WILLIAMSPORT, Tenn. – American ranchers are facing the smallest cattle herd in 75 years as the Trump administration rolls out a plan to lower beef prices and rebuild the herd. 

President Donald Trump on Friday revealed his plan to waive higher tariffs on beef imports for 90 days. The plan would allow 300,000 metric tons of foreign beef to be sold 25% below the current market value. A pound of USDA Choice beef cost an average of $10.49 in August.

“This deal will reduce prices for Americans while giving space for our Great American Beef Herd to grow again,” Trump posted to Truth Social.

According to the USDA, the United States entered 2026 with 86.2 million cattle and calves, which is the smallest cattle herd since the 1950s. That’s down from about 94.7 million since 2019.

TRUMP’S FOREIGN BEEF PUSH TO CUT GROCERY COSTS SPARKS GOP REVOLT FROM RANCHING COUNTRY

The USDA reported the United States entered 2026 with 86.2 million cattle and calves, which is the smallest cattle herd since the 1950’s.  (FOX / Fox News)

The National Cattlemen’s Beef Association’s CEO, Colin Woodall, came out against Trump’s announcement, saying he was “disappointed” in the plan. 

“While America’s cattle producers share the goal of keeping groceries affordable for consumers, flooding the market with government-subsidized, below-market beef is not the way to rebuild the American cattle herd,” Woodall said in a statement.

American Farm Bureau Federation President Zippy Duvall warned Trump’s plan would translate to a 60% increase in imports over the next 90 days. 

“We appreciate the president’s goal of reducing grocery costs, but short-term measures could have long-term negative effects for consumers and for ranchers who are making decisions on whether to retain or expand their herd. Growing dependence on foreign-grown food could ultimately lead to even higher grocery costs and reliance on other nations for our food security. We urge the president to strongly reconsider his plan,” Duvall said in a statement. 

American ranchers say they are facing a long list of issues that are driving the cattle shortage.  (FOX / Fox News)

Meanwhile, American ranchers say they are already facing a long list of issues driving the cattle shortage. Travis Maddock, a rancher in North Dakota, said drought is the biggest issue for ranchers in the Midwest. 

“There’s an appetite for expansion, but we are in a drought,” Maddock said. “Some of my fellow producers that I’ve spoken with, they’re going to hold off a year.”

TRUMP ALLOWS 300,000 METRIC TONS OF TARIFF-FREE BEEF IMPORTS IN BID TO CUT PRICES, DRAWING RANCHER BACKLASH

Ranchers in the Southeast are facing very different issues. 

Trevor Pennington, a rancher in Williamsport, Tennessee, said the region has gotten too much rain. 

“Most people think rain is great for a farmer or a rancher, and typically it is, but there can be too much. It keeps us out of the fields from cutting hay,” Penington said. “Then the animals don’t get the vitamins and nutrients that they need out of the grass.”

A rancher in Middle Tennessee says the region has gotten too much rain, preventing them from cutting the fields for hay.  (FOX News / Fox News)

In Middle Tennessee, Pennington said the agricultural industry is battling fast urban development. Many farmers and ranchers end up selling their land to make a profit. 

“The next generation doesn’t want to take on that workload,” Pennington said. “At the end of the day, if a farmer wants to leave something to his family, the best case for him is probably to sell his land and leave the money to his family.”

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Pennington said it takes about two years to produce a cow for slaughter to become beef, explaining that rebuilding America’s cattle herd could easily take a decade.

SAN FRANCISCO — Apple’s iPhone 17 was the world’s best-selling smartphone in the second quarter of 2026, extending its lead for a second consecutive quarter even as the broader global smartphone market contracted, according to new data from Counterpoint Research.

The base iPhone 17 captured 6% of all global smartphone unit sales during the April-to-June period, according to Counterpoint’s Global Handset Model Sales Tracker. Apple didn’t just take the top spot — the company swept the entire podium, with the iPhone 17 Pro Max and iPhone 17 Pro finishing second and third, respectively.

A clean sweep for Apple

Apple’s dominance extended well beyond the top three positions. The company secured five of the top 10 spots on Counterpoint’s list, with the iPhone 17e ranking seventh and the iPhone 16 rounding out the list in tenth place. Samsung claimed the remaining five spots in the top 10, led by its Galaxy S26 Ultra, which ranked as the best-selling Android smartphone of the quarter.

Together, Apple and Samsung’s combined share of the top 10 accounted for 26% of all global smartphone unit sales, up two percentage points from a year earlier and marking the highest concentration ever recorded for a June quarter, according to Counterpoint.

Growth against a shrinking market

What makes Apple’s performance particularly notable is the backdrop against which it occurred. The overall global smartphone market declined 11% year-over-year during the quarter, yet Apple’s unit sales still managed to grow.

“Apple’s unit sales grew 5% YoY despite a broader market decline,” Karn Chauhan, senior analyst at Counterpoint Research, said in the firm’s report.

Chauhan pointed to strength in several key regions as a driver of that growth. “iPhone sales increased across India, Japan, and the MEA, and nearly doubled in South Korea in Q2 2026, driven by the iPhone 17 series,” he said, using an abbreviation for the Middle East and Africa region.

Why the base model keeps winning

According to Counterpoint’s analysis, much of the base iPhone 17’s continued success stems from upgrades that narrowed the traditional performance gap between Apple’s standard and Pro model lineups, making the entry-level device a more compelling purchase relative to its pricier siblings. At the same time, strong demand for the premium iPhone 17 Pro and Pro Max models was reinforced by trade-in programs, promotional offers and more accessible financing options that made the higher-end phones easier for consumers to afford.

Counterpoint also noted that rising prices across the broader smartphone industry, driven in part by a global shortage of memory chips, have pushed some consumers toward higher-end devices they might not have previously considered, a trend the firm said has further strengthened Apple’s competitive position. As some of Apple’s closest rivals raised prices to cope with the same component shortage, the relative value proposition of the iPhone 17 lineup became more attractive by comparison, according to 9to5Mac’s reporting on the Counterpoint data.

The iPhone 17e’s role

Beyond the flagship and Pro models, Apple’s budget-friendly iPhone 17e also helped reinforce the company’s broad presence on the sales charts. Analysts noted that the model’s addition of MagSafe wireless charging support and higher base storage at the same price point as its predecessor, combined with carrier promotions, helped it maintain strong appeal in key markets such as the United States and Japan.

A pattern building since launch

Thursday’s report builds on a trend Counterpoint had already flagged earlier this year. The base iPhone 17 was also named the world’s best-selling smartphone in the first quarter of 2026, a result that followed a typical pattern in which non-Pro iPhone models tend to gain sales momentum in the months following their initial launch. What stood out in the second-quarter data, however, was that the iPhone 17 not only maintained its lead but continued gaining ground, defying the usual seasonal patterns that can see interest cool as a device ages within its release cycle.

That continuity marks a shift from the prior year’s cycle. In the second quarter of 2025, it was the iPhone 16 — not a newer model — that topped Counterpoint’s rankings, having taken the lead in the first quarter of that year and extended its dominance through the summer ahead of the iPhone 17’s eventual launch. Apple also swept the podium that quarter, though it did not claim a fourth spot in the top 10, unlike this year’s performance.

Samsung holds its ground in the Android race

While Apple dominated the overall rankings, Samsung notched its own milestone within the Android segment. The Galaxy S26 Ultra’s position as the best-selling Android smartphone of the quarter marked the first time an ultra-premium Android device has led Android sales specifically during a June quarter, according to Counterpoint’s analysis, with the model climbing five spots compared with its predecessor’s performance in the prior year.

A market reshaped by scarcity

Counterpoint tied the historically high concentration of sales among the top 10 models directly to the ongoing global shortage of RAM and memory chips, which has forced smartphone makers across the industry to narrow their focus toward a smaller number of premium and high-volume models rather than spreading resources across a wide range of devices. That dynamic appears to have benefited established players like Apple and Samsung disproportionately, as consumers gravitated toward well-known, well-supported flagship options amid rising costs and constrained supply chains.

What it means going forward

With Apple’s next major iPhone launch already on the horizon and the current generation continuing to outperform a contracting global market, the company heads into the second half of 2026 with clear momentum. Whether that momentum continues once newer models — including a widely rumored foldable iPhone — enter the market later this year remains to be seen, but for now, Counterpoint’s data makes clear that the iPhone 17 series has cemented itself as the dominant force in global smartphone sales for two quarters running.

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CUPERTINO, Calif. — Apple has set Sept. 9 as the date for its biggest product event of the year, an announcement that carries extra weight this time around: it will mark the first major keynote led by incoming Chief Executive John Ternus and is expected to introduce the company’s long-awaited first foldable iPhone.

Apple confirmed the date Wednesday, sending media invitations carrying the tagline “Surprise and shine” alongside an image of a glowing Apple logo. The event will take place at Apple Park in Cupertino, California, at 10 a.m. Pacific time, and will be livestreamed on the company’s website, according to the invitation.

A new era begins

The timing of the event is no coincidence. Ternus, Apple’s longtime senior vice president of hardware engineering, is scheduled to officially become chief executive on Sept. 1, just over a week before he takes the stage for his first major product launch in the role. Outgoing CEO Tim Cook, who has led Apple for 15 years, will transition to the role of executive chairman.

Ternus’s promotion was announced in April and has been widely viewed as a signal of Apple’s renewed focus on its core device business. Unlike Cook, who built his reputation as a supply chain, sales and finance expert, Ternus is a hardware engineer by trade, and Bloomberg News has reported that the timing of his transition to CEO was deliberately designed to coincide with the debut of Apple’s first foldable device.

Bank of America analysts framed the moment in stark terms in an August research note, writing that “Ternus could cement Apple’s device dominance in an AI enabled era,” according to CNN.

The foldable iPhone takes center stage

The centerpiece of the September event is expected to be Apple’s first foldable iPhone, a device the company has been rumored to be developing for years. As the iPhone approaches the 20th anniversary of its original introduction, the foldable design would represent the most significant change to the product’s physical form since it launched.

Apple enters a foldable smartphone market currently dominated by Samsung Electronics, which has spent years refining its Galaxy Z Fold line and, earlier this year, unveiled a new passport-sized foldable device as it works to defend its position ahead of Apple’s entry. Samsung’s senior vice president of mobile product management, Drew Blackard, told CNN in July that broader visibility for the foldable category, driven in part by new entrants, would likely benefit the segment overall.

Analysts expect Apple’s foldable iPhone to feature a display roughly comparable in size to an iPad mini when unfolded. Research firm IDC projects Apple will ship more than 17 million foldable iPhones by 2027, and forecasts foldable phone shipments industrywide will rise 12.6% this year even as overall global smartphone shipments are expected to fall by a record 16.7%.

What else Apple is expected to announce

Beyond the foldable device, Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max at the September event. Reports have indicated the two models will represent relatively iterative upgrades rather than a dramatic redesign, and that Apple will hold off on announcing a standard iPhone 18 model until next year, according to MacRumors.

The company is also expected to introduce the Apple Watch Series 12 and Apple Watch Ultra, along with new smart home devices. Additional reporting has pointed to further hardware refreshes across Apple’s ecosystem, potentially including updated AirPods, as the company works to round out its fall product lineup.

On the software side, Apple may use the event to announce release dates for iOS 27, iPadOS 27 and macOS Golden Gate, giving developers and consumers a clearer timeline for its next generation of operating systems. Some reporting has also pointed to the possibility that Apple could introduce an upgraded, AI-powered version of Siri at the event, built using modern large language model technology to let the assistant interact more directly with apps such as messaging and calendars, according to CNBC.

Why this event matters more than usual

Apple typically holds a major hardware event every September to launch its newest iPhones, and this year’s gathering was expected regardless of any leadership changes. But the confluence of Ternus’s ascension to CEO and the debut of the company’s most significant hardware redesign in years has raised the stakes considerably for what is usually a predictable annual tradition.

CNN described Apple’s September event as widely considered the company’s most important moment of the year, a characterization that carries additional significance given that it will double as Ternus’s public introduction as chief executive to investors, customers and the broader tech industry.

The foldable iPhone in particular is seen by analysts as a critical driver for Apple’s business going forward. Premium, higher-priced devices like a foldable model are widely expected to support higher average selling prices and improved profit margins for the company, at a time when the broader smartphone industry is grappling with supply constraints tied to a shortage of memory and storage chips that has pushed up costs and dampened consumer demand.

Apple’s announcement ends months of speculation about the timing of its fall hardware event, though the company’s invitation, as is typical, offered no explicit confirmation of what will be unveiled on stage. The event will be streamed on YouTube, Apple’s own events page, and the Apple TV app, among other platforms, giving global audiences the chance to watch as Ternus steps into the spotlight for the first time as Apple’s chief executive.

With the foldable iPhone, a new CEO and a wave of other hardware and software announcements all converging on a single September morning in Cupertino, Apple watchers say the Sept. 9 event could prove to be one of the most consequential product launches in the company’s recent history — a test of whether its next era of leadership can deliver the kind of surprise its own invitation promises.