Happy Joe’s Pizza & Ice Cream is turning America’s 250th birthday into a summer-long celebration.

The Davenport, Iowa-based restaurant chain — which has three company-owned restaurants, 35 domestic franchised locations and nine international locations in Egypt — is rolling out patriotic menu items, family block parties and sweepstakes tied to the nation’s semiquincentennial.

Tom Sacco, Happy Joe’s CEO, president and “chief happiness officer,” said the campaign fits the brand’s roots.

“Who’s better in this country to throw a birthday party for just regular old American folks than Happy Joe’s?” Sacco told FOX Business. “Because that’s who we are.”

From May 15 through Aug. 15, guests who buy a specialty pizza and a Mountain Dew at participating locations can enter the “Freedom Flyaway Sweepstakes” for a chance to win one of three $3,000 trips to Washington, D.C. 

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Tom Sacco, Happy Joe’s CEO, president and “chief happiness officer,” said the campaign fits the brand’s roots. (FOX Business / Happy Joe’s)

The sweepstakes was initially solely tied to a Washington, D.C., trip, but Sacco said winners can also take the cash and use it however it best helps their families.

“If celebrating to them is giving… them freedom financially to not be burdened by some of the expensive things that have happened in the last four or five years … If that’s what makes you happy, because mom doesn’t have to stress about how to pay for daycare during the summer or something like that, then that’s a huge win,” Sacco said.

The promotion also includes weekly Mountain Dew prize packs with pickleball paddles, lawn chairs, blankets, Happy Joe’s apparel and gift cards.

Happy Joe’s is also hosting AMERICA250 Block Party events on June 29 from 4 to 8 p.m. with games, trivia, music, giveaways and free slices of its red, white and blue birthday cake pizza.

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Through Aug. 15, guests who buy a specialty pizza and a Mountain Dew at participating locations can enter the “Freedom Flyaway Sweepstakes” for a chance to win one of three $3,000 trips to Washington, D.C.  (Happy Joe’s)

Sacco said some locations will have activities such as bounce houses, face painting, balloon makers and patriotic trivia tied to both U.S. history and Happy Joe’s history.

“We’re going to just do some fun stuff like that,” Sacco said. “… We can play the game and make it patriotic, but make it tied to Happy Joe’s kind of stuff.”

The limited-time menu includes a BBQ Brisket Pizza with Texas-smoked brisket, pickles, onions and barbecue sauce, a BBQ Chicken Pizza and an AMERICA250 Birthday Cake topped with red, white and blue frosting and sprinkles.

Sacco said Happy Joe’s is leaning into what it has long been known for: birthdays, families and memorable dining experiences.

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The brand is also hosting AMERICA250 Block Party events on June 29 from 4 to 8 p.m. with games, trivia, music, giveaways and free slices of its red, white and blue birthday cake pizza. (Happy Joe’s)

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“We don’t compete on price. We don’t compete on discounting. We compete on experience,” Sacco said. “Pizza gets you in the door. When you leave, we’ve created a memory. And that’s how we go about the business.”

He added that the campaign gives the brand a chance to celebrate the country’s milestone birthday with families across its markets.

“The 250, for me, is like the biggest national celebration I can ever be a part in,” Sacco said. “I have the opportunity, because of Happy Joe’s, to share it with hundreds of thousands of our guests and their families around the country.”

Costco has added a new frozen treat to its shelves from a brand customers have praised as “top tier.”

Yasso Frozen Greek Yogurt Cups have been offered at select warehouse locations, according to the brand.

The product was introduced late last month, the company announced, just in time as summer temperatures begin to spike.

The 12-pack includes mini cups split between two flavors: Vanilla Caramel and Fudge Chip.

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Yasso is offering a new mini cup pack in select Costco Wholesale locations. (Yasso/Instagram / Fox News)

Marketed as a lighter alternative to traditional ice cream, each 3-ounce cup contains less than 100 calories and 4 grams of protein.

The Vanilla Caramel flavor has 80 calories per serving, while the Fudge Chip comes in at 90 calories.

The pack reportedly retails for $11.89, equivalent to roughly $1 per cup, according to Instagram page Costcobffs.

Costumers push carts outside a Costco store in Alhambra, California, on Thursday, June 27, 2024. (Eric Thayer/Bloomberg via Getty Images / Getty Images)

The new release has sparked significant attention across social media.

One Reddit user praised the decision, saying Yasso items are not overly sweet and lack the artificial taste often found in other low-calorie desserts.

“Yasso products have always been top tier,” the user said.

Another Reddit user added, “These are absolutely amazing and the right portion for that sweet treat.”

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Social media page CostcoHotFinds, which said it has partnered with the brand, noted the item is available for a limited time.

“Availability depends on the region and retailer,” Yasso said. “We’d suggest checking with your local store manager about ordering it in.”

Shoppers eager to try the mini cups may also find the product at BJ’s Wholesale Club locations, the brand added.

A customer pushes a shopping cart through the frozen foods section at a Costco store in Louisville, Kentucky, on Wednesday, May 29, 2019. (Luke Sharrett/Bloomberg via Getty Images / Getty Images)

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It is typical for Costco to roll out limited-time products as part of a testing period before wider or recurring availability.

The Yasso brand has, however, shown staying power, as Costco has previously carried its frozen Greek yogurt bars, including Cookies ‘n Cream and Mint Chocolate Chip flavors.

The 15-count packs feature similar nutrition profiles, with each serving typically ranging between 90 and 100 calories and containing about 5 grams of protein.

FOX Business reached out to Yasso for more information.

Vietnam’s industrial landscape is transitioning from a uniform manufacturing market into a complex system of distinct regional ecosystems, requiring investors to move beyond a “one-location” playbook. While Northern, Central, and Southern regions offer unique advantages—ranging from tight integration with Chinese supply chains to emerging low-cost opportunities—infrastructure developments like the Long Thanh International Airport are reshaping the country’s economic gravity faster than policy frameworks. Consequently, long-term success in Vietnam now depends on navigating regional divergence and leveraging tailored business intelligence rather than relying on oversimplified, national-level data.

Key Points

• Northern Vietnam has solidified its role as a “China-plus-one” hub, specifically optimized for time-sensitive supply chains and seamless cross-border component flows.
• Central Vietnam is emerging as a competitive, lower-cost alternative for manufacturers seeking first-mover advantages and an escape from the congestion of primary industrial hubs.
• Southern Vietnam remains the leader in FDI volume and market access but faces increasing challenges from rising labor costs, logistical bottlenecks, and regulatory complexity.
• Infrastructure projects, most notably the Long Thanh International Airport in Dong Nai, are redrawing the industrial map by creating new high-tech and smart-logistics corridors.
• Vietnam is shifting from siloed provincial planning toward integrated industrial ecosystems and corridors, such as the Hanoi–Hai Phong–Quang Ninh and Ho Chi Minh City–Binh Duong–Ba Ria-Vung Tau zones.
• Provincial authorities are becoming more selective, increasingly prioritizing high-value, environmentally sustainable projects while discouraging low-tech, labor-intensive investments.
• The primary risk for modern investors is no longer regulatory uncertainty but the oversimplification of a market where incentives, labor availability, and land pricing vary sharply between regions.
• Effective investment strategies for 2026 require sector-specific and location-specific intelligence to align with future infrastructure and evolving provincial policy priorities.

Vietnam’s manufacturing triumph is commonly highlighted through national figures such as FDI investments, export increases, and growing industrial production. However, for investors actively engaged in the market, these prominent statistics often mask a more intricate truth: Vietnam has evolved beyond a single industrial market. It now comprises a network of competing, merging, and developing industrial ecosystems.

How do the specific operational advantages of Northern Vietnam’s ‘China-plus-one’ hub compare to the emerging cost efficiencies of Central Vietnam for high-tech manufacturers?

The comparison between Northern Vietnam’s well-established “China-plus-one” hub and the rising efficiencies of Central Vietnam highlights a trade-off between rapid supply chain responsiveness and sustainable cost-effectiveness.

Northern Vietnam: The ‘China-plus-one’ Operational Hub

Northern Vietnam is positioned as a specialized hub for high-tech manufacturers who require tight integration with Chinese production networks. Its specific advantages include:

• Logistical Proximity: Its close proximity to China significantly reduces logistics costs for manufacturers that rely heavily on importing components from across the border.
• Time-Sensitivity: The region is optimized for time-sensitive supply chains and seamless cross-border component flows.
• Specialization: The document notes that production, infrastructure, and labor in the North are more specialized than in other regions, such as the South.
• Strategic Goal: It is the primary choice for companies seeking to quickly relocate operations while maintaining high integration with Chinese supply chains.

Central Vietnam: Emerging Cost and Long-term Efficiencies

Central Vietnam is characterized as a “long overlooked” region that offers a different strategic value proposition based on cost and first-mover advantages:

• Cost and Congestion: It serves as a lower-cost, lower-congestion alternative to the more saturated hubs in the North and South.
• Efficiency over Scale: Manufacturers in this region often trade immediate scale for long-term efficiency and “first-mover advantage.”
• Operational Flexibility: The region offers lower costs and “room to relocate” for both manufacturers and their partners/suppliers.
• Strategic Goal: It is best suited for companies with a long-term investment strategy who are willing to relocate the majority of their supply chain over time.

Comparative Summary for High-Tech Manufacturers

The choice between the two regions depends on the manufacturer’s specific needs. The North is superior for those needing immediate, high-tech specialization and Chinese component access. In contrast, Central Vietnam is positioned for manufacturers prioritizing long-term cost savings and efficiency who are prepared to deal with a less established local supplier network initially.

Bottom Line

Vietnam remains a compelling manufacturing destination, but in 2026 and beyond, resilience will come from understanding internal complexity and leveraging tailored advisory support rather than relying on generic comparisons.

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