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Humber Growth Board meets for first time as mayors cite ‘untapped potential’

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The Humber Growth Board Joint Mayoral Committee held its first meeting in Hessle, with the mayors of Hull and East Yorkshire and Greater Lincolnshire outlining economic development and investment strategies across the four-council region

Hull and East Yorkshire mayor Luke Campbell

Hull and East Yorkshire mayor Luke Campbell(Image: Local Democracy Reporting Service)

The Mayor of Hull and East Yorkshire has said “there is so much untapped potential” in the Humber region. Luke Campbell ( Reform UK ) made the remark at the first-ever meeting of the Humber Growth Board Joint Mayoral Committee, in Hessle.

This brings together himself and Mayor of Greater Lincolnshire, Dame Andrea Jenkyns (Reform UK), as the two Mayors representing north and south banks of the Humber and representatives from all four councils in the area to coordinate cross-Humber collaboration, especially on economic development. It has taken over a year since the two Mayors were first elected for the board to meet, which has been criticised by a former council leader.

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The board’s first meeting saw its terms of reference confirmed. The two Mayors will rotate chairing of it on an annual basis, with Mayor Campbell chairing it first.

Each mayor and combined authority outlined Local Growth Plans for their areas, which will guide economic development and investment priorities they will pursue in coming years. Hull and East Yorkshire’s sets out a ten-year framework, with development potential of Bridlington Bay and regeneration of Hull’s Western Docklands among identified major investment opportunities.

“There is so much untapped potential in this region and I think all of us working together can really unlock that potential,” said Mr Campbell, talking up the benefits of cross-Humber collaboration. “Everything you do see in that video is all possible,” he said referring to a Local Growth Plan video Hull and East Yorkshire Combined Authority (HEYCA) have produced. “But look, if it was easy, it would all be done by now, right?”

Greater Lincolnshire’s Local Growth Plan is due for adoption in September, so its current draft was presented. Greater Lincolnshire Combined County Authority’s (GLCCA) chief executive Lee Sirdifield led this, and highlighted sectors for focus will be agri-food, defence, port and logistics, and advanced manufacturing and energy.

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(Image: Getty Images)

While mentioning work with partners including Humber businesses on elements such as energy, he was interrupted by Dame Andrea: “You sneaked in a ‘decarbonisation’, didn’t you?” Mr Sirdifield confirmed it was in the draft.

“That didn’t run past me,” said Dame Andrea, lightly chastising. “That won’t be there in September,” she said to laughter from some in the room. The Greater Lincolnshire Mayor ran on an electoral platform that “Net zero policies are crippling Lincolnshire’s economy.”

The board also discussed Local Innovation Partnership Fund (LIPF) investment coming to the area. Greater Lincolnshire will get up to £20m to support particularly agri-tech and defence. HEYCA successfully jointly bid with Teesside for £30m, for clean energy and industrial research and development projects.

Mr Sirdifield noted each combined authority supported the other’s bid. “We worked to identify areas where we could each get some benefit, which I think is a real precedent to the relationship between the organisations.”

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The meeting ended with discussion of future agendas. It is now required to meet at least four times a year. North Lincolnshire Council leader Cllr Rob Waltham (Conservative) raised the prospect of further devolved powers to the combined authorities in future. “We’ve got to be getting ready for deal 2. It’s a conversation that we had at our combined authority yesterday. So we’re using this pan-Humber working to be preparing for what deal 2 looks like.”

In an interview with the LDRS prior to the board’s first meeting, former North East Lincolnshire Council leader Cllr Philip Jackson (Conservative) criticised the time taken for it to meet. He mentioned in the context of emphasising the importance of Humber collaboration and the economic role green energy plays in North East Lincolnshire. “It’s taken almost a year to get it constituted.

“That’s been a huge frustration because all the unitary authority leaders around the Humber have all been working together to try and get some sort of a growth board moving that could talk with a single voice to Government.”

“We’ve spent so much time with the Mayors wrangling over what that’s going to look like,” he said. He added the Labour Government had emphasised cross-Humber economic working as part of the devolution deals, and there is a power of Government devolution review “if they aren’t satisfied after three years”, noting a year has already passed. Both mayors were contacted for opportunity for comment via their respective combined authorities.

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Thailand’s 2027 Action Plan Targets High-Value Tourism Growth

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Thailand's 2027 Action Plan Targets High-Value Tourism Growth

Thailand’s Tourism Minister introduced the 2027 Action Plan, emphasizing high-value tourism growth through innovation, data integration, and targeting premium markets, while promoting sustainability and year-round travel.


Key Points

  • Overview of the Action Plan: Minister Surasak Phancharoenworakul launched the Tourism Authority of Thailand (TAT) Action Plan 2027 in Bangkok on July 13, 2026, focusing on positioning Thailand as a high-value tourism destination. Key officials, including Permanent Secretary Natthriya Thaweevong and TAT Governor Thapanee Kiatphaibool, highlighted strategic marketing policies and tourism’s role in the economy.
  • Strategic Guidelines: The action plan emphasizes four strategic guidelines: elevating Thailand as a high-value destination, enhancing competitiveness through market balance, advancing the industry via data and innovation, and developing a high-performance organization. Integration of data, technology, and AI is crucial for sustainable travel experiences.
  • Focus on Transformation: The TAT identified 2027 as “The Year of Transformation,” shifting its focus from tourist volume to high-value travelers through targeted demographics, promoting secondary cities, and developing sustainable tourism. An upcoming Market Briefing on July 21, 2026, will connect local operators with global market opportunities, with detailed marketing directions to be announced in August 2026.

Tourism Minister Outlines 2027 Action Plan to Position Thailand as a High-Value Destination

Minister of Tourism and Sports Surasak Phancharoenworakul opened the Tourism Authority of Thailand Action Plan 2027 meeting in Bangkok on July 13, 2026. He was joined by Permanent Secretary and Board Chairwoman Natthriya Thaweevong and TAT Governor Thapanee Kiatphaibool to present strategic marketing policies to position Thailand as a high-value regional destination.

​The minister emphasized tourism’s role as a primary economic driver and outlined four guidelines for quality, balanced, and sustainable growth: elevating Thailand as a high-value destination, increasing competitiveness through market balance, advancing the industry with data and innovation, and building a high-performance organization. Permanent Secretary Natthriya supported this vision, highlighting the importance of integrating data, technology, and artificial intelligence in planning to strengthen national competitiveness and provide sustainable travel experiences.

​The TAT Governor announced 2027 as “The Year of Transformation” for the agency. The strategy shifts focus from tourist volume to high value through four pillars: targeting high-value demographic segments, promoting year-round travel and secondary cities with experience-based marketing, developing new growth engines such as creative culture and sustainable tourism, and transforming the agency into an agile, data-driven organization.

​After internal planning, the TAT will host a Market Briefing and Tourism Clinic at the Queen Sirikit National Convention Center on July 21, 2026. This event will enable local operators to connect with overseas directors, build networks, and explore global market opportunities. The official 2027 tourism marketing direction will be announced to industry partners and the public in August 2026.

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Source : Tourism Minister Outlines 2027 Action Plan to Position Thailand as a High-Value Destination

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