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Patient engagement plays a vital role in preventive care and achieving improved health outcomes, especially within the Asia-Pacific region. While healthcare has traditionally been reactive, modern medicine emphasizes the need for proactive participation.

Cultural factors significantly influence a patient’s willingness to interact with healthcare systems, and many Asia-Pacific nations are shifting from paternalistic models to patient-centric approaches.

This shift fosters trust, encourages early screenings, and improves adherence to medical advice, ultimately leading to longer, healthier lives and reduced healthcare costs. Enhanced engagement requires building trust and fostering deeper patient-provider relationships.

• Patient engagement is central to healthcare improvement in the Asia-Pacific region, especially for preventative care and better outcomes.
• Traditional reactive models are shifting toward proactive, patient-centric approaches.
• Cultural factors play a major role in how patients interact with healthcare systems, influencing trust and participation.
• Moving away from paternalistic models fosters stronger patient-provider relationships, encourages early screenings, and improves adherence to medical advice.
• Benefits include longer, healthier lives and reduced healthcare costs, driven by trust and active involvement.
• Building trust and deeper relationships between patients and providers is essential to sustain engagement.

Why patient engagement matters in Asia-Pacific

While the ability to engage with the healthcare sector is determined by the availability, accessibility, and efficiency of healthcare systems and infrastructure, people’s willingness to engage with them is tied to culture, trust and beliefs.

In most cases, the challenges in healthcare are seen as access issues – a measure of the supply or availability of healthcare resources – and therefore receive the bulk of stakeholder attention. But in fact, simply making resources available cannot solve the dilemma most health systems face today, of growing patient populations, higher costs as well as insufficient resources.

This is where patient engagement becomes critical. Asia-Pacific bears much of the global infectious disease burden, such as tuberculosis, HIV, malaria, hepatitis and diarrhoeal diseases, while witnessing a rise in non-communicable diseases such as cardiovascular diseases, diabetes and various cancers.

Greater patient engagement creates demand for resources or services available within the health system earlier rather than later. Providing them encourages patients to have an interest in, commitment to and reliance on healthcare resources. All of this in turn helps prevent the onset of serious illnesses, increases the quality and length of patients’ lives, lowers the long-term cost of healthcare, and alleviates the associated economic burden in a given society.

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The IT major had announced the buyback at a 19% premium to its previous closing price of ₹210 on Thursday. But the move did little to enthuse investors, with the stock falling as much as 4% earlier in the day. It ended at ₹204.30, down 2.8%.

Brokerages said that the effective benefit of the share buyback to shareholders could be limited, with the premium translating into less meaningful upsides.

Agencies

Stock falls on earnings miss; brokerages flag revenue, margin hit as IT firm lags peers

India’s fourth-largest IT services company posted a 2% decline in consolidated net profit at ₹3,502 crore for the March quarter from the same period a year ago.
Most brokerages struck a cautious note. Goldman Sachs flagged a weaker-than-expected performance and said guidance indicates continued revenue contraction in the near term.

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“While Wipro’s margin delivery has been strong, we expect revenue headwinds to translate into a near-term subdued EBIT margin profile,” said the brokerage in a client note. “We see limited signs of Wipro’s revenue underperformance gap closing with peers in the near term, particularly in a subdued macro environment.”
Kotak Institutional Equities said the company continues to lose ground to peers, with deal wins yet to translate into meaningful growth and the gap with competitors remaining wide. “We retain a cautious stance despite cheap valuations, given continued underperformance,” it said.

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The order came on a petition moved by NSE alleging trademark infringement and passing off against a person identified as John Doe. It also named X Corp and Google LLC as well as administrators of WebsiteBeing, Namecheap and GoDaddy as respondents.

Passing off in intellectual property rights law refers to a false representation that is likely to induce a person to believe that goods or services are those of another.

Agencies

crackdown on false representation

“Considering the fact that an unsuspecting investor can be drawn into investing substantial amounts based on the contents of the infringing accounts purportedly giving guidance pertaining to the stock market and using the plaintiff’s (NSE) registered trademark, the use of such infringing activity is liable to be restrained in the larger public interest,” Justice Sharmila Deshmukh said in her 21-page order.
In its April 10 order, the court granted ad interim relief to NSE in the trademark suit and directed intermediaries, including X and Google LLC, which owns YouTube, to remove infringing content in line with the IT Rules.

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Senior counsel Birendra Saraf, along with Parinam Law Associates, appeared for NSE and argued that defendants X Corp and Google-owned YouTube are intermediaries on whose platforms unknown persons have infringed NSE’s registered trademark by creating and operating fake social media accounts.
The counsel said the fake videos misrepresent to the public that the accounts and their content originate from NSE. NSE also argued that the administrators of WebsiteBeing operate the website www.nsetrend.com, which infringes its registered trademark by using the mark in the URL and replicating the exchange’s distinct colour scheme to suggest an association.

Appearing for Google LLC, Charu Shukla argued that while the plaintiff has identified certain YouTube channels, not all content on these channels relates to the stock market, with some being music channels, despite using NSE’s trademark.

“These channels have been in existence for a long time and have thousands of subscribers, and before any order can be passed, it would be appropriate if notice is issued to the YouTubers so that they can respond to the same,” argued the counsel for Google.