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What It Means For Influencers and KOLs

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What It Means For Influencers and KOLs

In a major policy shift, X has removed cryptocurrency and gambling from its prohibited industries list for paid promotions, opening the door for influencers and KOLs to legally monetize crypto content on the platform.

The change marks a significant reversal of a ban that had been in place since at least June 2024.

The entire financial products category, including loans, investment services, and crypto, was removed from X’s advertising policies.

“Crypto is no longer listed under Prohibited Industries for paid promo on X,” observed analyst DeFi Ignas. “The policy page changed recently. On February 16, it was still there.”

Gambling was also removed from the list, while other industries such as pharmaceuticals, tobacco, weapons, and weight loss were added.

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The platform’s new Paid Partnership framework requires influencers to disclose any compensated promotion.

“Undisclosed promotions hurt the integrity of the product and lead people to distrust the content they read on X. This new feature will allow you to comply with regulations, but more importantly, it enables you to be transparent with your followers,” Nikita Bier, X’s Head of Product, articulated.  

Posts created as part of a Paid Partnership must now include the “Paid Partnership” label. Influencers are responsible for ensuring that content complies with applicable laws, including the FTC’s regulations on endorsements and testimonials.

Meanwhile, X’s updated policy distinguishes Paid Partnerships from standard advertising. This means content prohibited under Paid Partnerships may still be permitted through X Ads.

The policy update has drawn mixed reactions in the crypto community, with some users celebrating the return of crypto promotions.

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However, not all reactions are positive, with analyst Benjamin Cowen highlighting what the change means for the business models crypto influencers use.

“90% of crypto influencers now need to find a new business model that does not just involve them pretending to like a project they were paid to promote, allowing them to dump their allocations on the people that trusted them,” warned Cowen.

In the same tone, Rune raised concerns about enforcement, noting that the platform was now banning every user promoting (shilling) cryptos, whether disclosed or not. In their opinion, the latest move lays the groundwork for future restrictions on Crypto Twitter.

“It’s supposed to be for ‘paid partnerships,’ but who can tell the difference between someone promoting a token without being paid and someone who is being paid to promote it? There will be a massive ban wave on CT, and everyone will be scared to shill tokens,” Rune wrote.

General sentiment is that this policy change could reshape crypto marketing on X (Twitter). Crypto influencers who previously relied on informal promotion may need to adapt their strategies.

Meanwhile, brands now have a clearer, legal path for campaigns, provided they adhere strictly to disclosure rules.

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The update is effective immediately, signaling X’s attempt to balance regulatory compliance with creator monetization.

As the platform navigates these changes, transparency and proper labeling are likely to become the central pillars of any successful crypto marketing strategy on X.

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Crypto World

Bitmine (BMNR) buys 65,341 ETH worth $138 million betting on crypto slump ending

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Bitmine (BMNR) buys 65,341 ETH worth $138 million betting on crypto slump ending

Bitmine Immersion Technologies (BMNR) said Monday it bought 65,341 ether (ETH) last week, extending a recent surge in purchases as the firm continues to lean into the market downturn.

The latest acquisition, worth roughly $138 million at current ETH prices, lifted the firm’s total holdings above 4.66 million tokens, cornering 3.86% of ETH’s circulating supply, according to a Monday update.

Bitmine has now increased its pace of buying for three consecutive weeks, stepping up from a prior average of around 50,000 tokens per week. Meanwhile, the firm also increased its cash holdings to $1.1 billion.

Chairman Thomas “Tom” Lee said the increase in buying pace reflects the firm’s view that crypto markets are nearing the end of a prolonged slump.

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“Our base case is ETH is in the final stages of the ‘mini-crypto winter,’ he said in a statement.

The firm is still sitting on an estimated $7 billion unrealized loss on its ether purchases, DropsTab data shows, as crypto prices tumbled over the past months.

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Coinbase users blast ‘March Madness’ push notifications

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Coinbase users blast 'March Madness' push notifications

Coinbase users are complaining about receiving multiple push notifications per day urging them to “predict” sports gameplay during “March Madness” college basketball.

Indeed, so many complaints were reported via X that it became a trending topic yesterday.

Many customers, echoing allegations by state attorneys general in Michigan and Arizona, described the annoying promotions as de facto advertisements to gamble on sports.

Coinbase, is one of the longest continually-operated bitcoin (BTC) exchanges which safeguards billions of dollars’ worth of assets for customers.

However, rather than focus on long-term investments like BTC, Coinbase regularly floods its app with short-term promotions, all-or-nothing predictions, memecoins, leveraged derivatives, and other high-risk wagers. 

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Full-screen promotions tempt many users into risky trades while many customers don’t see a single mention of BTC during their entire Coinbase app experience.

Indeed, the homepage of the app as of Protos’ last check, featured a “March Madness” advertisement at the top of the homescreen with no mention of BTC above the fold.

One customer and Coinbase stockholder posted screenshots of the basketball notifications, which arrived several times daily. “This is essentially encouraging me to gamble,” he wrote.

‘Very bad for our industry’

CEO Brian Armstrong responded the same afternoon, calling it “a fair point” and promising customization options. However, the concession only drew sharper criticism.

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Alexander Leishman, founder of BTC exchange River, replied to Armstrong: “It’s long term very bad for our industry to be pushing sports betting. The blowback will impact all of us.”

Days earlier, a Messari researcher had posted a nearly identical complaint. “Why am I getting notifications from Coinbase about betting odds for college basketball games?” he wrote.

“This is just reinforcing the notion that crypto is just another gambling product, and not an actual investment to be taken seriously.”

Crypto attorney Ariel Givner compared the moment to Juul’s rise and fall.

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Other users were more blunt. “Every time I open your d*** app, I’m getting bombarded with gambling notifications,” one wrote, tagging Coinbase directly.

Read more: NHS exec warns that crypto trading could fuel problem gambling

Coinbase sports ‘event contracts’

Coinbase launched prediction markets in all 50 states in January 2026 through a partnership with Kalshi.

Users can place “prediction” trades on sports, politics, and culture outcomes, funding trades with cash or USDC. Under federal law, these are legally “event contracts,” not sports bets.

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Coinbase has sued regulators in Connecticut, Michigan, and Illinois who disagree.

The legal distinction hasn’t convinced everyone.

Nevada, Illinois, and Connecticut have all argued these contracts are functionally gambling while a class action lawsuit in New York alleged that Kalshi “dupes consumers… when they are actually gambling against the house.”

Illinois regulators stated plainly that athletic competitions aren’t economic instruments. Chris Christie told CNBC, “If it looks like a duck and quacks like a duck, it’s a duck. It’s a sports bet.”

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Coinbase disagrees entirely and is suing various regulators who have likened its prediction markets to gambling.

Got a tip? Send us an email securely via Protos Leaks. For more informed news, follow us on X, Bluesky, and Google News, or subscribe to our YouTube channel.

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Stablecoins Key Role in Agentic AI, Despite Limited Adoption: Bernstein

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Stablecoins Key Role in Agentic AI, Despite Limited Adoption: Bernstein

Stablecoins could benefit from the rise of AI-driven payments over time, even as early adoption remains limited and contested, according to a new report from Bernstein.

In a Monday note shared with Cointelegraph, the broker said stablecoins could help unlock machine-to-machine payments by making microtransactions viable and enabling programmable, conditional payments between software agents without a human in the loop.

But Bernstein said traction so far has been limited. The note said Stripe and Tempo’s machine payments protocol recorded about $5,000 in stablecoin volume in its first week, while Coinbase’s x402 protocol handled no more than $25 million over the last 30 days.

Bernstein’s chart put x402 volume at about $24 million over that period. x402 is a payment standard developed by Coinbase that lets AI agents automatically make payments over the internet.

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The bigger point for Bernstein was that stablecoins do not need machine payments to succeed in order to keep growing. The note said stablecoin demand is already being driven by cross-border business payments, remittances, card-linked products and neobanking, making AI payments an upside case rather than the core thesis.

The report follows growing interest in autonomous payment solutions. On Thursday, Visa’s crypto division launched a tool allowing AI agents to make same-day payments, while Stripe-backed Tempo launched its blockchain and payment protocol.

X402 protocol payment flow. Source: Bernstein

Bernstein said broader payment use cases are still the real growth engine for stablecoins. Its note estimated total stablecoin payment volume rose to $375 billion in 2025 from $213 billion in 2024, led by consumer-to-consumer flows, while business-to-consumer, business-to-business and consumer-to-business activity also increased.

Related: Stablecoin issuers and fintechs race to own payment rails

Coinbase, Circle remain best “proxies” for stablecoin adoption

Cryptocurrency exchange Coinbase and stablecoin issuer Circle remain the “best proxies for stablecoin upside” due to their USDC (USDC) partnership, according to Bernstein.

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It also argued that USDC is likely to capture a dominant share of machine-payment activity because it is the most liquid and regulated stablecoin among likely candidates.

So far in 2026, USDC recorded $2.4 trillion in adjusted transaction volume while Tether’s USDt (USDT) recorded $1.4 trillion.

Total adjusted stablecoin transaction volume, in trillion. Source: Bernstein

Wash trading concerns cloud early metrics

Some of the headline machine-payment numbers have already drawn skepticism.

AI Agent payment volume on x402 only amounted to $1.6 million after applying the wash trading filter developed by Artemis Analytics, which is significantly lower than the initial $24 million reported by news outlet Bloomberg, according to a16z partner Noah Levine.

Source: Noah Levine

“$1.6 million is not a big number. But the infrastructure being built around it is,” wrote Levine in a March 11 X post, adding that x402 was already integrated by the likes of Stripe, Cloudflare, Vercel and Google’s agent payments protocol.