Business
How Thapanee Techajareonvikul is making it her own
Thapanee Techajareonvikul, CEO of Berli Jucker, shares her journey of leading her family’s multi-billion-dollar TCC Group empire, emphasizing strategic growth, family succession, and leveraging AI to drive innovation and efficiency.
Summary of the Video
Thapanee Techajareonvikul, President & CEO of Berli Jucker (BJC) and a second‑generation leader of Thailand’s TCC Group, reflects on inheriting and expanding one of Southeast Asia’s largest family business empires. She discusses her father Charoen Sirivadhanabhakdi’s rise from humble beginnings, the family’s succession structure, her leadership philosophy, and how technology—especially AI—is reshaping their operations. The conversation also explores the dynamics of working with her husband, the group’s expansion into Vietnam, and preparing the third generation for future roles.
Highlights
00:00:00 Foundations of the Empire
- Her father began in the liquor business at age 15.
- He believed “waste is gold,” building efficiency from the ground up.
- Strategic partnerships and consolidation turned the whiskey business into a national powerhouse.
00:03:35 Diversification with Discipline
- Expansion always stayed close to core competencies.
- Property investments and acquisitions (e.g., Berli Jucker, ThaiBev) were made only when they strengthened the ecosystem.
- The family built an integrated conglomerate spanning F&B, packaging, retail, property, and finance.
00:07:01 Leadership Transition with Her Husband
- Thapanee took over BJC in 2023; her husband Aswin moved to lead Big C.
- They have always worked side‑by‑side and maintain an open, debate‑friendly leadership style.
- Work and life blend seamlessly: “Life is work and work is life.”
00:09:10 Her Leadership Style
- She emphasizes listening, respect, and creating a supportive environment.
- Encourages open discussion and values diverse viewpoints.
- Focuses on building strong foundations for future challenges.
00:10:02 AI and Operational Efficiency
- AI is used in logistics (truck routing), boosting sales by 40% YoY.
- Manufacturing uses AI to reduce energy consumption in glass production.
- Optimization initiatives saved USD 36 million last year.
00:11:13 Expansion into Vietnam
- BJC acquired MM Mega Market for nearly USD 700M.
- Vietnam is seen as the next major growth engine for TCC Group.
- Combining B2B (MM) with B2C (Big C) creates a powerful regional retail platform.
00:12:12 Succession Strategy
- Five siblings each oversee a different business vertical.
- A family council, led by her brother Thapana, ensures unity and smooth decision‑making.
- The second generation is learning to collaborate more closely as the businesses grow.
00:14:16 Preparing the Third Generation
- 14 members meet twice a year to explore roles and interests.
- Unlike the second generation, they are free to choose their own paths.
- Exposure, not pressure, is the guiding principle.
00:15:46 Core Lessons from Her Parents
- Never expand into areas unrelated to the core business.
- Build step by step, with discipline and long‑term vision.
- Always give back to society—community impact is a core family value.
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Fleeing for their futures, California’s exodus churns a massive Florida ‘gold rush’
As business expenses and the cost of living continue to rise in the Golden State, South Florida reaps the benefits as tech moguls and other wealthy business owners find a financial safe haven in the Sunshine State.
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Strapped with record-high gas prices, a staggering $31 billion transit deficit and a radical billionaire wealth tax heading to the ballot this November, the Golden State is witnessing an unprecedented mass migration.
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The California-to-Florida exodus has reaped rewards for some, while others in their Golden State home face rising cost and regulation pressures. (Getty Images; iStock)
“The fact that you’re paying more in income tax than you take home yourself on an annual basis is madness to me,” said RIVANI President and founder Robert Rivani, who moved his family and commercial real estate firm from L.A. to Miami in 2020. “I’d be somewhat OK with even paying that high tax rate if we didn’t have our economy falling apart, if we didn’t have such a massive increase in homelessness, if we [didn’t] have such a mass increase in crime. You’re paying all this money, but for what?”
“It’s really sad,” Douglas Elliman’s Cory Weiss added. “Some people have no choice but to leave.”
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What’s more, Weiss argued that permitting delays have slowed rebuilding efforts, saying about 25% to 30% of Palisades and Eaton fire victims will rebuild while most will walk away. The deciding factor is often not desire, but rather the math surrounding insurance disputes, labor shortages, permitting delays and rebuilding costs.
The “final nail in the coffin” for Rivani – who facilitated the California-to-Florida corporate relocations for Playboy and “Shark Tank” investor Daymond John – was losing his Malibu home to a past wildfire: “I thought California was going towards communism… We couldn’t have enough funding for enough firefighters or enough public support… I’d rather be the person that’s ahead of the trend, and that’s why I decided to move to Florida, I said, ‘I’m done with it.’”
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As labor and energy costs rise in California, small business owners say minimum wage laws and gas taxes in the Golden State are crippling their operations.
It’s a type of “gold rush” that Douglas Elliman’s No. 1 agent nationwide, Dina Goldentayer, is capitalizing on. She launched billboards across Los Angeles featuring her face and a $79.5 million listing that read: “Your wealth is wanted. Step inside with me. #MoveToMiami.”
“There’s obviously a little bit of satire there. The house that’s on the billboard is my $79 million listing in Golden Beach, so there’s definitely a target market for whom that billboard is intended for,” Goldentayer told Fox News Digital. “The calls that I receive are mostly from people already in my network, top brokers out in the L.A., Beverly Hills market who we share some good laughs about the messaging of the billboard. My clients with whom I’m already working with, they think that it is brilliant.”
“Every buyer over $30 million that I’m working with currently is from California… It absolutely picked up right at the tail end of the year when the Google founders were purchasing property in Miami,” she added. “As far as the ultra-high-net-worth individuals, the billionaires, they obviously don’t feel wanted in the blue states. They are not being loved in Manhattan and Los Angeles and markets of similarity. So it is being signaled that Florida wants you.”
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“There is zero income tax here, zero. It is still a thriving economy,” Rivani said of Florida. “Yeah, you’re taxing people in California and in New York over 50%, and the economy keeps falling apart and people keep running away. So taxing the rich and getting nothing for it, not only for the wealthy people but for the economy and the people, itself, is a zero-sum solution. It does not work.”
Goldentayer sends a message to Angelenos: Your wealth is wanted in Miami.
“My entire family is still in California. We left all of our family. My parents don’t get to see their grandchild that we had here in South Florida. So it’s devastating not to be able to have those intimate moments with your family,” Rivani continued. “But then, at the end of the day, I had to say enough is enough, and I had to think for the benefit of my family and their future. And if I saw that there was a potential [for] comeback or change in the near future, I would have stayed and stuck it through. I just don’t see that happening.”
“If you’re going to really maintain a low-employment welfare state, which is where California is going,” Kotkin cautioned, “you’re going to have to tax the hell out of the middle and upper middle class, because that’s where the money is. And I think that’s going to be what will come next.”
“Part of the problem is that you’re paying these prices that you have no choice about… Whether the wealth tax passes or not, I don’t think it will make a big difference one way or the other, but what it does say if you’re a business owner, what are they going to get after next?” the professor expanded. “You have a legislature that is completely controlled by the public employees. And so, well, the public employee is in their immediate self-interest to tax people as much as possible. The problem is nobody has explained to them that eventually, you do run out of money, and eventually they’re going to have to be some sort of cutbacks. I think California right now is careening towards a very, very difficult period. And I don’t see it turning around, at least in the immediate future.”
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Weiss has seen a similar decline, arguing that California’s favorable climate may not be enough to sustain its real estate market, despite remaining optimistic about the dozens of fire victim households he’s helped relocate.
“We’ve had people say, ‘OK we’re going back,’ and then they started the construction process, and they said, ‘You know, I can’t do it. It’s too sad. It’s not the same community,’” Weiss reflected. “Very, very close clients of mine, who were fortunate enough to be able to buy another house, but were going to rebuild and they have a premier lot, have just this week decided that they’re not gonna rebuild… It is still tragic for people. People are healing and then processing, but it is very emotional.”
“I invite Mayor Bass or Gavin Newsom to [hop] right in my car and go sit in some of these families’ living rooms with me and see what they’re up against financially. I’ll be more than happy to sit down,” the agent added. “This isn’t just high-end problems.”
As Californians continue to grapple with Golden State affordability issues, Los Angeles County community leaders advocate for political change to rescue locals struggling under financial strain.
Mayor Karen Bass’ office did not respond to multiple interview requests from Fox News Digital. Though Gov. Newsom is not running for re-election this year, he has been publicly outspoken against the proposed billionaire tax and was reportedly left sick upon learning of his state’s wealth outmigration.
“I feel a great sense of loss and disappointment that I really can’t suggest to my daughters that they live in California. I think that it’s a very sad thing to see a place that, when I arrived in 1971, this was the place to be,” Kotkin said. “I think we’re eating our seed corn. We’re no longer this destination for talent from around the world the way we once were… Whether the California Dream is gone for good is, I still think it’s uncertain. But I think the state has to make some real changes. One, it’s got to move away from the current climate regime… Unless there’s some sort of major change, it will continue to become both the place of greatest wealth and of the most intense poverty. And I think that’s a tragedy and I think it’s a violation of what California is all about.”
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Rivani’s office on Michigan Avenue will be the new home to Playboy’s global HQ and the offices of “Shark Tank’s” Daymond John.
“Everyone always says to me, California has got to come back. Did Detroit ever come back? Did Minnesota ever come back?” Rivani said from his $100 million Class X office that’s preparing to open in Miami Beach. “Our gas price is half the cost of California. Our living prices are still cheaper than California, but most of all, whether you’re a low-income earner or a high-income earner, you pay zero income tax. That allows more money into your family’s pocket day-to-day.”
“I think this is just the beginning of Miami’s gold rush. I think it’s just the beginning of the gold rush of South Florida as a whole,” Rivani said. “There’s literally nothing that [California] could do that would ever make me want to invest in a state like that again, I mean, unless there is a complete upheaval of the financial beliefs of that economy, I just, I can’t do it.”
“Just call the U-Haul company, get your butt on the truck, and get your ass out here because you’re going to miss the gold rush.”
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