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The great AmEx partnership with XRP that wasn’t

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The great AmEx partnership with XRP that wasn’t

For months, XRP influencers on X and YouTube have been promising their followers that American Express (AmEx) was about to embrace XRP. The longawaited announcement finally arrived on March 30. 

Turns out, the NFL sponsorship deal with the credit card giant had nothing to do with XRP. Yesterday, AmEx became the Official Payments Partner of the NFL, i.e., for presale tickets, on-site experiences, and game perks. 

Not a single mention of Ripple or its blockchain.

The hype had been building for months and reached a crescendo in the hours before the announcement.

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The same false promise has resurged in viral waves for years.

A years-long pattern of recycled hype

XRP influencers have forecasted AmEx’s use of the XRP Ledger (XRPL) an embarrassing number of times.

Months and even years ago, influencers claimed it was “a done deal” with AmEx, attaching diagrams, conference videos, audio clips, and assortments of annotated screenshots.

In January 2025, a leader of the XRP Army told his followers that Garlinghouse had revealed a partnership with AmEx under a non-disclosure agreement. 

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In March 2025, another influencer posted that AmEx had confirmed manufacturing a crypto card with Ripple.

By July 2025, yet another XRP influencer cited an unattributed infographic claiming AmEx somehow uses XRPL.

On YouTube, dozens of videos promote the same false narrative. Creators repackaged old footage as breaking news.

What actually happened in 2017

The entire mythology traces back to one real event. In November 2017, AmEx and Ripple announced a pilot for cross-border business payments between the US and UK via RippleNet.

Critically, that pilot did not use the XRP coin. Ripple’s own executive told CNBC at the time, “The technology we have developed, it separated a connection from the cryptocurrency or the token.”

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AmEx could use Ripple to exchange value from one fiat currency to another, he explained, “without the need for any intermediate blockchain currency.” Treacher added that XRP “will come into play later on in the evolutionary dynamics and the other players.”

Read more: Here’s why Ripple XRP partnerships and MoUs often go nowhere

It never did. AmEx never expanded the pilot, adopted XRP, or pursued any deal with Ripple beyond 2017. AmEx has never confirmed any new XRP deal, and the more recent viral claims have been labeled fake and misleading.

Still, the AmEx rumor gained its inception then, and XRP influencers kept recycling it for years.

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The XRP engagement economy of nonexistent partnerships

XRP influencers have turned the gap between RippleNet partnerships and actual XRPL usage into a cottage industry. 

The pattern is consistent. Influencers cite details about a years-old blockchain pilot, conflate RippleNet with XRP token usage, add ‘breaking’ or ‘just in’ or emergency siren emojis, and collect effortless engagement on social media.

Worse, some posts promoted unrelated tokens alongside the AmEx fiction. One Binance Square user bundled the fake announcement with a promotion for an unrelated token that would allegedly benefit from the non-existent AmEx-XRPL deal.

Protos has previously documented hundreds of Ripple partnership announcements that generated minimal usage of XRP, from MoneyGram to Bhutan’s central bank.

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XRP is down 29% year to date. AmEx, meanwhile, is selling football tickets using regular dollars.

Got a tip? Send us an email securely via Protos Leaks. For more informed news, follow us on X, Bluesky, and Google News, or subscribe to our YouTube channel.

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Crypto World

Bitfarms Shares Soar Despite Net Loss Amid AI Transition

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Bitfarms (BITF) shares climbed 6.6% on Tuesday despite reporting a widened $284.5 million net loss for 2025, driven by a decline in Bitcoin prices and a high cost of revenue, with the company advancing its pivot to AI and high-performance computing. 

The company’s full-year results statement on Tuesday showed a 72% year-on-year increase in revenue to $229 million. This was outweighed by $248 million in cost of revenue, leading to a gross loss. 

General and administrative expenses also increased year over year, while the change in fair value of digital assets led to a $50.5 million loss in 2025 compared with a gain of $26 million in 2024. This was partially offset by a $28.2 million realized gain on the sale of digital assets. 

The results show the difficulty that some Bitcoin miners have faced in turning a profit. Bitcoin mining profitability margins have slimmed for miners as Bitcoin has fallen 46% from its high in October, while Bitcoin difficulty — a measure of how difficult it is to mine a block — has increased 58.5% since the last halving event in May 2024.

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In the earnings call, Bitfarms CEO Ben Gagnon said it made the “bold decision to walk away” from its Bitcoin mining business in November and has built a new business powering HPC and AI data centers:

“No half-measures, no compromises, and in time, no Bitcoin. We built a new company,” he said, adding that Bitfarms expects to rebrand to Keel Infrastructure on Wednesday and has been given shareholder approval to move its legal base from Canada to the US.

The filing shows Bitfarms currently still holds approximately $161 million in unencumbered Bitcoin. 

In the statement, Gagnon added: “Everything we built in 2025 — the sites, the team, the balance sheet — was in service of one thesis: that HPC/AI’s exponential growth requires top-tier infrastructure, and we intend to build to meet that demand.”

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Related: MARA sells $1.1B in Bitcoin to buy back debt at 9% discount

BITF shares closed Tuesday trading hours up 6.64% to 2.73 Canadian dollars ($1.96), Google Finance data shows.

BITF’s change in share price so far in 2026. Source: Google Finance

Bitfarms said its focus with HPC and AI is to power hyperscalers and neoclouds for the next wave of AI applications.

“We are not here to compete with hyperscalers or Neoclouds. We are here to enable them. Our focus is providing the critical and largely invisible foundation that will allow the world’s most advanced AI platforms to deploy on time and scale without interruption.”

It is in the process of advancing a 2.2 gigawatt digital infrastructure development pipeline across North America to deliver on that goal.

Bitfarms is one of several Bitcoin miners that have expanded or pivoted into AI in search of higher-margin opportunities in HPC and AI.

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Iris Energy is scaling AI cloud services with Nvidia GPUs, while Cipher Mining has secured a long-term AI hosting deal with AI cloud platform Fluidstack. Riot Platforms and MARA Holdings have also expanded into AI and HPC.

Magazine: Bitcoin may face hard fork over any attempt to freeze Satoshi’s coins