player and World Cup winner Abby Wambach attended alongside her wife, author Glennon Doyle. NFL Commissioner Roger Goodell was confirmed among the roughly 1,000 guests. Several Kansas City Chiefs players attended, consistent with pre-wedding reports placing NFL players at the nearby Marriott Marquis hotel throughout the holiday weekend. George Kittle, the San Francisco 49ers tight end and longtime friend of Kelce, had confirmed his invitation in the lead-up to the event, also noting that Swift and Kelce had told guests “absolutely no gifts.” Football star Tom Brady was spotted departing the event. Donna Kelce, Travis’s mother, arrived in New York on Thursday and went directly to Madison Square Garden.

Industry Executives

Disney Entertainment co-chair Dana Walden attended. Universal Music Group chairman Lucian Grainge, who oversees Swift’s label Republic Records, was confirmed as a guest, a presence that underscored the commercial and professional dimensions of Swift’s artistic relationships. AMC Theatres CEO Adam Aron attended and later shared a now-deleted post on social media describing what he saw inside the arena, providing the most detailed public account of the venue’s transformation. In that post, Aron described the arena as draped entirely in peach and white, unrecognizable as the sporting and concert venue it normally is.

Swift’s Close Personal Circle

Abigail Anderson Berard, Swift’s best friend since childhood and the subject of the song “Fifteen” from the Fearless album, attended Thursday’s rehearsal dinner and was confirmed among the guests. Selena Gomez, a member of Swift’s famous celebrity group from the mid-2010s era, was confirmed as attending. Zoë Kravitz was photographed arriving. The Haim sisters, Este, Danielle and Alana, who have been part of Swift’s inner circle for years and collaborated with her on multiple projects, were confirmed among the guests. Model Gigi Hadid, who attended alongside Bradley Cooper, is a longtime member of Swift’s social world. Karlie Kloss and her husband Joshua Kushner were photographed arriving. Reese Witherspoon, who has appeared on Swift’s social media and attended prior events with her, was confirmed among the guests. Lena Dunham was spotted at Thursday’s rehearsal dinner and was confirmed for the main event. Tim McGraw and Faith Hill, whose song “Tim McGraw” was the very first Taylor Swift single and who have maintained a warm relationship with her throughout her career, attended. Graham Norton, the British television host whom Swift personally invited on air during an appearance on his program, attended, having said she planned to invite him.

Television and Broader Media

Sacha Baron Cohen was photographed departing the event. Actor and director Edward Norton was reported as arriving in New York for the occasion. Former Disney co-chairman Dana Walden rounded out an executive contingent that reflected Swift’s position at the center of the global entertainment industry. Travis’s childhood best friend Aric Jones was confirmed on the guest list by People magazine, one of the few non-celebrity attendees to receive significant coverage given how thoroughly Swift’s professional circle dominated the confirmed invitees.

The dress code for the evening was black tie, with women in floor-length dresses and men in tuxedos with black bow ties. The couple had told guests no gifts were expected, though it was not confirmed whether all invitees honored that request. NDAs accompanied the digital invitations, which were issued with watermarking to prevent unauthorized distribution, explaining why photographic documentation from inside the venue remained extremely limited in the hours following the ceremony.

NEW YORK — Taylor Swift and Travis Kelce are officially married, having exchanged vows Friday evening at Madison Square Garden in a ceremony officiated by comedian Adam Sandler before an estimated 1,000 guests that included some of the most recognizable names in entertainment, sports and film. Here is everything confirmed about a wedding that became the most talked-about cultural event in years.

1. They are officially and legally married. Taylor Swift’s publicist Tree Paine confirmed the marriage via official statement on Friday evening, with digital billboards outside Madison Square Garden illuminating simultaneously with the declaration “JUST&T MARRIED!” in purple lettering. The moment Swift and Kelce said their vows became public knowledge simultaneously across the city.

2. Adam Sandler officiated the ceremony and sang an original song. Sandler, a longtime friend of the couple, was the first person to emerge for the ceremony. According to TMZ, he also sang an original song for the newlyweds during the proceedings. Sandler had previously gushed about the couple during a 2024 appearance on Kelce’s podcast “New Heights,” where he described his family’s enthusiasm about the relationship. “When you guys first started dating, my God was my family like, ‘Yes! Look how good they are together! He’s a gentleman and she’s having so much fun!’” Sandler said at the time.

3. Both wore Christian Dior Haute Couture designed by Jonathan Anderson. Swift’s official statement confirmed both the bride and groom wore ceremony looks created by Christian Dior Haute Couture, designed by Jonathan Anderson, Creative Director of Dior Women’s, Men’s and Haute Couture Collections, in close collaboration with the couple. “This is the designer’s first couture wedding dress for a world-renowned celebrity,” the statement said. Travis opted for a white tuxedo, while Swift wore a long gown with a train. Their shoes were custom-made by Christian Louboutin, and Swift completed her look with Cartier jewelry.

4. Austin Swift served as Taylor’s Man of Honor and Jason Kelce was Travis’s Best Man. There were no traditional bridesmaids or groomsmen. Instead, the couple’s brothers stood alongside them in what was described as a deeply personal arrangement. Jason Kelce’s daughters, the Kelce girls, served as flower girls, throwing petals around Swift as she walked down the aisle.

5. Taylor walked down the aisle to one of her own songs played on strings. According to an eyewitness account, the ceremony took place a level above the arena floor at MSG, where there was live music with strings. Swift walked to the aisle to one of her songs performed on strings.

6. The venue was transformed into what AMC CEO Adam Aron described as a “secret garden.” Aron shared details in a now-deleted post on X. “It did not look like Madison Square Garden. Immediately upon entry, everything — floors, walls, ceiling — was draped in peach and white. Large blown-up pictures of Taylor and Travis at each age, year by year, from one year-old to late teenager-hood, were on display,” he wrote. A source described the decor as “Alice in Wonderland meets The Wizard of Oz,” with a greenhouse structure and actual garden built inside the arena. Good Morning America’s George Stephanopoulos described it as “this garden inside the Garden, which was so beautiful.”

7. Stevie Nicks performed at the reception. Good Morning America’s Robin Roberts confirmed Saturday morning that Stevie Nicks performed at the wedding, describing the performance as “really intimate.” The friendship between Nicks and Swift has been public for years, with Swift wearing a shirt referencing Nicks during an earlier NBA game appearance at MSG this season.

8. The vows were emotional and handwritten. According to AMC CEO Aron, the vows the bride and groom wrote were “emotional” and “charming.” Swift’s aunt Robin Gentry was also spotted leaving the venue, offering the most evocative eyewitness description of the evening. “They cried, and they laughed and they danced, and they hugged and they kissed,” Gentry said.

9. Guests received ivory handkerchiefs embroidered with “Blank Space” lyrics. The day after the ceremony, photos circulated online showing a custom ivory handkerchief embroidered with lace handed out to all wedding guests. The center featured a stitched monogram of Swift and Kelce’s initials. Below the monogram were lyrics from Swift’s 2014 hit “Blank Space,” reading “So it’s gonna be forever…” alongside the date July 3, 2026, and the location New York City.

10. Guests signed NDAs and received watermarked digital invitations. Variety reported that those who scored an invitation received watermarked, digital invites that came with non-disclosure agreements, explaining why photographic evidence from inside the ceremony has been extremely limited in the hours following the event.

11. The guest list read like a full Hollywood studio roster. Those confirmed or spotted arriving included Ed Sheeran, Bradley Cooper, Zoë Kravitz, Jack Antonoff, Gigi Hadid, Dakota Johnson, Ethan Hawke, Hugh Grant, Paul McCartney, Tom Hanks, Steven Spielberg, Sacha Baron Cohen, Tom Cruise, Reese Witherspoon, Tim McGraw, Faith Hill, Gwen Stefani, Jennifer Lopez, Tom Brady and former Disney CEO Bob Iger. Several Kansas City Chiefs teammates also attended, consistent with pre-wedding reports placing NFL players at the nearby Marriott Marquis.

12. The couple donated $26 million to charity in the days before the wedding. In the days leading up to the ceremony, Swift and Kelce donated $26 million to at least 20 charitable organizations, including Food Bank for NYC, Los Angeles Regional Food Bank, Feeding America, Grammy In The Schools, After-School All-Stars and Children’s Mercy Hospital, though the couple made no direct reference to a wedding in the announcement.

13. Roughly 135 NYPD officers were assigned to the venue. Both private security and the New York City Police Department secured the area around Madison Square Garden throughout the day, with law enforcement sources confirming approximately 135 officers assigned around the venue. Streets directly surrounding MSG were closed, with police barricades preventing fans from gathering on the sidewalks.

14. Fans outside received pastries from a bakery van the morning after. In one of the weekend’s more charming viral moments, fans camped outside MSG on Saturday morning surrounded a white bakery van, hoping its contents had been used for the wedding reception. A police officer eventually handed one fan a glazed pastry from the van, sparking cheers. “Oh my God, guys, we’re having Taylor Swift dessert!” the recipient exclaimed.

15. The Empire State Building lit up to mark the occasion. Following confirmation of the ceremony, the Empire State Building illuminated in celebration, adding one more New York City landmark to a night that had already transformed midtown Manhattan into something combining a sporting event, a concert queue and a national holiday, all in honor of two people who represent, as one pop culture commentator put it, “everything America loves — music and football — married together.”

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