The Department of Energy on Tuesday announced $17.5 billion in conditional loans for utilities and energy companies to buy parts that will strengthen the commercial supply chain for nuclear reactors.

Energy Secretary Chris Wright said that the announcement supports President Donald Trump‘s executive order by boosting the nuclear industrial base, helping to “unleash the next American nuclear renaissance.”

“To accomplish that mission, these conditional loans will play an important role in reviving the supply chain needed for America to once again build large-scale commercial reactors,” Wright explained.

“They will also help accelerate the timeline of building those large-scale reactors by up to three years, lowering construction costs and ensuring the United States is able to deliver on President Trump’s bold and ambitious energy addition agenda,” he added.

US PLANS TO BUILD NUCLEAR REACTOR ON THE MOON BY 2030, NASA SAYS

The Energy Department is hoping to speed up the development of new commercial nuclear reactors through the conditional loan program. (Fox News)

The conditional loans were provided by the Energy Department‘s Office of Energy Dominance Financing (EDF). The loans aim to help achieve the goal laid out in the president’s executive order, which is to have 10 new large nuclear reactors with complete designs under construction by 2030.

The $17.5 billion in conditional loans will help finance five eligible projects that are sponsored by utilities and energy companies to speed up the deployment of 10 large-scale commercial nuclear reactors across the U.S. by up to three years. Each of the five loans will support two reactors at a project site.

Westinghouse, which makes the API1000 units that are the only licensed large-scale commercial reactors operating in the U.S. today, will partner with the eligible utilities and energy companies on the procurement of long-lead items at a fixed price. 

TRUMP ADMIN PROVIDES $1B FEDERAL LOAN TO RESTART THREE MILE ISLAND NUCLEAR REACTOR

Energy Secretary Chris Wright speaking during a panel, said that more than half a dozen utilities and energy companies have expressed interest in the program. (Anna Moneymaker/Getty Images, File)

Long-lead items are complex components of a nuclear power plant that require the most time to manufacture and deliver, such as reactor vessels and steam generators.

Each of the projects will be jointly owned by Westinghouse and the utility or energy company partner, with both required to fully commit project equity of $500 million each, for a total of $1 billion, up front before they can access the Energy Department’s loan funds.

The U.S. industry has struggled to attract investment because nuclear projects are capital-intensive, prone to cost overruns and face complex regulations – creating a riskier proposition for investors than relatively cheaper, quicker energy projects involving natural gas and renewables.

META’S MASSIVE NUCLEAR POWER DEALS WILL HELP US ‘WIN’ AI RACE AGAINST CHINA, EXECUTIVE SAYS

The Three Mile Island nuclear power plant is due to return to operation in the next few years. (Heather Khalifa/Bloomberg via Getty Images, File)

Wright told reporters that the loans have attracted strong interest from data center hyperscalers, which are tech giants that run cloud and computing infrastructure, as well as energy companies amid the rising demand for electricity due to the buildout of data centers that power artificial intelligence (AI) systems.

“We are confident that these projects will be economic for utility shareholders, ratepayers and hyperscalers,” Wright said. He added that seven utilities expressed interest, but wouldn’t disclose their names or the location of their projects.

Trump’s goal is to quadruple U.S. nuclear power capacity to 400 gigawatts by 2050, which is an aggressive target given that the last reactors built in the U.S. were delayed by seven years and faced billions of dollars in cost overruns.

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Three shuttered nuclear power plants are on track to resume operations in the coming years, including Palisades in Michigan, Three Mile Island in Pennsylvania and Duane Arnold in Iowa.

During Trump’s first term, he used what was then known as the Loan Programs Office to help finance reactors for the Vogtle nuclear power plant in Georgia.

Wright said that the Energy Department expects the plants’ timing and cost to “well outperform what was done on Vogtle.”

Reuters contributed to this report.

NEW YORK — Exxon Mobil Corp. shares rose modestly Tuesday as the energy giant pressed ahead with plans to redomicile to Texas and highlighted its long-term growth strategy in a market buoyed by relatively stable oil prices.

The stock traded at $139.16, up 0.53 percent or 73 cents, in morning trading on the New York Stock Exchange. The move came as broader energy markets reflected ongoing attention to global supply dynamics and corporate restructuring efforts by major producers.

Exxon Mobil announced last week that its planned redomiciliation from New Jersey to Texas will take effect July 1. The shift, approved by shareholders in May, aims to align the company’s legal home with its operational heartland and potentially streamline regulatory and tax considerations.

The company has emphasized that the move supports its focus on delivering long-term value. In its first-quarter 2026 earnings release, Exxon Mobil reported earnings of $4.2 billion, or $1.00 per share. Excluding certain items and timing effects, earnings reached $8.8 billion, or $2.09 per share. Cash flow from operations stood at $8.7 billion.

Chairman and CEO Darren Woods has repeatedly stressed disciplined capital allocation and investment in high-return projects. The company continues advancing developments in the Permian Basin and Guyana, where production is ramping up toward significant milestones.

Analysts maintain a generally positive outlook. Bank of America recently upgraded the stock to “Buy,” citing attractive valuation and strong fundamentals. Consensus price targets hover around $163 to $170, implying upside from current levels.

Exxon Mobil’s forward dividend yield stands near 3 percent, supported by 43 consecutive years of increases. The company returned $9.2 billion to shareholders in the first quarter through dividends and buybacks.

The energy sector faces a complex backdrop. Oil prices have stabilized following earlier volatility tied to geopolitical developments and demand concerns. Exxon Mobil and peers continue navigating the energy transition while investing in conventional resources to meet near-term needs.

Strategic Investments and Operational Focus

Exxon Mobil’s strategy centers on leveraging its scale in upstream production, downstream refining, and chemical manufacturing. The company targets annual production growth of approximately 1.8 million oil-equivalent barrels per day by 2026, grounded in value rather than pure volume.

Key projects include expansions in Guyana, where output is expected to exceed 700,000 barrels per day over time. Permian operations also remain a priority, with efficiency gains helping offset cost pressures.

The redomiciliation to Texas aligns with these operational realities. Texas hosts significant portions of Exxon Mobil’s U.S. assets and workforce. Company officials have framed the change as enhancing long-term competitiveness without disrupting day-to-day business.

Analysts note Exxon Mobil’s balance sheet strength and free cash flow generation as key differentiators. Trailing twelve-month free cash flow exceeded $23 billion, providing flexibility for investments, dividends, and share repurchases.

Market Context and Challenges

Global oil markets remain sensitive to supply shifts from OPEC+ producers and demand signals from major economies. Recent reports of potential U.S.-Iran diplomatic progress added some downward pressure on prices earlier in the month, though benchmarks have since steadied.

Exxon Mobil’s diversified portfolio helps buffer such volatility. Its chemical and refining segments provide counterbalance to upstream swings. First-quarter results showed resilience despite timing effects that pressured reported figures.

Environmental and regulatory pressures persist. Shareholder proposals on climate and governance issues featured prominently at the May annual meeting, though management maintained strong support for its board and strategy.

The company continues reporting progress on lower-carbon initiatives while prioritizing core hydrocarbon developments. Woods has described the approach as pragmatic, balancing energy security with emission-reduction goals.

Analyst Views and Valuation

Wall Street largely views Exxon Mobil as undervalued relative to its cash flow potential and asset base. Discounted cash flow models suggest intrinsic value well above current trading levels, with some estimates exceeding $270 per share under conservative assumptions.

Earnings estimates for full-year 2026 reflect optimism around production ramps and efficiency. The stock trades at a forward price-to-earnings multiple in the low 20s, below historical peaks for the sector.

Risks include prolonged low oil prices, execution challenges on major projects, and evolving energy policies. Exxon Mobil’s size and integrated model provide advantages in navigating these uncertainties.

Outlook

As the second quarter progresses, investors will watch for updates on operational milestones and any further details on the Texas transition. Exxon Mobil’s next earnings report is anticipated in late July.

The company maintains its commitment to disciplined investment and shareholder returns. With shares showing modest gains amid broader market rotation, Exxon Mobil continues positioning itself as a reliable energy supplier capable of adapting to changing conditions.

The idea is part of a 10-year strategy aiming to better connect the region

A tram network could soon be set to revolutionise transport across Bournemouth, Christchurch and Poole.

The proposal forms part of the BCP Growth Plan, a decade-long vision designed to transform Bournemouth, Christchurch and Poole into a better-connected, more environmentally friendly and inclusive area by 2036.

The blueprint was examined by BCP Council’s Overview and Scrutiny Board on June 15.

A central element of the plan involves enhancing transport links and reducing congestion through environmentally sustainable alternatives such as ultra-light rail.

Councillor Lesley Dedman said: “It is a wonderful wishlist and it does push all the right buttons. We all want these things, for example the advanced manufacturing hub and industrial parks, with these three towns we are short of space so it is those things I am interested in how we are going to work that out.

“Another thing I am not quite sure on is ultra light railway, what a fantastic idea, I am not to sure what it is but I think again those things have been tried year after year and I really hope we can get something going this time as there has always been a problem.”

Councillor Richard Herrett said: “Not a single post-war tram system has been delivered without central government funding. Which means for a tram system we are likely to need some government funding. As the devolution agenda moves forward there is potential in that, but I think where we are in that scheme remains to be seen.

“Trams are universally loved but they do take up a lot of space and that is another challenge we have in out area. I think we would love a tram system but that government funding can’t come too soon.”

The blueprint also puts forward reopening the Hamworthy branch line and implementing additional improvements to ease congestion, support commerce and enhance travel choices.

Redevelopment of key locations including Wessex Fields, Bournemouth Airport and Holes Bay also features prominently.

The broader strategy seeks to stimulate job creation, increase affordable housing provision, rejuvenate town centres and strengthen local communities.

It focuses on long-term expansion in established sectors such as financial services, advanced manufacturing and the creative industries.

While councillors generally back the vision, uncertainties persist around practical implementation, funding streams and the plan’s resilience to future challenges.

A comprehensive report on the growth plan will be considered by cabinet and council at a subsequent meeting.

MorningStar Farms is voluntarily recalling two plant-based food products sold in the U.S., Puerto Rico and Costa Rica because they may contain plastic pieces, according to a notice published by the Food and Drug Administration (FDA).

The recall affects MorningStar Farms Buffalo Chik’n Nuggets and MorningStar Farms Hot & Spicy Sausage Patties. The company announced the recall on June 18, and the FDA published the notice Monday.

Consumers who purchased the affected products should not consume them and should instead discard the items and contact the company for a full refund, MorningStar Farms said. 

No other MorningStar Farms products are included in the recall.

THOUSANDS OF BOTTLES OF BLOOD PRESSURE MEDICATION RECALLED NATIONWIDE

MorningStar Farms Buffalo Chik’n Nuggets are among the products included in a voluntary recall. (MorningStar Farms  / Unknown)

The recalled Buffalo Chik’n Nuggets were sold in 10.5-ounce packages with UPC code 00028989101105 and “Better if Used Before” dates of July 7, 2027, and July 8, 2027. 

The recalled Hot & Spicy Sausage Patties were sold in 8-ounce packages with UPC code 00028989100948 and “Better if Used Before” dates of July 5, July 6 and July 7, 2027.

The Chicago-based company said it initiated the recall because of the possible presence of plastic pieces in the food. The products were distributed in the United States, Puerto Rico and Costa Rica, according to the recall notice.

Food recalls involving foreign materials such as plastic can pose a choking hazard or risk of injury if consumed. The FDA classifies recalls involving potential foreign-material contamination among the more common food-related recalls issued each year.

POPULAR TEETHING TOY SOLD ON AMAZON FOR YEARS RECALLED OVER CHOKING HAZARD FOR CHILDREN

MorningStar Farms Hot & Spicy Sausage Patties are being recalled over possible plastic contamination. (MorningStar Farms / Unknown)

The announcement did not indicate whether any injuries had been reported in connection with the issue or how the possible contamination was discovered.

“At MORNINGSTAR FARMS, our highest priority is protecting the safety and wellbeing of our consumers,” a Mars spokesperson said in a statement to FOX Business. “On June 18, we announced a voluntary recall of two varieties of MORNINGSTAR FARMS products in the U.S., Puerto Rico and Costa Rica because of possible plastic pieces in the food.”

The FDA classifies recalls involving potential foreign-material contamination among the more common food-related recalls issued each year. (Sarah Silbiger/Getty Images, File / Getty Images)

The spokesperson added that the recalled varieties are MORNINGSTAR FARMS Buffalo Chik’n Nuggets and MORNINGSTAR FARMS Hot & Spicy Sausage Patties, and that no other products are affected by the recall.

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Consumers seeking additional information can contact MorningStar Farms Consumer Affairs Monday through Friday from 9 a.m. to 6 p.m. ET by calling 800-962-0120 or texting 877-453-5837.

Google’s YouTube has settled a social media addiction case brought by a 15-year-old in Florida who accused the platform of causing mental health harms to children, according to the plaintiff’s lawyers.

The terms of the settlement in the state court lawsuit against the social media giant were confidential, the lawyers said on Tuesday.

“YouTube’s decision to resolve this case before having to face a jury speaks for itself. We will continue fighting on behalf of all those affected by social media addiction to bring these companies to justice and compel them to prioritize the safety of their young users over their bottom lines,” the plaintiff’s lawyers said in a statement, according to Reuters.

“We will continue fighting on behalf of all those affected by social media addiction to bring these companies to justice and compel them to prioritize the safety of their young users over their bottom lines.”

META LOBBIES CONGRESS FOR IMMUNITY FROM LAWSUITS ALLEGING ONLINE HARM TO CHILDREN

Google’s YouTube has settled a social media addiction case brought by a 15-year-old in Florida. (Anna Barclay/Getty Images, File / Getty Images)

Google spokesperson José Castañeda said in a statement to FOX Business that the lawsuit had been amicably resolved and that the company’s focus “remains on building age-appropriate products and parental controls that deliver on that promise.”

“For more than a decade, we’ve built YouTube responsibly — working with families to give young people safer, more helpful experiences online,” Castañeda said.

The teenager, who used the initials R.K.C. in court documents, argued that YouTube and other social media companies had designed their platforms to be addictive.

He said he started using social media when he was about 8 years of age and allegedly became addicted, losing sleep and suffering from depression and anxiety.

JURY FINDS META, GOOGLE LIABLE IN LANDMARK SOCIAL MEDIA ADDICTION TRIAL, AWARDS MORE THAN $6M IN DAMAGES

The teenager argued that YouTube and other social media companies had designed their platforms to be addictive. (Smith Collection/Gado/Getty Images, File / Getty Images)

R.K.C. is also suing Meta, TikTok and Snapchat in a trial set to begin next month in Los Angeles.

More than 3,300 lawsuits involving addiction claims against social media companies are pending in California state court, while another 2,600 cases brought by people, school districts, municipalities and states are pending in California federal court.

The first trial ended in March after a woman claimed ⁠she became addicted to YouTube and Instagram at a ​young age because of their attention-grabbing design. She had accused the companies of intentionally making their platforms addicting to child users.

A jury in that case found the companies negligent, ordering Meta to pay her $4.2 million in damages and Google to pay $1.8 million. Earlier this month, the judge rejected the companies’ effort to overturn the verdict.

FEDERAL APPEALS COURT RULES OHIO CAN REQUIRE PARENTAL CONSENT CHILDREN UNDER 16 ON SOCIAL MEDIA

The plaintiff said he started using social media when he was about eight and became addicted. (Matt Cardy/Getty Images, File / Getty Images)

The woman had also sued TikTok and Snapchat, but both platforms settled before trial for an undisclosed total.

A jury in New Mexico also ordered Meta earlier this year to pay $375 million for misleading users over the safety of its platforms for children.

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Google, Meta, Snapchat and TikTok also settled a case last month that was heading to trial in which a Kentucky school district accused the platforms of creating a mental health crisis for its students. 

The platforms paid a collective $27 million to settle that case.

Meta will also face a trial in a lawsuit brought by Tennessee next month. In August, a trial in federal court over the combined claims of multiple states will go forward against the social media giant. 

Reuters contributed to this report.

63% of explainer videos don’t generate the conversion outcomes they were commissioned to produce. They get made, look polished, and end up sitting on landing pages with little measurable impact.

The reasons are usually that the video leads with the brand or product rather than the buyer’s problem; the animation style is chosen as a creative default; the explainer isn’t treated as a specific stage of the buying journey.

The studio you choose has a direct impact on which side of that statistic you end up on.

The 5 best animated explainer video production companies below were selected for their verified work, transparent processes, and ability to connect animation to business outcomes. Each one fits a different need, from full-pipeline 2D and 3D production to premium brand-led work and high-volume B2B output. After the profiles, you will also find practical sections on how to measure whether your explainer video is working and what to expect once the final file is delivered.

Best Animated Explainer Video Production Companies: Strengths and Use Cases

Here is how the five companies compare at a glance. Use the table to shortlist by specialty, budget, and rating, then read the full profiles below for the details behind each pick.

1. Wow-How Studio

Wow-How Studio is one of the best animated explainer video production companies, as it keeps every stage in-house, from concept development, scripting, and storyboarding through 2D animation, 3D modeling, motion graphics, voice-over, and post-production. It delivers more than 500 projects a year for clients ranging from early-stage startups to Fortune 500 companies.

Explainers has been Wow-How’s core service since 2011, with the full pipeline run in-house from discovery call to final delivery, including black-and-white storyboard sketches, full-color style frames, character and background illustration, animation, voice-over, sound design, and delivery of final files with source assets.

On the 2D side, the team offers character animation, whiteboard, kinetic typography, infographic, cut-out, shape, and frame-by-frame styles, while the 3D team models, textures, lights, renders, and composites from scratch or from client CAD files for hardware, industrial equipment, and medical devices. A 90-second 2D video takes 6 to 8 weeks; a 3D video adds 1 to 2 weeks, and 2 free revision rounds are included at every stage.

Quick facts

• Founded: 2009
• Based in: San Francisco and London
• Clutch: 4.9/5 (166 reviews)
• Specialties: full-pipeline 2D and 3D explainers, motion graphics, product demos
• Notable clients: Google, Sony, Hallmark, Grammarly
• Hourly rate: $25 – $49

Standout work: A UK-based industrial automation company supplied a CAD model and received a complete robotics explainer covering the full process from storyboard through post-production, delivered on time and within budget. In a separate engagement, a sustainable building materials manufacturer commissioned seven installation explainers, each running 1 to 2 minutes.

Best for: products needing 3D, or one vendor across many formats.
Keep in mind: the breadth suits multi-format programs more than a single quick video.

2. Webdew

Webdew has grown from a single person into a global team of more than 50, with its base in Seattle and offices in India, the UK, and Canada. Animation sits inside a broader B2B SaaS growth offering that also spans HubSpot, web development, and inbound marketing, but video is a deep competency in its own right: nearly 200 Clutch reviews praise its animation quality, clear script-to-storyboard-to-animation process, and on-time delivery, especially across tech, education, and healthcare. It produces whiteboard, 2D, character animation, kinetic typography, line art, and product demo videos. Some clients note that the update frequency during delays could be tighter.

Quick facts

• Founded: 2016
• Based in: Surrey, Canada
• Clutch: 4.9/5 (197 reviews)
• Specialties: whiteboard, 2D, character animation, kinetic typography, product demos; plus HubSpot and inbound marketing
• Notable sectors: tech, education, healthcare
• Hourly rate: $50 – $99

Standout work: Webdew produced an animated explainer for a hospitality and leisure company, writing the script and refining it in response to the client’s suggestions. The client featured the video at two trade shows and has since reused it across other marketing activities, noting that the team stayed easy to reach and consistently available to answer questions and hit deadlines despite an anticipated language barrier.

Best for: companies seeking a dependable, scalable partner, especially alongside broader marketing efforts.
Keep in mind: it is a broad agency, so confirm the video team fits your scope.

3. MyPromoVideos

MyPromoVideos is a boutique Indian studio that has focused on animated explainers since 2009, producing more than 2,000 videos that clearly explain business processes. It works in both 2D and 3D, running the full pipeline from script and storyboard to animation, graphics, voice-over, music, and revisions, and also handles sales, corporate, and case-study videos.

Its 21 Clutch reviews lean toward technical and B2B clients, from software firms to logistics-automation companies, and reviewers consistently note competitive pricing, on-time delivery, and clear communication.

Quick facts

• Founded: 2009
• Based in: Coimbatore, India (serves clients worldwide)
• Specialties: 2D and 3D animated explainers; process and product explanation; sales, corporate, and case-study videos
• Notable focus: technical and B2B sectors, including software and logistics automation
• Hourly rate: Undisclosed

Standout work: A 90-second explainer for a software development firm building a test-automation tool for the automotive domain. MyPromoVideos handled the script, storyboard, animation, graphics, voice-over, and music, delivering a video that measurably improved users’ understanding of the product.

Best for: B2B and technical companies that need complex processes explained clearly in 2D or 3D.
Keep in mind: it is a boutique team, so plan timelines around larger volumes.

4. Cartoon Media

Cartoon Media is a UK studio that produces fully custom animated marketing and training videos, including explainer, doodle, and whiteboard styles, and is trusted by blue-chip names well beyond its size, including Siemens, Hilton, Allianz, and the NHS.

The team never uses clip art or templates, assigns a dedicated professional to every stage from script and storyboard through custom illustration, native-accent voice-over, and music, and works on an unlimited-corrections basis. Reviewers, including international clients, repeatedly highlight strong value for the cost and responsiveness.

Quick facts

• Founded: 2012
• Based in: Canterbury, England (delivers internationally)
• Clutch: 4.9 / 5 (8 reviews)
• Specialties: custom whiteboard, doodle, and explainer or training videos; full custom illustration, native-accent voice
• Notable clients: Siemens, Hilton, Allianz, NHS
• Hourly rate: $50 – $99

Standout work: Multiple whiteboard explainers for the affordable-housing company Eden Housing, one breaking down an employee reward program and another explaining the tax-credit system, helping onboard current and new employees.

Best for: brands wanting premium, fully custom whiteboard work with blue-chip polish.
Keep in mind: a small team and light review count, so confirm capacity for larger programs.

5. Ydraw

Ydraw is one of the most established whiteboard studios in the US, founded in 2011 in Saint George, Utah, with a team spread across three continents. It was an early experimenter with style variations, including watercolor, colored, and hybrid versions, and its hand-drawn sketching detail is widely regarded as among the best in the category.

Beyond whiteboards, it handles motion graphics, 2D and 3D animation, demo videos, and video ads, with custom artwork, scripts, voice-over, and music, and turnaround times of 1 to 5 weeks. Reviewers single out its clear, well-structured process and the value of the finished work.

Quick facts

• Founded: 2011
• Based in: Saint George, Utah, USA (team across three continents)
• Clutch: 5 / 5 (10 reviews)
• Specialties: whiteboard and video scribing (watercolor, colored, hybrid styles); also 2D/3D, motion graphics, demo videos
• Notable clients: UniFirst, Cisco ONE, Diabetes Hope Foundation, DesignDocs
• Hourly rate: $150 – $199

Standout work: Ydraw produced five hand-drawn whiteboard videos, each running 1 to 2 minutes, to illustrate a set of business concepts, managing all sound effects and editing. Reviewers called the production high quality and clear, with the value of the deliverables far exceeding the project’s cost.

Best for: whiteboard projects where hand-drawn craft and flexibility matter.
Keep in mind: whiteboard is the core, so it is less suited to high-end 3D or cinematic work.

What Happens After Your Explainer Video Goes Live

The final file is a milestone, not the finish line. Knowing what comes next keeps expectations realistic and protects the value of the work.

• Revisions wrap up first. Most studios include a set number of revision rounds at each stage, and those should be resolved before final delivery. Confirm what counts as a revision versus a new request, since changes after sign-off are usually billed separately.
• Format variants for different channels. A single explainer rarely fits every placement as-is. Plan versions tailored to where it will run, such as a web cut, a shorter social edit, and a silent, captioned version for feeds where most videos play without sound.
• Vertical cuts for social. Square and vertical 9:16 versions are now essential for mobile and social platforms. Ask whether these are included or quoted separately, since reframing animation for vertical can require real rework rather than a simple crop.
• Source files and ownership. Confirm receipt of the final files and decide whether you also need the editable source assets. Having the source makes future edits far easier and is worth settling in the contract.
• Future updates. Products, pricing, and branding change, so most explainers need a tweak within a year or two. Ask how the studio handles later edits, including cost and turnaround for swapping a logo, updating a figure, or producing a localized version.
• Performance check-ins. Build in a point a few weeks after launch to review the metrics from the chapter above. If the video underperforms, a small recut or a stronger thumbnail and intro often lifts results without a full reshoot.

How to Measure the ROI of an Explainer Video

Before launch, set a baseline. Without it, you can’t tell whether post-launch movement is a lift or a normal fluctuation. Record the current number for the metric you want the video to affect (e.g., conversion rate, support ticket volume, or time to activation). That is the number you measure against.

• Conversion rate on the page. Landing pages with an embedded explainer video can convert at up to 86% higher rates than text-only pages, and controlled tests on B2B SaaS pages have shown lifts of 100%+. Run an A/B test for 2 to 4 weeks, keeping the video as the only variable. If sign-ups or demo requests rise on that page, you have a direct signal of impact.
• Watch time and drop-off point. Videos under 1 minute achieve a 65% completion rate among B2B viewers. For videos over 20 minutes, that number falls to 20%. If viewers drop off before the call to action, the issue is often pacing or a script that takes too long to get to the point. The drop-off timestamp shows exactly where the cut needs work.
• Support and onboarding load. Track the support ticket categories that the explainer was designed to reduce. If repeat questions on a specific topic declines, that is a measurable outcome. If the goal was onboarding, pair that data with time-to-first-value to see whether new users are reaching value faster.
• Sales influence. B2B companies report that video influences 40%+ of the sales pipeline on average. Ask sales to log when the explainer was shared with a prospect, then compare these deals with agreements where it wasn’t used. Look for faster progression, higher close rates, or fewer repeated objections.
• Timeline for ROI. ROI for explainer videos is usually measurable within 3 to 6 months, not in the first few weeks. That matters when reporting internally, especially if the video supports top-of-funnel education or a longer B2B buying cycle.
• Reuse value. One 90-second explainer can be repurposed into a 30-second paid ad, a 60-second LinkedIn version, and an email teaser from the same production. Track how often those assets are reused across channels over 12 months. As usage increases, cost per use drops, which can materially improve ROI by year-end.

Final Thoughts

Treat your explainer like the investment it is. Pick the studio whose specialty and budget match your project, define the one outcome you want it to move, and set a baseline before launch so you can prove the return later. The five studios here all do strong, verifiable work; the right one for you is simply the one built for your format and goal.