Domestic brokerage firm Systematix Institutional Equities has initiated coverage on the country’s largest aluminium producer, Vedanta Aluminium (VAML), with a Buy rating and a target price of Rs 598, implying a 28% upside.
Backward integration is set to drive the newly-demerged company’s next earnings cycle, as per the brokerage’s note, following a threefold year-on-year jump in its consolidated net profit to Rs 5,629 crore in the June quarter of FY2026.
The brokerage believes that VAML is well positioned to deliver sustainable earnings growth through a combination of higher volumes, progressive backward integration and a supportive aluminium demand outlook. Successful ramp-up of BALCO, Lanjigarh, Sijimali and captive coal mines as per guidance provides scope for further earnings improvement and a potential rerating.
The recently-listed company’s ongoing backward expansion integration across bauxite, alumina and coal is expected to structurally reduce production costs, improve raw material security and support sustainable EBITDA/t expansion.
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However, VAML’s growth is anchored by the 435ktpa BALCO potline ramp-up, which should increase aluminium volumes from 2.46mt in FY26 to 2.77mt in FY28E, as per the brokerage’s note. Higher utilisation of the 5 mtpa Lanjigarh alumina refinery should raise captive alumina consumption from 61% to 81%, materially reducing dependence on externally sourced higher-cost alumina. The brokerage estimates VAML to deliver a 39% surge in Profit After Tax, with a 29% jump in EBITDA, and a 16% rise in revenue CAGR over FY26-FY28E supported by higher volumes, structural EBITDA/t expansion and lower production costs. It values VAML at 6.5x FY28E consolidated EV/EBITDA, arriving at a target price of Rs 598/share, after adjusting for Q1FY27 ending net debt and 49% non-controlling stake in BALCO.The company expects FY27 capex of approximately Rs 7,000 crore, comprising around Rs 5,000 crore of growth capex and Rs 2,000 crore of maintenance expenditure. The company also indicated that approx. Rs 7,800 crore of residual capex on announced projects would be incurred over the next 18-24 months, primarily across BALCO, residual Lanjigarh and captive mine enhancement.
Growth capex should moderate further to Rs 3,500–4,000 crore in FY28 as the BALCO expansion project is completed and residual spending becomes predominantly mine-related. According to the brokerage, the declining capital intensity, alongside the ramp up of recently commissioned assets should drive free cash flow generation, support deleveraging and enhance return ratios.
Power is a key component of aluminium production costs, making coal security an integral part of an aluminium producer’s value chain. Systematix expects VAML’s total coal requirement to increase from 25.8mt in FY26 to 31.1mt in FY29E, alongside the BALCO-led smelter ramp-up. Captive mine output is expected to sharply rise from 2.6mt to 19.6mt over the same period, driven by Kuraloi and Ghogharpalli mines. The resulting dependence on linkage and e-auction coal should decline from 90% in FY26 to 37% by FY29E, taking captive consumption from 10% to ~63%, as per the brokerage’s note.
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The Sijimali bauxite could strengthen raw material security for the company. The mine is intended to supply the Lanjigarh refinery, which would eventually require ~15mtpa of bauxite upon 100% utilisation of 5mtpa capacity and another 3mtpa after completion of the proposed ramp up to 6mtpa. At full capacity, Sijimali could meet approximately half of its requirement and meaningfully reduce VAML’s reliance on purchased domestic and imported bauxite. The brokerage estimates captive bauxite production of 1mt in FY27E to 4mt in FY28E and 8.5mt by FY29E, raising captive consumption from 8% to 57% over the period.
Vedanta Aluminium had reported a 216% YoY surge in net profit for the June quarter of FY 2026, compared to Rs 1,781 crore in the corresponding quarter of the previous financial year. Revenue from operations rose 46% YoY to Rs 21,393 crore during the April-June quarter of FY27, from Rs 14,654 crore in the year-ago period.
SpaceX reported revenue of $7.8 billion for the second quarter, up 92 per cent on the same period a year earlier, in its first earnings report since its June flotation. The figure was ahead of analysts’ average estimate of $6.8 billion.
The company said its net loss for the quarter narrowed to $541 million, from $1 billion a year earlier. Capital expenditure was $18.4 billion, in line with analysts’ average estimates.
Shares in the satellite, rockets and artificial intelligence company were trading down $8.49, or 6.9 per cent, at $116.77 in after-hours trading on Wall Street, valuing the business at $1.7 trillion. SpaceX floated at $135 a share in mid-June.
The stock rose in the first few days after the initial public offering, temporarily making Elon Musk the world’s first trillionaire. SpaceX has since lost more than $1 trillion in market capitalisation, and in July the shares fell below their $135 float price for the first time, leaving UK retail investors who put £271 million into the offering nursing paper losses.
The shares have come under pressure amid concern about the end of a lock-up on 6 August, when some employees and early investors will be able to sell. Investors have also been seeking more clarity on the AI business and a potential merger with Tesla, Musk’s electric vehicle company.
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Starlink drives growth
Most of SpaceX’s revenue last year came from Starlink, its satellite internet service, and the company’s quarterly results statement shows the division continued to drive growth. Starlink delivered $4.3 billion in the quarter, up 66 per cent year on year.
SpaceX said it reached 12 million subscribers by the end of the second quarter, double the figure a year earlier. It also said it had been awarded more than $6 billion in US government contracts for Starshield, a version of Starlink providing a classified and encrypted signal. Government demand for the technology extends beyond the United States: the Ministry of Defence has spent £16.6 million with Starlink over four years, largely on terminals for Ukrainian forces and British personnel.
The AI business, which includes xAI, the Grok chatbot, the social media platform X and a data centre operation, has been the company’s largest area of investment. AI revenue rose 247 per cent year on year to $2.56 billion, while losses narrowed to $1.3 billion from $1.5 billion.
Space revenue grew 29 per cent year on year to $962 million, while losses in the division widened to $542 million from $369 million. The segment covers commercial launches, government missions and development of Starship. SpaceX said space revenues were supported by a “higher number of large customer launches” compared with a year earlier.
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Bret Johnsen, SpaceX’s chief financial officer, said revenue growth “accelerated across all our business segments”.
From rockets to conglomerate
Musk, 55, founded SpaceX in Hawthorne, California, in 2002 as an aerospace manufacturer and space transportation company, with the stated goal of reducing launch costs to enable the colonisation of Mars. He has since built it into the world’s largest rocket business by launching thousands of Starlink satellites and developing reusable rockets.
Musk has said he plans to build a city on the moon and put data centres in space.
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Amy Ingham
Amy Ingham is a reporter at Business Matters, covering UK business news with a focus on breaking news, business policy, late payments and insolvency. She joined the magazine in 2026 after completing the NCTJ Diploma in Journalism at Harlow College’s journalism school. Her recent reporting includes British Steel’s nationalisation and its impact on SME suppliers, the decline in late payments by large firms, and Insolvency Service director disqualifications. Reach her at aingham@cbmeg.co.uk.
FCC Chairman Brendan Carr discusses ABC’s censorship accusations, national security bans on foreign power products, the stalled Paramount-Warner Bros merger and more on ‘Mornings with Maria.’
Some government regulations become outdated. Others become absurd. The FCC’s national television ownership cap has become both. For decades, Washington banned local television broadcast groups from reaching more than 39% of American households. The rule was built for a media world from the last century–a world of limited viewing options, a handful of networks, a captive audience with nowhere else to turn.
That world no longer exists.
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Americans now get news, information, and entertainment from countless sources: YouTube, Netflix, TikTok, Facebook, Instagram, X–and also traditional TV. They consume content from global companies with market caps larger than the GDP of most countries.
And where are those companies headquartered? The coasts, from New York to San Francisco. They don’t care about the middle of this country. They don’t cover it. They don’t reflect it.
Federal Communications Commission Chairman Brendan Carr speaks onstage during the 2025 Concordia Annual Summit at the Sheraton New York Times Square in New York City on Sept. 22, 2025. (John Lamparski/Getty Images for Concordia Annual Summit / Getty Images)
Last month, several national TV networks refused to air President Trump’s primetime address on foreign adversaries meddling in American elections. That’s the media establishment in action, coastal elites deciding what you’re allowed to see.
FCC Chairman Brendan Carr is fighting back.
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The commission recently advanced an order to repeal the national cap, a move that signals it is finally ready to confront one of the most indefensible media rules still on the books.
If Congress proposed capping Netflix at 39% of American households tomorrow, it would be laughed out of the room. But impose the same limit on broadcasters, and Washington’s regulatory class acts like it makes perfect sense.
The national cap is not a free-market policy, a conservative policy, or even a serious competition policy. It is the government picking winners and losers, tying one set of competitors down while everyone else runs free.
That is exactly the kind of government distortion conservatives have spent decades fighting.
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Federal Communications Commission Chairman Brendan Carr joins ‘Mornings with Maria’ to discuss the FCC’s probe into soaring NFL streaming costs, an investigation into ABC’s ‘The View’ over equal time rules and a push for patriotic programming.
The cap’s defenders act like the internet never happened. Their arguments are self-serving and frozen in time. They warn about broadcasters getting too big while shrugging at trillion-dollar Big Tech firms that dominate digital advertising, online video, and the modern flow of information. They fret over local television stations while handing a free pass to companies with global reach and unchecked power.
The media marketplace has changed beyond recognition. The rules governing broadcasters have not.
Carr’s FCC is ready to fix that.
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Repealing the cap won’t hand broadcasters a special favor. It will remove a government-imposed handicap. Broadcasters will still compete and have to win viewers, attract advertisers, and produce content people actually want to watch. They will simply do so under rules that reflect modern reality, not assumptions from a dead era.
Modernizing these rules won’t solve every problem facing local television. But it will eliminate a government-made barrier that serves no meaningful public-interest purpose. It will give local broadcasters the ability to push back against coastal elites and deliver the news Americans actually deserve to hear, not what’s filtered through a New York newsroom.
Carr deserves major credit for finally forcing this relic of media policy into the real world.
Space Exploration Technologies Corp. delivered stronger-than-expected results in its first earnings report as a public company on Tuesday, but shares fell sharply in after-hours trading as investors focused on soaring artificial intelligence spending rather than the revenue beat, while CEO Elon Musk used the call to warn that a global memory chip shortage could keep prices elevated for years.
SpaceX, which began trading on Nasdaq under the ticker SPCX following its initial public offering in mid-June, reported second-quarter revenue of $7.8 billion, a 92% increase from a year earlier and well above the market forecast of roughly $6.93 billion. Despite the beat, shares fell more than 7% in after-hours trading following the earnings release, extending a decline that has left the stock well below its IPO price in the weeks since the company’s record-setting debut.
Capital Spending Spooks Investors
The market’s negative reaction centered on the scale of SpaceX’s capital expenditures, which reached $18.4 billion for the quarter, roughly a sixfold increase from a year earlier and an 81.7% jump from the $10.1 billion spent in the first quarter. Of that total, $15.8 billion was directed toward the company’s artificial intelligence operations, a division that posted a $1.3 billion net operating loss for the period. SpaceX indicated that spending in the third and fourth quarters would likely remain at similarly elevated levels, a signal that appeared to unsettle investors already weighing questions about the sustainability of the company’s AI ambitions following its record $1.75 trillion valuation at the time of its IPO.
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Musk Lays Out a Long-Term Vision
During the call, Musk outlined an ambitious roadmap for the company’s growth, including plans to launch a Starlink mobile service by the end of 2027, build lunar rocket-launch infrastructure by 2028, and reach $1 trillion in annual revenue by 2030. He also said the company could not rule out the possibility that Starlink would eventually provide most of the world’s internet access, adding that such a scenario was not something in the very distant future but less than a decade away. Musk further said the company plans to launch its Starship spacecraft at least once a day starting roughly a year from now, positioning the vehicle as a key driver of long-term growth for the space business.
Despite the scope of that vision, investors appeared largely unmoved, with the stock’s decline reflecting continued concern over the pace of AI-related spending and the looming expiration of employee share lockups, set to release as many as 911.5 million additional shares on Aug. 7 according to analysts at Deutsche Bank.
Communications and AI Businesses Drive Growth
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Within SpaceX’s results, the communications segment, which includes the Starlink satellite internet service, led revenue growth, rising 66% from a year earlier to $4.29 billion. Starlink subscribers doubled over the past year to reach 12 million, with the service now deployed across 170 markets following the launch of more than 10,000 satellites into low Earth orbit. Revenue from the company’s AI business, which SpaceX has described as a future core operation, surged 250% to $2.56 billion, while the traditional space launch business grew 29% to $962 million.
Musk also addressed the company’s chip strategy directly, stating that SpaceX’s data centers would be built exclusively on Nvidia chips, a comment that sent shares of rival chipmaker AMD lower in after-hours trading even as AMD posted its own strong results the same day.
A Warning on Memory Chip Prices
Perhaps the most closely watched moment of the call came when Musk addressed the global memory chip market, arguing that current supply constraints represent the central bottleneck facing continued AI infrastructure expansion. Musk said memory chip production is increasing by roughly 20% annually, while demand is surging by more than 200%, a gap he said would keep prices climbing rather than falling under basic economic principles, directly rebutting a “memory peak-out” theory that had circulated among some market analysts in recent months.
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The comments echoed remarks Musk made during Tesla’s second-quarter earnings call last month, when he said memory was currently in short supply and specifically thanked Micron Technology for allocating memory to the company, along with expressions of gratitude toward TSMC and Samsung Electronics. Industry observers noted that Musk’s willingness to name specific suppliers and express public gratitude during an earnings call was unusual, and some analysts suggested it reflected the growing dependence of Musk’s broader business empire on the AI semiconductor supply chain.
Musk’s remarks triggered a swift reaction across memory chip stocks. Micron shares closed up more than 7% following the comments, while American depositary receipts of South Korea’s SK Hynix also advanced in New York trading. Analysts at consulting firm Deloitte have separately forecast that global memory chip sales could exceed $1 trillion in 2027, up sharply from approximately $230 billion in 2025, with memory supply tightness potentially persisting into 2029 or 2030 if hyperscale cloud providers continue expanding their data center investments at current rates.
AMD Posts Its Own AI-Driven Surge
SpaceX’s results arrived alongside a strong earnings report from AMD, which has emerged as a leading rival to Nvidia in the AI chip market. AMD reported second-quarter data center revenue of $6.72 billion, more than double the figure from a year earlier, driven by robust demand tied to AI infrastructure buildouts. The company forecast third-quarter revenue of $13 billion, above the market consensus estimate of $12.52 billion, citing continued growth in demand from large-scale AI data center expansion.
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A Broader Signal for the AI Supply Chain
Taken together, the results from SpaceX and AMD reinforced a broader theme among analysts covering the AI infrastructure buildout: that demand for the underlying chips and memory components powering artificial intelligence systems continues to outstrip available supply, even as some individual companies face investor skepticism over the scale and pace of their own capital spending. For SpaceX specifically, the coming quarters are likely to remain a focal point for investors weighing the company’s long-term growth ambitions against the near-term financial strain of its aggressive AI infrastructure investments.
BTS’s decision to withdraw from consideration at the 2027 Grammy Awards has continued to draw reaction from across the music industry in the days since the announcement, with pop star Justin Bieber among the figures who have weighed in publicly as the controversy surrounding the Recording Academy’s new Best Asian Pop Music Performance category shows no sign of fading.
Bieber’s involvement in the ongoing conversation follows his appearance alongside BTS at one of the summer’s most-watched entertainment events. On July 19, Bieber joined Madonna, Shakira, Burna Boy and the seven members of BTS on stage during the halftime show of the FIFA World Cup final at MetLife Stadium in East Rutherford, New Jersey, a Chris Martin-curated performance that put th
How the Boycott Began
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BTS’s decision traces back to July 29, when all seven members, RM, Jin, Suga, J-Hope, Jimin, V and Jungkook, posted identical statements to their individual Instagram accounts announcing they would not submit any music for consideration at the 69th Grammy Awards, scheduled for Feb. 7, 2027. The group said it hoped music could be heard and loved for what it is, rather than being divided by region or language, and thanked its fanbase, known as ARMY, for their continued support. The statement did not explicitly name a category, but it was widely interpreted as a direct response to the Recording Academy’s June 16 announcement of Best Asian Pop Music Performance, a new award requiring meaningful use of one or more Asian languages that many critics argue effectively walls K-pop and other non-English Asian pop off from the ceremony’s marquee general-field categories.
The withdrawal came at a moment when BTS appeared to have its strongest Grammy prospects in years. The group’s fifth studio album, “Arirang,” released in March following the members’ return from South Korea’s mandatory military service, debuted at No. 1 on the Billboard 200 and topped charts in 23 countries, while lead single “SWIM” became the group’s highest-charting entry on the Hot 100 to date. BTS had collected five prior Grammy nominations without a win, for “Dynamite,” “Butter,” “My Universe” and its featured role on Coldplay’s “Music of the Spheres,” and had previously described the Grammys as the “last summit” left for the group to climb.
Industry Reaction Continues to Build
Support for BTS’s stance has come from a range of figures inside and outside the K-pop industry in the days since the announcement. Tablo, frontman of the Korean hip-hop group Epik High, publicly backed the decision on social media, as did Maggie Kang, the Korean Canadian director of Netflix’s animated hit “KPop Demon Hunters,” and Mike WiLL Made-It, the American producer behind the “Arirang” track “Aliens,” which surged to No. 1 on iTunes charts in 78 countries following the boycott announcement as fans rallied behind the group.
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CedarBough T. Saeji, a K-pop scholar at Pusan National University, has offered a pointed critique of the new category’s design, telling reporters that while some within the Recording Academy likely viewed the addition as inclusive, nothing about categories like Record of the Year or Best Pop Duo/Group Performance needs to exclude music made by non-American artists. Anton Hur, a translator known for his work on a bestselling book about BTS, separately praised the group’s decision on social media, calling it the right call.
The Recording Academy’s Response
Recording Academy CEO Harvey Mason Jr. addressed the boycott directly in a statement, saying he was saddened to hear that BTS had chosen not to participate in the Grammy Awards process this year, while adding that he understood and respected the group’s decision as a fellow music creator. Mason has since sought to clarify the intent behind the new category, stating that submitting music in a genre category such as Asian Pop, or Jazz, or Country does not exclude an artist from also being considered in the Grammys’ General Field, which includes Record of the Year, Album of the Year and Song of the Year. He said recognition in a genre category and recognition in the General Field are not mutually exclusive, and that an artist can pursue both simultaneously.
That explanation has done little to quiet critics, some of whom point to a pattern across the awards industry of introducing specialized categories for K-pop only after the genre has become too commercially significant to ignore. Since 2020, when BTS became the first Asian act nominated in MTV’s main Video Music Award pop category alongside artists including the Jonas Brothers, Lady Gaga and Bieber himself, several major award shows including the American Music Awards, MTV Europe Music Awards, iHeartRadio Music Awards and Billboard Music Awards have introduced K-pop-specific categories of their own.
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A Boycott With Limits
Despite the wave of public support, BTS’s management company HYBE has clarified that the withdrawal does not represent a company-wide boycott, and that neither the group nor its label has asked other artists to follow suit. That distinction has proven significant: while individual voices across music and entertainment have expressed solidarity with BTS in the weeks since the announcement, no other major K-pop act has formally joined the group in withdrawing music from Grammy consideration, with submissions for the ceremony’s new categories remaining open through Aug. 28.
With BTS out of contention, the inaugural Best Asian Pop Music Performance award will go to another act when nominees are announced in mid-November, with industry observers naming groups including ATEEZ, Stray Kids, Hearts2Hearts, BINI and CORTIS among the likely contenders. As the submission window continues, attention remains focused on whether additional artists, drawing further public commentary from figures across the industry, ultimately follow BTS’s lead or choose instead to compete for a category the K-pop pioneers themselves declined to enter.
Seeking Alpha’s transcripts team is responsible for the development of all of our transcript-related projects. We currently publish thousands of quarterly earnings calls per quarter on our site and are continuing to grow and expand our coverage. The purpose of this profile is to allow us to share with our readers new transcript-related developments. Thanks, SA Transcripts Team
Infineon Technologies AG (IFNNY) Q3 2026 Earnings Call August 5, 2026 2:00 AM EDT
Company Participants
Florian Martens – Global Head of Communications & Public Policy Jochen Hanebeck – CEO, Labor Director & Chairman of Management Board Sven Schneider – CFO & Member of Management Board
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Conference Call Participants
Joachim Hofer Hakan Ersen Joachim Herr Christina Kyriasoglou
Presentation
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Operator
Good morning and welcome to the conference call on the results of the third quarter of 2026 of Infineon Technologies. I am Sandra, and I will moderate the session.
[Operator Instructions]
The conference call will be recorded. You may not record this conference call for personal reasons. I would now like to hand the floor to Mr. Martens.
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Florian Martens Global Head of Communications & Public Policy
Thank you very much, and good morning, dear colleagues. Welcome to our conference call regarding the results for the third quarter of fiscal 2026. Representing Infineon’s Management Board at this conference are Jochen Hanebeck, Chairman of the Management Board; and Dr. Sven Schneider, Chief Financial Officer. As usual, Mr. Hanebeck will first provide an overview of our business performance and the outlook. Afterwards, both members of the Management Board will be available to answer your questions. Our conference call will end promptly at 8:45 a.m. Of course, our press team led by Andre Tauber and I will be happy to remain available to you afterwards. And with that, I’ll turn the floor over to Jochen Hanebeck.
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Jochen Hanebeck CEO, Labor Director & Chairman of Management Board
Thank you very much, Florian. Hello, and a warm welcome from my side as well. Ladies and gentlemen, the market environment continues to brighten. For Infineon, 2 favorable trends are currently converging, a positive cyclical momentum as well as structural growth. The recovery is gaining momentum and the upswing is in full swing. What began initially in individual application areas is
The FTSE 100 retail giant says pre-tax profit expectations for 2026 now £1.24bn, around £25m higher than previously estimated
Samuel Norman www.cityam.com
10:46, 05 Aug 2026
The Next store at Fosse Park West, outside Leicester
Next has raised its profit forecasts for the year after sailing past second quarter expectations, positioning its shareholders for a windfall.
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The FTSE 100 retail giant increased its pre-tax profit projections for 2026 to £1.24bn, some £25m above prior estimates. Should this be delivered, the figure would represent 7.3 per cent growth on the preceding year.
The group’s overall sales target, including markdowns and investments, was similarly lifted to £7.5bn from £7.3bn.
This comes after sales exceeded forecasts by £70m, which it attributed partly to a lift from the warm weather and the “release of some pent-up demand” in the Middle East and Northern Europe following a subdued first quarter.
Overall UK sales rose 2.8 per cent in the second quarter, while international purchases surged just under 37 per cent, as reported by City AM.
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The Leicestershire-based high street mainstay added it was able to invest “much more” in profitable marketing than anticipated.
Chris Beauchamp, chief market analyst at IG, said: “In an ever-changing world, upgrades to Next’s profit forecast is much-needed certainty.”
He added: “Next continues to be one of the UK stock markets most impressive and consistent performers.”
Next increased its target for returning cash to investors, with plans to buy back £524m worth of its own shares this year, approximately £14 million more than previously expected. To date this year, the retail behemoth has spent £355m repurchasing its own stock at an average price of £127.69 per share, reducing its total share pool by 2.3 per cent.
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This leaves Next with £169m in surplus cash that it intends to return to shareholders throughout the remainder of the financial year. The company confirmed it would continue buying back shares only within a strict price ceiling of £135.
Should the share price climb above £135, the firm intends instead to distribute the outstanding £169m directly to investors via a one-off special cash dividend.
Next shares have climbed more than nine per cent since the start of the year to just above £148. The stock staged something of a recovery over the past month after consumer confidence began to improve in the wake of the conflict in the Middle East.
BTS’s decision to withdraw from consideration at the 2027 Grammy Awards has sparked not only a debate over representation in the music industry but also growing speculation about the financial toll the K-pop supergroup’s absence could take on a ceremony already contending with years of declining television ratings.
Estimates of the boycott’s potential cost, including a widely circulated figure putting the financial impact at roughly $340 million, have spread across entertainment commentary and social media in the days since BTS announced its decision on July 29. That figure has not been confirmed by the Recording Academy, CBS, or any of the parties directly involved in producing the telecast, and appears to originate from independent online analysis rather than official financial disclosures. Still, the scale of the number underscores just how much weight industry observers place on BTS’s ability to move audiences, and it points to real, measurable factors, television ratings, advertising rates and streaming activity, that help explain why such an estimate has resonated.
A Ratings Picture Already in Decline
The financial stakes surrounding BTS’s absence come at a time when the Grammy telecast has already been losing viewers for several consecutive years. The 68th Annual Grammy Awards, held in February, drew an average of 14.4 million viewers on CBS, according to Nielsen data, marking a roughly 6.5% decline from the 15.4 million who tuned in the year before, which itself represented a drop from the 16.9 million viewers who watched in 2024. Despite the decline, the ceremony remained the most-watched awards show since the previous year’s Oscars, and CBS has emphasized that the Grammys continue to dominate social media engagement, generating 74.8 million total interactions and more than 302 million video views across platforms during the six-month window surrounding the February broadcast.
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That declining trajectory matters directly to the ceremony’s bottom line, since television ratings are the primary factor networks use to set advertising rates. A 30-second commercial spot during the Grammys sold for roughly $866,100 in 2022, according to industry tracking data, with rates climbing further through double-digit growth in subsequent years even as overall audience size continued to shrink. Analysts who cover live television advertising have noted that award shows like the Grammys remain a powerful vehicle for reaching audiences despite ratings declines, in part because they generate outsized social media attention relative to their broadcast viewership, a dynamic advertisers continue to pay a premium for.
BTS’s Track Record of Moving the Needle
BTS’s history with the Grammys offers some indication of why the group’s absence is being discussed in terms of measurable financial impact. The band performed at the ceremony three times between 2020 and 2022 and earned five total nominations across that stretch and the years following, without ever winning. Those appearances, along with the broader visibility BTS has brought to any stage it occupies, have long been credited by industry observers with driving spikes in both live viewership and social media engagement whenever the group is involved, a dynamic that becomes especially relevant given the Grammys’ own emphasis on its social media performance as a selling point to advertisers.
The group’s commercial momentum heading into this awards cycle made the financial stakes of its absence particularly notable. BTS’s fifth studio album, “Arirang,” released in March following the members’ return from South Korea’s mandatory military service, debuted at No. 1 on the Billboard 200 and topped charts in 23 countries. The group’s broader 2026 comeback, including a world tour spanning 34 cities across 23 countries, has been projected by industry estimates to generate more than $1 billion in revenue on its own, underscoring the scale of BTS’s current commercial footprint independent of any single awards show appearance.
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A Shift in Leverage
Hye Jin Lee, a University of Southern California professor who studies Korean pop culture, has pointed to BTS’s decision as evidence of a broader shift in the group’s relationship with Western institutions. Speaking to Rolling Stone, Lee said the decision signals that BTS has reached a point in its career where it no longer feels the need to seek validation from Western institutions, a very different position from where the group stood five or six years earlier. That framing suggests the financial calculus may cut in both directions: while the Grammys stand to lose whatever ratings and engagement boost BTS’s presence might have delivered, BTS itself faces comparatively little commercial risk in skipping the ceremony, given its existing global audience and revenue streams that operate independently of Grammy recognition.
The Recording Academy’s Position
Recording Academy CEO Harvey Mason Jr. has publicly addressed the boycott, saying he was saddened that BTS chose not to participate in this year’s Grammy process while adding that he understood and respected the decision as a fellow music creator. Mason has also pushed back on the idea that the Academy’s new Best Asian Pop Music Performance category, introduced in June and widely seen as the catalyst for BTS’s withdrawal, limits artists’ ability to compete in the ceremony’s more prestigious general fields, noting that submitting music in a genre category does not exclude an artist from also being considered for awards such as Record of the Year or Album of the Year.
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A Ceremony in Transition
The financial questions surrounding BTS’s absence also arrive at a pivotal moment for the Grammy telecast itself. Next year’s ceremony, set for Feb. 7, 2027, will mark the show’s move from CBS, which aired the Grammys for more than 50 consecutive years, to Disney’s ABC network, where it will be simulcast on Hulu and Disney+ for the first time as part of a new 10-year broadcast deal. That transition adds an additional layer of uncertainty to any effort to project the financial impact of BTS’s absence, since a new network partner brings its own advertising infrastructure, streaming distribution strategy and audience measurement approach that could shift how the ceremony’s commercial performance is ultimately evaluated.
What Remains Unclear
Whatever the precise dollar figure attached to BTS’s decision, the group’s withdrawal has already reshaped conversation around the upcoming ceremony, with submissions for Best Asian Pop Music Performance and other Grammy categories remaining open through Aug. 28. Industry observers continue to debate whether other major K-pop acts will follow BTS’s lead, a development that could compound whatever financial impact the group’s own absence produces, though BTS’s label, HYBE, has stressed that the decision reflects the band’s individual choice rather than a coordinated industry-wide protest.
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