Nissan has reportedly stopped work on a fully electric version of its bestselling Qashqai model at its Sunderland plant, as the Japanese car giant battles losses and pushes through a sweeping global restructuring plan.
Nissan has reportedly stopped development of a fully electric variant of its best-selling Qashqai model which was due to be built at its Sunderland factory.
Nissan pioneered the crossover segment when it introduced the Qashqai 16 years ago, sparking production of millions of vehicles, and in 2022 it confirmed that the Qashqai would feature its innovative e-Power technology. However, Reuters has reported that the Japanese automotive manufacturer quietly ceased work on the EV variant at its North East facility last year.
The news emerges as the company attempts to streamline its range and implement cost reductions across the organisation, having suffered a second consecutive year of losses as it recorded a net loss of approximately $3.4bn. It was in 2023 that Nissan confirmed its dedication to manufacturing new electric models at its Sunderland site, a year after unveiling plans for the Qashqai electric variant and after it committed that all of its new cars sold in Europe will be electric by 2030.
The revelations come a month after Nissan disclosed it was preparing to cut hundreds of positions across its European operations, and that it will be merging two existing product lines at its Sunderland facility into one. The Japanese car manufacturer has been grappling with difficult conditions in the global automotive industry, with the company pointing to fierce competition from Chinese competitors and obstacles during the transition to electric vehicles when it announced a significant global restructuring last year.
The Washington plant has, however, been spared the worst of the cut, and has recently been referred to as “central” to its operations, reports Chronicle Live.
Meanwhile, Nissan reached an agreement earlier this month with Chinese automotive manufacturer Chery, which could see it begin producing its vehicles at Nissan’s Sunderland facility following a fresh deal. The manufacturer, which owns the Omoda and Jaecoo brands, has entered into a non-binding memorandum of understanding with Nissan to assemble its vehicles at the Sunderland site.
Under the proposed arrangement, the facility would remain in Nissan’s ownership, with staff continuing to be employed by the Japanese manufacturer, while Chery would utilise the plant’s available production capacity for its passenger vehicles. Should the deal proceed, Chery vehicles could begin rolling off the Sunderland production line during the 2027 financial year.
Nissan is the largest private sector employer in the North East, with a workforce of around 6,000 people, while also sustaining a supply chain whose companies underpin tens of thousands of jobs.
In April, it emerged that the Jatco UK factory, 75% of which is owned by motor manufacturer Nissan, had been compelled to seek alternative work after it became clear it would no longer supply the Japanese manufacturer with the powertrains it was originally built to provide. The £50m plant – the Japanese company’s fourth overseas site – had been scheduled to commence production this year, with the bulk of its output centred on a three-in-one powertrain for Nissan.
At the time, a Nissan spokesperson said: “Under the global RE:Nissan recovery plan, Nissan, together with partners, has conducted a comprehensive review of key initiatives, introducing further measures to ensure a strong recovery. As part of this the decision has been taken not to localise production of 3-in-1 electrified powertrain to the UK.”
A Nissan spokesperson said: “In recent years, the European market has experienced significant volatility in EV consumer demand, reflected in both actual and proposed adjustments to EV targets and support programmes across the UK and EU. Nissan has monitored this closely to ensure ongoing customer demand is met with a balanced electrified offering as part of its Electrification with Choice strategy.
“Nissan has a strong EV product offensive in Europe with the recent all-EV launches of new Micra and LEAF, to be followed by an entry A-segment EV later this year and Juke EV in early 2027. This builds on an existing electrified portfolio, including Juke HEV and market leading Qashqai e POWER hybrid, providing customers with a balanced range of drivetrain options.
“Nissan remains committed to expanding its electrified offering – including future developments for Qashqai – to deliver genuine electrification with choice but does not have anything further to announce at this time.”



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